---
title: PR Newswire Reviews
meta_title: 'PR Newswire Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 779 reviews by the users' company size, role or industry
  to find out how PR Newswire works for a business like yours.
aggregate_rating:
  rating_value: 3.9
  review_count: 779
  scale: '5'
date_modified: '2026-07-30'
parent_category:
  name: Public Relations (PR)
  url: https://www.g2.com/categories/public-relations-pr
---

# PR Newswire Reviews
**Vendor:** Cision  
**Category:** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)  
**Average Rating:** 3.9/5.0  
**Total Reviews:** 779
## About PR Newswire
PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across various platforms, industries, and geographical locations. With over 70 years of experience in the industry, PR Newswire has established itself as a leader in facilitating targeted communication, enabling brands to craft impactful campaigns that resonate with their desired audiences. The primary target audience for PR Newswire includes businesses of all sizes, public relations professionals, marketing teams, and organizations looking to enhance their visibility and engagement in the media landscape. By leveraging a robust network of cultivated media relationships and exclusive partnerships, PR Newswire allows users to identify the right influencers and outlets that align with their brand messaging. This targeted Multichannel Amplification™ approach ensures that communication efforts are not only widespread but also meaningful, maximizing the potential for audience engagement. Key features of the PR Newswire Amplify™ platform include: -Campaign Planning: Research trending topics and develop data-informed campaign strategies using the Plan module. -AI-Powered Content Creation: Instantly generate press releases, headlines, quotes, and additional campaign assets such as snapshot videos, blog posts, and media pitches with Create+ tools—all aligned with your brand voice. -Press Release Score: Receive a real-time quality score and AI insights that evaluate your release’s structure, readability, keyword strength, and discoverability to help improve performance before distribution. -Global Distribution: Reach the right audiences through the industry’s largest and most trusted distribution network, spanning 170+ countries. -Performance Reporting: Measure impact and optimize results with detailed analytics and redesigned Visibility Reports that show engagement, pickup, and reach across channels. In addition to its technological advantages, PR Newswire is recognized for its credibility and digital authority within the media landscape. The service offers a white-glove approach, providing personalized support to clients throughout the distribution process. This level of service not only helps brands maximize their media coverage but also fosters trust and reliability in the eyes of their target audiences. By partnering with PR Newswire, organizations ensure their messages reach the right people, at the right time, and in the right format—ultimately amplifying visibility, engagement, and business impact.



## PR Newswire Pros & Cons
**What users like:**

- Users find PR Newswire to be a **super easy tool** for distributing product releases efficiently to a broad audience. (2 reviews)
- Users value the **quick response times** from PR Newswire&#39;s client service, ensuring timely assistance when needed. (1 reviews)
- Users value the **quick response of customer support** from PR Newswire, ensuring timely assistance when needed. (1 reviews)
- Users value the **variety of distribution options** available with PR Newswire, enhancing their outreach capabilities. (1 reviews)
- Users value the **distribution efficiency** of PR Newswire, enabling seamless outreach to a vast audience for product releases. (1 reviews)
- Users find the **AI-Powered Content Creation** feature and diverse distribution options to be valuable time-savers. (1 reviews)
- Network Size (1 reviews)
- Response Time (1 reviews)
- Time Management (1 reviews)

**What users dislike:**

- Users find PR Newswire **too expensive** , making it less accessible for SMEs and freelancers. (1 reviews)
- Users find **limited functionality** in PR Newswire, making it challenging to demonstrate ROI to decision makers. (1 reviews)
- Users find the **prohibitive cost** of PR Newswire limits accessibility for some clients. (1 reviews)
- Users find the **high prices** of PR Newswire challenging for small businesses and freelancers to manage. (1 reviews)

## PR Newswire Reviews
  ### 1. Helpful, but could use some work

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2021

**What do you like best about PR Newswire?**

I like that I'm able to view data in different ways. Chat support is also helpful.

**What do you dislike about PR Newswire?**

It's really hard to get the searches to weed out irrelevant content from being pulled in. I also wish that once you had all the data you need in one chart, you could use that exact data to analyze message pull-through. Instead, I have to go through all the data of my company and competitors to evaluate actual coverage and then add the message pull-through searches.

**What problems is PR Newswire solving and how is that benefiting you?**

We use Cision mainly for SOV tracking. It's helped prove how effective our programs are and where we can improve.

  ### 2. Truly the best on the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Morgan U. | Media Relations and Communication Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 05, 2021

**What do you like best about PR Newswire?**

Cision's distribution and tracking are great. Once I learned how to use them I saw how powerful they were at getting our stories in front of a big audience. The database of reporter and outlet information is also essential for any reputable PR firm.

**What do you dislike about PR Newswire?**

Not much! It has so many capabilities I'm still exploring, but that's not a bad thing. The support team has been great about showing me around and helping me correct any mistakes I made along the way.

**What problems is PR Newswire solving and how is that benefiting you?**

I'm securing meaningful and influential news coverage for our clients through the database and pitching capabilities - and I want to branch out in this area even more. We're able to send a quick press release within a matter of hours which is essential to our fast-paced PR firm.

  ### 3. Quick and easy press releases.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about PR Newswire?**

The step-by-step outline is easy to use. Uploading a release can be done quickly. The client can customize release times.

**What do you dislike about PR Newswire?**

I'd like to have access to an online proof that I can forward to my client without having to print. Giving access to the proof via a link that doesn't require a password would make the process much more user friendly.

**Recommendations to others considering PR Newswire:**

PR Newswire has provided the best results in our experience. The ease of use makes the process quick and painless.

**What problems is PR Newswire solving and how is that benefiting you?**

We're able to send releases out to a wide range of outlets or target a small demographic as needed.

  ### 4. Expensive but worth it!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 15, 2021

**What do you like best about PR Newswire?**

The greatest upside to PR Newswire is the largest amount of journalists and media outlets that receive each and every press release. I also enjoyed the press release tip sheet that I was sent by a salesperson & the domain authority of their website itself!

**What do you dislike about PR Newswire?**

My only complaint is fairly small. Firstly, since we needed to send our press release in a day (from start to finish of the process) and due to this speed, I had to follow up after I finished each and every step. Each step would have an estimated time amount & it always took a bit longer to the point where I had to call (and sit on hold) to move it along. But, if you're not sending it out quickly then don't worry about this! Each person I ended up speaking with was so helpful!

**What problems is PR Newswire solving and how is that benefiting you?**

Our goal was to gain a wider audience to view our press release than we typically receive - which was a problem that they solved for us!

  ### 5. Cision PR Newswire Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2018

**What do you like best about PR Newswire?**

It's really self-explanatory, easy to use whether or not you specialize in PR.

**What do you dislike about PR Newswire?**

Pricing is higher than other options which is challenging for customers with limited budgets.

**What problems is PR Newswire solving and how is that benefiting you?**

Distributing news and improving search results.

  ### 6. Pricey but good for press releases

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dominik D. | Director of Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about PR Newswire?**

It was easy to work with them when we needed to get a press release out.

**What do you dislike about PR Newswire?**

The cost - I think it cost us over $700 for a single press release.

**What problems is PR Newswire solving and how is that benefiting you?**

We don't have another good way of putting out national press releases and I like that you're able to do this as a one-off, rather than having to subscribe since we rarely issue press releases.

  ### 7. PRNewswire gets the job done.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2021

**What do you like best about PR Newswire?**

PR Newswire is helpful when it comes to setting up a release to go live over the wire. Of all the wire systems I've used it is the most streamlined when it comes to getting something set up quickly.

**What do you dislike about PR Newswire?**

The pricing for releases can be overly complicated. When you have an account with a discount, its tough to gauge what its discounted, factor in the word count and the cost of the specific lists you plan to use. It's easy to miss a details and pass an inaccurate quote along to a client.

**What problems is PR Newswire solving and how is that benefiting you?**

PRNewswire does have the best pickups of the distributions that we use. Clients are always impressed by the quality of publications that pick their release up.

  ### 8. uploaded press releases to newswire

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 02, 2021

**What do you like best about PR Newswire?**

the software made it a seamless process to upload press releases

**What do you dislike about PR Newswire?**

sometimes the releases were hard to locate on the actual website

**What problems is PR Newswire solving and how is that benefiting you?**

disseminating news, product announcements - help reach wide audiences, results in heavy syndications

  ### 9. Consistent and insightful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2021

**What do you like best about PR Newswire?**

A consistent and insightful return of press reports on brands in which I am interested

**What do you dislike about PR Newswire?**

Sometimes get non-relevant returns on similar-sounding brands or names

**What problems is PR Newswire solving and how is that benefiting you?**

Gaining a necessary awareness of brands around the world

  ### 10. Great Tool for Wire Distributions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer R. | Public Relations & Social Media Account Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2020

**What do you like best about PR Newswire?**

PR Newswire provides a multitude of micro lists, helping the distribution's placements be targeted to key audiences. Multimedia options are great and the cost for a photo or video asset are the same to include. PR Newswire's team is very quick to respond as well, so if you need to get something out immediately, you can do so.

**What do you dislike about PR Newswire?**

This is a reflection of PR metrics more than PRNewswire, however total reach can be deceiving. While it potentially reached a lot of people, better metrics to review when looking at PRNewswire reporting are engagements and clicks.

**What problems is PR Newswire solving and how is that benefiting you?**

Corporate distribution needs for both proactive and crisis scenarios.

  ### 11. Great and reliable service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2021

**What do you like best about PR Newswire?**

The PR Newswire is very simple to use and makes the user experience very easy to understand. I appreciate the intuitiveness of the system that leaves little room for error.

**What do you dislike about PR Newswire?**

I don't have any downsides to the PR Newswire system.

**What problems is PR Newswire solving and how is that benefiting you?**

Allows my full team to place news releases on the wire with ease for all of our clients

  ### 12. Impactful platform that is easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel S. | Designer, Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2021

**What do you like best about PR Newswire?**

Ease of use. Organization of platform. Uploading is easy.

**What do you dislike about PR Newswire?**

The thing I dislike most about this product is the cost.

**What problems is PR Newswire solving and how is that benefiting you?**

Organizing all media contacts in one place is highly beneficial.

  ### 13. Athletics Review - Cision

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about PR Newswire?**

The frequency and wide range of the outlets pulled in.

**What do you dislike about PR Newswire?**

The downside in the large net cast is the use of wire stories that are the same but appear in different outlets.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision has helped to give a better scope of where our audience is by seeing what outlets are mentioning us.

  ### 14. Good distribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris C. | Enterprise (> 1000 emp.)

**Reviewed Date:** December 14, 2020

**What do you like best about PR Newswire?**

Easy to use. Like the reports they send after distribution

**What do you dislike about PR Newswire?**

There is no real differentiation between PRNewswire and BusinessWire

**What problems is PR Newswire solving and how is that benefiting you?**

Mass distribution of our news releases. I also like the targeted lists we can send to

  ### 15. Great for Press Release Distribution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cindy A. | Public Relations Manager, Florida Region, Enterprise (> 1000 emp.)

**Reviewed Date:** January 02, 2018

**What do you like best about PR Newswire?**

I like how easy and quick it is to distribute a news release to my intended targets with PR Newswire. Once I have it uploaded and ready to go, I also like knowing an account executive at PR Newswire will double check it for me - it never hurts to have a second set of eyes review something before i goes out!

**What do you dislike about PR Newswire?**

I dislike the pricing. Although I was able to get a great package for our company for a pre-determined number of news releases, some with photos or videos included, it is still very expensive.

**What problems is PR Newswire solving and how is that benefiting you?**

PRNewswire allows me to easily and quickly distribute timely product and service announcements to my desired target audience.

  ### 16. Very helpful dashboards for monitoring your brand

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2020

**What do you like best about PR Newswire?**

Easy to see everything in a single place without having to look at various boards, customizable for everyone.

**What do you dislike about PR Newswire?**

It does take a while to get used to and figure out where everything is, but once that's sorted, your life will be easier

**Recommendations to others considering PR Newswire:**

If you are looking for a good PR tool, this is the one

**What problems is PR Newswire solving and how is that benefiting you?**

Monitoring the brand and its competitors, without having to go through various methods and set up lots of google alerts

  ### 17. Great Distribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley T. | Director of International Branding and Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 07, 2020

**What do you like best about PR Newswire?**

I like the ability to control who my target audience is as well as direct contact options

**What do you dislike about PR Newswire?**

I dont like the navigation when in the portal. I have difficulty navigating backwards

**Recommendations to others considering PR Newswire:**

Understand your options as this is not a one size fits all package. Make sure you evaluate the value.

**What problems is PR Newswire solving and how is that benefiting you?**

Reaching a broader audience but within a certain demographic. I have made more press contacts with Cision than with any other distribution in the past.

  ### 18. Great PR Press Release Distribution Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christina F. | Account Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2020

**What do you like best about PR Newswire?**

I like that PR Newswire is easy to use and that they edit your release before it goes live.

**What do you dislike about PR Newswire?**

I think that it is a little expensive for what you get.

**What problems is PR Newswire solving and how is that benefiting you?**

The service reaches a large audience of journalist. The analytic reports are also really helpful when reporting back to clients.

  ### 19. Locked in to a contract

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 02, 2019

**What do you like best about PR Newswire?**

It's well known in the industry, so it's a common tool for marketing/PR people. 

**What do you dislike about PR Newswire?**

The interface is confusing. I paid for a graphic upload and didn't realize I could use it on multiple releases. They asked me if I wanted to renew several months out. Then, my company's financial situation changed and they wouldn't let me cancel even though it was still more than 6 weeks before my renewal date. So, they locked me in to another year. I will never understand why companies want to trap unhappy customers. As soon as this contract expires, I will be moving to PR Underground which I recommend to everyone now. 

**Recommendations to others considering PR Newswire:**

Try PR Underground instead - it's pay per use and way less expensive for the same service. 

**What problems is PR Newswire solving and how is that benefiting you?**

They have been really awful during this process. In fact, I use another Cision product and I am also cancelling that one. 

  ### 20. Useful media contact tool but not easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Erika H. | Knowlege Management Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 23, 2017

**What do you like best about PR Newswire?**

Cision has an updated base of media contacts across the U.S. If you'd like to pitch your stories to a broad public, this is the database to use. 

**What do you dislike about PR Newswire?**

It is a database that is really hard to use and scroll through different contacts. Its mostly updated but it's not super accurate. 

**Recommendations to others considering PR Newswire:**

It takes time to get used to Cision, so be patient. 

**What problems is PR Newswire solving and how is that benefiting you?**

For all media pitches specially to a broad public, this is the tool to use. 

  ### 21. Dishonest and unethical service all around

**Rating:** 0.0/5.0 stars

**Reviewed by:** Mike P. | CEO & Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2019

**What do you like best about PR Newswire?**

Honestly, there is nothing that i have enjoyed about this company.

**What do you dislike about PR Newswire?**

I dislike the dishonesty in their staff and lack of transparency. They waste your time with publishing posts only to have them removed within days of publishing. 

**Recommendations to others considering PR Newswire:**

LOOK ELSEWHERE. There are other better sites who offer the same services at 1/2 the price. 

**What problems is PR Newswire solving and how is that benefiting you?**

None. I ended up going to one of their competitors which was 100x better. 

  ### 22. Easy-To-Use Press Release Distribution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2016

**What do you like best about PR Newswire?**

Distributing press releases is very simple to do with Cision. I am able to upload, publish and see analytics quick and easy.

**What do you dislike about PR Newswire?**

I wish I was able to connect directly to more analyst and publications.

**What problems is PR Newswire solving and how is that benefiting you?**

We use Cision to distribute press releases. The biggest benefit I have experienced is that while traveling, I was able to quickly upload the press release from my hotel room the night before distribution. 

  ### 23. Solid newswire service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Andrew W. | Director of Insights, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 13, 2019

**What do you like best about PR Newswire?**

This is a really simple interface to work within, and generally the service in terms of editorial turnaround and quick turnarounds on requests is terrific.

**What do you dislike about PR Newswire?**

The pricing, at least initially, is kind of obfuscated on a release-by-release basis. I worked out a bulk plan with our rep there, but that should be an option that is easily accessible via the interface, not requiring a run-around.

**What problems is PR Newswire solving and how is that benefiting you?**

Release distribution isn't a super difficult task, but really what I was looking for was an interface that makes editing and tweaking distribution options easy. PR Newswire does that, with some good tracking tools as well.

  ### 24. Long time user, always positive experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Evan M. | Vice President, Healthcare Practice Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** August 21, 2019

**What do you like best about PR Newswire?**

Cision/PR Newswire continue to make easy, necessary updates to create an enjoyable user experience. Over the years the company continues to make more and more improvements and integrate additional tools and services, so despite the press releases old nature, it continues to be relevant.

**What do you dislike about PR Newswire?**

Some further customization would be appreciated so we can truly dig down deep into slicing and dicing audiences to reach so that we ensure our message is reaching the intended targets.

**Recommendations to others considering PR Newswire:**

Keep it simple, is my best piece of advice. The more you do to customize, at this point, the harder determining results is.

**What problems is PR Newswire solving and how is that benefiting you?**

I am able to quickly upload and distribute a press release.

  ### 25. Good Media Distro. Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 04, 2019

**What do you like best about PR Newswire?**

The service makes it extremely easy to share your news with a very wide range of media.

**What do you dislike about PR Newswire?**

There are some formatting limitations for press releases.

**What problems is PR Newswire solving and how is that benefiting you?**

My team is able to distribute clients' news quickly and easily to a wide range of media.

  ### 26. Easy way to find media and media contacts

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** January 29, 2019

**What do you like best about PR Newswire?**

This platform is great for finding writers/reporters that cover specific topics. By submitting a few keywords, you are given a variety of writers and publications with easy contact information (as well as tips from reporters, such as "email-don't call me," and the types of stories they're interested in learning about. It makes pitching our institution's stories (beyond local media) very easy.

**What do you dislike about PR Newswire?**

The platform has a lot going on, and I don't use it every day. Every time I log in, I have to take a few minutes to re-familiarize myself with how exactly it works. Others in our office use it for daily media tracking, and they find it easy to use. 

**What problems is PR Newswire solving and how is that benefiting you?**

There are so many niche publications out there that I would never know about without Cision (Google doesn't always find these types of pubs, based on your search). And often times, contact info isn't readily available on the website. This puts all that information right in front of you. I have been able to get stories about our university's professors/researchers placed into various papers, magazines and websites I wouldn't otherwise know about. This helps us spread our brand awareness. 

  ### 27. Helpful software

**Rating:** 3.0/5.0 stars

**Reviewed by:** Sophie D. | Merchandising Intern, Enterprise (> 1000 emp.)

**Reviewed Date:** November 13, 2018

**What do you like best about PR Newswire?**

Cision has great information once you learn how to use it. I had to use it for a strategic communication assignment once in college and every bit of information I needed from PR professionals was found on Cision. 

**What do you dislike about PR Newswire?**

While it is easy to use once you get the hang of things, Cision can be a little bit tricky at first. Navigating Cision is not the hard part, but signing up for the service in general was not the easiest. Me along with many others had issues with the initial signup. 

**Recommendations to others considering PR Newswire:**

For those who don't know what Cision is, I strongly recommend setting up an account because it has the potential to greatly benefit you and your company. 

**What problems is PR Newswire solving and how is that benefiting you?**

Cision has allowed me and my teammates to distribute press releases and email pitches to bloggers and journalists that I would have never known existed if it weren't for Cision.  From this, my team and I have gained a lot more attention in the media and it has honestly helped us a lot. 

  ### 28. Cision is an amazing tool for PR pros

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 24, 2019

**What do you like best about PR Newswire?**

Cision is an easy-to-use and exhaustive platform that allows you to build PR lists, find contact info for journalists, and customize your search for maximum outreach. They also come with established lists by state and region, and high-value news outlets.

**What do you dislike about PR Newswire?**

I'd love to be able to add more than one image when distributing a press release, but their new interface does come with a lot of the new features that offset that problem. 

**Recommendations to others considering PR Newswire:**

All you need to do is take a quick run-through of Cision and you'll find that it's your best solution. You also can use it on multiple levels, so if you're interested in defraying costs, there's a more limited approach. Customer support is amazing and fast.

**What problems is PR Newswire solving and how is that benefiting you?**

I'm able to quickly and easily get a release out on a local, targeted or national level. It's helped us pick up placements on the other side of the country, and it's put us in front of a national audience.

  ### 29. Great for press release distrubution and pitching

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.)

**Reviewed Date:** February 12, 2019

**What do you like best about PR Newswire?**

Cision is reliable, simple, and user-friendly. The email distribution tool is very easy. I've used the tool for nearly 3 years and I've never had an issue with scheduling my emails.  The final review page gives me peace of mind as it shows me the complete email including recipients. 

**What do you dislike about PR Newswire?**

I know there is a template function, but I have yet to figure out a good way to use it. I wish the feature was more intuitive 

**Recommendations to others considering PR Newswire:**

Cision Distrubition is a one-stop shop. Although it's capabilities are similar to it's competitives, Cision is rapidly acquiring new entities to stay at the top.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision allows the media relations team to keep all our reporters and specific lists in one place.  Cision updates the reporter profiles for us, so there's no need to update yourself; it's a huge time saver.

  ### 30. Great product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** August 30, 2019

**What do you like best about PR Newswire?**

Offers reach and engagement performance insights + media hits in the analytics integration for reporting

**What do you dislike about PR Newswire?**

Doesn’t explain engagement kpis well..traffic sources could be better and offer keyword intel more 

**Recommendations to others considering PR Newswire:**

N/A

**What problems is PR Newswire solving and how is that benefiting you?**

Clients love it for press release distribution 

  ### 31. Good product!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2019

**What do you like best about PR Newswire?**

We use their Press Release Service for our company and I like the analytics and the visibility reports so I can show the outcome of our release to the team. 

**What do you dislike about PR Newswire?**

It can take up to 15 minutes to send an instant release because they call to make sure they have everything right. I appreciate their attention to detail, but when a client needs a release out ASAP, 15 minutes does not cut it!

**Recommendations to others considering PR Newswire:**

It's a good product and it's easy to use - you can choose a distribution list or email your own list, so it's easy to target your own reporters. It's also easy to report on the release because PR Newswire sends a visibility report. The downside is the price is very high and it's difficult to add multi-media to the press release or edit the layout of the release. I have heard they charge an annual fee for storing a logo, which I think is too expensive for something that is crucial to the company. Overall, it's a good tool to have if you're a small business like us, who need to send occasional press releases. Whenever we need to send one, it's all set up and ready to go, so we don't have to worry about the set up time. 

**What problems is PR Newswire solving and how is that benefiting you?**

We can effectively send out press releases and follow up with the visibility reports so we know how well our release did and if we need to target specific reporters. 

  ### 32. Good PR service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Gabe F. | Associate News Editor, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2019

**What do you like best about PR Newswire?**

I'm a journalist who receives press releases from time to time through this service. I like the clean design, which makes it easy to screen the material. 

**What do you dislike about PR Newswire?**

Sometimes I am added to email lists that I haven't subscribed to, which, as other editors will attest to, is horribly annoying -- but I don't think many are through this service, which is nice. (If it's a common practice though, I'd recommend stopping that -- or at least asking journalists if they'd like to be on more lists.)

**What problems is PR Newswire solving and how is that benefiting you?**

I can't say I write about the content I receive very often, but occasionally I'll get alerted to something interesting I want to cover, which is a nice help as an editor looking for ideas.

  ### 33. Very Useful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2018

**What do you like best about PR Newswire?**

I like the way it is organized and how easy it is to use. All in all Cision Distribution by PR Newswire is a great product and is very useful for anyone in the PR sector:

**What do you dislike about PR Newswire?**

I never encountered any problems while using this software.

**What problems is PR Newswire solving and how is that benefiting you?**

Getting information out there via a trusted source and I have realized how much easier it is to get information out there while using Cision Distribution by PR Newswire.

  ### 34. Cision distribution is great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2018

**What do you like best about PR Newswire?**

I like that you have the ability to create specific lists for each client and topic. I also like that you're able to see who has opened your release or clicked on any links. It helps give us an idea of who its reaching and who is engaged with the story. 

**What do you dislike about PR Newswire?**

I don't like the section where you build out your press release. I think its rather difficult to include multiple images and there are certain things I don't use like analytics. 

**Recommendations to others considering PR Newswire:**

Before starting the distribution platform, it would be useful to get a virtual tour or step by step guide on how to navigate and use the platform. This would have been a lot easier for me had I been guided through the program. 

**What problems is PR Newswire solving and how is that benefiting you?**

We are distributing releases for not only our clients but our company as well. We're able to reach mass audiences in national and local outlets. 

  ### 35. A boon to PR industry and aspiring PR professionals.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 23, 2019

**What do you like best about PR Newswire?**

I was introduced to Cision Distribution by PR Newswire during my Post graduate certificate program in Public Relations and Corporate Communications. I loved helps in PR content distribution and promotions. Best part is, as a user, we can apply filters according to what news we want and from which field of the world. Through this, PR and communications teams can specifically target, monitor and market their press releases. 

**What do you dislike about PR Newswire?**

I don’t have bigger dislikes about this platform. To name one, it could be the volume of press releases that gets published everyday could bring down your written content and it might get picked by the news medias as there could be a lot of people writing about the same topic as you! 

**What problems is PR Newswire solving and how is that benefiting you?**

Distribution, media impressions and promotions of PR campaigns and eventually keeping a track of whether our campaign was successful or not. 

  ### 36. Send it to everyone!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Troy B. | Communications Consultant, Government Administration, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2018

**What do you like best about PR Newswire?**

As a blogger i love being able to sign up and get news releases from every company and industry I follow. Its great to have a one stop shop. On the other side I like how I can use it to share my news release.

**What do you dislike about PR Newswire?**

I don't like that I have to pay to post. That is really frustrating, for small companies that do not have a budget, it is usually not justifiable. There should be a limited free trial.  I also do not think the categories are every intuitive. I have an alert for entertainment and i regularly get news on government and other industries that do not have entertainment ties.

**Recommendations to others considering PR Newswire:**

Make sure you have a budget.

**What problems is PR Newswire solving and how is that benefiting you?**

It solved a distribution problem, as well as created a budgeting problem. My organization does not have a budget for this, so we have to find alternate distribution methods.

  ### 37. Great system for contacting media members

**Rating:** 4.0/5.0 stars

**Reviewed by:** John C. | Company Owner, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 16, 2019

**What do you like best about PR Newswire?**

Cision makes it a very easy and time efficient process to find and contact media members within the parameters selected. 

**What do you dislike about PR Newswire?**

Cision can be a clunky slow program on occasion but this does not outweigh the benefits for us, additionally cost can be high which negatively impacts our budget

**Recommendations to others considering PR Newswire:**

Pricing can be very high

**What problems is PR Newswire solving and how is that benefiting you?**

We had used Cision for targeting contact for our clients within certain subject matters

  ### 38. Easy Tool but Lacking PR Relevance

**Rating:** 2.0/5.0 stars

**Reviewed by:** Neta Y. | Director of Global Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2018

**What do you like best about PR Newswire?**

The user experience is great. The seamless flow makes it quick to upload and distribute a press release. I also like how they call after you setup your press release to confirm that everything is okay. 

**What do you dislike about PR Newswire?**

Since this tool is mainly used to distribute press releases to media channels, I find that it goes to many super-micro channels that have zero exposure, so I'm paying over $1200/press release to get almost no impressions/relevant engagement on my press release. If the platform was more targeted to specific media publications/bloggers/influencers who are willing to open up their email to read the press release, then it would be a different story. 

**What problems is PR Newswire solving and how is that benefiting you?**

We have numerous corporate announcements on an annual basis and we hope to get relevant coverage to show how well our company is doing. PR Newswire allows us to distribute that messaging to a large audience, and the main benefit is that it's quick and not time-consuming. 

  ### 39. Offers good services

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2019

**What do you like best about PR Newswire?**

Very comprehensive and has almost every feature needed for tracking media coverage or building PR lists. I like the notes about each individual editor

**What do you dislike about PR Newswire?**

Seems like it's not frequently updated enough with editors who have left the outlet or joined

**Recommendations to others considering PR Newswire:**

Update media database more often

**What problems is PR Newswire solving and how is that benefiting you?**

Good for finding contact information and building lists

  ### 40. Great Platform for PR Pros

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2019

**What do you like best about PR Newswire?**

Cision is a superb platform for monitoring and distributing news for clients. I use it on a daily basis. 

**What do you dislike about PR Newswire?**

Sometimes there is a lag in terms of when things are live versus when they appear on the platform. 

**What problems is PR Newswire solving and how is that benefiting you?**

Distributing news quickly and efficiently. 

  ### 41. Just Fine

**Rating:** 3.5/5.0 stars

**Reviewed by:** Mary Grace S. | Senior Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2019

**What do you like best about PR Newswire?**

I can find specific editors when I am looking for them by name or by publication. 

**What do you dislike about PR Newswire?**

It’s difficult to find editors or authors when I don’t know specific keywords to search. 

**Recommendations to others considering PR Newswire:**

It’s very easy to use if you come in having at least some contacts already. 

**What problems is PR Newswire solving and how is that benefiting you?**

Business problems: finding the address and contact info for editors for whom I need to send product or releases. 
Benefits: it’s also a search engine or sorts. 

  ### 42. Expensive but redeemable

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 17, 2019

**What do you like best about PR Newswire?**

Cision has a lot of great features, including distribution that is helpful for different information sharing across a variety of industries. Specifically great for large organizations who have the budget and news that will be picked up more frequently.

**What do you dislike about PR Newswire?**

The pricing makes it a bit unattainable for smaller enterprises. The reps call you constantly and the solutions for the price is a bit frustrating.

**Recommendations to others considering PR Newswire:**

I would ensure you have the budget and resources to maintain the account and level that it requires for the investment to make sense. 

**What problems is PR Newswire solving and how is that benefiting you?**

Distribution of releases to the general public and specific industry publications. When used, it has been pretty helpful in pick ups. I used it primarily for work with new executive appointments, mergers and acquisitions, new technologies, new programs and the like within the healthcare space. 

  ### 43. Major fan of PR Newswire 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Keri F. | Director Business Intelligence: HTM, Imaging, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2017

**What do you like best about PR Newswire?**

As a journalist, I like how PR Newswire houses all the press releases that I need to generate news in one place. I'm also a huge fan of ProfNet, a PR Newswire function that allows me to query subject matter experts about particular subjects.

**What do you dislike about PR Newswire?**

I wish PR Newswire would filter stories better. Sometimes, when I type something in the search bar, the subject is a little off (and too broad).

**Recommendations to others considering PR Newswire:**

Use it! it's very useful for journalists—particularly ProfNet Experts.

**What problems is PR Newswire solving and how is that benefiting you?**

Finding news articles for my website and finding subject matter experts for original stories

  ### 44. The Vision of Cision

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2019

**What do you like best about PR Newswire?**

I love how many news outlets there are in Cision

**What do you dislike about PR Newswire?**

I don’t like how they (the outlets) aren’t very specific or niche

**Recommendations to others considering PR Newswire:**

I would definitely encourage people to try it! It’s huge if you work in the public relations industry.

**What problems is PR Newswire solving and how is that benefiting you?**

It’s a lot easier to find media outlets and come up with long lists to reach out too. It’s relatively easy to navigate as well

  ### 45. Cision is great!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2019

**What do you like best about PR Newswire?**

I love being able to find the correct contact or distribute a press release immediately. Editorial calendars and HARO are a HUGE help as well. Tracking clicks and opens is super easy, as well as creating lists for future use. 

**What do you dislike about PR Newswire?**

I've had my unsaved work completely erased before due to not having an auto-save feature; that would be a huge improvement. It can get a little "messy" looking sometimes. There is definitely a learning curve.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision lets me keep contacts all in one space, as well as being able to connect with multiple people at once. All my previous work is saved for future reference as well. Cision also helps with finding valuable leads, news, and insights. 

  ### 46. Use Cision for simple, one-off press releases with ease

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 27, 2018

**What do you like best about PR Newswire?**

I like how much Cision cares about your press release. We like to send releases out at odd times, and we almost always get a call to confirm all of our details. It's great that Cision takes the time to flag odd requests and confirm that they're correct.

**What do you dislike about PR Newswire?**

I dislike how confusing all of the options are for sending our releases to different newswires. The pricing structure is weird and is hard to make sense of. 

**What problems is PR Newswire solving and how is that benefiting you?**

We do not have a huge social following, so Cision allows us to get news out about our company to a wide audience.

  ### 47. Cision is vital! 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jenna L. | Manager of Media Relations, Higher Education, Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2017

**What do you like best about PR Newswire?**

I love the ease and user friendliness of Cision. I've used other similar products in the past and we've stuck with Cision for a few years now. I greatly appreciate the tagging system and ability to pull reports quickly. I really like the auto tagging feature where I can keep track of my campaigns or crises easily and have reports immediately for my supervisor/client. 

**What do you dislike about PR Newswire?**

It's an investment, which isn't a problem for larger companies, but can be prohibitive for smaller companies. In addition, sometimes it's difficult to get nitty gritty data.  I wish some features were included in a general cost, rather than being a la carte.  

**Recommendations to others considering PR Newswire:**

Look into multiple platforms and see how their reporting/analytics compares for what you are specifically looking for in terms of reports. 

**What problems is PR Newswire solving and how is that benefiting you?**

The issue of monitoring coverage is solved with Cision. The ease of keeping coverage in one place where it's easy to pull monthly or annual reports including charts and graphs makes my life easier as a PR professional. I greatly appreciate the support chat function on Cision as well. If I'm ever having issues with the system or have trouble with the way something was categorized, the chat function ensures I'll be able to quickly have the issue resolved and be able to find out why something happened the way it did. 

  ### 48. Good experience so far

**Rating:** 3.5/5.0 stars

**Reviewed by:** Dakota L. | Ceo , Small-Business (50 or fewer emp.)

**Reviewed Date:** April 12, 2019

**What do you like best about PR Newswire?**

I like the updates and recommendations. Running a startup, I often don’t have tons of time to research. 

**What do you dislike about PR Newswire?**

I dislike the frequency. They can be a bit much, and I find myself only reading a few. 

**What problems is PR Newswire solving and how is that benefiting you?**

PR research, DIYing our PR efforts. 

  ### 49. A solid tool that gets the job done

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2018

**What do you like best about PR Newswire?**

Cision's tool is very simple. The software guides us through a press release step by step, making it easy to ensure we hit every piece of the process before releasing to the press. This simplicity means that anyone can use the software with minimal training. Their customer service has always been prompt and responsive when we need to make a change or a last-minute release.

**What do you dislike about PR Newswire?**

While the tool is simple, a more dynamic press release building experience would make this tool more helpful. Instead, we have to toggle back and forth between inputting text and previewing the document. More robust analytics would also be helpful to better gauge the impact of the press releases.

**What problems is PR Newswire solving and how is that benefiting you?**

We use Cision's tool to distribute press releases to news outlets.

  ### 50. Great customer service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2019

**What do you like best about PR Newswire?**

I've been using this service for years, the customer service is great. They have 24/hour support.

**What do you dislike about PR Newswire?**

There are a lot of extra costs and add-ons, so it is pricey for clients. Also, haven't seen tons of innovation around new ways to distribute news as journalists don't use the wire the way they used to.

**Recommendations to others considering PR Newswire:**

Cision owns a lot of companies in the space so there's easy integration with other products.

**What problems is PR Newswire solving and how is that benefiting you?**

Issuing news announcements for clients, SEO.


## PR Newswire Discussions
  - [What is Cision PR Newswire used for?](https://www.g2.com/discussions/what-is-cision-pr-newswire-used-for) - 1 comment

- [View PR Newswire pricing details and edition comparison](https://www.g2.com/products/pr-newswire/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-01+21%3A46%3A54+-0500&secure%5Bsession_id%5D=67354983-c743-47f1-ac0b-6d85fda9aab4&secure%5Btoken%5D=e5bd1ad8084895311ea993767589cfac6f4e606c07b6e98dd52a300fb1304e1b&format=llm_user)

## PR Newswire Features
**Content Creation**
- Press Release Creation
- Multimedia
- Newsrooms
- SEO

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Press Release Distribution**
- Natural Language Interaction
- Proactive Assistance

**Content Distribution**
- Distribution
- Contact List
- Social Sharing
- Analytics

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