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4.8 out of 5 stars
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Pencil Reviews & Product Details - Page 2

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Pencil Overview

Editedit
What is Pencil?

Pencil is a Creative AI platform that the fastest-growing DTC brands use to test unlimited ad creatives and win more customers. You connect your store, asset library, and ad account data. Our algorithms generate new ad ideas, give you transparent insights, and constantly learn from your data to improve your results. 10x faster creation & lower cost 2x Better ad results (Ask us about the data… ~3 minutes generation time, starting at $10 per ad and up to 7x ROAS)

Pencil Details
Discussions
Pencil Community
Languages Supported
English
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Product Description

Use AI to turn your assets into Facebook ads that deliver ROAS, so you can get back to scaling your business.

Seller Details
Seller
Pencil
Year Founded
2018
HQ Location
Singapore, SG
Twitter
@PencilAI
1,156 Twitter followers
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®
Will H.
WH
Overview Provided by:
Will Hanschell
Co-Founder & CEO at Pencil

Recent Pencil Reviews

Mike M.
MM
Mike M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent product and amazing team"
The concept is pretty amazing and the ads generated by Pencil have been some of the best performers for our clients. The team continues to innovate...
Read more
Alexis P.
AP
Alexis P.Small-Business (50 or fewer emp.)
5.0 out of 5
"This is exactly what we needed!"
Pencil has been super helpful for our small teamed brand to be able to create and scale different ads that can be beneficial on multiple platforms....
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"An essential tool for performance marketers"
The technology works as advertised and so much more. Depending on your level of engagement, the service team assigned to your account is a huge asset.
Read more

Pencil Pricing

Starter
$119.00
Per Month
Pro
$299.00
Per Month
Unlimited
Starting at $999.00
Per Month
See all 3 Pencil pricing levels
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Pencil Media

Pencil Demo - Ads - Predicted to win
Pencil algorithms use the data from your previous ads to create new ads, predicted to perform.
Pencil Demo - Creative Dashboard
The creative dashboard measures the performance of your ads against your account baselines. Allowing you to see what is: Fatiguing or Scaling. From there you have the option to quickly replace the losing ads with winners directly into your ads manager.
Pencil Demo - Brief Dashboard
Your station to view each brief you have created.
Pencil Demo - Brief - Brand Kit
Your brand kit allows you to control your brand specs to make sure the AI create
Pencil Demo - Brief - Assets
Where you curate the assets you want to feed into the system to generate new ads
Pencil Demo - Brief - Brand Kit
AI-Generated Narratives, which help you find new ways to pitch your business.
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Have you used Pencil before?
Yes

13 Pencil Reviews

4.8 out of 5
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13 Pencil Reviews
4.8 out of 5
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4.8 out of 5
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Overall Review Sentiment for PencilQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pencil?

Pencil allows you to quickly make ads that actually work! I love that you can export different sizes for different dimension requirements. Outside of making ads, they also offer insights and analysis that help you identify fatiguing ads and allow you to replace them quickly. Review collected by and hosted on G2.com.

What do you dislike about Pencil?

I wish some editing features were easier to use, such as swapping a background image for a video with something that might not have been included in the original brief. Review collected by and hosted on G2.com.

What problems is Pencil solving and how is that benefiting you?

Making ads promptly. This is especially helpful when we have campaigns that have a rapid deadline and need assets ASAP Review collected by and hosted on G2.com.

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donna s.
DS
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Pencil?

The team at Pencil is absolutely fantastic. They are very smart, extremely responsive and have helped my business grow, and were extremely patient with me while I was learning the need/value of online marketing. The team always took feedback and understood what I was saying at every turn. They are beyond great people and only want what is best for the business! Review collected by and hosted on G2.com.

What do you dislike about Pencil?

Nothing!! They are awesome! The team at Pencil is amazing. Review collected by and hosted on G2.com.

What problems is Pencil solving and how is that benefiting you?

Facebook/Instagram marketing using video platform to engage more customers. Review collected by and hosted on G2.com.

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Verified User in Health, Wellness and Fitness
AH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Pencil?

I like the opportunity to create ads quickly myself, without going to our design team with a small creative ask. Review collected by and hosted on G2.com.

What do you dislike about Pencil?

There are some elements of the interface that I feel could be simplified, especially when it comes to editing the designs. Review collected by and hosted on G2.com.

What problems is Pencil solving and how is that benefiting you?

We have solved some creative output problems with Pencil. It is pretty quick and easy to spin up solid ads when our ads fatigue. Review collected by and hosted on G2.com.

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