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Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Discussions

Parse.ly Community

Languages Supported

English

Overview by

Alexander Dunner

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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Top-Rated Alternatives

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Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

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Verified User in Online Media

Enterprise (> 1000 emp.)

11/26/2019

"Overall great analytics tool for real-time performance & quick insights"

5/5

What do you like best about Parse.ly?

The platform's overall user-friendliness (great for both analysts and non-analysts alike!) Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Segmentation options feel somewhat limited (would love to be able to parse out paid from organic) Review collected by and hosted on G2.com.

George B.

Content writer

Mid-Market (51-1000 emp.)

11/26/2019

"Parse.ly review"

4/5

What do you like best about Parse.ly?

The effiency and detail of traffic is very handy and to be able to customise the date range is great. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It creates a fresh story when you change the URL in a story, rather than maintain the info. Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

12/17/2019

"I find it very easy to navigate through Parse.ly"

4.5/5

What do you like best about Parse.ly?

I love being able to look at different traffic sources and find which platform a post is specifically pulling UVs from. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Parse.ly on desktop is nearly perfect. I would love to see the mobile app have more functionalities like the desktop version. Review collected by and hosted on G2.com.

Verified User in Entertainment

Mid-Market (51-1000 emp.)

12/10/2019

"Very handy"

5/5

What do you like best about Parse.ly?

I really like being able to track stories in real time as well as over time. It is very easy to understand and track. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There are few downsides to using it. Sometimes it crashes, which can be annoying but you can always get straight back on. Review collected by and hosted on G2.com.

Verified User in Sports

Enterprise (> 1000 emp.)

11/22/2019

"Great platform"

5/5

What do you like best about Parse.ly?

It's so easy to use. I love the program and it's great for my analytical reporting and helps me across my job. It's great to help us see what is performing well across our social media pages. It is also very easy to access. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I think the reporting could be a bit more specific and sometimes there are bugs when looking at live reporting. Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

12/10/2019

"Great tracking, fails rather a lot"

4.5/5

What do you like best about Parse.ly?

Great live tracking and easy to look at authors and sections Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It breaks down a lot, meaning hard to get accurate readings all of the time Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

2/13/2020

"Great, easy to understand analytics"

5/5

What do you like best about Parse.ly?

Easy trace traffic to the websites. Find hot links and exploit them. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Nothing really. I get what I need, usable, actionable information Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

2/11/2020

"It’s a great way to see what our top performing articles are"

4.5/5

What do you like best about Parse.ly?

Being able to see trends in what content is performing well and being able to react to content at the top of the table. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Not being able to see the videos stats from each article, maybe a su-section for video would be good. Review collected by and hosted on G2.com.

Verified User in Newspapers

Mid-Market (51-1000 emp.)

11/18/2019

"Easy, simple analytics platform"

4/5

What do you like best about Parse.ly?

Quick and easy to use platform, easy to load and access on mobile/desktop/laptop etc. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Would like more detail on social media interaction Review collected by and hosted on G2.com.

Verified User in Newspapers

Mid-Market (51-1000 emp.)

11/19/2019

"Streamlined analytics"

4/5

What do you like best about Parse.ly?

Excellent heads up dashboards and real time reporting. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

A little less flexible than other platforms, if you want to get into the raw data that isn’t the platform for you. Review collected by and hosted on G2.com.