Phrase Localization Platform

By Phrase

4.5 out of 5 stars

How would you rate your experience with Phrase Localization Platform?

Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Phrase Localization Platform Reviews & Product Details

Pricing

Pricing provided by Phrase Localization Platform.

LSP plan: Business

Contact Us

Phrase Localization Platform Media

Phrase Localization Platform Demo - One platform covering all your multilingual content needs
From documents and software to multimedia content including video, subtitles, and dubbing, powered by AI to deliver consistent, high-quality global experiences at scale.
Phrase Localization Platform Demo - Machine translation powered by leading providers
No single engine delivers consistent quality across every language pair. Phrase dynamically selects the best-performing model for each translation, ensuring accuracy, efficiency, and scale across global content
Phrase Localization Platform Demo - Open ecosystem
Bring your own AI engine, connect with your preferred language service providers, and integrate seamlessly with 50+ tools across your tech stack to keep workflows aligned and scalable.
Phrase Localization Platform Demo - Self-serve translation, tailored to every team
Give every department instant access to customized, on-demand machine translation, enabling faster content delivery without added operational overhead.
Phrase Localization Platform Demo - Actionable insights that drive smarter decisions
Preconfigured and customizable dashboards surface the data that matters, enabling continuous optimization of workflows, cost, and performance.
Phrase Localization Platform Demo - Phrase Studio
AI-powered subtitling and dubbing to scale video and multimedia content with speed, consistency, and control.
Phrase embeds AI across the entire content lifecycle, orchestrating automation, quality controls, and human expertise within one integrated operating model. The result? Higher throughput, stronger governance, and consistent brand delivery.
Play Phrase Localization Platform Video
Phrase embeds AI across the entire content lifecycle, orchestrating automation, quality controls, and human expertise within one integrated operating model. The result? Higher throughput, stronger governance, and consistent brand delivery.
Phrase Studio brings video and audio localization into the Phrase Platform. Add subtitles in 100+ languages, generate natural AI voiceovers, transcribe content, and create SEO-ready metadata. All in one place.
Play Phrase Localization Platform Video
Phrase Studio brings video and audio localization into the Phrase Platform. Add subtitles in 100+ languages, generate natural AI voiceovers, transcribe content, and create SEO-ready metadata. All in one place.
The world’s leading Language Intelligence Platform. Phrase intelligently automates, manages, and delivers multilingual content for deeper customer connections and faster business growth.
Play Phrase Localization Platform Video
The world’s leading Language Intelligence Platform. Phrase intelligently automates, manages, and delivers multilingual content for deeper customer connections and faster business growth.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
Product Avatar Image

Have you used Phrase Localization Platform before?

Answer a few questions to help the Phrase Localization Platform community

Phrase Localization Platform Reviews (1,269)

View 1 Video Reviews
Reviews

Phrase Localization Platform Reviews (1,269)

View 1 Video Reviews
4.5
1,269 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the Phrase Localization Platform for its ease of use and intuitive interface, which streamline translation tasks and enhance productivity. The platform's ability to manage translation memories and ensure consistency across projects is highly valued, making it a reliable choice for both new and experienced translators. However, some users note that the platform can occasionally experience loading issues that disrupt workflow.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Verified User in Translation and Localization
UT
Small-Business (50 or fewer emp.)
"Phrase's Strict Renewal Policy is Disappointing"
What do you like best about Phrase Localization Platform?

Phrase is one of the online CAD and translation management tools. It takes time to get used to the complex project interface. But once I was used to it, it became relatively easy to upload my document and start translating. They were quick to adapt various machine learning and artificial intelligence tools. But you still need to learn basics such as getting an API and finding the right place to put it. I think the translation memory and term base management features are very basic, without more cutting edge semantic alignment tools. Depends on what you are looking for really. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

For me the most annoying thing was their unexpectedly strict customer retention policy: If you are like me and you review your subscriptions at the last minute, I have some bad news for you. Phrase will charge you for the next years subscription, if you do not cancel it at least 30 days prior to the date of the renewal of your subscription. 30 days! I have been using numberless subscription services in the last decade, but this one was the most hideous. And when I wrote the Phrase team to request for a good will cancellation, they just repeated the Terms of Service and its relevant articles in their emails. I am very disappointed.

Another problem has been the very basic AI integration: In my experience current LLMs such as ChatGPT, Gemini and Claude usually work better than DeepL and Google Translate. At least on certain documents they are able to come up with better alternative translations or wordings. But Phrase won't allow me to use my tailored prompts for the translation. Which means I have to copy and paste between my windows which is very time consuming if you rely on AI tools rather than machine translation. And the solution they offer through Custom AI won't cut it.

Another problem is the translation memory tool which is very basic. I had some documents I translated years ago but with Phrase it is not easy to turn them into translation memories. Phrase's "align" tool is basically a sentence splitter and I found it very frustrating to use when working on long documents in particular.

Phrase is not practical for people like me who has to work on a lot of footnotes. I lost count of times when I had to go back to the translation interface to find the missing footnote. This is because the footnotes are indicated with a number in a small blue box and I tend to overlook them when I am in a translation flow. And once I complete the translation and export it, I am definitely sure that I will come across to some missing footnotes. It wasted a lot of time for me. Review collected by and hosted on G2.com.

Patrik P.
PP
student
Mid-Market (51-1000 emp.)
"Simple, Smart Predictions That Make Translation Easier"
What do you like best about Phrase Localization Platform?

The simplicity and the fact that it learns and predicts what I need to translate and what just copy Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

it sometimes splits segments where it shouldn't and also won't let me translate part of document and then download it whole Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review, we're glad you find Phrase simple to use and that its translation predictions speed up your workload.

정성민[강사 / 통번역대학원] .
"Streamlined Localization with Great Flexibility"
What do you like best about Phrase Localization Platform?

I greatly appreciate that the Phrase Localization Platform reduces the initial sunk cost into a translation platform, making it economically feasible for freelance translators like me. I admire how the Translation Management System (TMS) allows me remote access to my translations, including on mobile devices, making workflow seamless and convenient. The platform is characterized by its simple and straightforward user interface, following the 'Keep It Simple, Stupid (KISS)' design principle, which minimizes complexity and makes it easy to use. I value its reasonably priced first usage tier for freelancer accounts, which enables accessibility without a heavy financial burden. Additionally, the web-browser access is browser-agnostic enhancing usability; while Comet Browser works best for me, it performs well across various browsers. The option to import and export translation memories (TM) and glossaries is particularly neat and straightforward, facilitating flexibility and preventing user lock-in. I have found the setup process remarkably intuitive despite coming from various other tools. The platform's ability to compartmentalize and deploy accumulated assets across platforms is extremely beneficial for my work. Although it has its challenges, I am inclined to recommend it highly due to its overall functionality and practicality, having already recommended it to numerous students and colleagues. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

I find it frustrating when the loading screen gets stuck sometimes at login or when trying to open an uploaded file to begin translation. This issue often occurs on WiFi, but it seems to resolve when I switch to mobile data tethering, although identifying the exact cause is difficult. Additionally, I think the platform could benefit from a more intelligent use of color-coding outside the translation UI to enhance overall design and make it more informative for users. Moreover, while I found the initial setup intuitive due to my experience with similar tools, my students, who are aspiring linguists and translators, find it confusing and non-intuitive, possibly due to its deviation from the design languages of their familiar operating systems (MAC/WIN). Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thank you for leaving such a detailed review! We're glad find Phrase helps you to reduce upfront translation costs, allow remote access, simplify importing/exporting of TM and glossaries, and maintain simplicity while being browser-agnostic, which is beneficial for your freelance work. In regards to your feedback on what you dislike, I will pass this along to the team as understandably stuck loading screens are frustrating.

Max X.
MX
"Streamlines Localization with Unified Workflow"
What do you like best about Phrase Localization Platform?

I like how the Phrase Localization Platform brings everyone involved in localization into a smooth workflow. It really stands out in how it removes a lot of the friction that usually comes with localization. Instead of having developers, project managers, and translators working in separate tools and passing files back and forth, everyone works in the same platform with clear roles and visibility. I also appreciate how we could decide to import things gradually, and that transition was smooth. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

Some workflows around bulk actions can require a lot of clicks, that could be simplified. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review, it's really good to read you find Phrase stands out for you for removing friction that usually comes with localization.

OD
"Easy Localization with Seamless Integration"
What do you like best about Phrase Localization Platform?

I really appreciate how the Phrase Localization Platform simplifies the process of localization for our app. It significantly streamlines our workflows, making tasks quicker and more efficient. I love that it’s easy to use, which saves time and reduces complexity for our team. The ease of integration into existing workflows is another standout feature, allowing a seamless transition and adaptability with our current processes. Additionally, setting it up initially was a breeze, indicating an intuitive interface and user-friendly design. This usability, combined with the fact that it offers a more straightforward workflow than our previous tool, Google Sheets, makes it a valuable asset. Overall, my experience with the Phrase Localization Platform has been highly positive, and I am very likely to recommend it to others, as evidenced by my high recommendation rating. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

I find the navigation of the web app challenging. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for the review and the detail on what you love about Phrase including streamlining your workflows, making tasks quicker and how easy it is to use. We're glad you find that using Phrase works better than your previous method of Google Sheets!

Mohammad M.
MM
External Arabic proofreader
Enterprise (> 1000 emp.)
"Advantages of Phrase"
What do you like best about Phrase Localization Platform?

The interface is easy to use, and the commands are clear. The dictionary is rich and well-organized. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

The abiblity to edit and modify is not available all the time Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks so much for leaving a review of Phrase, highlighting the easy to use interface and well-organized dictionary. I'm sorry to hear the edit and modify availability sometimes hinders your workload.

Thelma O.
TO
Translator
Small-Business (50 or fewer emp.)
"Practical, Reliable, and Easy Setup"
What do you like best about Phrase Localization Platform?

I find the Phrase Localization Platform to be practical and reliable for my translation work. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

nothing at all Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thank you for leaving a review! It's great you find Phrase user friendly and that you didn't require any training to get started. We take on board feedback from our users to help improve our platform for the future so I will share your thoughts on importing and exporting files and certain types of file.

Raquel R.
RR
Founder & Managing Director
"Intuitive, but with File Issues and High Cost"
What do you like best about Phrase Localization Platform?

I love how intuitive the Phrase Localization Platform is, as it allows us to manage our projects efficiently and have a clear view of their status. The ease of use has really made our lives easier. I greatly value how it optimizes costs and ensures consistency in the quality of translations. Additionally, the customer service team is very quick to resolve issues, which is invaluable when problems arise. The initial setup was also quite simple, making the transition to using the platform seamless. Despite some challenges, I am so satisfied with its features that I give it a rating of 10 out of 10 in terms of the likelihood of recommending it to a friend or colleague. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

Multilingual files often present problems, forcing us to spend a lot of time uploading them. Sometimes we give up and leave them as regular files due to errors when uploading them. We also face difficulties downloading them because of errors in the tags. There are many global issues that complicate our operations. There used to be an app that worked well on mobile, but now it no longer works. Additionally, if there is no internet connection, the tool cannot be used, which is a major inconvenience. Finally, it is a very expensive tool. Review collected by and hosted on G2.com.

Léna T.
LT
Content Translation Specialist
Mid-Market (51-1000 emp.)
"Effortless and Time-Saving CAT Tool Experience"
What do you like best about Phrase Localization Platform?

Compared to other CAT tools, Phrase is very straightforward to use. Additionally, since there is nothing to download, it saves a lot of time—you don't have to worry about updates or waiting for installations. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

Trying to add a plug-in that isn't part of your subscription can be difficult, and sometimes it may not even be possible. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thank you for leaving a review, it's great to read that with Phrase Language Portail AI, you're are able to provide colleagues with access, which helps you to avoid relying on multiple machine translation websites. I've attached a link to our list of integrations - you may find this helpful, unfortunately it's not possible to have everything.

See how Phrase Localization Platform improved
CD
Project Manager
Translation and Localization
Mid-Market (51-1000 emp.)
"Makes localization smoother and more manageable"
What do you like best about Phrase Localization Platform?

I really like how easy it is to organize and track translation projects in Phrase. The UI is clean, and it’s simple to onboard new team members. The integrations with tools like GitHub and Figma save a lot of time, and the translation memory and term base features help keep things consistent across languages. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

The platform can feel a bit overwhelming at first, especially if you're new to CAT tools. Some of the advanced features take time to learn, and the UI can lag a little when handling large files. But once you're familiar with it, those issues don’t really get in the way. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review! It's good to see that whilst you find Phrase overwhelming at first, now you've had time to familiarize yourself with the tool you believe it makes localization smoother and more manageable. We're glad that it's made your workflows more efficient, less error prone and simple to onboard new team members.

Questions about Phrase Localization Platform? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Sancley M.
SM
Sancley Mendes Vieira
Last activity over 4 years ago

How do I edit a project save?

Nasser F. R.
NR
Nasser F. Rehan
Last activity almost 5 years ago

Is there a chance to an option that enable linguists to create and use their own TB?

Pricing Options

Pricing provided by Phrase Localization Platform.

LSP plan: Business

Contact Us

LSP plan: Enterprise

Contact Us

Direct plan: Enterprise

Contact Us
Phrase Localization Platform Comparisons
Phrase Localization Platform Features
Translation Tracking
Collaborative Translation
Client Portal
Client Management
Resource Management
Computer-Assisted Translation
Glossary
User Permissions
Product Avatar Image
Phrase Localization Platform