What do you like best about Podium?
We really appreciate being able to connect our website visitors with live sales team members in real time. As a brick-and-mortar retailer, we faced significant challenges bridging the gap between online shoppers and customers visiting us in person—then the pandemic hit. We knew we needed to move into the virtual space in a big way, and other retailers recommended Podium.
One of the first benefits we saw was how the platform automated the process of requesting online reviews. This was an area we struggled with before, and we’ve seen significant gains in the number of reviews being posted.
The biggest benefit for us, though, has been the webchat. This feature added a live chat widget to our website. Because we’re a smaller organization, we didn’t have the resources for a dedicated internet sales team, but Podium let us route these conversations by location (with a geotagged push) and connect customers directly with sales team members at the store closest to them.
That filtering created multiple advantages. It helped us connect with customers on a more personal, regional level, and it also supported a more curated, consistent visit. A customer can start their journey on our website, choose to be contacted, request information, get connected with a store associate, and then visit that same location and work with the same associate throughout. For a company like ours that values one-on-one client interaction, that’s a big plus.
Finally, because it gives associates access to store communication, we were able to reduce the time it takes for a client to be greeted and moved to the next step in their journey. As their statistics (as well as our experience) show, speed to lead is a major factor in closing percentages. Review collected by and hosted on G2.com.
What do you dislike about Podium?
Since this is a highly customizable tool, it can take some time to format the product to meet your specific needs. Also, the team that implements the product won't be able to do the actual heavy lifting of training to get your organization on board with what specifically your group might want to get out of it. Keep in mind this is less about the Podium team not performing their proper function and more about your role in the process of knowing how your team will best absorb the information. Also, there are sometimes situations that arise when there are errors on the platform and there isn't a clear reason as to why or a defined timeline of when it's going to be corrected. Most issues get a blanket "we'll be looking in to this" and they just tend to fade away. Review collected by and hosted on G2.com.