# Top 10 Persona Alternatives & Competitors **Average Rating:** 4.3/5 **Total Number of Reviews:** 44 The Identity Verification Software solutions below are the most common alternatives that users and reviewers compare with Persona. Identity Verification Software is a widely used technology, and many people are seeking innovative, powerful software solutions with age estimation, in-person age verification, and liveness check. Other important factors to consider when researching alternatives to Persona include integration. The best overall Persona alternative is Entrust IDV, formerly Onfido. Other similar apps like Persona are Sumsub, Jumio, Incode, and Socure. Persona alternatives can be found in [Identity Verification Software](https://www.g2.com/categories/identity-verification) but may also be in [E-Signature Software](https://www.g2.com/categories/e-signature) or [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection). ## Best Paid & Free Alternatives to Persona - [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) - [Sumsub](https://www.g2.com/products/sumsub/reviews) - [Jumio](https://www.g2.com/products/jumio/reviews) - [Incode](https://www.g2.com/products/incode-technologies-incode/reviews) - [Socure](https://www.g2.com/products/socure/reviews) - [Trulioo](https://www.g2.com/products/trulioo/reviews) - [Lightico](https://www.g2.com/products/lightico/reviews) - [SEON](https://www.g2.com/products/seon/reviews) - [Plaid](https://www.g2.com/products/plaid/reviews) - [iDenfy](https://www.g2.com/products/idenfy/reviews) ## Top 10 Alternatives to Persona Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Persona stacks up to the competition, check reviews from current & previous users in industries like Financial Services, Outsourcing/Offshoring, and E-Learning, and find the best product for your business. ### 1. [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) By Entrust, Inc. **Average Rating:** 4.4/5 **Total Reviews:** 111 The end-to-end identity verification platform. Reviewers say compared to Persona, Entrust IDV, formerly Onfido is: - Slower to reach roi - Easier to do business with Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering), [Age Verification](https://www.g2.com/categories/age-verification) **Compare:** [Persona vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona) **Compare Entrust IDV, formerly Onfido with other alternatives:** - [Entrust IDV, formerly Onfido vs Sumsub](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-sumsub) - [Entrust IDV, formerly Onfido vs Jumio](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-jumio) - [Entrust IDV, formerly Onfido vs Incode](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-incode-technologies-incode) - [Entrust IDV, formerly Onfido vs Socure](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-socure) - [Entrust IDV, formerly Onfido vs Trulioo](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-trulioo) - [Entrust IDV, formerly Onfido vs Lightico](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-lightico) - [Entrust IDV, formerly Onfido vs SEON](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-seon) - [Entrust IDV, formerly Onfido vs Plaid](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-plaid) - [Entrust IDV, formerly Onfido vs iDenfy](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-idenfy) ### 2. [Sumsub](https://www.g2.com/products/sumsub/reviews) By Sumsub **Average Rating:** 4.6/5 **Total Reviews:** 113 Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC/AML, KYB, Transaction Monitoring and Fraud Prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business. Reviewers say compared to Persona, Sumsub is: - Easier to set up - Easier to do business with - More usable Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering), [Age Verification](https://www.g2.com/categories/age-verification) **Compare:** [Persona vs Sumsub](https://www.g2.com/compare/persona-persona-vs-sumsub) **Compare Sumsub with other alternatives:** - [Sumsub vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-sumsub) - [Sumsub vs Jumio](https://www.g2.com/compare/jumio-vs-sumsub) - [Sumsub vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-sumsub) - [Sumsub vs Socure](https://www.g2.com/compare/socure-vs-sumsub) - [Sumsub vs Trulioo](https://www.g2.com/compare/sumsub-vs-trulioo) - [Sumsub vs Lightico](https://www.g2.com/compare/lightico-vs-sumsub) - [Sumsub vs SEON](https://www.g2.com/compare/seon-vs-sumsub) - [Sumsub vs Plaid](https://www.g2.com/compare/plaid-vs-sumsub) - [Sumsub vs iDenfy](https://www.g2.com/compare/sumsub-vs-idenfy) ### 3. [Jumio](https://www.g2.com/products/jumio/reviews) By Jumio **Average Rating:** 4.0/5 **Total Reviews:** 23 Jumio's identity verification solutions enable businesses to increase customer conversions while providing a seamless customer experience and reducing fraud. Leveraging advanced technology such as biometric facial recognition and machine learning, Jumio's products also help customers meet regulatory compliance and tie the digital identity to the physical world. Reviewers say compared to Persona, Jumio is: - Slower to reach roi Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Age Verification](https://www.g2.com/categories/age-verification) **Compare:** [Persona vs Jumio](https://www.g2.com/compare/jumio-vs-persona-persona) **Compare Jumio with other alternatives:** - [Jumio vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-jumio) - [Jumio vs Sumsub](https://www.g2.com/compare/jumio-vs-sumsub) - [Jumio vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-jumio) - [Jumio vs Socure](https://www.g2.com/compare/jumio-vs-socure) - [Jumio vs Trulioo](https://www.g2.com/compare/jumio-vs-trulioo) - [Jumio vs Lightico](https://www.g2.com/compare/jumio-vs-lightico) - [Jumio vs SEON](https://www.g2.com/compare/jumio-vs-seon) - [Jumio vs Plaid](https://www.g2.com/compare/jumio-vs-plaid) - [Jumio vs iDenfy](https://www.g2.com/compare/jumio-vs-idenfy) ### 4. [Incode](https://www.g2.com/products/incode-technologies-incode/reviews) By Incode Technologies **Average Rating:** 5.0/5 **Total Reviews:** 52 Leveraging advanced Artificial Intelligence (AI) and Machine Learning (ML) technologies, Incode develops extremely usable, secure, accurate, and privacy-centric identity solutions that help the world's largest banks, financial institutions, governments, retailers, stadiums, and other industries increase revenue and reduce fraud while providing convenience and outstanding experience for users. Reviewers say compared to Persona, Incode is: - Easier to set up - Easier to do business with - Better at support Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering), [Age Verification](https://www.g2.com/categories/age-verification) **Compare:** [Persona vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-persona-persona) **Compare Incode with other alternatives:** - [Incode vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-incode-technologies-incode) - [Incode vs Sumsub](https://www.g2.com/compare/incode-technologies-incode-vs-sumsub) - [Incode vs Jumio](https://www.g2.com/compare/incode-technologies-incode-vs-jumio) - [Incode vs Socure](https://www.g2.com/compare/incode-technologies-incode-vs-socure) - [Incode vs Trulioo](https://www.g2.com/compare/incode-technologies-incode-vs-trulioo) - [Incode vs Lightico](https://www.g2.com/compare/incode-technologies-incode-vs-lightico) - [Incode vs SEON](https://www.g2.com/compare/incode-technologies-incode-vs-seon) - [Incode vs Plaid](https://www.g2.com/compare/incode-technologies-incode-vs-plaid) - [Incode vs iDenfy](https://www.g2.com/compare/incode-technologies-incode-vs-idenfy) ### 5. [Socure](https://www.g2.com/products/socure/reviews) By Socure **Average Rating:** 4.5/5 **Total Reviews:** 103 The Socure ID+ platform is the new standard for digital identity verification, providing real-time, predictive analytics for the most accurate and comprehensive identity verification and fraud prediction—all through one API. Reviewers say compared to Persona, Socure is: - Slower to reach roi - Easier to do business with - More usable Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering), [Age Verification](https://www.g2.com/categories/age-verification) **Compare:** [Persona vs Socure](https://www.g2.com/compare/persona-persona-vs-socure) **Compare Socure with other alternatives:** - [Socure vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-socure) - [Socure vs Sumsub](https://www.g2.com/compare/socure-vs-sumsub) - [Socure vs Jumio](https://www.g2.com/compare/jumio-vs-socure) - [Socure vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-socure) - [Socure vs Trulioo](https://www.g2.com/compare/socure-vs-trulioo) - [Socure vs Lightico](https://www.g2.com/compare/lightico-vs-socure) - [Socure vs SEON](https://www.g2.com/compare/seon-vs-socure) - [Socure vs Plaid](https://www.g2.com/compare/plaid-vs-socure) - [Socure vs iDenfy](https://www.g2.com/compare/socure-vs-idenfy) ### 6. [Trulioo](https://www.g2.com/products/trulioo/reviews) By Trulioo **Average Rating:** 4.4/5 **Total Reviews:** 40 Trulioo, an online identity verification company, enables trust and safety online by powering fraud and compliance systems worldwide. Reviewers say compared to Persona, Trulioo is: - Slower to reach roi - Better at support - Easier to set up Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering) **Compare:** [Persona vs Trulioo](https://www.g2.com/compare/persona-persona-vs-trulioo) **Compare Trulioo with other alternatives:** - [Trulioo vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-trulioo) - [Trulioo vs Sumsub](https://www.g2.com/compare/sumsub-vs-trulioo) - [Trulioo vs Jumio](https://www.g2.com/compare/jumio-vs-trulioo) - [Trulioo vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-trulioo) - [Trulioo vs Socure](https://www.g2.com/compare/socure-vs-trulioo) - [Trulioo vs Lightico](https://www.g2.com/compare/lightico-vs-trulioo) - [Trulioo vs SEON](https://www.g2.com/compare/seon-vs-trulioo) - [Trulioo vs Plaid](https://www.g2.com/compare/plaid-vs-trulioo) - [Trulioo vs iDenfy](https://www.g2.com/compare/trulioo-vs-idenfy) ### 7. [Lightico](https://www.g2.com/products/lightico/reviews) By Lightico **Average Rating:** 4.8/5 **Total Reviews:** 369 Lightico is a collaboration solution designed to help sell smarter and offer truly exceptional customer service. Reviewers say compared to Persona, Lightico is: - Slower to reach roi - Easier to do business with - Easier to set up Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification) **Compare:** [Persona vs Lightico](https://www.g2.com/compare/lightico-vs-persona-persona) **Compare Lightico with other alternatives:** - [Lightico vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-lightico) - [Lightico vs Sumsub](https://www.g2.com/compare/lightico-vs-sumsub) - [Lightico vs Jumio](https://www.g2.com/compare/jumio-vs-lightico) - [Lightico vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-lightico) - [Lightico vs Socure](https://www.g2.com/compare/lightico-vs-socure) - [Lightico vs Trulioo](https://www.g2.com/compare/lightico-vs-trulioo) - [Lightico vs SEON](https://www.g2.com/compare/lightico-vs-seon) - [Lightico vs Plaid](https://www.g2.com/compare/lightico-vs-plaid) - [Lightico vs iDenfy](https://www.g2.com/compare/lightico-vs-idenfy) ### 8. [SEON](https://www.g2.com/products/seon/reviews) By SEON **Average Rating:** 4.6/5 **Total Reviews:** 379 SEON helps businesses detect fraud, uncover risk, and stay compliant—without slowing down growth. Our single API analyzes digital footprints, devices, and AML data using 900+ real-time, first-party signals. Teams can use machine learning or custom rules, expand globally in weeks, and automate decisioning without black-box limitations or slow onboarding. Reviewers say compared to Persona, SEON is: - Easier to do business with - Better at support - Slower to reach roi Categories in common with Persona: [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering) **Compare:** [Persona vs SEON](https://www.g2.com/compare/persona-persona-vs-seon) **Compare SEON with other alternatives:** - [SEON vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-seon) - [SEON vs Sumsub](https://www.g2.com/compare/seon-vs-sumsub) - [SEON vs Jumio](https://www.g2.com/compare/jumio-vs-seon) - [SEON vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-seon) - [SEON vs Socure](https://www.g2.com/compare/seon-vs-socure) - [SEON vs Trulioo](https://www.g2.com/compare/seon-vs-trulioo) - [SEON vs Lightico](https://www.g2.com/compare/lightico-vs-seon) - [SEON vs Plaid](https://www.g2.com/compare/plaid-vs-seon) - [SEON vs iDenfy](https://www.g2.com/compare/seon-vs-idenfy) ### 9. [Plaid](https://www.g2.com/products/plaid/reviews) By Plaid, Inc. **Average Rating:** 4.2/5 **Total Reviews:** 43 Plaid enables applications to connect with users' bank accounts. Reviewers say compared to Persona, Plaid is: - Slower to reach roi - Easier to set up Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering) **Compare:** [Persona vs Plaid](https://www.g2.com/compare/persona-persona-vs-plaid) **Compare Plaid with other alternatives:** - [Plaid vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-plaid) - [Plaid vs Sumsub](https://www.g2.com/compare/plaid-vs-sumsub) - [Plaid vs Jumio](https://www.g2.com/compare/jumio-vs-plaid) - [Plaid vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-plaid) - [Plaid vs Socure](https://www.g2.com/compare/plaid-vs-socure) - [Plaid vs Trulioo](https://www.g2.com/compare/plaid-vs-trulioo) - [Plaid vs Lightico](https://www.g2.com/compare/lightico-vs-plaid) - [Plaid vs SEON](https://www.g2.com/compare/plaid-vs-seon) - [Plaid vs iDenfy](https://www.g2.com/compare/plaid-vs-idenfy) ### 10. [iDenfy](https://www.g2.com/products/idenfy/reviews) By iDenfy **Average Rating:** 4.9/5 **Total Reviews:** 214 IDenfy is an online identity verification company, helping to reduce frauds and makes business smoother and more profitable Reviewers say compared to Persona, iDenfy is: - Easier to set up - Easier to do business with - Better at support Categories in common with Persona: [Identity Verification](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering) **Compare:** [Persona vs iDenfy](https://www.g2.com/compare/persona-persona-vs-idenfy) **Compare iDenfy with other alternatives:** - [iDenfy vs Entrust IDV, formerly Onfido](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-idenfy) - [iDenfy vs Sumsub](https://www.g2.com/compare/sumsub-vs-idenfy) - [iDenfy vs Jumio](https://www.g2.com/compare/jumio-vs-idenfy) - [iDenfy vs Incode](https://www.g2.com/compare/incode-technologies-incode-vs-idenfy) - [iDenfy vs Socure](https://www.g2.com/compare/socure-vs-idenfy) - [iDenfy vs Trulioo](https://www.g2.com/compare/trulioo-vs-idenfy) - [iDenfy vs Lightico](https://www.g2.com/compare/lightico-vs-idenfy) - [iDenfy vs SEON](https://www.g2.com/compare/seon-vs-idenfy) - [iDenfy vs Plaid](https://www.g2.com/compare/plaid-vs-idenfy) ## Explore Articles - [What is the most affordable practice management solution for small firms?](https://www.g2.com/discussions/what-is-the-most-affordable-practice-management-solution-for-small-firms) - [Leading travel software for company travel planning](https://www.g2.com/discussions/leading-travel-software-for-company-travel-planning) - [Top tools for automating new client workflows](https://www.g2.com/discussions/top-tools-for-automating-new-client-workflows) - [Top tools for managing construction timelines](https://www.g2.com/discussions/top-tools-for-managing-construction-timelines) - [Most user-friendly CRM for sales teams](https://www.g2.com/discussions/crm-most-user-friendly-crm-for-sales-teams) - [Which expense management app is best for startups](https://www.g2.com/discussions/which-expense-management-app-is-best-for-startups) ## Spotlight Categories - [Customer Success Software](https://www.g2.com/categories/customer-success) - [Security Compliance Software](https://www.g2.com/categories/security-compliance) - [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)