---
title: "#paid Reviews"
meta_title: "#paid Reviews 2026: Details, Pricing, & Features | G2"
meta_description: 'Filter 429 reviews by the users'' company size, role or industry
  to find out how #paid works for a business like yours.'
aggregate_rating:
  rating_value: 4.7
  review_count: 429
  scale: '5'
date_modified: '2026-08-11'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# #paid Reviews
**Vendor:** #paid  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 429
## About #paid
#paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. Rather than rely on vanity metrics and influencers, #paid focuses exclusively on creators—and measures their impact on fundamental business performance metrics.The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami.



## #paid Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of #paid, highlighting its streamlined and intuitive collaboration process. (13 reviews)
- Users find that #paid offers **time-saving solutions** for managing influencer collaborations efficiently and effectively. (10 reviews)
- Users appreciate the **streamlined and professional campaign management** offered by #paid, enhancing influencer collaboration efficiency. (6 reviews)
- Users value the **creativity** showcased through #paid, enjoying authentic collaborations that respect their voice and vision. (5 reviews)
- Users value the **efficiency** of #paid, as it streamlines processes, saving time and reducing stress in collaborations. (3 reviews)
- Intuitive (3 reviews)
- Payout Efficiency (3 reviews)
- Quality (3 reviews)
- Users appreciate the **speed** of #paid, as it enhances their productivity with a quick and efficient experience. (3 reviews)
- Users appreciate the **streamlined communication** of #paid, making brand collaborations organized and efficient. (2 reviews)

**What users dislike:**

- Users experience occasional **time delays** in payouts and approvals that can hinder the overall efficiency of the platform. (6 reviews)
- Users experience **limited campaign opportunities** on #paid, particularly affecting smaller creators trying to secure projects. (4 reviews)
- Users find the **limited options** for niche campaigns and creators restrict overall flexibility and opportunities on #paid. (4 reviews)
- Users often experience a **slow approval process** , causing delays in posting and payments, impacting smaller accounts. (4 reviews)
- Users experience **slow performance** during uploads and campaign management, affecting efficiency and timely feedback. (4 reviews)
- Limited Brands (3 reviews)
- Limited Offers (3 reviews)
- Slow Loading (3 reviews)
- Small Business Challenges (3 reviews)
- Users find the **slow feedback loops and limited campaign visibility** can hinder their management experience with #paid. (2 reviews)

## #paid Reviews
  ### 1. Limited Offer Variety Holds #paid Back

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2026

**What do you like best about #paid?**

#paid has a small variety of offers. I've noticed there are only about 10 max every time I log into the system. Because the list is manageable, there is a much lower 'noise' level. The UI is clean, and I can quickly review all available opportunities in under five minutes, making my daily workflow incredibly efficient.

**What do you dislike about #paid?**

The primary downfall of the platform is the lack of variety in campaign offers. I typically only see a maximum of 10 options at any given time, which limits the growth potential for creators looking for consistent work.

**What problems is #paid solving and how is that benefiting you?**

#paid helps bridge the gap between creators and professional brand campaigns. Even though there are fewer offers than on other sites, the ones available are well-vetted. This benefits me by ensuring that the work I do find is legitimate and pays fairly, saving me the time I'd usually spend filtering out low-quality leads.

  ### 2. Good For Cohesive Management Across Teams

**Rating:** 2.0/5.0 stars

**Reviewed by:** KT T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 20, 2023

**What do you like best about #paid?**

I think it's an excellent central place where all teams can access influencer-related things. It makes management across various groups seamless and easy.

**What do you dislike about #paid?**

There are many issues with the backend of the software itself. A lot of bugs/issues with the actual functionality of the website. In addition, the process takes too long (6-8 weeks), which is not feasible for many of our clients given tight deadlines and quick turnarounds. Another note is that there is no flexibility to negotiate with influencers on pricing or bundles. Lastly, I don't think influencer selection is great. Influencers are only chosen if they sign up for the platform, thus, disregarding a large population we could be tapping into. Many influencers don't align with the brand or campaign.

**What problems is #paid solving and how is that benefiting you?**

The main problem solved is allowing various teams to work and understand cohesively. It also helps find influencers, although I don't always think those chosen are good fits.


## #paid Discussions
  - [What is #paid used for?](https://www.g2.com/discussions/what-is-paid-used-for) - 3 comments, 2 upvotes

- [View #paid pricing details and edition comparison](https://www.g2.com/products/paid-paid/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-14+13%3A42%3A52+-0500&secure%5Bsession_id%5D=a64d2c36-1784-4dbd-b394-22e440230997&secure%5Btoken%5D=3c7fcb824aecf70692e5cdddfae45df21bf8f1545eb94961d3b22a73102bfc59&format=llm_user)
## #paid Integrations
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews)
  - [Snapchat](https://www.g2.com/products/snapchat/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)

## #paid Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management
- Campaign Management
- SEO Management
- Workflow Management
- Template Management

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Planning**
- Scheduling Integration

**Optimization**
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Publishing**
- Execute Content Publication

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

**Logistics**
- Internal Communication
- Editing and Approval Tools
- Distribution Features
- User, Role, and Access Management
- Approval Process Control

**Social Media**
- Social Media Integration

**Planning**
- Collaborative Editorial Calendars / Scheduling Content

**Additional Functionality**
- Alerts/Notifications
- Publish Scheduling
- Email Marketing
- Content Library
- Conversion Tracking
- Generative AI
- AI Copilot
- Social Promotion
- Data Visualization
- Editorial Calendar
- Drag & Drop
- Campaign Analytics
- Campaign Planning
- Multi-Channel Campaigns
- Engagement Tracking
- Customizable Templates
- Reporting & Statistics
- Customizable Branding
- Categorization/Grouping
- Data Import/Export
- Filtering
- Activity Tracking
- Social Media Monitoring

**Agentic AI - Content Creation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top #paid Alternatives
  - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews)
  - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)
  - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (458 reviews)

