--- title: OWOX Reviews meta_title: 'OWOX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how OWOX works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 296 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OWOX Reviews **Vendor:** OWOX **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 296 ## About OWOX OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! ## OWOX Pros & Cons **What users like:** - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. (21 reviews) - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. (15 reviews) - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. (14 reviews) - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. (13 reviews) - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. (7 reviews) - Customizability (7 reviews) - Easy Setup (7 reviews) - Flexibility (6 reviews) - Attribution Accuracy (5 reviews) - Attribution Tracking (5 reviews) **What users dislike:** - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. (4 reviews) - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. (3 reviews) - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. (2 reviews) - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. (2 reviews) - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. (2 reviews) - Learning Curve (2 reviews) - Limitations (2 reviews) - Slow Loading (2 reviews) - Data Management (1 reviews) - Difficult Learning (1 reviews) ## OWOX Reviews ### 1. Nice team and Tracking & Attribution Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Serhii K. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about OWOX?** I like their team which always helps with our requests. They are improving their products according to appearing challenges in the market such as the 'cookie-less world'. I like the way how they calculate attribution using Markov chains. **What do you dislike about OWOX?** Overall, I am satisfied with the product so nothing to add in this section. **What problems is OWOX solving and how is that benefiting you?** OWOX BI is solving the Marketing Attribution problem. We use attribution reports daily. Also, they solve user behavior tracking problems on the web. All our internal reports about web user experience are built over the tables that OWOX BI collected for us. ### 2. Simple and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2024 **What do you like best about OWOX?** I've been using OWOX BI and couldn't be happier with the service. It's incredibly convenient and offers fantastic features at an affordable price. The integration was smooth. The support team is also top-notch, always ready to assist with any questions or concerns. Highly recommended! **What do you dislike about OWOX?** Nothing, everyting is more than great so far. **What problems is OWOX solving and how is that benefiting you?** Our marketing team at chose to use OWOX BI because it offers unparalleled data integration and analytics capabilities. With OWOX BI, we were able to automate the collection and processing of data from various channels, creating a unified view of their marketing performance. This streamlined approach allowed them to make data-driven decisions with greater accuracy and agility. Additionally, the affordability and excellent support provided by OWOX BI ensured that they could implement and utilize the platform effectively without breaking the budget. Ultimately, OWOX BI empowered our marketing team to optimize our campaigns and boost ROI with ease. ### 3. Senior Performance Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Wojciech W. | Senior Performance Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about OWOX?** Owox BI excels in analytical platforms, offering precise data attribution and internet source analysis. Our experience is marked by exceptional support and product quality. During onboarding, Owox BI provided seamless support, making platform implementation effortless. Their team demonstrated professionalism, patience, and prompt responses to our inquiries. The company's outstanding organizational culture fosters a friendly and inspiring work environment, ensuring each team member feels valued. Commendation goes to the swift response and support from the Owox BI team. Every issue during implementation was promptly addressed, instilling confidence in their role as a reliable business partner.Transparent cooperation terms set Owox BI apart, demonstrating an honest and professional approach. In summary, Owox BI has exceeded our expectations, offering a top-quality analytical solution with excellent support and a positive organizational culture. We highly recommend Owox BI. **What do you dislike about OWOX?** there were probably no flaws. Everything met our expectations. **What problems is OWOX solving and how is that benefiting you?** we have more accurate data that can bring us more revenue ### 4. Excellent solution for new web data era **Rating:** 5.0/5.0 stars **Reviewed by:** Eugenia T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about OWOX?** - high-level onboarding - easy to set up - excellent support team - a transparent system that allows us to see what is happening with our data - ready to find a unique solution to the project if needed **What do you dislike about OWOX?** All is ok; I can't remember any significant thing I disliked **What problems is OWOX solving and how is that benefiting you?** - To comply with GDPR requirements, our Legal team instructed us to store data from European Union users on servers located within the EU. However, we encountered restrictions in certain EU countries when using Google Analytics with its default settings. To overcome these challenges, we turned to OWOX, which provides a BI solution that resolves these issues. As a result, we are now fully GDPR-compliant and have successfully stored all our raw data in Big Query - Due to the new Google Analytics data structure changes, we still require sessions. OWOX also assists in resolving this issue ### 5. Great Experience & Support **Rating:** 4.5/5.0 stars **Reviewed by:** Tatuka B. | IT Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about OWOX?** First, OWOX team members have extensive knowledge and experience in working with marketing data and generating reports with an attribution model. It is possible to generate new reports in a short time and it is very easy to adapt to changes. **What do you dislike about OWOX?** I can not remember any significant thing/action I disliked. **What problems is OWOX solving and how is that benefiting you?** It helps us to process the data with a special attribution model and to generate the required dashboards/reports. ### 6. Good and reliable solution **Rating:** 5.0/5.0 stars **Reviewed by:** Tom P. | Adviser, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about OWOX?** I use OWOX to import my BigQuery data to Google sheets. It's reliable, helpful and also a free solution **What do you dislike about OWOX?** nothing I dislike. It's a good tool and I recommend it **What problems is OWOX solving and how is that benefiting you?** It's much easier to do my analysis in Google Sheets rather than directly on BigQuery. OWOX is helping me do so efficiently. ### 7. Great toolfor actual website user behavoir data collection **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | Full Stack Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about OWOX?** I really like the ability to track website user behaviour and interaction. Now we have the source of truth and the number of sessions that GA4 identified as direct and significantly lower now. It's helpful to get the data to prove that advertising works actually better than we've seen in our reports before OWOX **What do you dislike about OWOX?** All is good on the product side. I don't have any questions to product side **What problems is OWOX solving and how is that benefiting you?** OWOX BI solved the problem of collecting user behavior data from our website. We've been getting over 60% of direct traffic to our website. The problem is we never knew that was a tracking issue or that our brand awareness is great. ### 8. Comprehensive solution to marketing data tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Lukas D. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about OWOX?** OWOX personnel have deep knowledge related to marketing data and its analysis, however what distinguishes them the most is willingness to go an extra mile for their clients 😊 **What do you dislike about OWOX?** Ideally, tasks could be completed faster, but completion timelines are reasonable. **What problems is OWOX solving and how is that benefiting you?** Marketing data tracking and its analysis. Benefits include better data tracking and ability to customize reports. ### 9. All-in-One marketing analytics platform with advanced Attribution Modeling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about OWOX?** - Effective evaluation of paid ads through attribution modeling; - Custom algorithmic attribution model based on our sales funnel structure; - Matching transactions with sessions; - Flexible tracking system for mapping user journeys; - Ongoing consultation, support, and reports customization from the data team. **What do you dislike about OWOX?** Overall, everything is fine, but it would be nice to have more custom integrations with third-party apps. **What problems is OWOX solving and how is that benefiting you?** Business problems we are solving: - Matching internal transaction ID with session ID for better user behavior analysis. - Understanding the real effectiveness of paid media advertising campaigns from the helicopter view; The benefits: - Enhanced our web tracking with extended cookie lifespan and server-side tracking; - Sessionization to match users with sessions; - Accurate evaluation of media advertising through attribution modeling. ### 10. Works seamlessly & easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Anna V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about OWOX?** I love OWOX BI for Google Sheet. It's so easy to use, and quick to install and run. I've used it for years now and never run into a problem. Very reliable. Plus there is no row limit compared to other tools. **What do you dislike about OWOX?** When I create a refresh schedule, no one can adjust it apart from me or I'd have to remove the schedule myself first. **What problems is OWOX solving and how is that benefiting you?** Pull data from BigQuery to Google Sheet and auto refresh data ### 11. Real Analytics Power **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about OWOX?** "I like that now we have everything in one place. And it is surprisingly easy to setup data collection to our Google BigQuery. OWOX has a really helpful team to get visualizations." **What do you dislike about OWOX?** Honestly, nothing significant comes to my mind. OWOX BI has been a reliable analytics partner for us. **What problems is OWOX solving and how is that benefiting you?** "Now we collect marketing data in one place and get professional help to build marketing reports and visuals. We got impressive marketing charts from reports. And also we decreased advertising costs by 30% by better optimizing TOF and MOF campaigns." ### 12. Very convenient tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksei C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about OWOX?** Simple to use and a very convenient tool. Good manager who is always happy to help. **What do you dislike about OWOX?** Everything is ok, but if it would be a little cheaper, it will be amazing **What problems is OWOX solving and how is that benefiting you?** Streaming data from different ad service to GBQ ### 13. OWOX can do your job for you **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about OWOX?** Personal Manager is assigned to your company so it is easy to communicate. You can ask questions either in chat or set up a meeting. You can address any related question, and Manager is always here to help you. They ask for feedback and very carefully respond to it. **What do you dislike about OWOX?** The whole integration process was much longer than we expected. **What problems is OWOX solving and how is that benefiting you?** They have good expertise in Google Analytics and Google Big Query, so everything related to these products (tracking, attribution etc) they can solve. So that we can rely on them in terms of any technical questions. Tracking data is a crucial for our business (and for any business) because all decisions we make are based on data insights. ### 14. I'm delighted about the work with OWOX. **Rating:** 5.0/5.0 stars **Reviewed by:** Bohdan V. | QA Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about OWOX?** OWOX is a great company for data analysis and marketing research. It could give you a clear marketing signal for the way to move your promotions :) Also, they have great analysts and support, surely. **What do you dislike about OWOX?** Sometimes personal tasks take a long time, but it is ok. **What problems is OWOX solving and how is that benefiting you?** Sending data from several marketing services to Universal Analytics and GBQ. All costs are stored in one place. ### 15. Best choice if you don't have your internal analytics team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about OWOX?** These guys are very flexible. They are striving to solve your problem and not send data or reports. **What do you dislike about OWOX?** Sometimes there were our own ideas we wanted to have a look at (so we asked to create a report), but we didn't use this data to make any decisions, and the OWOX team could prevent this. **What problems is OWOX solving and how is that benefiting you?** We've created lots of useful reports to analyze a long registration funnel and increased the CR. Also, we worked a lot on the revenue attribution between different channels. OWOX helped our company to understand our bottlenecks and ## OWOX Discussions - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment - [View OWOX pricing details and edition comparison](https://www.g2.com/products/owox/reviews?filters%5Bsentiment_snippet%5D=1425663&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+21%3A05%3A22+-0500&secure%5Bsession_id%5D=cd901d29-fe57-4aa4-be17-d139458aa147&secure%5Btoken%5D=53848db572956924bcc01e259047e18d09a130775c85874f297ad0233df290e2&format=llm_user) ## OWOX Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Functionality** - Data visualisation - Data transformation - Data migration - Process various formats - No-code functionality - Data manipulation - Analytics - Reporting **Data Preparation** - Connectors - Data Governance **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Administration** - Data Storage - A/B Testing - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending - Data Capture and Transfer **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Data Analysis Tools - AI/Machine Learning - Data Extraction - Reporting/Analytics - AI Copilot - Data Mapping - ETL - Big Data Analytics - Data Quality Control **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity - Multiple Data Sources - Query Builder **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support - Database Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics - Ad hoc Query - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Additional Functionality** - Drag & Drop - Secure Data Storage - Data Import/Export - Customizable Branding - Dashboard Creation - Access Controls/Permissions - Real-Time Reporting - Metadata Management - Forecasting - Data Storage Management - Ad hoc Analysis - Ad hoc Reporting - Data Migration - AI Copilot - Self Service Data Preparation - Search/Filter - Data Mapping - Monitoring - Sentiment Analysis - User Management - Sales Trend Analysis - Charting - Reporting & Statistics - Performance Metrics - Alerts/Notifications - Data Extraction - Widgets - Storytelling - Trend Analysis - Collaboration Tools - Financing Management - Self-service Analytics - KPI Monitoring - Dashboard - API - Data Integration - Scorecards - Data Management - Task Management - Progress Tracking - Data Connectors - Data Visualization - Profitability Analysis - Project Tracking - Strategic Planning - Goal Setting/Tracking - Publishing/Sharing - Predictive Analytics - Real-Time Monitoring - Templates - Mobile Access - Customizable Templates - Workflow Management - Financial Reporting - Audit Management - OLAP - Single Sign On - Data Synchronization ## Top OWOX Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,592 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,260 reviews)