OutboundEngine Features
What are the features of OutboundEngine?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
Social
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
Reporting & Analytics
- Basic Reporting
- Web Analytics
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OutboundEngine Categories on G2
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Integration
Data Import & Export Tools | Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 57% (Based on 10 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | Not enough data | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | Not enough data |
Platform
Customization | Based on 13 OutboundEngine reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 64% (Based on 13 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. | Not enough data | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Output Document Generation | Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | Not enough data | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 16 reviewers of OutboundEngine have provided feedback on this feature. | 56% (Based on 16 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 21 OutboundEngine reviews. | 64% (Based on 21 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 23 OutboundEngine reviews. | 70% (Based on 23 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 24 reviewers of OutboundEngine have provided feedback on this feature. | 76% (Based on 24 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 19 reviewers of OutboundEngine have provided feedback on this feature. | 62% (Based on 19 reviews) | |
Customization | As reported in 23 OutboundEngine reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 67% (Based on 23 reviews) | |
Workflow Capability | As reported in 19 OutboundEngine reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 65% (Based on 19 reviews) | |
Internationalization | Based on 14 OutboundEngine reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 56% (Based on 14 reviews) | |
Notifications | As reported in 23 OutboundEngine reviews. Alerts marketer of the performance of particular campaigns. | 75% (Based on 23 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. | Not enough data | |
Integrations - Mobile Marketing | Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | Not enough data | |
Internationalization | Facilitates global text message and mobile marketing campaigns. | Not enough data |
Email Marketing
Building and Personalizing Emails | Based on 46 OutboundEngine reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 71% (Based on 46 reviews) | |
Sending Outbound Emails | Based on 49 OutboundEngine reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 80% (Based on 49 reviews) | |
Manage Email Deliverability | Based on 50 OutboundEngine reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 75% (Based on 50 reviews) | |
Automated Email Responses | Based on 42 OutboundEngine reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 72% (Based on 42 reviews) |
Online Marketing
Landing Pages and Forms | Based on 41 OutboundEngine reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 72% (Based on 41 reviews) | |
Dynamic Content | Based on 46 OutboundEngine reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 70% (Based on 46 reviews) | |
A/B Testing | Based on 26 OutboundEngine reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 67% (Based on 26 reviews) | |
Mobile Optimized | Based on 39 OutboundEngine reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 74% (Based on 39 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. This feature was mentioned in 36 OutboundEngine reviews. | 71% (Based on 36 reviews) |
Lead Management
Marketing Lead Database | Based on 40 OutboundEngine reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 70% (Based on 40 reviews) | |
Data Quality Management | Based on 39 OutboundEngine reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 76% (Based on 39 reviews) | |
Segmentation | Based on 32 OutboundEngine reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 71% (Based on 32 reviews) | |
Lead Scoring and Grading | Based on 36 OutboundEngine reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 70% (Based on 36 reviews) | |
Lead Nurturing | Based on 34 OutboundEngine reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 70% (Based on 34 reviews) | |
Online Behavior Tracking | Based on 32 OutboundEngine reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 71% (Based on 32 reviews) | |
Automated Alerts and Tasks | Based on 34 OutboundEngine reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 70% (Based on 34 reviews) | |
CRM Lead Integration | Based on 21 OutboundEngine reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 71% (Based on 21 reviews) |
Campaign Management
Program Management | See feature definition | Based on 25 OutboundEngine reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 66% (Based on 25 reviews) |
Event / Webinar Marketing | As reported in 12 OutboundEngine reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 65% (Based on 12 reviews) | |
Calendaring | Based on 32 OutboundEngine reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 78% (Based on 32 reviews) | |
Budgeting | As reported in 12 OutboundEngine reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 65% (Based on 12 reviews) | |
Campaign Dashboard | Based on 33 OutboundEngine reviews. Overview of all media purchases and campaigns in a single interface. | 78% (Based on 33 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 31 reviewers of OutboundEngine have provided feedback on this feature. | 74% (Based on 31 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 30 reviewers of OutboundEngine have provided feedback on this feature. | 67% (Based on 30 reviews) | |
Bulk Editing | As reported in 21 OutboundEngine reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 56% (Based on 21 reviews) | |
Batch Uploading | As reported in 23 OutboundEngine reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 64% (Based on 23 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 25 reviewers of OutboundEngine have provided feedback on this feature. | 67% (Based on 25 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 23 OutboundEngine reviews. | 64% (Based on 23 reviews) | |
Frequency Capping | As reported in 19 OutboundEngine reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 60% (Based on 19 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 16 OutboundEngine reviews. | 40% (Based on 16 reviews) | |
Creative Optimization | As reported in 19 OutboundEngine reviews. Tools offered for creating and optimizing creative components of campaigns. | 56% (Based on 19 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 19 reviewers of OutboundEngine have provided feedback on this feature. | 53% (Based on 19 reviews) | |
In-App Ads | As reported in 13 OutboundEngine reviews. Allows for ads to be placed in mobile apps. | 50% (Based on 13 reviews) | |
Mobile Rich Media Capabilities | As reported in 16 OutboundEngine reviews. Supports rich media mobile ads that involve user interaction. | 53% (Based on 16 reviews) |
Social
Social Listening | As reported in 18 OutboundEngine reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | 56% (Based on 18 reviews) | |
Social Sharing | Based on 46 OutboundEngine reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 72% (Based on 46 reviews) | |
Social Campaigns | Based on 47 OutboundEngine reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 72% (Based on 47 reviews) | |
Social Media Engagement | Based on 45 OutboundEngine reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 68% (Based on 45 reviews) | |
Social Media Advertising | Based on 38 OutboundEngine reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 68% (Based on 38 reviews) |
Reporting & Analytics
Basic Reporting | Based on 47 OutboundEngine reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 75% (Based on 47 reviews) | |
Web Analytics | Based on 37 OutboundEngine reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 72% (Based on 37 reviews) | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. 18 reviewers of OutboundEngine have provided feedback on this feature. | 45% (Based on 18 reviews) | |
Revenue Analytics | Based on 22 OutboundEngine reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 52% (Based on 22 reviews) | |
SEO / Keyword Analytics | Based on 16 OutboundEngine reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 48% (Based on 16 reviews) |
Social Functionality
Social Functionality | Product functionality for social advertising. This feature was mentioned in 29 OutboundEngine reviews. | 73% (Based on 29 reviews) |
Targeting
Targeting | Based on 16 OutboundEngine reviews. Able to target desired audiences based on demographics and behavior variables. | 59% (Based on 16 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. 16 reviewers of OutboundEngine have provided feedback on this feature. | 57% (Based on 16 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 14 OutboundEngine reviews. | 52% (Based on 14 reviews) | |
Contextual Targeting | As reported in 15 OutboundEngine reviews. Able to match the marketer's ad with specific content on a site or page. | 60% (Based on 15 reviews) |
Consumer Intelligence
Customer Feedback | Based on 12 OutboundEngine reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis. | 89% (Based on 12 reviews) | |
Sentiment Analysis | Gives users greater visibility into the how feel and respond to reputation gaining tactics. | Not enough data |
Reporting
Corporate Reporting | Helps monitor the overall performance of marketing efforts and brand establishment. | Not enough data | |
Dashboard | Based on 12 OutboundEngine reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation. | 81% (Based on 12 reviews) |
Media Monitoring
Social Networks Monitoring | Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Helps track and monitor social media trends and interactions. | 90% (Based on 10 reviews) | |
Social Media Management | Based on 11 OutboundEngine reviews and verified by the G2 Product R&D team. Helps manage social messaging and measures the full impact of social campaigns. | 92% (Based on 11 reviews) | |
Digital Media Monitoring | Helps manage ad messaging and measures the full impact of digital advertising campaigns. 11 reviewers of OutboundEngine have provided feedback on this feature. | 88% (Based on 11 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. | Not enough data | |
Campaign Analysis | Based on 10 OutboundEngine reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 80% (Based on 10 reviews) | |
Uninstall Tracking | Measures user-level uninstall insights. | Not enough data | |
Custom Dashboards | Creates custom data views to suit every team member's needs. | Not enough data |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Pushes notifications or text messages to mobile devices | Not enough data | |
Bulk SMS | Provides templates for mass mobile messaging campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. | Not enough data | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. | Not enough data |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. | Not enough data |
Communication
Pop-up Chat | Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. | Not enough data | |
Notifications | Delivers notifications to both sides of the conversation. | Not enough data | |
Targeted Emails | Sends automated emails to further engage clients and potential clients. | Not enough data | |
In-App Messaging | Allows for live chat to be enabled within the app for customer help. | Not enough data | |
Co-Browsing | Allows agents to join a customer's browser session and navigate through the website with them. | Not enough data |
Internal Use
Customization | Allows users to customize chat colors, text, logos, and branding. | Not enough data | |
Conversation Archiving | Archives conversations in a separate location for later reference. | Not enough data | |
Lead Development | Enables employees to denote potential customers. | Not enough data | |
Knowledge Base | Establishes a knowledge base for employee reference during conversations. | Not enough data | |
Team Inbox | Provides a central location for help requests, helping employees respond sooner. | Not enough data | |
Customer Profiles | Allows for the creation of profiles for contacts and customers. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
