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Pontiac Intelligence Reviews & Product Details

James H.
JH
Co-founder | COO
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

What i enjoy most about Pontiac is there's no minimum, access to all the major supply platforms, fast QA, attentive support team when needed.

Also, you have the ability to run across Desktop, Laptops, Pre-Roll, CTV, audio, and DOOH. This is great when leveraging the digital Omni channel approach. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

There's nothing to dislike about Pontiac. There entire team is amazing, knowledgeable, and always available when needed. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

Pontiac is solving the accessibility problem for smaller agencies. Typically DSP require contracts and insane guaranteed spending for the year.

Pontiac allows smaller agencies to utilize their DSP based on budgets / Goals which goes a long way. Review collected by and hosted on G2.com.

Pontiac Intelligence Overview

What is Pontiac Intelligence?

Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’. Each tool we launch is amongst the most comprehensive available from any DSP, including ones with very high minimums.

Pontiac Intelligence Details
Languages Supported
English, Spanish
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Product Description

Pontiac Intelligence is an advertising space buying tool. Traditionally referred to as a Demand Side Platform (DSP). Pontiac can access inventory from thousands of websites for banner ads, native ads, video ads, audio ads and connected TV ads! The platform is differentiated by being fully transparent and providing hand-holding for newer clients who have not purchased ads outside Google, Facebook. Linkedin, etc. Most importantly, no minimum investment required! Learn at your own pace.

How do you position yourself against your competitors?

The Pontiac Intelligence platform is designed for the most sophisticated buyers in its targeting capabities, reporting detail, targeting options and formats. While there are other programmatic platforms which offer DOOH and CTV, none of them include a full 1:1 billboard integration. None of them have their own CTV bidder. No other no-minimum platforms provides transparency into the full cost of media like we do. And, to top it off, we have an always-on help center and high quality technical account managers to ensure you are successful in each campaign run on Pontiac Intelligence.


Seller Details
Year Founded
2015
HQ Location
Ridgewood, New Jersey
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®

Keith G.
KG
Overview Provided by:
CEO & Co-founder at Programmatic Mechanics and Pontiac Intelligence

Recent Pontiac Intelligence Reviews

Romy K.
RK
Romy K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Fast and easy campaign launch - great support"
Does the optimization (white list, block list) automatically and saves me a lot of time.
GJ
Greg J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Amazing Support"
I'm a new user to Pontiac Intelligence. Thus far experience has been amazing. They've proactively reached out to help with account setup and been v...
Steve P.
SP
Steve P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Exceptional Programmatic Ad Platform for Streamlined Advertising Campaigns"
It has a great easy to use interface where you can choose the budget, creatives, the audience, add and create pixels and get detailed reporting for...
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Pontiac Intelligence Media

Pontiac Intelligence Demo - Adding Advertisers
One run campaign or divide your account into multiple advertisers to organize and run multiple.
Pontiac Intelligence Demo - Uploading Creatives
Upload your creatives for audit. Pontiac Intelligence supports Display, Mobile, Native, Video, CTV, and Audio units.
Pontiac Intelligence Demo - Custom Reporting
Pontiac provides real-time reporting visuals as well as the important metrics for each line, in order to truly evaluate performance. Setting up a custom report is simple.
Pontiac Intelligence Demo - Site Domain Level Reporting
See performance by site to see where ads are running, learn more about your target audience, and evaluate performance. Reports can be generated based on Impressions, Clicks, Conversions, Post-Click Conversions, Post-View Conversions, and Spend
Pontiac Intelligence Demo - DMA  Level Reporting
State level reporting pictured, but targeting can be as granular as zip codes and geo-fencing.
Pontiac Intelligence Demo - Foot Traffic Reporting
Foot Traffic Attribution allows advertisers to track how many users were served an ad unit through Pontiac and then visited a commercial location. Attribute ads served across CTV and Web inventory!
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Have you used Pontiac Intelligence before?
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15 out of 16 Total Reviews for Pontiac Intelligence

4.8 out of 5
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Pontiac Intelligence Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Pontiac IntelligenceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
GJ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pontiac Intelligence?

I'm a new user to Pontiac Intelligence. Thus far experience has been amazing. They've proactively reached out to help with account setup and been very responsive to all my questions and requests thus far. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

They have a very helpful series of videos which are offered as part of their platform certification. I got a lot out of the videos but the format actually forced me to review them all (and actually get certified!) to see all the information. Would have preferred to just be able to skip to the videos that were most relevant to me use case. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

They are allowing us to immediately access features (like being able to whitelist a group of websites) that you cannot access as a new advertiser on Native platforms dealing with regular account reps. Review collected by and hosted on G2.com.

Steve P.
SP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pontiac Intelligence?

It has a great easy to use interface where you can choose the budget, creatives, the audience, add and create pixels and get detailed reporting for all programmatic platforms with no minimum spend. Very Flexible, fast response from support and a very good training portal.. Everything I really need to run programmatic campaigns. No Minimum spend to get started ! Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

Real time analytics would be a good improvement. Right Now there is a delay. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

I am a small agency wanting to offer programmatic ads and many of the other platforms have minimum spend of $5000-$40,000 just to use them which is hard for a small agency to start Review collected by and hosted on G2.com.

Romy K.
RK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Pontiac Intelligence?

Does the optimization (white list, block list) automatically and saves me a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

In some aspects it is more adequate to the US market. Such as regions and planning. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

I can count on Pontiac to close a gap in inventory vey fast. Setting a campaign is a very easy and fast task. Review collected by and hosted on G2.com.

CA
Co-Founder, Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

Pontiac truly takes an omni-channel approach with their DSP. From display ads, to digital out of home, and even CTV, we are able to help our clients reach their exact audience across channels and devices. The opportunities are endless with Pontiac. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

I don't have any downsides for Pontiac. It's a powerful platform that makes programmatic media buying affordable. My best recommendation for anyone running programmatic ads is to make sure you know and understand what you are doing. Work with a media-buyer you trust who understands how to use the platform. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

Pontiac helps us provide programmatic media buying services for our clients. Unlike other DSPs, Pontiac is actually affordable. With Pontiac, we get the power of programmatic media buying, which allows us to target across channels and devices and not rely on Google Display Network. We love that we can serve a variety of ads (display, video, CTV, audio and Digital out of Home) and use advanced targeting capabilities with the Pontiac platform. Review collected by and hosted on G2.com.

MK
Online Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

Pontiac Intelligence is always available to answer questions and work to make sure your campaigns are running smoothly. They check-in on a regular basis. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

The only dislike I have is that we don't get monthly reports. Our old provider used to give monthly reports, and with Pontiac, I have to do them myself. Not a huge issue, just a minor inconvience. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

They are checking in on our campaigns, so I don't have to. They make things easier when running campaigns for our clients and help us when we have ideas for ourselves. Review collected by and hosted on G2.com.

Tracy M.
TM
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

This is a great platform to get started in the DSP world. It is easy to navigate and they have stellar customer support. Their team provides great recommendations. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

The reporting is good but, in some cases, does not provide the date range reporting that we require. When pushing it through third-party reporting, we can get what we need. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

This is an easy-to-implement DSP with no minimums. It integrates with great data platforms and helps us quickly launch campaigns as needed and creates more efficiencies within our staff. Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

Pontiac Intelligence allows small publishers like ourselves to scale our audience and provide ad solutions to our customers that we would typically not be able to provide...at a cost that is reasonable. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

I was hoping we could do more with social media placements, but unfortunately that was one area where the upfront costs were too high for our small publishing footprint. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

Pontiac Intelligence provides us with a programmatic and re-targeting solution that I have found to be much more expensive from their competitors. This solution has allowed us to increase revenues while using none of our own inventory. Review collected by and hosted on G2.com.

JB
Co-Founder, CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

Personal meetings to make sure that we are best serving our clients. Responsive to our requests and questions. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

Some of the reporting features. Would like better monthly reports and the ability to better customize date ranges for data. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

Delivering targeted impressions efficiently helps our clients generate revenue. Review collected by and hosted on G2.com.

Robben G.
RG
Director Of Communications
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

Extensive but intuitive with good Account support. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

There is so much that it takes a long time to train on using the platform. Maybe certain presets for types of campaigns would help. Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

CTV/OTT, Streaming Audio, and Digital Display API Integration Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Pontiac Intelligence?

Level of Expertise and service. Swift response time and quick to answer any questions or update changes to campaigns. Review collected by and hosted on G2.com.

What do you dislike about Pontiac Intelligence?

Pontiac Intelligence is very flexible with product offering so I have no issues to report Review collected by and hosted on G2.com.

What problems is Pontiac Intelligence solving and how is that benefiting you?

Pontiac Intelligence allows us the opportunity to offer programmatic campaigns to our clients. Review collected by and hosted on G2.com.