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Playwire Reviews & Product Details

Verified User in Computer Games
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Playwire?

The team at playwire has been great to work with. We are in implementation phase now and their team is extremely responsive and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

there have been no downsides to working with playwire Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

Ou primary ad vendor Review collected by and hosted on G2.com.

Playwire Overview

What is Playwire?

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.

Playwire Details
Languages Supported
English
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Product Description

Playwire offers online video encoding, hosting, streaming, monetization and syndication solutions.

How do you position yourself against your competitors?

Key components that make Playwire's RAMP platform unique are built-in machine learning and AI algorithms that maximize revenue by dynamically setting header bidding variables, price floors, refresh behavior, and more. RAMP also includes features built for transparency and publisher growth, like Advanced Yield Analytics, a pre-bundled Data Management Platform, and solutions for data monetization, creating a powerful platform to maximize publisher revenue across both display and video.


Seller Details
Seller
Playwire
Year Founded
2007
HQ Location
Boca Raton, FL
Twitter
@playwire
1,597 Twitter followers
LinkedIn® Page
www.linkedin.com
123 employees on LinkedIn®
Description

Playwire is a global technology company that helps publishers earn more revenue from their user base and run their businesses more efficiently, powered by {RI} Revenue Intelligence®.


Stacy W.
SW
Overview Provided by:

Recent Playwire Reviews

JZ
Janis Z.Small-Business (50 or fewer emp.)
5.0 out of 5
"Website highly recommended"
I have often been in contact with Playwire's support team. In each case I was helped quickly and competently. This means that I could expect an ans...
Aaqib J.
AJ
Aaqib J.Small-Business (50 or fewer emp.)
4.0 out of 5
"Its gives Good revenue, but it can improve more in term of revenue."
The best thing about PlayWire is its analytics which help you to analyse everything in depth.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"A fantastic team doing their all"
The team are easy to work with, friendly, always eager to help. It feels like they have whats best for us at their heart.
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Playwire Media

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8 out of 9 Total Reviews for Playwire

4.6 out of 5
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8 out of 9 Total Reviews for Playwire
4.6 out of 5
8 out of 9 Total Reviews for Playwire
4.6 out of 5
G2 reviews are authentic and verified.
JZ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Playwire?

I have often been in contact with Playwire's support team. In each case I was helped quickly and competently. This means that I could expect an answer with the solution within a few hours. I really appreciate this and hope that it will continue in the future.

-The onboarding process is flawless and the team is very straightforward in helping with the integration or migration of the ads to the website

-The analytics are very detailed and provide sufficient information about user behavior on the respective days

-There is a wide selection of different ads, and new ones are constantly being added.

-You can tell that the Playwire team is very dedicated and new features are constantly being added to the platform

Translated with DeepL.com (free version) Review collected by and hosted on G2.com.

What do you dislike about Playwire?

Playwire is one of the only providers to offer rewarded video ads, but I still find the system very cumbersome and a bit of a hodgepodge.

However, I have heard that there will be a new system for this in the near future. I am therefore looking forward to the new system and hope that it will solve the problems of the old one. Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

Thanks to Playwire's managed solution, there is always fast and competent help with problems with ads or the integration.

I am also very satisfied with the CPM and fill rate of the ads, as they take over the coordination with various ad exchanges and everything is combined in one platform. Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Playwire?

The team are easy to work with, friendly, always eager to help. It feels like they have whats best for us at their heart. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

Some of the changes to their RAMP analytics back end are sometimes sudden, without explanation and do not always feel like they improve my reporting experience. Updates like these should be less frequent (Start of each quarter?) and give users a heads up, or a chance to give feedback on changes before they're suddenly implemented. Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

its improved our RPMS and its easy to use. The team have also helped delivered campaigns and homepage takeovers that were previously not on the cards with Ezoic. Review collected by and hosted on G2.com.

Aaqib J.
AJ
Editor in Chief
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Playwire?

The best thing about PlayWire is its analytics which help you to analyse everything in depth. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

As of now, I am facing an issue with payment slips or invoices. I am unable to check my payment history in the Ramp account Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

they help me to earn more revenue then my previous ad network and also reduces my page Speed with their in article ads Review collected by and hosted on G2.com.

Jordan G.
JG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playwire?

The service and support I have received from Playwire has been especially impressive. I have been working as a small web publisher for over two decades and have never received this level of attention before. There is also a refreshing honesty and transparency from the company. They are very clear about exactly where revenue comes from and what ad formats are working and which ones are not. This is underlined by the reporting system, which allows you to see exactly how income is generated across your site. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

I would like to be able to monetize non-US traffic better. Of course, this is not a Playwire-specific problem and affects every ad platform. Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

As a small web publisher, dealing with ads is a hassle and requires a lot of extra time and expertise. With Playwire, I feel like I actually have a team of people working for me who are helping to make sure that I get the most from my ad inventory. Review collected by and hosted on G2.com.

William S.
WS
Managing Partner
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playwire?

I love that I have a team on my side who understand my business and are always looking for ways to help me meet my goals. When there are big successes, my team are there celebrating with me. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

Honestly,I once had an account manager who was not entirely on the ball about finding the best opportunities for me and my business. But fortunately, just as I was thinking this, Playwire replaced my account manager with someone far more responsive and proactive. Not coincidentally, my revenue began some great increases around that time! Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

Playwire is helping me find the right advertisers to maximize ad revenue from my websites. They concentrate on that, and on getting me the best rates possible, so that I can concentrate on what I do best -- building great websites. I couldn't do that without them as a partner. Review collected by and hosted on G2.com.

Jovan J.
JJ
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playwire?

Their support system has been great and very responsive. The team is very professional and knows how to find perfect solutions, even for the issues that are very complex. The Playwire platform is very useful for publisher use and provides good feedback in which direction our content should go. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

Nothing much when it comes to the downsides. So far in all of our publisher ad experience Playwire has been the most assistive and perfectly met with our expectations. Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

To be direct - revenue! The Playwire platform has very good insight into multiple ad partners and revenue stream. All completely transparent and reassuring when it comes to the publisher perspective.

We've had some of the best CPMs and RPMs on Playwire, even in the days and months where the ad industry was (and still is) changing. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playwire?

Playwire makes it super easy to get ads up and running on your website, and they even support apps and the latest Web based tech. Always responsive and helpful with support requests as well ❤️ Review collected by and hosted on G2.com.

What do you dislike about Playwire?

I wish there was a bit more transparency in direct sales deals and ad mix, floor targeting, etc. A solution that is data driven and machine learning based which requires no manual ad tag placements would also be a great next step. Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

Making ad sales and serving a piece of cake. They provide all the heavy lifting so publishers like myself can focus on content and features, while making great ad revenue. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Playwire?

The onboarding process was very smooth and their team guided me in every step. They even catered to my custom ad banner requirements and were instantly able to come up with solutions. Review collected by and hosted on G2.com.

What do you dislike about Playwire?

The dashboard feels a bit outdated and should be improved. The reporting is also very delayed. The ad integration process is also a little bit complicated, but their team will guide you during this process. Review collected by and hosted on G2.com.

What problems is Playwire solving and how is that benefiting you?

The platform brings multiple ad servers to your website so you get the best CPM on your pages. You get multiple ad formats to use on your website. You can also ask them for custom solutions, and they will help you with the integration. Review collected by and hosted on G2.com.