# Persana AI Reviews **Vendor:** Persana AI **Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Average Rating:** 4.6/5.0 **Total Reviews:** 40 ## About Persana AI Persana is an AI Superpowered Sales Intelligence platform for GTM and outbound teams. Backed by YCombinator, dive into the future with Persana AI, your partner in AI-driven sales enhancement. We're here to amplify your sales results and supercharge your revenue. - AI Automations: Uncover high intent leads with data-driven insights. - Boosted Pipeline: Close deals 2x faster with enhanced response rates. - Seamless Integration: Sync with Salesforce, Hubspot, Outreach, and more. - Hyperpersonalization: Craft hundreds of AI-generated emails swiftly. - Unified AI Workflows: Monitor behavior, automate tasks, and harness insights. - Strategic Outreach: Monitor leads, track promotions, and message at scale. 🌟 Benefits: - Target ideal leads with pinpoint analytics. - Optimize marketing spend for top leads. - Enhance conversion rates with instant scoring. - Streamline sales, find decision-makers, and track champions. Join 100s of satisfied users and companies who've transformed their sales approach. Unlock untapped revenue potentials with Persana AI! ## Persana AI Pros & Cons **What users like:** - Users find Persana AI to offer a **user-friendly experience** , making data enrichment easy and navigation intuitive. (12 reviews) - Users appreciate the **rapid and attentive customer support** of Persana AI, ensuring prompt assistance for all inquiries. (11 reviews) - Users value the **affordable and comprehensive features** of Persana AI, which enhance data enrichment and email crafting. (8 reviews) - Users value the **automation capabilities** of Persana AI, enhancing productivity and streamlining sales operations effectively. (7 reviews) - Users appreciate the **automated lead generation and data enrichment** capabilities of Persana AI, enhancing efficiency and outreach quality. (7 reviews) - Affordable (6 reviews) - Users value the **efficiency** of Persana, significantly reducing time spent on outreach and consolidating tasks seamlessly. (6 reviews) - Helpful (6 reviews) - Users highlight the **significant time savings** provided by Persana AI, enhancing productivity and allowing focus on strategic tasks. (6 reviews) - Navigation Ease (5 reviews) **What users dislike:** - Users face a **steep learning curve** with Persana AI due to its numerous features and necessary integrations. (7 reviews) - Users face a **steep learning curve** with Persana AI, requiring time and intentional setup for effective use. (5 reviews) - Users find the **absence of essential features** frustrating, impacting their overall satisfaction with Persana AI. (5 reviews) - Users report **poor customer support** , requiring constant follow-up and often feeling dissatisfied with assistance received. (3 reviews) - Users experience **slow performance** at times, particularly during US morning hours, affecting overall usability. (3 reviews) - Users experience **UI/UX bugs** in Persana AI that can disrupt usability but are hopeful for improvements. (3 reviews) - Users find that Persana AI can be **expensive** , especially with bulk enrichments, but see value in cost-saving features. (2 reviews) - Users report **integration issues** , citing communication lapses and a steep learning curve with connected tools. (2 reviews) - Limited Customization (2 reviews) - Not Intuitive (2 reviews) ## Persana AI Reviews ### 1. Enrichment with Excellent Customer Success **Rating:** 5.0/5.0 stars **Reviewed by:** Kristi R. | People Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Persana AI?** Whatever you're attempting to build, the team of Persana AI is extremely helpful and involved in making sure that your lists are successfully built, wihtout burning through your credits. There is a Support Slack Channel that you can post in, and the team will find a way. What made it easy for me to use it, was onboarding via HiStack and Dennis Tröger, and equally the Onboarding from Persana itself. I use it every week I would say. **What do you dislike about Persana AI?** The Enrichment Lists are sometimes a bit bulky, and a lot of it is built like Excel with Smart Formulas, but what it doesn't have is fields to mark things with certain data, i.e. When was the enrichment or if the enriched lead has been added to a campaign. Also, sometimes the product changes, and the team doesn't communicated it cleanly, so tables stop working or features are disabled, which is a bit problematic. **What problems is Persana AI solving and how is that benefiting you?** Enriching Companies with the most likely Contact Persons for our Product with their Email and LinkedIn. ### 2. Fantastic Clay GTM alternative **Rating:** 5.0/5.0 stars **Reviewed by:** Leigh H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Persana AI?** Persana offers plenty of great ways to gather insights from your data sets about contacts and companies you want to contact in your outbound campaigns. The AI prompts and presets make gathering insights super easy and allows me to customise my outbound messaging and make it feel very 1:1 and relevant when doing outbound based on real insights. Makes a big difference to the success of your cold outbound campaigns. I've also found the customer service to be top notch as well. I also feel like their pricing is more reasonable compared to other popular GTM tools on the market like Clay for example. **What do you dislike about Persana AI?** It's still lacking some important features I'd like to see, ie: a Lookalike search feature for example. **What problems is Persana AI solving and how is that benefiting you?** Creating more relevant and personalised outbound campaigns that feel 1:1 based on real insights from data. ### 3. Great mix of enrichments, workflow automation, and integrations with access to a super helpful team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Persana AI?** Persana threaded the needle for us by fitting into our existing tech stack for integrations, while opening up significant enrichment automation for a variety of use cases. This was the only tabular enrichment platform we found where we felt comfortable that whatever use case we came up with, we would be able to find a solution that would also balance credit usage and cost that would make sense. Setting up our initial core automations related to updating certain Hubspot data and workflows between tools alone justify the cost, even if we don't add anything going forward. **What do you dislike about Persana AI?** I believe the learning curve for these types of tools can be steep, but after a few weeks and with access to a very responsive support team you can definitely get there. One nuance about Persana is that you need to be intentional on table, column, and enrichment setup, as there are a number things that cannot be changed once you lock them in or reference them elsewhere. This is mostly about good process, but as you get up the curve you will likely find yourself re-creating certain tables or enrichments and burning some credits because of this. To the team's credit, they are sensitive to this especially for new users and ensure you get it right. They even refunded credits when we made some mistakes. **What problems is Persana AI solving and how is that benefiting you?** contact and company enrichment, along with workflow automation between tools ### 4. Game-Changer for Sales Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Kamrul I. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Persana AI?** Persana AI has been a transformative tool for our sales operations. The platform excels at combining CRM data with real-time market signals to identify high-priority leads. Its ability to generate hyper-personalized emails in our brand voice has significantly increased our engagement rates and saved countless hours of manual work. **What do you dislike about Persana AI?** While the platform is excellent, I’d love to see even more customizable workflows for unique sales strategies. **What problems is Persana AI solving and how is that benefiting you?** Persana AI solves the problem of scattered sales data and inefficiency in outreach. Before using it, our team struggled with manually analyzing CRM data, monitoring market events, and crafting personalized outreach. Now, Persana AI consolidates all this into one platform. It identifies high-intent prospects and ensures our messaging is both timely and relevant. This has drastically improved lead conversion rates and allowed our team to focus more on closing deals instead of researching prospects. ### 5. Poor experience - product and support **Rating:** 1.0/5.0 stars **Reviewed by:** Shiju T. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Persana AI?** Has usefull features, but AI SDR isn't available at lower plans and is priced at the same as 11x which has a better **What do you dislike about Persana AI?** Poor support, poor follow through, need to chase Demo didn't even show the features well **What problems is Persana AI solving and how is that benefiting you?** NA ### 6. Prospecting powerhouse / Incredible support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew P. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Persana AI?** Our team loves Persana. The platform enables us to execute account-based prospecting at scale, all within one solution. For a lean team like ours, that kind of efficiency is invaluable. We're able to maximize our outreach and target the right accounts without having to juggle multiple tools or platforms. Beyond the functionality, the Persana team itself is phenomenal. They were there to answer every question we had before we even got started, making it an easy decision for us. Since then, they’ve checked in regularly, genuinely invested in making sure we’re getting the most out of the platform. It’s clear they want to see sales teams like ours succeed, especially in a landscape that can feel overwhelming with all the prospecting noise. If you're looking for a tool that combines power, simplicity, and amazing support, Persana is the way to go! **What do you dislike about Persana AI?** None so far! Balancing team credits across different enrichments and providers can be a bit challenging, but that’s more due to our specific plan than the platform itself. Persana offers a range of plans, from starter options to unlimited access, so there’s truly something for every team size and need. **What problems is Persana AI solving and how is that benefiting you?** - Personalized outreach at scale - Account based prospecting in a centralized solution - Prospecting and account research with the click of a button ### 7. My personal exp using Persana AI **Rating:** 4.5/5.0 stars **Reviewed by:** Roman. S. | Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Persana AI?** Clear benefits: - They are a bit more afordable then clay - They are 300% faster in terms of support vs clay (hello Rohan if you're reading this) - I can easily message in person their dev team to try to solve some problems - I like their referral program **What do you dislike about Persana AI?** - I don't like their unpredicted product updates when they remove features that were included in lower pricing plans. I understand that they are trying to find their product market fit + pricing but this is annoying. - Sometimes tables are slow, but this is a matter of time and optimization - I have been following their YT videos but they problem with those is that it doesn't describe the full process. Just a bunch of leads that feels were prepared for the video :) - I do not like their LinkedIn search criteria. I think that they easily can add more filters **What problems is Persana AI solving and how is that benefiting you?** Solves the problem with enrichning leads and companies under 1 table AND allows me to add ICP filter criteria AND AI personalization ### 8. A great addition to our sales toolkit! **Rating:** 5.0/5.0 stars **Reviewed by:** Muthu Kumar S. | Founder & Performance Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Persana AI?** Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters. The AI-driven personalization has improved our outreach quality, We’ve seen some improvements in how quickly we can build lead lists, and the personalization features have helped make our outreach more relevant. It’s definitely made our workflow smoother. I’d recommend giving it a try! **What do you dislike about Persana AI?** Persana AI has so many features, it can take a bit of time to fully explore them all. That said, once you get the hang of it, the platform offers a lot of flexibility **What problems is Persana AI solving and how is that benefiting you?** Persana AI is helping us streamline our lead generation and outreach efforts. By using generative AI to collect and enrich data, it saves us time in building targeted lead lists and finding accurate contact information. The AI-driven personalization also ensures our outreach is more relevant, leading to better engagement with prospects. Overall, it’s made our workflow more efficient and helped us focus on higher-quality leads. ### 9. Good team and good product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2025 **What do you like best about Persana AI?** I love how it pulls and enriches data from multiple sources automatically—saves me a ton of time and cuts down on tools and manual work. It’s like having a full-time SDR working 24/7. **What do you dislike about Persana AI?** It takes time to fully understand the system and unlock all its features, but once you do, the value is clear. **What problems is Persana AI solving and how is that benefiting you?** It lets me work from one source instead of juggling multiple platforms. Persana handles lead sourcing, cleans the data, and automates outreach—saving me time, effort, and tool costs. ### 10. Crack more deals with smarter research **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan L. | Founder and Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Persana AI?** Easy enrichment process, great support, overall easier to use than Clay. **What do you dislike about Persana AI?** Slows down at times, during US morning hours. **What problems is Persana AI solving and how is that benefiting you?** helps me enrich leads and their companies easily. Easy import from other databases. - [View Persana AI pricing details and edition comparison](https://www.g2.com/products/persana-ai/reviews/persana-ai-review-10479726?section=pricing&secure%5Bexpires_at%5D=2026-06-09+11%3A23%3A18+-0500&secure%5Bsession_id%5D=200509dc-cf0e-46f9-b1fd-c4a21535a63c&secure%5Btoken%5D=3e9e68f2d3b969bab9be35979da1a666153a7241e86ccd09d9c5ab37f6f74d0e&format=llm_user) ## Persana AI Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Lead Qualification - Lead Follow-up **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Automation** - Sales Follow-Up - Feedback Collection - Document Processing - Lead Generation - Customer Interaction Automation **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Autonomy** - Problem Solving - Task Execution - Adaptive Responses - Independent Decision Making **Agentic AI - Lead Intelligence** - Cross-system Integration **Performance Analysis** - Coaching **Outbound Sales** - Follow-Up Scheduling - Prospect Prioritization - Multichannel Campaign Execution - Personalized Outreach - Outreach Performance Analytics **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Sales Analysis** - ROI Forecasting - Sales Forecasting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Inbound Sales** - Data Enrichment - Inquiry Routing - Feedback Collection - Real-Time Engagement - Lead Qualification ## Top Persana AI Alternatives - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - 4.7/5.0 (208 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,334 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,869 reviews)