Owler Pros and Cons

The simplicity of the site, easy competitor tracking, quick alerts and notifications of the announcements we want to follow closely, comes in handy for market research and analysis of the industry in focus Review collected by and hosted on G2.com.

Could have a little more features in free tier plan, ofcourse we had to upgrade within a week Review collected by and hosted on G2.com.

We use Owler daily. Owler has been a game-changer for our team, and what I appreciate most is the incredible value provided by their curated notification update emails. It's like having a personalized newsfeed tailored specifically to our business needs delivered right to my inbox. The level of customization is impressive, allowing us to focus on what truly matters for our business. It was easy to implement for our business and allows for changes as needed.

The curated notifications cover a spectrum of crucial updates, ensuring we stay current on industry trends, changes, mergers and acquisitions, and more. Review collected by and hosted on G2.com.

None, we're very pleased with Owler. I would recommend offering a premium plan in between the free and pro offering; i.e. Pro-Lite Review collected by and hosted on G2.com.

I appreciate the daily updates on my tracked companies. This helps me stay connected to the industries we serve, our clients, and their customer. The insights from daily updates frequently prompt conversations with clients that help build our relationships. Review collected by and hosted on G2.com.

Some of the articles referenced are behind firewalls or require subscription. Its a tease to see the headline and not be able to read further. Review collected by and hosted on G2.com.

I will begin by saying that what I like most from Owler is, that it gathers huge amounts of information about companies. Such information would be crucial in the market research aimed at analyzing the company revenues and the number of employees in different divisions. It has a strong database, and it’s user friendly to access what you require. In particular, I love the fact that Owler provides to decision-makers updated and comprehensive details regarding company profiles. My strategy meeting and presentation have changed the games. Review collected by and hosted on G2.com.

However, I have discovered that the level of ads exposure on the platform seems to increase with the number of users which could be slightly disturbing. Review collected by and hosted on G2.com.

It's easy to use and all laid out in a simple layout without overcomplicating anything. It was easy to setup and i like having the updates sent directly to my inbox, so that's one less tab to open up. Adding companies to lists and comany information is quick and easy, anyone can do it. It's a powerful tool for me, especially when it comes to presenting updates in weekly/monthly sales and marketing meetings. Review collected by and hosted on G2.com.

The user interface can sometimes be clunky and could benefit from a more intuitive user experience. Review collected by and hosted on G2.com.

I like the level of publically available news and information they provide on companies I choose to track. There are many different options for what I want to track. I also like how they are always updating their information database in various ways to keep it as current as possible. Review collected by and hosted on G2.com.

I do wish they would track persons in addition to companies. I guess Google alerts and LinkedIn could be sufficient for this purpose, but it will be great once owler supports this, which I think they eventually will. Review collected by and hosted on G2.com.

Owler is very intuitive and easy to use. My favorite part about Owler is that it runs in the background on my browser. So I can start recording a meeting and still do other things on my computer without interrupting the transcription. With other competitors, when I left my internet browser, the recording would stop, which was super frustrating. I also like the fact that it connects to my Outlook calendar, so it knows what meeting I am in without me being distracted by typing a bunch of info at the top of the call. Finally, I love that it summarizes the call and organizes it by topic so I can quickly go back and reference specific points of the meeting. The search feature also works well if you aren't sure which call certain topics were discussed. Review collected by and hosted on G2.com.

Future enhancement request - I would love to be able to identify speakers on the call, and Owler recognize their voice and associate it with their name on future calls. Review collected by and hosted on G2.com.

News on a daily basis about my industry and those that I follow. This allows me to stay current on trends/transactions and M&A activity. Review collected by and hosted on G2.com.

Some of content is limited and some is attached to sources like the WSJ that are behind paywall. It's also sometimes very repeititive day to day Review collected by and hosted on G2.com.

Intuitive UI and accuracy of information. I find it easy to navigate to exactly the information I need, including recent/relevant news, also like the ability to navigate and understand company competitors. Review collected by and hosted on G2.com.

Limitations on number of accounts, even with paid plans. Some limitations around contact information and account hierarchy navigation. Primarily use for high level account intel and other tools for these purposes Review collected by and hosted on G2.com.

Owler makes it super easy for me to keep track of the latest news on my key accounts. Their suggested accounts section is also super helpful to stay up to date on relevant news on accounts to go after. Review collected by and hosted on G2.com.

Honestly, I have no complaints about Owler from my experience using them so far. I use the free version and I just get one email daily for my 5 accounts and suggestions for new follows. I appreciate that they aren't constantly trying to convince me to upgrade to the paid version. Review collected by and hosted on G2.com.