Postalytics Reviews & Product Details

I'm just starting in the ecommerce world and I was fortunate enough to come across postalitics. Postalitics performs exactly the way they advertise it to. I've experienced a lot of insight through their program. I like how easy they make it to gain way to direct mailing. Review collected by and hosted on G2.com.

I would have liked to have seen more free options. Other than that I don't really have much bad to say about them. Review collected by and hosted on G2.com.

The best thing about the platform is that is solved a mailing issue that I was having which was expensive and time-consuming. The integration with the CRM was the ease of use and implementation that I was looking for. Review collected by and hosted on G2.com.

The functionality of the product is excellent, yet I find that I have trouble recognizing some of the campaigns I have created. I am not on the platform every day, and once I find the right place to be, then I have no issues. Relatively speaking, super minor issue on my part. Review collected by and hosted on G2.com.

Our company spent a lot of time looking for a direct mailing company. The most important feature we were looking for was the ability to track QR code scans. Postalytics is one of the only companies that offers this feature. The data we are able to get is invaluable when it comes to our marketing! Their prices are very competitive and the quality of their printing is superb. The support team is very helpful with whatever you need. You are able to build your templates "offline" and upload them which is very useful and easy. Review collected by and hosted on G2.com.

Sometimes the website runs slow and lags. Occasionally I will run into issues when trying to delete assets or campaigns. Having the ability to search lists by address would be a nice feature. The internal template design system is subpar. Review collected by and hosted on G2.com.

Postalytics ability to get direct mail out the door in two days, synchronize with email campaigns, and directly update client records in Salesforce is great! Review collected by and hosted on G2.com.

I have not had any issues with the platform. Customer service has been excellent. Review collected by and hosted on G2.com.

It's simple to use, and the ability to insert variable tags for personalization is great, as is the out-of-the-box Salesforce integration. The ability to add personalized URLs and QR codes is also great. Review collected by and hosted on G2.com.

The UI is a little clunky at times, and you do trade off on the print quality with digital printing (versus more traditional - and expensive - offset). Probably not great for premium brands. Review collected by and hosted on G2.com.

Postalytics allows our clients to send CRM mailings faster than ever before, with pricing that is market competitive at small volumes. Review collected by and hosted on G2.com.

I wish the agency model allowed for tiered pricing. Review collected by and hosted on G2.com.

We have made great use of Postalytics' ability to integrate with Salesforce. We trigger direct mail events based on criteria on our records and track the success and deliverability of that direct mailing without having to leave the Salesforce environment. We can automate and track mailings on mass and have created a simplified business process for what would be an otherwise time-consuming function. Review collected by and hosted on G2.com.

Being able to launch a Postalytic event off of a Custom Salesforce object rather than just the Contact or Lead would be useful, but this is a small limitation to work around. Review collected by and hosted on G2.com.

Love that I can send direct mail without minimums. The builder tool is easy to use and it has great analytics. They were even able to get a mailing list for me through one of their vendors! Review collected by and hosted on G2.com.

It would be the ability to implement a drip campaign when you are not using a CRM like HubSpot. I would like to be able to load a list into the system and use that as the trigger but currently, you can only do it with a CRM integration. Also, while the list we uploaded for mailing was supposed to get scrubbed, we got a lot of mailers back that seemed like they should have been scrubbed out prior to being sent. Review collected by and hosted on G2.com.

I like the idea of being able to run complete analysis of the effect and conversion rates of my Direct Mail Campaigns Review collected by and hosted on G2.com.

I dislike that some of the interface is difficult to use and figure out like creating PURls and getting Domains added. I have struggled with this. Review collected by and hosted on G2.com.

Just how easy it is to create direct mail campaigns now. We can access the postcard editor right from our automation system, and even use triggers and automated workflows with direct mail now which is transformational. Review collected by and hosted on G2.com.

Haven't found anything yet. Hard to criticize a system that has shown such a big return on investment for us! Review collected by and hosted on G2.com.