Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Practifi Reviews & Product Details

JW
Chief Compliance Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi has helped tailor and streamline Salesforce to fit the needs of our company. The user interface they have designed for us is much more simple and easier to navigate, our staff has sufficiently adopted to the changes faster than we originally projected. The Practifi team has been fantastic as well. Whenever we have had questions or they have been prompt with their assistance and clearly communicate the answers. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

The only drawback I’ve encountered is that some of our data imports have been a bit complex to set up, requiring some time clean-up and formatted correctly. However, the customer support team has been responsive and helpful whenever we've needed assistance, and with their guidance we were able to overcome this issue fairly quickly. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Practifi is helping us integrate tasks and reports formally tracked by individual departments into one centralized system available to all members of the company. This has already saved departments time as the information is more readily available without having to communicate the status of the project. Review collected by and hosted on G2.com.

Practifi Overview

What is Practifi?

Practifi is the leading CRM purpose-built for wealth management. By surfacing key insights, automating workflows and enabling personalized client experiences that fortify relationships, Practifi transforms how financial professionals connect with and grow their client base. Bringing together opportunities to strengthen client loyalty, enhance team collaboration and leverage data-driven insights into one integrated platform, Practifi empowers firms to own their relationships, own their growth and own their future. Visit us at www.practifi.com to schedule a demo.

Practifi Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Practifi is the business management platform for financial services. Practifi helps wealth businesses connect with their customers, drive efficiency gains and simplify compliance. Built on the world’s leading enterprise CRM platform, Practifi revolutionises financial advice, superannuation and insurance technology.


Seller Details
Seller
Practifi
Company Website
Year Founded
2013
HQ Location
Chicago, IL
Twitter
@Practifi
754 Twitter followers
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®
Description

Practifi is the performance optimization platform purpose-built for the wealth management industry. Built on Salesforce, our platform empowers teams to automate workflows, create rich client records and access advanced analytics in a unified experience. With comprehensive APIs, a range of specialist wealth industry integrations and an ecosystem of hundreds of integrated apps, our platform centralizes data and gives greater visibility across organizations.


Emily T.
ET
Overview Provided by:

Recent Practifi Reviews

PS
Pat S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Bleakley Review"
The product is super intuiatvie and the support team is always helpful
Jeremy M.
JM
Jeremy M.Mid-Market (51-1000 emp.)
4.5 out of 5
"A great platform out of the box that you can customize even further."
Practifi has a great team that are willing to listen and work to help customize our instance and needs. Their out of the box product is great for a...
PS
Phillip S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great vision into our single source of truth"
Practifi has given us a clear view into the metrics of the business in a clear and concise manner. I appreciate being able to customize the fields...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Practifi Media

Practifi Demo - The single, unified workspace for your firm.
By unifying data from multiple sources, Practifi provides a 360-degree view across your client book and business.
Practifi Demo - Empower teams to deliver exceptional client experiences
Today’s RIAs struggle to scale while still providing great client experiences due to disconnected systems and operational inefficiencies.
Practifi Demo - Drive client growth & retention
Centralize client data in one platform to identify growth opportunities and improve retention.
Practifi Demo - Turn data into actionable insights
Practifi surfaces and visualizes data so everyone can monitor the metrics that matter most to their role.
Practifi Demo - Make everyday processes easier & transparent
Streamline common processes such as account opening transactions and move money requests with powerful workflow automation.
Practifi Demo - Unify data from multiple sources
Experience a 360-degree view of your clients by unifying data across people and systems. With bespoke apps for every team and integrations with industry-leading partners, Practifi provides a single source of truth so your team can have 100% confidence in every decision they make.
Play Practifi Video

Official Downloads

Answer a few questions to help the Practifi community
Have you used Practifi before?
Yes

Video Reviews

65 out of 66 Total Reviews for Practifi

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
65 out of 66 Total Reviews for Practifi
4.3 out of 5
65 out of 66 Total Reviews for Practifi
4.3 out of 5

Overall Review Sentiment for PractifiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
PS
Financial Planner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi has given us a clear view into the metrics of the business in a clear and concise manner. I appreciate being able to customize the fields we are using and what we care most about. Being able to generate custom reports and dashboards allows us to see what matters most, quickly. The team has been great in their support of our transition and have been prompt in implementation. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Coming from another CRM it can be time consuming to transition, but worth the investment. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Practifi is allowing us to view our production and sales metrics in a clear way. It is allowing us to hold our advisors and teams accountable to their work and we can clearly track what has been going well and where we are struggling. Review collected by and hosted on G2.com.

KB
Office Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

The members from our team at Practifi came out for 2 days to assist our company which went above and beyond the usual customer service I'm used to anywhere else! They helped us with questions in-person, hosted live trainings for our team, and are available pretty much 24/7 for any questions or issues that may arise. It may have been a chaotic switch, but Practifi made it easy to ask questions and switch with ease of mind! Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Nothing, really. It's a new system so there are quite a few bugs and kinks to work out, but thanks to our dev and customer support team, it has made it a lot easier than we initially expected! Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Just working through current kinks of launching a new system through Practifi Lightning. They help us manage our clients, vendors, prospects, etc. with ease! Review collected by and hosted on G2.com.

CL
Client Service Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi takes the guess work out of setup in the CRM system! When you want to add a new client, it walks you through the fields that should or might be required. When you want to setup a report to pull data from the information entered or feeding into the system, it's a straight-forward process. I also like the ability to quickly see what tasks I have delegated to other members of the team that have not been completed. Practifi (in addition to email) is where I spend most of my day when working through tasks and requests from clients. Not only does the system notify me anytime a new task is created and assigned to me, but also has linked up with my email calendar to provide reminders of calendar events coming up. I find this feature very helpful as I can sometimes miss notifications in my email for calendar reminders, but Practifi helps me stay on track. Practifi is a MAJOR upgrade from the previous CRM system we were using, and as manager of my team, I've found the platform very easy to train new hires on as well. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

The biggest downfall I've seen with Practifi in my time working with this CRM system (over 2 years) is the ability to set proper timing for recurring tasks. Unlike other CRM systems I've worked with that have programed in weekly/monthly/annually, etc., Practifi requires a set number of days. For example, this means that on recurring tasks that you need to see on a specific day of month, it could show up a day too soon or a day late depending on the number of days within that month. My hope is this feature will be upgraded in the system in future deployments to work off of set periods of time OR number of days, giving users the options to choose what best suits them. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Practifi helps our company stay on the same page when it comes to servicing the client. It's understood that a task must be created for client requests to ensure they are being properly documented and completed. The ability to create Workflows around some of our more standarized processes has also been key in helping everyone in the company work with the same understanding of what is needed/required to be able to successfully move forward with the task at hand. Review collected by and hosted on G2.com.

KG
Senior Operations Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Using Practifi has overall been a good experience. The interface is mostly user friendly once you get used to the navigation. I like the ability for customization when it comes to creating fields and workflows. I also like the functionality of deliverables. The customer service has also improved in recent times, and I feel that I am getting more helpful answers when submitting a ticket or going to our CSM. It also integrates fairly well with our Tamarac reporting software. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

We had some large difficulties upfront with implementation where our data was not uploaded correctly and many tasks were missing, so we had a rough start with users not feeling like they could trust the system. I also have some difficulties with the functionality in the reporting. For example - it is still very difficult to create a report that shows multiple columns of fields by client, but then filter specifically for clients that have a certain user as a specific business role. You have to specifically use a report for servicing team in order to find these certain subsets of clients, but then the fields in those reports are very limited, so I end up having to combine multiple reports in excel. We also have difficulty with the list email functionality, where it can be difficult to filter for specific subsets of clients by certain business roles, and it is also inconvenient that the maximum clients that can be sent a list email at once is 200. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

We primarily use Practifi to house client information, keep track of current and past client tasks, and take meeting notes. It is beneficial from a regulatory standpoint to keep track of what is going on with clients at all times. Review collected by and hosted on G2.com.

Andrew K.
AK
Director Of Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

The ability to report on almost anything has been very useful. The ability to quickly modify desired pages has been very useful as well. When a user asks for a new field to store data it only takes me a handful of minutes to roll something like that. It's integration with Orion has been extremely useful as well - especially with field syncing reducing the need to update both databases manually. I also like that our teammembers actually use the thing regularly, rather than just a handful like our old CRM. Unfortunately the main gap in usage comes from leadership, though it seems to work alright to have data floated up from the team to the partners. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

The onboarding (though 3 years in the past now) was quite lengthy and I don't believe our onboarding education was handled as well as it could have been. In addition asking for support always seems to dance between the line of getting actual platform support vs getting pushed for professional services. In addition I have a feeling that having taken a good few Salesforce trailheads I may have more of a command of the platform that could be expected from the casual user. I've accidentally (pretty severely) broken things before and thankfully have been able to fix them myself pretty quickly, but the time it takes for a response concerns me for the inevitable time I break something I can't fix and need to wait however many hours for a response from the team on a solution. In addition being part of a managed package means that a lot of customization is locked behind Apex code, flows, or objects I can't touch - leading to minor adjustments like the fields I want users to input when creating a new household being out of reach and locked to a professional services engagement. I also really dislike how finnicky things are with switching between table or having different fields on different screens dictate how other fields behave. The best example I think is how clunky the location address system is within Practifi. Even today three years in our users avoid updating addresses and prefer myself and my power user colleague to do it for them. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Just having a centralized store of client data and notes has been key. Outlook integration has also improved our abilities to asynchronously communicate. Salesforce's reporting suite combined with Tableau has also been great in improving our ability to track business performance as well as our client touchpoints. We're also tracking prospects in the system far better than we used to, though there's still quite a gap in usage from advisor generated sources. Leads from our business partners or website or tracked quite accurately. Review collected by and hosted on G2.com.

PS
Technology Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

The product is super intuiatvie and the support team is always helpful Review collected by and hosted on G2.com.

What do you dislike about Practifi?

We do not have any major issues with Practifi, most of the issues we run into are slaesforce limitations. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Practifi provides a great out of the box product that helps advisors find info quickly and store information in conventient spots. While we do have a ton of customizations, the out of the box client profile page is awesome. Review collected by and hosted on G2.com.

Jessica D.
JD
Director of Advanced Planning; Chief of Staff to Founder/CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

My firm has been using Practifi for about 2 months. We have requested numerous customizations based on the way we currently do business and Practifi has been able to consistently deliver on these requests in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Integration for us has been slow as we have many users who have never used a CRM and change is always difficult, but the Practifi team has been a great support in our effort and our new users are getting more and more comfortable every day. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

All of the KPIs that our leadership team monitors are manually tracked/calculated. Once fully integrated, we will be able to automate much of this data collection. Review collected by and hosted on G2.com.

Craig B.
CB
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Integration with Addepar, and it was built for my investment management business Review collected by and hosted on G2.com.

What do you dislike about Practifi?

It operates on a Salesforce chassis. This is good, but it's a language all its own. The Practifi tech support people are very good and completely understand Salesforce. However, as a non tech, non CRM minded professional, I find it sometimes hard to articulate my wish in Salesforce terminology. I wish Practifi had more investment management experienced client relationship manager who can show us the best practices that have been developed that we could immediately use, rather than try to build solutions ourselves. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Facilitates administration of high volumes of business on many customer accounts, avoiding financially costly mistakes. Review collected by and hosted on G2.com.

TJ
Chief Operating Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Practifi?

I like that they are continually upgrading the product and we have a central point of contact we can reach out to for assistance. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

When we have technical issues, the only want to communicate/troubleshoot with the support team is via email. We aren't able to call and talk over the phone.

I also wish we could get a direct phone number for our Client Success Manager. They only communicate by email. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

the servicing of our clients. Review collected by and hosted on G2.com.

Response from Finn Gilbert of Practifi

Hi there,

We're delighted to hear that you appreciate our continuous product upgrades and the convenience of having a central point of contact for assistance. Ensuring that Practifi evolves to meet your needs is one of our top priorities.

We understand your concerns about technical issues and the communication process with our support team. We apologize for any inconvenience caused by the email-only communication method and the lack of direct phone access to your Client Success Manager. Your feedback is duly noted, and we'll explore ways to improve our support channels to better serve you.

It's great to hear that Practifi is supporting you in the servicing of your clients. We're committed to providing tools and solutions that streamline client service processes and enhance overall efficiency.

Thanks again,

Finn

Jeremy M.
JM
VP, Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Practifi?

Practifi has a great team that are willing to listen and work to help customize our instance and needs. Their out of the box product is great for advisors and even better they are built to support enterprise firms as well. Review collected by and hosted on G2.com.

What do you dislike about Practifi?

Although built on Salesforce, there are some limitations in features/products that Salesforce direct has. Review collected by and hosted on G2.com.

What problems is Practifi solving and how is that benefiting you?

Building out our Homeoffice instance along with Business Development and Transitions Apps. Review collected by and hosted on G2.com.