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title: Periscope by McKinsey Reviews
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aggregate_rating:
  rating_value: 4.8
  review_count: 2
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# Periscope by McKinsey Reviews
**Vendor:** McKinsey  
**Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 2
## About Periscope by McKinsey
The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.




## Periscope by McKinsey Reviews
  ### 1. Fantastic Program

**Rating:** 4.5/5.0 stars

**Reviewed by:** Leah N. | Intern, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Periscope by McKinsey?**

It is very easy to use and experiences less lags than other programs I've used. 

**What do you dislike about Periscope by McKinsey?**

It can be a little bit hard to navigate at points, depending on how tech-savvy you are. 

**What problems is Periscope by McKinsey solving and how is that benefiting you?**

It lags sometimes and like I said before it can be hard to navigate at points, but it is a great way to keep in touch with everyone in your business. 

  ### 2. Outstanding tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Federico F. | Founder RedAprender e-learning platform, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 31, 2019

**What do you like best about Periscope by McKinsey?**

This tool is great because it has a great Intelligence flow, which gives us data sources, industry surveys and managed analyzes and provides ongoing support helping us stay ahead.

The other great feature is its Insights Boost: they help us create a customized program to transform the way in which our organization develops knowledge, conducts market studies and discovers opportunities for revenue growth, intelligence data that lets us have a step forward.

**What do you dislike about Periscope by McKinsey?**

Really not much to comment in for dislike, they have an awesome team and always willing to help.
McKinsey has always conducted research, but with Periscope by McKinsey and its new practice area Insights Solutions are moving firmly into the research industry with a next-generation offering that combines the best of high-level strategic consulting and integrated solutions. based on data, these great changes need a lot of testing and learning curve, but its for a good reason. .


**Recommendations to others considering Periscope by McKinsey:**

I can tell you that it is very interesting to work with some of the most brilliant people, on some of the most important business challenges in growth and revenue.

**What problems is Periscope by McKinsey solving and how is that benefiting you?**

The principal element is that Periscope Improves return on sales through better pricing, promotions, assortment, and performance management.



- [View Periscope by McKinsey pricing details and edition comparison](https://www.g2.com/products/periscope-by-mckinsey/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+17%3A49%3A10+-0500&secure%5Bsession_id%5D=3bbf5671-cfe2-4060-add2-a5fd29bca5db&secure%5Btoken%5D=8814eddcaa32a0f7eab29a4b08322396fd38dc0da96043264f672a6ba69e278c&format=llm_user)

## Periscope by McKinsey Features
**Promotions**
- Planning
- Campaigns
- Funds Allocations
- Alignment

**Optimization**
- What-if Scenarios
- Recommendations
- Adjustments
- Data Harmonization
- Strategic Analysis
- Optimization Models
- Forecasting

**Analytics**
- Lost Opportunities
- ROI
- Forecasting

**Campaigns**
- Plan
- Execution
- Tracking
- Opportunities 

**Marketing - Trade Promotion Management**
- Strategy
- Collaboration
- ROI
- KPI
- Analytics

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