Outbrain Pros and Cons

really nothing - it is just bad and I just gave up working with them Review collected by and hosted on G2.com.

Wanted to start advertising campaigns with Outbrain. For reasons that were not clear to me, customer service has blocked my campaigns. There was no response to my queries. I gave up on my plan and use Taboola + Google Ads instead.

Outbrain's service is poor and incomprehensible hurdles are imposed. Review collected by and hosted on G2.com.

Nothing to like.All of the visitors were fake Review collected by and hosted on G2.com.

I tried to invest $50 in this company just to give it a try. When I checked the session records data, I realized that all of the visitors were fake. Upon sending them a screen recording of the situation, they told me they put my account in "premium advertisers". But they did not refund me or give me a promotional code for wasting my money even though they accepted this issue. The strange thing about them is that they are still trying to get payment with random charges from my card. I was lucky to have locked my credit card. Review collected by and hosted on G2.com.

I was able to run CBD campaigns which I would never be able to do in Google ads or in Adroll. They just have limitations with the creatives but it was doable and easy. Review collected by and hosted on G2.com.

I dislike the fact that I couldn't extract the reports by creative which gives me the exact dimensions of the creatives I have uploaded which the clients sometimes asks from us. Review collected by and hosted on G2.com.

This was a very easy platform to start up with. It was a good way to get massive amounts of page impressions to our site, but it lacked any conversion benefits. Review collected by and hosted on G2.com.

Lacked true conversion benefits. This is a platform that would be great for anyone trying to drive traffic but not needing any conversions. Review collected by and hosted on G2.com.

Oubtrain is one of the most known native ads solution, they have partnered over the yeards with the biggest publishers in the world so thie publishers directory is really impressive. The Ads analytics is very user friendly and easy to use if you are into any kind of PP or CPM dynamics. Review collected by and hosted on G2.com.

Probably the main con is related to the minimum investment required by the company to start using the solution. It may be too high for many advertisers who could benefit from advertising with Oubtrain. Review collected by and hosted on G2.com.

Outbrain is easy to use. The targeting with Bombora is getting better and it gets in front of a lot of prospects for a very low CPM. Review collected by and hosted on G2.com.

Although the targeting is getting better, there is still some opportunity. If there were one more layer to add on to the targeting, it would help immensely. It also takes a while to optimize as you have to wait and see where your ads are shown. Often you'll get thousands of impressions on an ad from one single website that may not be relevant to your business. You can exclude it going forward, but then another will pop up and take its place. You can eventually narrow it down and make it more valuable, but my recommendation is to start as narrow with targeting as possible, then open up from there. Review collected by and hosted on G2.com.

Ability to reach wider publishers and audience targeting Review collected by and hosted on G2.com.

High bounce rates and lack of exclusions of sites at the campaign setup time Review collected by and hosted on G2.com.

They have some quality publishers like CNN. Review collected by and hosted on G2.com.

Lots of fake traffic from totally unrelated sites (Japanese anime sites, shady Indian news sites and even adult sites). Review collected by and hosted on G2.com.

Just started using Outbrain about 3 weeks ago. Getting campaigns live was very easy and equally as fast. The audience and contextual targeted allowed me to get in front of our target customers nicely. Review collected by and hosted on G2.com.

No dislikes so far. All campaigns are performing well. Review collected by and hosted on G2.com.

Platform is super user friendly and makes it easy to set up campaigns. A good selection of audiences to choose from as well and great tips for better performance. Review collected by and hosted on G2.com.

App Install campaign not as advanced as I would hope for but still pretty reasonable. Review collected by and hosted on G2.com.