Pepper Reviews & Product Details

They've become a really valuable extension of our marketing team. They help us think through strategy, create content, build lead magnets and measure what's actually working. And they're not just focused on top-of-funnel awareness. They help us across the entire buyer journey, from thought leadership to content that supports consideration and conversion. Review collected by and hosted on G2.com.

If I had to pick something, it would probably be that they move faster than we do! We still have a human in the loop to review and approve content, and Pepper produces it so quickly that it can put some pressure on my team to keep up. It's a good problem to have, but it does mean we need to be disciplined about getting approvals done so we don't become the bottleneck. Review collected by and hosted on G2.com.

Pepper is extremely knowledgeable and a fantastic team to work with. They are able to explain complex things in a way that is easy to understand. Pepper does not just tell us where our brand is invisible in AI answers, they have a full plan how to fix it. We see exactly where we show up across Google, ChatGPT, Gemini, Perplexity, and AI overviews. Most AEO tools hand you a dashboard, Pepper acts as a partner and works end to end to own the number. Review collected by and hosted on G2.com.

Pepper is helpful in all aspects. The landscape is a difficult one as things are changing rapidly, so there is always something to "catch-up" on, but Pepper moves fast and adjusts quickly. Review collected by and hosted on G2.com.

They are full service. They help with strategy, content creation and reporting. For a small marketing team like ours, this is critical. Review collected by and hosted on G2.com.

There can be lots of documents and spreadsheets to keep track of and can be hard to find things at times. Its the nature of AEO though, there are alot of pieces to it with many different roles in the company involved. However, our Pepper project manager is always a helpful resource for keeping us on track. Review collected by and hosted on G2.com.

What I like most about Pepper is its focus on helping brands improve their visibility across AI-powered search platforms, beyond traditional SEO. The platform provides valuable insights into how our brand is being discovered, referenced, and positioned in AI-generated responses, while helping us identify opportunities to strengthen our digital presence.

I particularly appreciate the ability to track relevant prompts, monitor competitor visibility, and better understand where our content strategy can improve. As a B2B company operating in an emerging category, having greater visibility into how AI platforms interpret and recommend our brand is especially valuable. Pepper helps bring structure and measurable insights to an area of marketing that is still evolving. Review collected by and hosted on G2.com.

It's still early for us to identify any significant drawbacks, as we've only been working with Pepper since July and recently went through a company rebrand. We're still establishing our baseline and evaluating performance, so we'll have a better understanding of areas for improvement as we gather more data over time. Review collected by and hosted on G2.com.

They've been great for improving our SEO and GEO presence and ranking. I've not got a pretty clear picture of where we're showing up across Google, ChatGPT, Perplexity, Gemini, and other AI search platforms. We're also monitoring where competitors are getting mentioned instead of us, where we're missing opportunities, and how we're trending over time. Because the AI trends change so frequently, the visibility let's us pivot quickly when we need to - AND also explain to my execs what's changed, why we're pivoting and the impact it'll have now and later.

I do love agent Atlas. It's their AI tool in the Atlas console. This thing is connected to our own data, so I can go in and ask questions or look into something whenever I want instead of having to wait for a report. It's tracking how often we're showing up for the kinds of questions our buyers are actually asking, which gives us a much better sense of whether we're making progress.

The team is as hands-on as I hoped they would be. They're not just sending over reports or pointing out problems. They help us figure out what needs to change and actually work on fixing it. They've got some really experienced people who know the space well, and the combination of their team and the technology works really well.

They're also very organized. Projects stay on track, communication is consistent, and we always know what's going on. We have specific goals built into our agreement, and they take those seriously. When we're the bottleneck, they will ping us to keep us on track and I love that!

We've seen a good improvement in our visibility across both traditional search and AI platforms since working with them. Overall, it's been a really good partnership, and I would 100% recommend them. Review collected by and hosted on G2.com.

The coverage of LLMs keeps expanding but I want it to go wider and faster. Because Agent Atlas capabilities also meant waiting for features I wanted immediately. I'd say these are minor points given how quickly the product is moving. The visibility and insight I'm getting compared to not having this is night and day. Review collected by and hosted on G2.com.

The world of AEO is new to all of us. Pepper provides the ideal solution - a great tech platform to drive automation around workflows, along with the human talent and support to ensure that our AEO efforts are optimized. Review collected by and hosted on G2.com.

I honestly can't point to any negatives. Our experience has been great so far. Review collected by and hosted on G2.com.

Pepper has remained reliable and continues to help me create high-quality content much faster. I appreciate how its AI-generated suggestions have become more relevant, making it easier to refine emails, blog posts, social media content, and marketing copy. The interface is easy to use, and it consistently helps improve productivity and content quality. Review collected by and hosted on G2.com.

I would like to see more customization options for tone and writing style, along with faster response times for longer content. Adding more templates for niche industries and improving factual accuracy in AI-generated content would make the platform even better. Review collected by and hosted on G2.com.

What I like most about Pepper is that it gives us a much clearer picture of how our brand is actually showing up across Google and AI platforms, and then helps us do something about it. It’s not just another dashboard that tells you there’s a problem and leaves you to figure out the rest. The combination of their AI agents and the team behind them means we can spot gaps, understand where competitors are getting visibility, and actually take action to improve it. I also like that we can work with our own data and get answers when we need them, rather than waiting for another report or weekly update. Overall, it feels much more like having an extension of our team than just using another SEO or AI visibility tool. Review collected by and hosted on G2.com.

The main downside is that some parts of the platform are still fairly new, so there are a few areas where I’d like more depth and flexibility. I’d love to see more historical data, more detailed competitor views, and broader coverage as new AI platforms become more relevant. A few integrations and publishing workflows are also still limited, which means some things still have to be handled manually outside the platform. That said, the product is evolving quickly, the team ships fast and most of what I have asked for has landed within weeks. Review collected by and hosted on G2.com.

I like how responsive Pepper is and that they are open to feedback and iterating on their quality pieces. We also have a shared Slack channel, which is the easiest way we communicate with them, along with a weekly call. Review collected by and hosted on G2.com.

I'm not impressed with the quality of Pepper's writing or their technical review. The first drafts we received often sounded too generic, like they were written with average AI, which required three to five rounds of iteration despite the detailed onboarding of our business, goals and ideal client profile... The writing quality and some technical recommendations haven't added up, and have even hurt our AI visibility by incorrectly advising us to block important bots. I actually wouldn't recommend them, and for the same price as an enterprise contract, I think hiring someone in-house who understands business context would be more beneficial. Review collected by and hosted on G2.com.

The team is proactive, communicative, and consistently seeks feedback to strengthen its work. Review collected by and hosted on G2.com.

Pepper could improve its content by focusing more on factual accuracy and using shorter, clearer sentences. Review collected by and hosted on G2.com.