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Best Content Experience Platforms

YR
Researched and written by Yukta Rustagi

Content experience platforms enable companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. These outcomes can include capturing leads, scoring leads, or driving people to a contextual call to action, among others. Content experience platforms can also offer distribution features and analytics to track content performance and audience insights. Used by content marketing teams, these tools help businesses drive true value from their content and interactions with audiences, pushing them to actively engage.

Content experience platforms are often used alongside other content marketing tools, such as content creation software and content distribution software.

To qualify for inclusion in the Content Experience category, a product must:

Enable companies to aggregate assets in a repository, with tools to segment and organize content for various use cases, audiences, and accounts
Offer templates to customize and design personalized content experiences
Contribute to conversion via lead forms, personalized recommendations and CTAs
Provide metrics on how content is performing, including audience insights

Best Content Experience Platforms At A Glance

Leader:
Consensus
Consensus
Highest Performer:
Storylane
Storylane
Best Contender:
Adobe Experience Manager
Adobe Experience Manager
Most Niche:
Walnut
Walnut
Most Trending:
Storylane
Storylane
Show LessShow More
Best Contender:
Adobe Experience Manager
Adobe Experience Manager
Most Niche:
Walnut
Walnut
Most Trending:
Storylane
Storylane

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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104 Listings in Content Experience Platforms Available
Adobe Experience Manager
(393)4.1 out of 5
11th Easiest To Use in Content Experience Platforms software
View top Consulting Services for Adobe Experience Manager
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system. Adobe Experience Manager Sites is an AI-powered content m

    Users
    • Software Engineer
    • Consultant
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 49% Enterprise
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Experience Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    51
    Content Management
    37
    Features
    32
    Integrations
    27
    Easy Integrations
    25
    Cons
    Learning Curve
    27
    Complex Usability
    25
    Expensive
    22
    Cost Issues
    19
    Difficult Learning
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Experience Manager features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.3
    7.7
    Ease of Use
    Average: 8.9
    8.8
    Content Management
    Average: 8.8
    8.1
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    975,501 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system. Adobe Experience Manager Sites is an AI-powered content m

Users
  • Software Engineer
  • Consultant
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 49% Enterprise
  • 26% Mid-Market
Adobe Experience Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
51
Content Management
37
Features
32
Integrations
27
Easy Integrations
25
Cons
Learning Curve
27
Complex Usability
25
Expensive
22
Cost Issues
19
Difficult Learning
17
Adobe Experience Manager features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.3
7.7
Ease of Use
Average: 8.9
8.8
Content Management
Average: 8.8
8.1
ROI Reporting
Average: 8.1
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
975,501 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Get a quote
Consensus
(814)4.8 out of 5
Optimized for quick response
6th Easiest To Use in Content Experience Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    More than half of the world’s top 30 software companies leverage Consensus to close deals 30% faster, double their win rates, and increase deal sizes by 1.5X. Consensus is a Product Experience Plat

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Enterprise
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Consensus is a software tool that allows salespeople to create, share, and track personalized video demos for prospects, with the aim of shortening sales cycles and improving engagement.
    • Users like the ability to personalize demos, track viewer engagement, and the tool's integration with other platforms such as Salesforce and Outlook, which provides valuable insights and efficiencies in the sales process.
    • Reviewers mentioned some limitations such as difficulties in finding specific videos, the need for more intuitive search features, and challenges in syncing with certain email accounts or integrating with existing CRM systems.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Consensus Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    243
    Demos
    197
    Sales Efficiency
    145
    Time-saving
    142
    Features
    128
    Cons
    Demos Management
    71
    Demo Issues
    61
    Usability Issues
    48
    Demo Management
    46
    Learning Difficulty
    30
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Consensus features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Ease of Use
    Average: 8.9
    9.1
    Content Management
    Average: 8.8
    8.3
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Consensus
    Company Website
    Year Founded
    2013
    HQ Location
    Orem, UT
    Twitter
    @goconsensus
    3,043 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    277 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

More than half of the world’s top 30 software companies leverage Consensus to close deals 30% faster, double their win rates, and increase deal sizes by 1.5X. Consensus is a Product Experience Plat

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Enterprise
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Consensus is a software tool that allows salespeople to create, share, and track personalized video demos for prospects, with the aim of shortening sales cycles and improving engagement.
  • Users like the ability to personalize demos, track viewer engagement, and the tool's integration with other platforms such as Salesforce and Outlook, which provides valuable insights and efficiencies in the sales process.
  • Reviewers mentioned some limitations such as difficulties in finding specific videos, the need for more intuitive search features, and challenges in syncing with certain email accounts or integrating with existing CRM systems.
Consensus Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
243
Demos
197
Sales Efficiency
145
Time-saving
142
Features
128
Cons
Demos Management
71
Demo Issues
61
Usability Issues
48
Demo Management
46
Learning Difficulty
30
Consensus features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.1
Ease of Use
Average: 8.9
9.1
Content Management
Average: 8.8
8.3
ROI Reporting
Average: 8.1
Seller Details
Seller
Consensus
Company Website
Year Founded
2013
HQ Location
Orem, UT
Twitter
@goconsensus
3,043 Twitter followers
LinkedIn® Page
www.linkedin.com
277 employees on LinkedIn®
Get a quote

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Storylane
(571)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Content Experience Platforms software
View top Consulting Services for Storylane
Save to My Lists
Entry Level Price:$50.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Build killer demos in 2 minutes! Storylane is the leading demo automation software for B2B marketing, sales, and pre-sales teams. Customers love Storylane for the ease-of-use, rate-of-innovation, a

    Users
    • CEO
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 42% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Storylane Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    345
    Demos
    177
    Easy Creation
    128
    Intuitive
    114
    Interactive Demos
    111
    Cons
    Demos Management
    52
    Limitations
    45
    Demo Issues
    42
    Limited Customization
    31
    Missing Features
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Storylane features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Ease of Use
    Average: 8.9
    8.9
    Content Management
    Average: 8.8
    7.6
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Storylane
    Company Website
    Year Founded
    2021
    HQ Location
    San Francisco, US
    Twitter
    @storylaneio
    193 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    45 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Build killer demos in 2 minutes! Storylane is the leading demo automation software for B2B marketing, sales, and pre-sales teams. Customers love Storylane for the ease-of-use, rate-of-innovation, a

Users
  • CEO
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 42% Mid-Market
Storylane Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
345
Demos
177
Easy Creation
128
Intuitive
114
Interactive Demos
111
Cons
Demos Management
52
Limitations
45
Demo Issues
42
Limited Customization
31
Missing Features
29
Storylane features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.4
Ease of Use
Average: 8.9
8.9
Content Management
Average: 8.8
7.6
ROI Reporting
Average: 8.1
Seller Details
Seller
Storylane
Company Website
Year Founded
2021
HQ Location
San Francisco, US
Twitter
@storylaneio
193 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®
Get a quote
Allego
(571)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Content Experience Platforms software
View top Consulting Services for Allego
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Allego is the leading provider of modern revenue enablement software. GO, Allego’s Modern Revenue Enablement platform, brings together sales, enablement, and marketing teams to deliver the experience

    Users
    • Account Executive
    • Sales Enablement Manager
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 47% Mid-Market
    • 37% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Allego is a conversation intelligence platform that provides insights into sales deals, facilitates sharing of best practices, and offers coaching features for new hires.
    • Reviewers frequently mention the user-friendly interface, the ability to quickly implement customer presentations, and the valuable metrics that track user engagement.
    • Users mentioned that the platform can be overwhelming due to its extensive features, and some found the initial setup and customization to be time-consuming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Allego Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    116
    Customer Support
    63
    Helpful
    59
    Intuitive
    42
    Time-saving
    37
    Cons
    Learning Curve
    33
    Missing Features
    16
    Not Intuitive
    12
    Steep Learning Curve
    12
    Improvement Needed
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Allego features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Ease of Use
    Average: 8.9
    9.2
    Content Management
    Average: 8.8
    8.1
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Allego
    Company Website
    Year Founded
    2013
    HQ Location
    Waltham, Massachusetts
    Twitter
    @allegosoftware
    1,076 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    196 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Allego is the leading provider of modern revenue enablement software. GO, Allego’s Modern Revenue Enablement platform, brings together sales, enablement, and marketing teams to deliver the experience

Users
  • Account Executive
  • Sales Enablement Manager
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 47% Mid-Market
  • 37% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Allego is a conversation intelligence platform that provides insights into sales deals, facilitates sharing of best practices, and offers coaching features for new hires.
  • Reviewers frequently mention the user-friendly interface, the ability to quickly implement customer presentations, and the valuable metrics that track user engagement.
  • Users mentioned that the platform can be overwhelming due to its extensive features, and some found the initial setup and customization to be time-consuming.
Allego Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
116
Customer Support
63
Helpful
59
Intuitive
42
Time-saving
37
Cons
Learning Curve
33
Missing Features
16
Not Intuitive
12
Steep Learning Curve
12
Improvement Needed
11
Allego features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
8.8
Ease of Use
Average: 8.9
9.2
Content Management
Average: 8.8
8.1
ROI Reporting
Average: 8.1
Seller Details
Seller
Allego
Company Website
Year Founded
2013
HQ Location
Waltham, Massachusetts
Twitter
@allegosoftware
1,076 Twitter followers
LinkedIn® Page
www.linkedin.com
196 employees on LinkedIn®
Get a quote
Showpad Content
(1,730)4.6 out of 5
Optimized for quick response
8th Easiest To Use in Content Experience Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Showpad, the world’s leading AI-powered Enablement Operating System (eOS™), aligns sales and marketing teams for high-impact buyer interactions. This AI-driven platform boosts conversion rates, enabli

    Users
    • Account Executive
    • Account Manager
    Industries
    • Information Technology and Services
    • Medical Devices
    Market Segment
    • 43% Mid-Market
    • 41% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Showpad Content Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    45
    Easy Sharing
    25
    Content Management
    22
    Content Quality
    21
    Customer Support
    14
    Cons
    Limited Features
    10
    Limitations
    9
    Content Management
    8
    Poor Search Functionality
    7
    Not Intuitive
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Showpad Content features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Ease of Use
    Average: 8.9
    9.2
    Content Management
    Average: 8.8
    8.2
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Showpad
    Company Website
    Year Founded
    2011
    HQ Location
    Ghent
    Twitter
    @showpad
    4,344 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    404 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Showpad, the world’s leading AI-powered Enablement Operating System (eOS™), aligns sales and marketing teams for high-impact buyer interactions. This AI-driven platform boosts conversion rates, enabli

Users
  • Account Executive
  • Account Manager
Industries
  • Information Technology and Services
  • Medical Devices
Market Segment
  • 43% Mid-Market
  • 41% Enterprise
Showpad Content Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
45
Easy Sharing
25
Content Management
22
Content Quality
21
Customer Support
14
Cons
Limited Features
10
Limitations
9
Content Management
8
Poor Search Functionality
7
Not Intuitive
6
Showpad Content features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
9.1
Ease of Use
Average: 8.9
9.2
Content Management
Average: 8.8
8.2
ROI Reporting
Average: 8.1
Seller Details
Seller
Showpad
Company Website
Year Founded
2011
HQ Location
Ghent
Twitter
@showpad
4,344 Twitter followers
LinkedIn® Page
www.linkedin.com
404 employees on LinkedIn®
Get a quote
Navattic
(311)4.8 out of 5
Optimized for quick response
4th Easiest To Use in Content Experience Platforms software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Navattic's no-code interactive product demo software lets prospects get hands-on with your product earlier in the buying journey. Create and share interactive demos that can be embedded on websites, s

Users
  • Product Marketing Manager
  • Senior Product Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 34% Small-Business
Navattic Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
146
Customer Support
96
Demos
64
Easy Creation
64
Ease of Creation
50
Cons
Demos Management
24
Demo Issues
22
Limitations
17
Limited Customization
17
Missing Features
17
Navattic features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.0
Ease of Use
Average: 8.9
8.7
Content Management
Average: 8.8
7.6
ROI Reporting
Average: 8.1
Seller Details
Seller
Navattic
Company Website
Year Founded
2020
HQ Location
New York, US
Twitter
@navattic
189 Twitter followers
LinkedIn® Page
www.linkedin.com
51 employees on LinkedIn®
Get a quote
Aligned
(495)4.8 out of 5
2nd Easiest To Use in Content Experience Platforms software
Save to My Lists
DealsSpecial offer!
10% off: $26-54 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Aligned is a customer-facing collaboration platform; a Digital Sales Room and a Client Portal that helps GTM teams run a better Sales & CS process, orchestrate complex deals, increase buyer engage

    Users
    • Account Executive
    • Enterprise Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Aligned is a platform that consolidates files and information into one link for easy reference, streamlining communication with prospects and reducing workload for account executives.
    • Reviewers appreciate the platform's ability to quickly chat or tag team room participants, its integrations with Salesforce, and the visibility it provides into prospect engagement through analytics.
    • Reviewers mentioned issues with the small size of the content windows, difficulty in making templates by section, and occasional bugs that, while quickly resolved, can disrupt the user experience.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Aligned Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    234
    Team Collaboration
    125
    Sales Efficiency
    123
    Efficiency
    120
    Centralization
    99
    Cons
    Missing Features
    37
    Learning Curve
    27
    Limited Features
    24
    Integration Issues
    21
    Slow Loading
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Aligned features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.5
    Ease of Use
    Average: 8.9
    9.4
    Content Management
    Average: 8.8
    8.7
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Aligned
    Company Website
    Year Founded
    2021
    HQ Location
    Tel Aviv
    Twitter
    @Aligned_up
    3 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Aligned is a customer-facing collaboration platform; a Digital Sales Room and a Client Portal that helps GTM teams run a better Sales & CS process, orchestrate complex deals, increase buyer engage

Users
  • Account Executive
  • Enterprise Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Aligned is a platform that consolidates files and information into one link for easy reference, streamlining communication with prospects and reducing workload for account executives.
  • Reviewers appreciate the platform's ability to quickly chat or tag team room participants, its integrations with Salesforce, and the visibility it provides into prospect engagement through analytics.
  • Reviewers mentioned issues with the small size of the content windows, difficulty in making templates by section, and occasional bugs that, while quickly resolved, can disrupt the user experience.
Aligned Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
234
Team Collaboration
125
Sales Efficiency
123
Efficiency
120
Centralization
99
Cons
Missing Features
37
Learning Curve
27
Limited Features
24
Integration Issues
21
Slow Loading
18
Aligned features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.5
Ease of Use
Average: 8.9
9.4
Content Management
Average: 8.8
8.7
ROI Reporting
Average: 8.1
Seller Details
Seller
Aligned
Company Website
Year Founded
2021
HQ Location
Tel Aviv
Twitter
@Aligned_up
3 Twitter followers
LinkedIn® Page
www.linkedin.com
42 employees on LinkedIn®
RELAYTO
(449)4.7 out of 5
3rd Easiest To Use in Content Experience Platforms software
Save to My Lists
DealsSpecial offer!
20% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    How do you 100X you content? RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into AI-first engaging experiences, enabling viewers to choose t

    Users
    • Student
    • Executive Assistant
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RELAYTO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    103
    Quality
    63
    Features
    62
    Easy Creation
    59
    Engaging Content
    55
    Cons
    Learning Curve
    40
    Learning Difficulty
    32
    Steep Learning Curve
    26
    Initial Difficulty
    20
    Initial Usage Difficulty
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RELAYTO features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Ease of Use
    Average: 8.9
    9.5
    Content Management
    Average: 8.8
    9.3
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Relayto
    Year Founded
    2023
    HQ Location
    San Francisco , California
    Twitter
    @relayter
    2,277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    48 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

How do you 100X you content? RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into AI-first engaging experiences, enabling viewers to choose t

Users
  • Student
  • Executive Assistant
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 24% Mid-Market
RELAYTO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
103
Quality
63
Features
62
Easy Creation
59
Engaging Content
55
Cons
Learning Curve
40
Learning Difficulty
32
Steep Learning Curve
26
Initial Difficulty
20
Initial Usage Difficulty
19
RELAYTO features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.4
Ease of Use
Average: 8.9
9.5
Content Management
Average: 8.8
9.3
ROI Reporting
Average: 8.1
Seller Details
Seller
Relayto
Year Founded
2023
HQ Location
San Francisco , California
Twitter
@relayter
2,277 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
Read RELAYTO Reviews
Sprinklr Marketing
(105)4.0 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integra

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprinklr Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Automation
    8
    Efficiency
    8
    Time-Saving
    8
    Time-saving
    7
    Cons
    Learning Curve
    9
    Steep Learning Curve
    7
    Expensive
    6
    Learning Difficulty
    6
    Limited Features
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprinklr Marketing features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Ease of Use
    Average: 8.9
    9.4
    Content Management
    Average: 8.8
    9.3
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprinklr
    Year Founded
    2009
    HQ Location
    New York
    Twitter
    @Sprinklr
    38,795 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,628 employees on LinkedIn®
    Ownership
    NYSE: CXM
Product Description
How are these determined?Information
This description is provided by the seller.

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integra

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 34% Small-Business
Sprinklr Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Automation
8
Efficiency
8
Time-Saving
8
Time-saving
7
Cons
Learning Curve
9
Steep Learning Curve
7
Expensive
6
Learning Difficulty
6
Limited Features
6
Sprinklr Marketing features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
7.6
Ease of Use
Average: 8.9
9.4
Content Management
Average: 8.8
9.3
ROI Reporting
Average: 8.1
Seller Details
Seller
Sprinklr
Year Founded
2009
HQ Location
New York
Twitter
@Sprinklr
38,795 Twitter followers
LinkedIn® Page
www.linkedin.com
4,628 employees on LinkedIn®
Ownership
NYSE: CXM
Read Sprinklr Marketing Reviews
Issuu
(110)4.7 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Issuu connects content with people, making it easy for 1M+ users worldwide to transform and publish digital content that resonates with their audience. With 60M+ publications, Issuu is the world’s lar

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 70% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Issuu Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Content Quality
    3
    Visual Appeal
    3
    Great for Presentations
    2
    Interactive Content
    2
    Cons
    Cost
    1
    Cost Issues
    1
    Data Accessibility
    1
    Expensive
    1
    Inadequate Tracking
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Issuu features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Ease of Use
    Average: 8.9
    10.0
    Content Management
    Average: 8.8
    10.0
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Issuu
    Year Founded
    2006
    HQ Location
    Palo Alto, California
    Twitter
    @issuu
    80,980 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    124 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Issuu connects content with people, making it easy for 1M+ users worldwide to transform and publish digital content that resonates with their audience. With 60M+ publications, Issuu is the world’s lar

Users
No information available
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 70% Small-Business
  • 23% Mid-Market
Issuu Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Content Quality
3
Visual Appeal
3
Great for Presentations
2
Interactive Content
2
Cons
Cost
1
Cost Issues
1
Data Accessibility
1
Expensive
1
Inadequate Tracking
1
Issuu features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.3
9.0
Ease of Use
Average: 8.9
10.0
Content Management
Average: 8.8
10.0
ROI Reporting
Average: 8.1
Seller Details
Seller
Issuu
Year Founded
2006
HQ Location
Palo Alto, California
Twitter
@issuu
80,980 Twitter followers
LinkedIn® Page
www.linkedin.com
124 employees on LinkedIn®
Read Issuu Reviews
ON24
(1,134)4.3 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables cus

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 41% Enterprise
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ON24 is a system designed to integrate with marketing automation systems, offering features for hosting webinars and live events, with customization options and analytics tools.
    • Reviewers appreciate the platform's ease of use, customization options, and the ability to integrate with other platforms, as well as the responsive and helpful customer support team.
    • Reviewers experienced issues with some features freezing, outdated user interface, steep pricing, and difficulties with certain functionalities, as well as occasional technical issues and challenges for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ON24 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Customer Support
    48
    Webinars
    46
    Customization
    24
    Features
    24
    Cons
    Missing Features
    21
    Expensive
    17
    Improvement Needed
    15
    Learning Curve
    14
    Poor Customer Support
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ON24 features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Ease of Use
    Average: 8.9
    8.3
    Content Management
    Average: 8.8
    7.2
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ON24
    Company Website
    Year Founded
    1998
    HQ Location
    San Francisco, CA
    Twitter
    @ON24
    21,641 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    656 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables cus

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 41% Enterprise
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ON24 is a system designed to integrate with marketing automation systems, offering features for hosting webinars and live events, with customization options and analytics tools.
  • Reviewers appreciate the platform's ease of use, customization options, and the ability to integrate with other platforms, as well as the responsive and helpful customer support team.
  • Reviewers experienced issues with some features freezing, outdated user interface, steep pricing, and difficulties with certain functionalities, as well as occasional technical issues and challenges for new users.
ON24 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Customer Support
48
Webinars
46
Customization
24
Features
24
Cons
Missing Features
21
Expensive
17
Improvement Needed
15
Learning Curve
14
Poor Customer Support
14
ON24 features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.3
8.3
Ease of Use
Average: 8.9
8.3
Content Management
Average: 8.8
7.2
ROI Reporting
Average: 8.1
Seller Details
Seller
ON24
Company Website
Year Founded
1998
HQ Location
San Francisco, CA
Twitter
@ON24
21,641 Twitter followers
LinkedIn® Page
www.linkedin.com
656 employees on LinkedIn®
Get a quote
FlippingBook
(293)4.7 out of 5
10th Easiest To Use in Content Experience Platforms software
Save to My Lists
Entry Level Price:$25.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    FlippingBook is an online tool and desktop software for creating professional digital flipbooks. It makes your PDF ebooks, e-catalogs, digital brochures, annual reports, presentations, magazines, and

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 58% Small-Business
    • 31% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • FlippingBook is a digital publishing tool that transforms static PDFs into interactive, page-flipping experiences, allowing users to create and distribute interactive brochures and presentations.
    • Reviewers frequently mention the user-friendly interface, the ability to customize branding, the convenience of cloud-based storage, and the inclusion of multimedia features as standout aspects of FlippingBook.
    • Reviewers experienced issues with the lack of integration options, the absence of a 'presentation mode' with transitions, the need for manual selection of display settings for each new upload, and occasional lagging in the web version.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • FlippingBook Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    43
    Intuitive
    30
    Quality
    27
    Features
    22
    User Interface
    21
    Cons
    Expensive
    10
    Missing Features
    10
    Limited Features
    9
    Pricing Issues
    7
    Feature Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • FlippingBook features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Ease of Use
    Average: 8.9
    9.5
    Content Management
    Average: 8.8
    7.9
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    FlippingBook
    Year Founded
    2004
    HQ Location
    Cospicua, Malta
    Twitter
    @flippingbook
    1,152 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    48 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

FlippingBook is an online tool and desktop software for creating professional digital flipbooks. It makes your PDF ebooks, e-catalogs, digital brochures, annual reports, presentations, magazines, and

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 58% Small-Business
  • 31% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • FlippingBook is a digital publishing tool that transforms static PDFs into interactive, page-flipping experiences, allowing users to create and distribute interactive brochures and presentations.
  • Reviewers frequently mention the user-friendly interface, the ability to customize branding, the convenience of cloud-based storage, and the inclusion of multimedia features as standout aspects of FlippingBook.
  • Reviewers experienced issues with the lack of integration options, the absence of a 'presentation mode' with transitions, the need for manual selection of display settings for each new upload, and occasional lagging in the web version.
FlippingBook Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
43
Intuitive
30
Quality
27
Features
22
User Interface
21
Cons
Expensive
10
Missing Features
10
Limited Features
9
Pricing Issues
7
Feature Limitations
6
FlippingBook features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.4
Ease of Use
Average: 8.9
9.5
Content Management
Average: 8.8
7.9
ROI Reporting
Average: 8.1
Seller Details
Seller
FlippingBook
Year Founded
2004
HQ Location
Cospicua, Malta
Twitter
@flippingbook
1,152 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
Read FlippingBook Reviews
Bynder
(941)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and

    Users
    • Project Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 50% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bynder Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    272
    Customer Support
    206
    Asset Management
    198
    Intuitive
    123
    Onboarding
    120
    Cons
    Missing Features
    81
    Learning Curve
    58
    Limited Customization
    47
    Limited Features
    44
    Limitations
    42
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bynder features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Ease of Use
    Average: 8.9
    9.2
    Content Management
    Average: 8.8
    8.3
    ROI Reporting
    Average: 8.1
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Bynder, left between November 2021 and September 2022.
    • Reviewers value the logical asset organization of Bynder and like that their files are easy to find, manage, and share.
    • Reviewers have good things to say about the discovery, sales, and onboarding processes for the tool, but some found the asset upload and tagging processes inconvenient.
    • Reviewers say the user interface is simple and intuitive when uploading and finding assets, but could use some improvements when working in admin or with plug-ins.
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bynder
    Company Website
    Year Founded
    2013
    HQ Location
    Amsterdam
    Twitter
    @bynder
    2,669 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    604 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and

Users
  • Project Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 50% Mid-Market
  • 33% Enterprise
Bynder Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
272
Customer Support
206
Asset Management
198
Intuitive
123
Onboarding
120
Cons
Missing Features
81
Learning Curve
58
Limited Customization
47
Limited Features
44
Limitations
42
Bynder features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.8
Ease of Use
Average: 8.9
9.2
Content Management
Average: 8.8
8.3
ROI Reporting
Average: 8.1
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Bynder, left between November 2021 and September 2022.
  • Reviewers value the logical asset organization of Bynder and like that their files are easy to find, manage, and share.
  • Reviewers have good things to say about the discovery, sales, and onboarding processes for the tool, but some found the asset upload and tagging processes inconvenient.
  • Reviewers say the user interface is simple and intuitive when uploading and finding assets, but could use some improvements when working in admin or with plug-ins.
Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam
Twitter
@bynder
2,669 Twitter followers
LinkedIn® Page
www.linkedin.com
604 employees on LinkedIn®
Get a quote
Shorthand
(103)4.7 out of 5
14th Easiest To Use in Content Experience Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Shorthand is the beautifully simple storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to pub

    Users
    No information available
    Industries
    • Higher Education
    • Non-Profit Organization Management
    Market Segment
    • 45% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Shorthand Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Storytelling
    11
    Quality
    9
    Ease of Creation
    8
    Easy Creation
    8
    Cons
    Limitations
    6
    Limited Customization
    6
    Cost Issues
    4
    Expensive
    4
    Learning Curve
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Shorthand features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Ease of Use
    Average: 8.9
    9.2
    Content Management
    Average: 8.8
    8.6
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Shorthand Pty Ltd
    Company Website
    Year Founded
    2013
    HQ Location
    Brisbane, Australia
    Twitter
    @Shorthand
    3,275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Shorthand is the beautifully simple storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to pub

Users
No information available
Industries
  • Higher Education
  • Non-Profit Organization Management
Market Segment
  • 45% Small-Business
  • 28% Mid-Market
Shorthand Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Storytelling
11
Quality
9
Ease of Creation
8
Easy Creation
8
Cons
Limitations
6
Limited Customization
6
Cost Issues
4
Expensive
4
Learning Curve
3
Shorthand features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.3
Ease of Use
Average: 8.9
9.2
Content Management
Average: 8.8
8.6
ROI Reporting
Average: 8.1
Seller Details
Seller
Shorthand Pty Ltd
Company Website
Year Founded
2013
HQ Location
Brisbane, Australia
Twitter
@Shorthand
3,275 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Foleon
(154)4.7 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foleon is a content creation platform that makes it easy for anyone to create interactive content that is 100% on brand. We provide B2B companies with an intuitive drag & drop editor and interacti

    Users
    • Graphic Designer
    • Marketing Manager
    Industries
    • Higher Education
    • Financial Services
    Market Segment
    • 38% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Foleon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Customer Support
    17
    Features
    17
    Intuitive
    15
    Easy Creation
    14
    Cons
    Lack of Customization
    7
    Learning Curve
    7
    Limited Customization
    7
    Difficult Customization
    6
    Limited Features
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Foleon features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Ease of Use
    Average: 8.9
    8.9
    Content Management
    Average: 8.8
    7.8
    ROI Reporting
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Foleon
    Company Website
    Year Founded
    2013
    HQ Location
    Amsterdam, North Holland
    Twitter
    @GetFoleon
    1,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    120 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foleon is a content creation platform that makes it easy for anyone to create interactive content that is 100% on brand. We provide B2B companies with an intuitive drag & drop editor and interacti

Users
  • Graphic Designer
  • Marketing Manager
Industries
  • Higher Education
  • Financial Services
Market Segment
  • 38% Small-Business
  • 36% Mid-Market
Foleon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Customer Support
17
Features
17
Intuitive
15
Easy Creation
14
Cons
Lack of Customization
7
Learning Curve
7
Limited Customization
7
Difficult Customization
6
Limited Features
6
Foleon features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.9
Ease of Use
Average: 8.9
8.9
Content Management
Average: 8.8
7.8
ROI Reporting
Average: 8.1
Seller Details
Seller
Foleon
Company Website
Year Founded
2013
HQ Location
Amsterdam, North Holland
Twitter
@GetFoleon
1,126 Twitter followers
LinkedIn® Page
www.linkedin.com
120 employees on LinkedIn®
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Content Experience Platforms Topics

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Learn More About Content Experience Platforms

What is Content Experience Platforms?

Content experience platforms provide a platform where content is structured and personalized in a way that allows customers to engage with content and improves their interaction with the company. This software focuses on creating custom experiences for audiences by offering personalization functionality. This personalized content helps to drive business outcomes like driving lead acquisition and conversion. Content experience platforms impact customer engagement and helps in streamlining a buyer’s journey by allowing leads to advance their own journeys at their ideal pace.

Content experience platforms are often part of a company's customer experience and digital experience strategy. The content experience created influences in retaining or converting customers by making a brand cohesive throughout the customer experience. Content experience platforms help companies track the time consumers spend with each content asset, and then trigger the next best action in the buyer’s journey.

Key Benefits of Content Experience Platforms

  • Enables businesses to create personalized content experiences geared toward audience engagement and offers tools to centralize and organize marketing assets via tagging for its audiences
  • Provides metrics on how content is performing, including content engagement metrics like the amount of time a company's accounts, contacts, and leads spent on all marketing content, thus offering the ability to personalize the buying experience to increase content engagement

Why Use Content Experience Platforms?

Content experience platforms help businesses implement account-based marketing strategies, improve sales and marketing alignment, and also assist with content or product recommendations. Dynamic content creates more personalized, one-to-one sales experiences for each consumer and helps businesses centralize and organize content in a repository.

Lead conversion — Content experience platforms contribute to lead conversion via lead forms and personalized call to actions (CTAs). This software also focuses on lead analysis by prioritizing leads through market insights and account-level insights.

Increased brand authority — Brands generate and distribute various kinds of content for their customers across an abundance of channels. Utilizing content experience platforms improve credibility and reputation for a brand. With this content-centric approach, marketers focus more on creating unique customer experiences, which differentiates their brand from others and helps businesses drive true value from their audiences.

Who Uses Content Experience Platforms?

Content experience platforms provides a platform where marketers are given the ability to create and control content experiences. Marketers use tools that help generate leads, boost engagement, and improve demand generation. Content experience platforms help overcome problems like cumbersome landing pages by creating curated content experiences to drive sales for the company.

Marketing teams — Content marketers use content experience platforms to involve their audience by branding and nurturing leads to ensure consistent customer experiences. Content marketers rely on metrics like audience insights to understand how their content is performing. Content marketers are able to add value to their social media strategy by personalizing content with the help of content experience platforms. Additionally, demand generation marketers use content experience platforms to support their company’s growth opportunities by identifying prospective customers through content. This software helps marketers to focus on lead conversions and sales cycles which ultimately increases the growth opportunities of an organization.

Content Experience Platforms Features

Common features for content experience platforms include the following:

Content curation tools — Content experience platforms helps companies create personalized curated content for customers and prospects to generate specific business outcomes. An ideal content experience platform bridges the gap between sales and marketing so that content is produced in a collaborative process. Content experience platforms offers features to curate and share third party content, as well as schedule content so that it is accessible by multiple users. Content curation tools help businesses drive true value by providing relevant content to its prospects.

Audience targeting — Audience targeting allows companies to help prospective customers by delivering personalized experiences based on their interests. Content experience platforms help data-driven content marketers to engage the target audience by providing them digital, personalized content. It enables marketers to create digital experiences for every stage of the buyer journey. To boost content performance and content quality, it is important to create engaging content for a specific target audience as it helps to increase conversions.

Search engine optimization (SEO) tools — Centralizing content by category or topic makes it easier to organize content. SEO brings in traffic that takes less effort and time, thus making it convenient for buyers to find their desired pieces of content. SEO helps to transform the content which is viewed online by increasing search engine result rankings. It makes it easy for users to find relevant content that they are interested in.

Personalization — Content experience products offer personalization functionality to create custom experiences for audiences to impact desired business outcomes. Personalization helps dynamically serve content and calls to action.

A/B testing — A/B testing is one of the most important ways to optimize website funnel in digital marketing. To achieve a higher conversion rate, businesses should optimize their content on the website to its maximum potential. Optimizing content on the site leads to websites getting good traffic and converting more visitors. Marketers use A/B testing to deploy different versions of digital content like a call to action (CTA) or images and track the conversion rate provided by them. Adding conversion focussed content to the site also helps to improve user experience by making visitors spend more time on the website. To attract target buyers and generate high-quality leads, marketing teams put relevant content on their website which results in delivering personalized experiences to each visitor.

Other Features of Content Experience Platforms: ROI reporting

Trends Related to Content Experience Platforms

Hyper-personalization — Hyper-personalization is an advanced method of providing customized and personalized experiences to online consumers. Hyper-personalization leverages artificial intelligence (AI) and real-time data to improve customer conversions, increase digital interaction, and boost content marketing ROI. Advancements in AI technology can help gather relevant data and maintain unique brand experiences for each customer.

Software and Services Related to Content Experience Platforms

Content creation platform — Users can combine content experience platforms alongside content creation platforms to create more engaging visual content. Examples for visual content include written content, images, charts, infographics, videos, etc. While content creation software is a platform that allows users to make content more effective and engaging, content experience platforms are about creating personalized content.

Content distribution platforms — Content distribution software focuses on distributing content to online audiences across a variety of communication channels, such as social networks, paid search, websites, blogs, emails, etc. Once users personalize content through content experience platforms, they can distribute such content through these channels. This allows marketers to reach a wider audience by increasing content visibility.

Content analytics software — Content analytics software focuses on employee engagement with published content like blogs, podcasts, and articles. This software provides users with detailed insights into viewer engagement and employee involvement with published content. It gathers data from a wide range of different sources and gives users insights about their websites. While content analytics software allows users to collect data on how their content is performing, content experience platforms offer analytics to track audience insights and content performance.

Account-based web and content experiences software — Account-based web and content experiences software allows marketers to create and distribute account-specific, personalized content to accelerate the sales cycle. Account-based web and content experiences software focuses on personalizing web experiences for targeted key contacts within an account-based strategy.