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Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Discussions

Parse.ly Community

Languages Supported

English

Overview by

Alexander Dunner

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

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Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

11/19/2019

"Great Service/Dashboard, Very User Friendly"

4/5

What do you like best about Parse.ly?

The dashboard is easy to read and the realtime updates are extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There really isn't anything I dislike. I've been very happy. Review collected by and hosted on G2.com.

Verified User in Media Production

Mid-Market (51-1000 emp.)

11/21/2019

"In-depth, user friendly"

4.5/5

What do you like best about Parse.ly?

It's very user-friendly, easy to read quicjly Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There are some components missing, like intervals of time Review collected by and hosted on G2.com.

Verified User in Entertainment

Enterprise (> 1000 emp.)

11/19/2019

"Our greatest tool in the toolbox!"

4/5

What do you like best about Parse.ly?

The real-time numbers. Our people stand and watch the stats on a TV screen! Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

That in display mode, it can't show more data. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

12/10/2019

"Highly recommend compare to other vendors"

4/5

What do you like best about Parse.ly?

Ease of use dashboard

API is easy to consume Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Bundle getting updated without prior knowledge Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/22/2019

"Review"

5/5

What do you like best about Parse.ly?

I like the reporting of Dream Team and The Sun. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It can be too complex to navigate sections and pages. Review collected by and hosted on G2.com.

Verified User in Publishing

Small-Business (50 or fewer emp.)

1/11/2019

"Fantastic Dashboard for Content Producers"

4.5/5

What do you like best about Parse.ly?

Parse.ly takes analytics to the next level. You can create custom reports, setup dashboards in minutes, and have automated email summaries sent to team members based on what they will value most very easily. The average engaged time is also a great feature, something that Google doesn't offer. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

This is something you need to have the budget for, and that can lead to some pushback. Once you get past that (assuming the funds are there), there is minimal to complain about. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

If you are looking to greatly improve your content strategy, this is a must in your toolbox! Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Custom dashboards for our content creators. This has become a beneficial sales tool for us as well, especially for native advertising programs. Review collected by and hosted on G2.com.

Bailey L.

Social Media Editor

Media Production

Small-Business (50 or fewer emp.)

11/5/2018

"Parse.ly"

3.5/5

What do you like best about Parse.ly?

How much information I receive to keep track of our marketing strategies. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

How hard it is to decipher some of the information. Review collected by and hosted on G2.com.

Grace C.

Mid-Market (51-1000 emp.)

4/17/2018

"Pretty good. Different results from Google Analytics."

2/5

Describe the project or task Parse.ly helped with:

Website analytics, similar to Google Analytics. Review collected by and hosted on G2.com.

What do you like best about Parse.ly?

Pretty easy to use interface, and I like that the results only show you active time on page, not time people spent with the tab open but inactive. That's more useful info. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Try Google Analytics first, there isn't much here that's different, except that it tracks active time on page instead of active and inactive time on page. Review collected by and hosted on G2.com.

Verified User in Publishing

Mid-Market (51-1000 emp.)

1/18/2018

"A great tool to make Publishers more agile"

3.5/5

Describe the project or task Parse.ly helped with:

Parse.ly has been used in our company for a number of different things. Our editorial team uses it for reporting and analytics to understand what is performing best and pick up on key trends to build on. Our marketing team uses it as well to determine which content is best to promote and share. Review collected by and hosted on G2.com.

What do you like best about Parse.ly?

Its pretty easy interface and allows you to get super specific on some insights. Review collected by and hosted on G2.com.