Pencil Reviews & Product Details

Pencil has been super helpful for our small teamed brand to be able to create and scale different ads that can be beneficial on multiple platforms. We also really love how we have a direct rep (Embee is amazing!) that communicates with us when necessary and even thinks ahead for us when we're swamped with work to provide us with some tips and new creatives that are beneficial to test. Review collected by and hosted on G2.com.

We've had some issues downloading the creatives from the site and it freezing on us but we can always reach out to the team with this issue and it is fixed almost immediately. The team is always ready for feedback and they are always appreciative and willing to assist or find solutions. Review collected by and hosted on G2.com.

The concept is pretty amazing and the ads generated by Pencil have been some of the best performers for our clients. The team continues to innovate and is always adding new features that help improve the product. I cannot think of a faster way to generate quality creative for your paid social accounts. Review collected by and hosted on G2.com.

It is the classic, you get what you put in scenario. Because the platform relies on existing images and video, you need to have high-quality assets in order to get quality outputs. Review collected by and hosted on G2.com.

As a marketing agency, content creation has quickly become the greatest lever we can pull in terms of increased performance in the ad accounts we manage. Pencil allows us the opportunity to quickly turn one creative into so many more. We can use ai enhanced decision-making to turn one top performing creatives into as many varital options as we have time to create. 1 idea, 1 ad copy, one creative can become 4 finished products in 2-3 minutes. Review collected by and hosted on G2.com.

Ai gets you 90% of the way to a finished product. As you input 10 creatives and multiple ad copies for it to pull from, it can often push out a video that's not quite ad ready. But, as you use the system more often and it learns to the choices and decisions you make in the editor it gets better at producing fully ad ready content. Review collected by and hosted on G2.com.

The technology works as advertised and so much more. Depending on your level of engagement, the service team assigned to your account is a huge asset. Review collected by and hosted on G2.com.

Nothing at the moment. We feel the product is solid and improving all the time. The team assigned to help us has been great. Review collected by and hosted on G2.com.

Speed - you can generate several perfectly-sized videos (and now images!) in literally a few minutes. No more waiting days for a designer if you are under pressure to find a winning ad quickly.

Quality - this has improved a lot in recent months along with editing features that make it easy for anyone to create ads that are ready to go soon as you upload them to ads manager.

The platform is always improving, and the new analytics features are becoming ever-more useful as they develop. It's also great that their own team will generate ads occasionally for you. Review collected by and hosted on G2.com.

Editing can be a little clunky at times and there is the odd bug (that the team is great at resolving), apart from that nothing really! Review collected by and hosted on G2.com.

Pencil takes both the guesswork and the bias out of creating video ads so that virtually anyone can produce a wide range of creatives all with a better than decent chance of delivering a winner, or more likely multiple winners, thanks to the added value of the predictive AI feature. Review collected by and hosted on G2.com.

No downside; this is a powerful platform both to create world-class creatives and to predict their relative success, thereby saving time and money, two of the most valuable resources for any brand. Review collected by and hosted on G2.com.

With the release of iOS 14.5, it's never been harder to advertise on Facebook. The key to success is testing, testing, testing.

Pencil makes creating new content easy and faster. You upload your assests and the A.I. magic does it's thing to pump out an unlimited amount of new video ads.

Add in the ability to predict creative success before going live and you've got a killer platform to help increase Facebook conversion rates.

The team at Pencil are extremely proactive. They'll help you set up your account and generate creative to help you. Review collected by and hosted on G2.com.

There is a slight learning curve with the product but the Pencil team helped me navigate this curve. Review collected by and hosted on G2.com.

Producing high quality and high volume creative for paid social can get expensive. Plus it can be difficult to evaluative what ad creative is working and why. With Pencil, it's all done for you for a fraction of the price and almost instantly. Review collected by and hosted on G2.com.

It'd be cool to add captions to audio but nothing else comes to mind Review collected by and hosted on G2.com.

Creative AI to help scale performance media

Unbiased machine generation

Easy connection to Facebook

Great team who genuinely care and want to help you win Review collected by and hosted on G2.com.

Very occasional growing pains and minor bugs, which the team iron out super quickly. Review collected by and hosted on G2.com.

Pencil allows you to quickly make ads that actually work! I love that you can export different sizes for different dimension requirements. Outside of making ads, they also offer insights and analysis that help you identify fatiguing ads and allow you to replace them quickly. Review collected by and hosted on G2.com.

I wish some editing features were easier to use, such as swapping a background image for a video with something that might not have been included in the original brief. Review collected by and hosted on G2.com.