--- title: Ortto Reviews meta_title: 'Ortto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 624 reviews by the users' company size, role or industry to find out how Ortto works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 624 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ortto Reviews **Vendor:** Ortto **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 624 ## About Ortto Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. ## Ortto Pros & Cons **What users like:** - Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless. (32 reviews) - Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance. (26 reviews) - Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly. (24 reviews) - Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform. (22 reviews) - Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making. (20 reviews) - Users enjoy the **automation efficiency** of Ortto, facilitating seamless customer journeys and effective marketing strategies. (19 reviews) - Journey Creation (19 reviews) - Marketing Automation (19 reviews) - Users value the **clean interface and intuitive workflow builder** in Ortto, making it easy to create personalized campaigns. (19 reviews) - Automation (18 reviews) **What users dislike:** - Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall. (13 reviews) - Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use. (12 reviews) - Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs. (12 reviews) - Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively. (10 reviews) - Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential. (10 reviews) - Users experience **integration issues** with Ortto, leading to challenges in managing campaigns efficiently and effectively. (9 reviews) - Users express concern over the **lack of integrations** with Ortto, limiting functionality and data analysis capabilities. (8 reviews) - Users express concerns about **limitations in reporting and integration options** , affecting the overall effectiveness of Ortto. (8 reviews) - Users find Ortto's **feature limitations** restrict some advanced capabilities and make data analysis less flexible. (7 reviews) - Inadequate Reporting (7 reviews) ## Ortto Reviews ### 1. A complete and accessible tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2019 **What do you like best about Ortto?** The simplicity of creating the funnels and the price. **What do you dislike about Ortto?** I think improvements are necessary for integration with Facebook and social networks. **Recommendations to others considering Ortto:** Improve integration with social networks **What problems is Ortto solving and how is that benefiting you?** We had problems creating capture flows. With the ease of autopilot, it became simple to create various variations. ### 2. If you are not using Autopilot, you are in the Stone Age. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Ortto?** Support Rocks! and easy tutorias and how to **What do you dislike about Ortto?** Prices some times is hard to scale and plans make some confusing ideas **What problems is Ortto solving and how is that benefiting you?** I Use at work, I consult clients and apply it for any needs. replacing MailChimp and other half backed tools ### 3. pretty decent tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Ortto?** easy to use, great support, online chat is really helpful. syncing with salesforce is super helpful to our company. **What do you dislike about Ortto?** interface a bit confusing, not intuitive to know where to go **What problems is Ortto solving and how is that benefiting you?** using for mass campaigns...not having to do manually via salesforce. ### 4. Excellent service great app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Ortto?** Autopilot is great for automation! The service is great, very useful. I enjoy the app a lot.. **What do you dislike about Ortto?** Maybe include a CRM to do both services. ( **Recommendations to others considering Ortto:** You can try it for 30 days first **What problems is Ortto solving and how is that benefiting you?** Marketing automation ### 5. User friendly Automation System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2018 **What do you like best about Ortto?** How easy it is to use Autopilot. Great support. New functionalities every other month! **What do you dislike about Ortto?** Nothing major. I would like to have better visibility on reporting and the way it's currently structured. **What problems is Ortto solving and how is that benefiting you?** Automating our marketing campaigns. Integration Autopilot's API with our internal CRM ### 6. One of the best marketing automation tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2019 **What do you like best about Ortto?** How flexible the tools at hand can be mixed **What do you dislike about Ortto?** It lacks a better UI and e-commerce integration **What problems is Ortto solving and how is that benefiting you?** I work at an agency so have tried it all ### 7. UX need improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Ortto?** The support guys are great, there are lots of API's **What do you dislike about Ortto?** Cant see where a list is used, which jorneys are followed from another jouney. Create purchase goals **What problems is Ortto solving and how is that benefiting you?** cart abandonement ### 8. Best Service Provider **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Ortto?** Automation Facebook Leads,Twilio,Emails all under on roof **What do you dislike about Ortto?** Sometime facebook leads ads do not show the submission inside AP **Recommendations to others considering Ortto:** You can provide forms to make the product complete **What problems is Ortto solving and how is that benefiting you?** Automating Followup ### 9. Really really good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Packaging and Containers | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2018 **What do you like best about Ortto?** - Segment integration - a lot of workarounds for more complex automations - clean UI **What do you dislike about Ortto?** - no integrations with other communication platforms (e.g. Intercom) **What problems is Ortto solving and how is that benefiting you?** Marketing and Sales automation, segmented for different personas ### 10. A great marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Emmanuelle N. | Chief Product Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Ortto?** First, Autopilot is very simple to use, while giving you also advanced features, such as the segment.com integration, if you want to go further with your behavioral marketing. And the price is really okay, if you compare to super expensive automation tools such as Pardot. The team is great, the answers I get from the support are always timely and on point! They are currently building more integrations with a lot of tools, such as Typeform, Livechat etc so the platform keeps getting more and more powerful **What do you dislike about Ortto?** The headsups (in-app or website notifications) are really not powerful. The allow to only display a short message, so they are not fitted at all for messages such as in-app feature announcement, or on-boarding. Intercom is way better for that. I hope they will work on this part, it can be a deal breaker if you sell a SaaS software... **Recommendations to others considering Ortto:** Try it out and see for yourself ;) **What problems is Ortto solving and how is that benefiting you?** Communicate with our customers in a timely and personalized manner. Save time by automating tedious tasks! ### 11. Great visual tool with endless possibilities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Ortto?** Visual elements are very nice. The analysis is also very helpful. I liaise with their support team often and the support is always 100%. **What do you dislike about Ortto?** Not being able to analyze A/B splits in depth. **What problems is Ortto solving and how is that benefiting you?** User onboarding ### 12. Budget Marketing Automation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Ortto?** Very intuitive to use which makes creating journeys a breeze. Has native support for a bunch of software solutions out there such as Twilio and Salesforce. Pricing is fair for the features that they offer. API documentation is very good which makes it easy to integrate Autopilot into pretty much anything. **What do you dislike about Ortto?** The backend of Autopilot is incredibly slow. Simple tasks such as moving a contact to a specific list within a journey can take several minutes at a time to run. This ends up being causing a lot of frustration when you're testing out a journey and you're just sitting there waiting for a contact to move through the journey steps. The webhook support is very weak. You can only subscribe to a predetermined list of webhooks available so if you need any functionality outside of that, you'll have to use workarounds. It would be nice to have webhook blocks in the journey creation. Allowing you to send a custom webhook with custom data in a journey would make it much much easier to integrate with other applications. When creating journeys, you cannot keep zooming out indefinitely, as a result, if you have a large journey, it will be impossible to connect a block on the left side to a block on the far right since you can't view them in the same view. **Recommendations to others considering Ortto:** Try it out and see for yourself. If you need something simple then Autopilot should suffice. If you are looking for more advanced features for automation you may need to look elsewhere. **What problems is Ortto solving and how is that benefiting you?** Trying to automate the inbound lead flow for our client managers. The benefit realized is the ability to send targeted emails to our leads. ### 13. User-friendly marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2018 **What do you like best about Ortto?** I like the fact that I am able to segment my users easily. The tool is also used by us to try and automate some bit of the Sales nurture journeys. **What do you dislike about Ortto?** No complaints as of now. If any, we raise it to the Support team and get the required help! **What problems is Ortto solving and how is that benefiting you?** We are using Autopilot to try and automate quite a bit of our Marketing operations. This has worked well for us so far. ### 14. Most easy to use & intuitive marketing automation software **Rating:** 5.0/5.0 stars **Reviewed by:** Swapnil S. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Ortto?** Autopilot is the easiest to use & intuitive marketing automation software out there. Some of the best features of Autopilot are: - Tracking Script Their tracking script helps to track visitors that come to our website via different marketing campaigns. By using their tracking script we can know the entire journey of the visitor and prospects. - Core Automation Platform Building automation is very easy with their journey builder. -Integrations They offer slack integration by default. - Easy Deployment Their APIs are well written with examples and sample code -Reporting Their reporting feature is powerful, very easy to use & understand. **What do you dislike about Ortto?** Email templates are not really good. They have very few email templates and editing them is not easy. **Recommendations to others considering Ortto:** Autopilot is a great tool and can handle a lot of different marketing use-cases. Please read through their documentation and case studies to get an understanding of how other companies have implemented it. Do a product consultation call with their sales reps while trying out the product. They will guide you in effective implementation of autopilot. **What problems is Ortto solving and how is that benefiting you?** We get a cost-effective marketing automation solution that is helping us to improve our user onboarding flow of your product. ### 15. Great solution/company that fits our needs perfectly **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah R. | Senior Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2017 **What do you like best about Ortto?** When searching for the right marketing automation solution for our company, we had a few criteria that were hard to find all-in-one. A solution that worked best for our backend environment (mostly events coming from Segment that would feed nicely into the solution), a solution that was affordable but not cheap as we have offer 100K contacts currently and this increasing by at least 6K per month, a solution that was user-friendly and visually nice to use, and a solution that had a team behind it that we could trust (fast-moving, responsive, and fun). Autopilot checked all of these boxes plus more. I really appreciate how flexible the tool is and how it can play pretty nicely with most other software we use via direct integration and/or Zapier. I foresee us being with Autopilot for the long-haul and I'm happy about that! **What do you dislike about Ortto?** The only thing I don't love about Autopilot is the dashboard. It only works if you use Salesforce and we don't so it provides no value for us. **Recommendations to others considering Ortto:** Do your research. There's not one tool that's perfect for everyone. But if Autopilot fits your needs, I'd say they're the ones to go with :) **What problems is Ortto solving and how is that benefiting you?** Before Autopilot, we did not have someone that would be managing the solution full-time, so we were using ActiveCampaign. I then came on full-time and ActiveCampaign just had so many backend issues that we had to deal with for months. Soon after starting and taking on all of these issues we were having with AC, I realized it was already time to look for a replacement. I did EXTENSIVE research on 11 tools -- demos, weeks of testing, and Autopilot came out on top by a ten-fold. We are now able to market to the massive amount of contacts we have and from that we see on average 1K more contacts testing our software each month than we did before. ### 16. Competitors Better Watch Out **Rating:** 4.5/5.0 stars **Reviewed by:** Mickie P. | Creative Director, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2017 **What do you like best about Ortto?** Building automated marketing journeys that everyone in the business can understand regardless of complexity. The visual drag-n-drop layout makes it easy to deploy new ideas and still maintain an overview of what is actually active and working. I come from a background in casino and gambling, where every little drop matters in a very saturated market space, and I've used big (expensive) systems to squeeze and tweak. AutoPilot is still growing - but fast. I can't wait to see where this product is heading. Through a pretty solid API, we've been able to use AutoPilot in more creative ways and add a new layer of complexity to our strategies. **What do you dislike about Ortto?** Still a product in rapid development. Some things are still being tweaked, but I always seem to find a way to do exactly what I want to. I'm confident these features and UX issues will be addressed. **Recommendations to others considering Ortto:** Do the trial and jump on the webinars to see a demonstration of features **What problems is Ortto solving and how is that benefiting you?** We're seeing a rise in sales and our churn rate has equally improved through more personalised and relevant communication. ### 17. Everything we ever needed **Rating:** 5.0/5.0 stars **Reviewed by:** Nicco R. | Co-Founder and CEO, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Ortto?** Autopilot's software has the unique ability for me to take an idea for a customer journey and put it into an executable plan with ease. Autopilot allows my website to trigger an API that sets up a cascade of different journeys and sets up flags to know when to remove users after they have taken certain actions. The careful placement of customizable variables is also incredibly useful. I haven't found something that I wanted to do that I haven't been able to yet. **What do you dislike about Ortto?** I would like to be able to sort the list more strategically. For instance, segment a list so that only users in CA get an email. I know there exists list segmentation, but it could be a bit more robust. I'd also like to be able to send emails outside of a journey like a traditional MailChimp setup. **Recommendations to others considering Ortto:** Take advantage of their support staff and journey reviews. They are incredibly helpful. **What problems is Ortto solving and how is that benefiting you?** Visitors to my website need to upload a series of documents depending on the status they wish to achieve. Autopilot allows me to keep track of what they've completed and send them on different journeys, accordingly. ### 18. Couldn't be happier **Rating:** 5.0/5.0 stars **Reviewed by:** Quentin A. | SEO Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Ortto?** It does everything I need and it's so simple to use. Not to mention it's a whole lot cheaper than others I've used. I couldn't be happier with Autopilot. It's integration with Zapier means the only thing holding me back for the most part is my imagination! **What do you dislike about Ortto?** Not so much of a dislike but a request - I'd love A/B split testing to be included in the Base plan. That's about it at this stage. Would also love an affiliate program. **What problems is Ortto solving and how is that benefiting you?** Autopilot is helping our agency and our clients engage our respective audiences. Whether that's simply promoting other content within the site or more customer nurturing related activities. So specifically we're reducing bouncing rates and keeping visitors on site longer. We're signing visitors up to email newsletters or email courses. We're customising on-site experiences. We've built a feedback process which has saved paying for another third-party solution. What more can I say.... ### 19. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Ortto?** It automates and times the delivery of our best marketing materials **What do you dislike about Ortto?** Nothing really. Maybe it could be easier to use and figure out and new sequence or messages. I'm not sure if that's possible though. **Recommendations to others considering Ortto:** Do it! Set up a series of educational messages for your contact lists **What problems is Ortto solving and how is that benefiting you?** Marketing and education ### 20. Great for building not as great for reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren H. | Marketing And Business Development Coordinator, Wholesale, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2017 **What do you like best about Ortto?** The drag and drop layout is so easy to use I picked it up right away. I like the integration with other lists and the ability to do testing. They recently added a template feature that allows you to make changes. I haven't used it in an email journey yet, but it looks very promising. They have very informative case studies and blogs which can help you in building with their software if you are new to digital marketing or email marketing or just need some new ideas. **What do you dislike about Ortto?** The reporting does not give you enough information which required me to has to do analysis outside of Autopilot myself. Looking for information like lead score average by campaign or length of time in journey then look elsewhere. Also testing functionality is very difficult to use for small adjustments. HTML changes are impossible. **Recommendations to others considering Ortto:** If you are looking for an easy to use email marketing automation software this is it. However be wary the reporting is limited. **What problems is Ortto solving and how is that benefiting you?** This is a fantastic product for crafting email marketing. Very user-friendly and has improved email campaigns. It makes building and evaluating the success of a campaign in real time very easy. The duplicate journey feature is very handy for testing small changes to improve performance. This is a relatively new product and it still has some ways it can be better but on the market now its one of the best email marketing softwares. ### 21. Growth in a box **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Founder, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2016 **What do you like best about Ortto?** The simplicity of executing complex logic, from segmenting our contacts to utilizing that data for marketing. **What do you dislike about Ortto?** Bulk upload of contacts caused duplicates which caused some problems, but otherwise we love it. **Recommendations to others considering Ortto:** Rarely have I been so promotional about someone else's business, especially software. However they have done such a great job with a truly needed aspect of online marketing - making it easy to use without any compromise on functionality... even for complete beginners. We've implemented Autopilot on www.shireeodiz.com for our post sale journeys (check delivery, satisfaction, request review, etc) as well as for basic newsletters. **What problems is Ortto solving and how is that benefiting you?** Automation for post sale, referrals, customer retention and repeat buyers. In the future we plan on using Autopilot for lead nurturing and super targeted personalized deals. ### 22. Great Tool for Lead Nurturing **Rating:** 3.5/5.0 stars **Reviewed by:** Gerald G. | Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Ortto?** The Lead Nurturing Process gets very easy with Autopilot. You learn how to build Journeys in a minute and can keep those Journeys running for every piece of content you have. From there on you can track. With **What do you dislike about Ortto?** Actually there is nothing i dislike since we only use it for E-Mail Lead Nurturing. They also have a Headsup-Integration that we are using on the Website. The Reports for the Headsup only show total clicks and a click rate. Here i would wish more information as: on which page have people clicked, at which time, how many hovered over it and so on. **Recommendations to others considering Ortto:** If you are searching for a Lead Nurturing Tool, definitely take Autopilot into account. If you are searching for a complete marketing automation software, it might just not be heavy enough - or you think again if you really need a heavy marketing automation tool ;) **What problems is Ortto solving and how is that benefiting you?** We wanted to have a tool that nurtured our leads continously. We found the perfect tool for that with Autopilot. It allows us to set up a campagin one time and than just wait for the people to respond / click links and so on. For that, it is perfect. However it is NOT a complete marketing automation tool, if you are searching for that it might just not fit your needs. The benefits are: its really easy to use, they have a great support that assisted me with everything so far and i think it is quite unexpensive. ### 23. The Best Platform Out there For Modern Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Kory A. | Chief Executive Officer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Ortto?** I love how easy it is to setup complex funnels using their visual system. The Triggers, Actions, and Conditions took a bit of a learning curve, but once I grasped it, I'm now obsessed with the software, especially the Zapier integration which I take full advantage of. **What do you dislike about Ortto?** Sometimes the Journeys can load slow when you have really massive journeys open. I also would like to see Shopify as an integration. **Recommendations to others considering Ortto:** Be obsessed with it. You have to learn everything to understand the potential you can get out of it, especially with SMS and Email use. **What problems is Ortto solving and how is that benefiting you?** I'm using this for lead generation funnels with Facebook Lead Ads, Email funnels for nurturing, SMS communication. ### 24. Great product - but we quickly outgrow it **Rating:** 3.0/5.0 stars **Reviewed by:** Daniel T. | Digital Coordinator, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** This is a great product for its price. Definitely punching above its weight in that regard. Love the visual drag-and-drop builder for automated journeys. Very easy to learn and get up and running. Support is top-notch - support team is quick to respond and knowledgeable. The headsup tools was easy to setup as well, and works really well within an automated journey. **What do you dislike about Ortto?** AutoPilot is missing features, large and small, that other more established providers offer as standard. Many little things started to annoy me, but I'll outline the my major concerns. The email builder is very limited. Not drag and drop, and restricting in terms of layout and structure. Although they mentioned an upgrade is coming. The reports are also limited - info is slow to load, and does not offer many metrics. It is outsourced to a 3rd party supplier and the experience of pulling data and scheduling reports is clunky and not very informative. AB testing is only available in the premium pricing tier. Also found that segmentation options were not as detailed as we required in order to personalise and automate as much as we wanted. **Recommendations to others considering Ortto:** This is a great company, and if you're starting out with automation then it is the perfect option. Give them another 1-2 years and they'll be real heavy hitters. **What problems is Ortto solving and how is that benefiting you?** Automated onboarding comms journeys. Lead nurturing Event related comms. Fundraising support Zapier integration also allows for automated documentation processes. **Official Response from Anne Fleshman:** > Thanks for your review and support of Autopilot, Daniel! Your feedback is important to helping us improve the product. We encourage you to elaborate on what you'd like to see by emailing us directly at support@autopilothq.com or participating on our Product Feedback Forum (https://autopilothq.uservoice.com/). This guides our Product Development Roadmap heavily - look out for improvements coming soon! ### 25. Great tool for personalised communication! **Rating:** 5.0/5.0 stars **Reviewed by:** Ratko I. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** I love two things about Autopilot - how easy it is to setup a campaign and how much power you have with its features. You can automate based on any type of user activity and guide the lead / prospect / customer in any way you please - that is powerful! **What do you dislike about Ortto?** It's sometimes harder to completely understand how all the features work. **Recommendations to others considering Ortto:** Try them out for a simple campaign. The price isn't low, so it's important you get the idea of the value first. If you have a bunch of subscribers, use them for a nurturing campaign only, or for a smaller campaign with just a limited number of subscribers. I found that the biggest value is in campaigns where automation makes most sense - onboarding emails fit here perfectly, nurturing campaigns, even sales prospecting through automated emails is great here! **What problems is Ortto solving and how is that benefiting you?** Creating customers out of leads. It's really simple to use their campaigns, coupled with a marketing strategy to get most out of every lead that touches your business. Plus I've realised you can used them to automate tasks such as outreach for more information, asking to complete a step, etc. ### 26. High functioning features paired with visually pleasant interface. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan H. | Digital Aquistion Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** As someone who was new with email marketing it was really easy to set up my first automation. Everything is straightforward and based on how the user interacts with the emails I can easily set up segments of customers. A/B spilt testing is also very easy to set up, which is very important in my role. I also like how it tracks and records customer interactions with the site. This has helped me build better segments and understand what people are doing before converting. **What do you dislike about Ortto?** The HTML builder is not as good as other email platforms. I've found myself making HTML templates on other platforms then uploading them into Autopilot. The reporting could be improved, especially when I try to compare results from spilt tests. **Recommendations to others considering Ortto:** Use the free trial and copy one of your campaigns over to Autopilot. That way you can see if it is easier than your current system and see if their are additional features you could leverage. **What problems is Ortto solving and how is that benefiting you?** Once they are in the nurture campaign I can track their movements and actions on our site. This has been extremely helpful in finding out key triggers that make people convert. It also helped determine what kind of content people are responding to. Another benefit is the lead score. Using the key actions that I have learned from the tracking, I can assign a score to every action some one takes. Then using that score I can move them into a special journey that is optimized for people who are more ready to convert. The opposite of that if someone is taking longer than normal i can transfer them to a journey with more content. **Official Response from Anne Fleshman:** > Hi Jonathan, Thanks for your review and support of Autopilot! We're pleased to share we've made some improvements to Autopilot's email editor. The new editor allows you to fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. ### 27. Autopilot is an average email marketing tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2017 **What do you like best about Ortto?** Autopilot has easy functionality for building email campaigns which they call "Journeys". It is also easy to upload contacts and to create smart segments. **What do you dislike about Ortto?** One major downside to Autopilot is that you cannot track replies to emails. You also cannot open multiple tabs within autopilot. There is no right click functionality on anything. As a result, you have to open a whole new web tab and login to use multiple tabs at a time. Additionally, you are not able to modify the width of columns in their interface. Every column of information is exactly the same width. This often results in not being able to see the full title of a Journey. **Recommendations to others considering Ortto:** I think this is a good tool if you have a limited budget and limited use case for an email marketing tool. If you are looking for something that fully integrates with your Salesforce instance and has a lot of extra features, this is not for you. **What problems is Ortto solving and how is that benefiting you?** We are using Autopilot to create outbound emails to a large potential customer base. It has allowed us to connect with a higher volume of leads than we would have been able to do sending emails on an individual basis. ### 28. Amazing tool for all your marketing automation needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Jay S. | Founder & Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Ortto?** Ease of use and tight SFDC integration! Effective List Management & Drip Marketing! **What do you dislike about Ortto?** Nothing I disliked, however if we could have a chat functionality such as intercom would be awesome! **Recommendations to others considering Ortto:** Should try Autopilot as its very easy to use! Most importantly if you want to define a journey its very easy. A user adaptability is very high due their great user interface! Onboarding experience is great and self-explanatory! **What problems is Ortto solving and how is that benefiting you?** Drip Marketing, Pop-up for subscribing, Defining journeys and goals. Easy to use software and salesforce integration works like a charm, their pro-active heads up has been a very useful feature as well! ### 29. Email and SMS Marketing with Autopilot **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2018 **What do you like best about Ortto?** AutoPilot is easy to use and got the responses we wanted. **What do you dislike about Ortto?** Autopilot is outside of my companies budget for SMS and email messaging. **Recommendations to others considering Ortto:** Give Autopilot a try. The customer support team is helpful and honest. If it is not a good fit they will not try to push it on you. **What problems is Ortto solving and how is that benefiting you?** Sending email and sms messages to prospects. ### 30. Time Saving and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Maria T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Ortto?** I love the automation, I've tried alternatives before but none were as intuitive as Autopilot. You're able to handle all your e-mail and even text communications through their interface while keeping track of each conversion on your homepage. **What do you dislike about Ortto?** I don't like that if you're handling more than one company, you're not able to separate the dashboards. All your information will combine, so your conversion rate, etc wouldn't be separate. **What problems is Ortto solving and how is that benefiting you?** Mass e-mail communication, not related to newsletter. Currently using Autopilot for our onboarding process. The intagrations with zapier work fantastic with google spreadsheets so our sheets are automatically updated as a new users register. ### 31. Powerful Marketing Automation Software Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Ortto?** One of the best parts of AutoPilot is its ease of use. It's so user-friendly that anyone on your team can jump in with minimal product training. **What do you dislike about Ortto?** Currently, the email editor does not have a spell check built into it but a fix for that is coming shortly. **What problems is Ortto solving and how is that benefiting you?** We're no strangers to marketing automation software. We previously had Marketo and weren't very happy with our support and the level of complexity needed to truly get the most out of the platform. The products are pretty similar but our biggest benefit with AutoPilot has been its ease of use which has increased adoption throughout the whole company. With more people using AutoPilot there are amazing ideas for journeys and we aren't siloed into just having 1 marketing automation expert in the company. ### 32. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Ortto?** Flexibility of the tool and integrations with other best in class tools. **What do you dislike about Ortto?** Email management is cumbersome and some reporting leaves a little to be desired. The insights feature addressed some of this though. **Recommendations to others considering Ortto:** There will be some growing pains and not everything about the product is ideal (email management), but the foundation is there and the product gets better with every release **What problems is Ortto solving and how is that benefiting you?** We are using Autopilot across the entire business. From leads to churn prevention, it has helped automate a tonne of previously cumbersome manual tasks. ### 33. Robust product that continues to deliver value **Rating:** 4.5/5.0 stars **Reviewed by:** Adam F. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Ortto?** After scoping out the competition, we selected autopilot because it satisfied out initial email automation needs but offered a range of features and functionality that I knew we could use down the road for future initiatives. We continue to find new way to use autopilot for marketing, sales, and customer success workflows. The Salesforce integration is very powerful and their customer success & support teams are great! **What do you dislike about Ortto?** There is room for improvement when it comes to creating and customizing email templates. Sometimes creating journeys based on the logic you want requires some workarounds but the fact of the matter is that almost anything is possible with a little creative thinking. **What problems is Ortto solving and how is that benefiting you?** - Trial Onboarding - Product Marketing - Lead Routing & Nurturing **Official Response from Anne Fleshman:** > Hi Adam, Thank you for your support of Autopilot and your feedback on where we can improve. We're pleased to share we've updated our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. ### 34. AutoPilot Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Ortto?** Love the ability to create response text messages and send email replies to specific people based on where in the journey the reply comes in. **What do you dislike about Ortto?** There's a pretty steep learning curve with AutoPilot, which isn't ideal when you want to stand things up quickly or train someone new. **Recommendations to others considering Ortto:** Beware a semi-steep learning curve when you're first getting set up, but stick with it! It's a great product that can help your business in a lot of ways! Totally worth the effort it takes to set it up properly, and will make your life so much easier and more productive/efficient! **What problems is Ortto solving and how is that benefiting you?** The ability to communicate with clients in an ongoing manner without team members needing to spend time sending essentially the same emails to multiple people per day/week/month and the ease in which you can change/update a journey as you go along. We love the experience this can create for our clients which can truly set us apart from our competitors in the industry. ### 35. Autopilot is changing the way that we email customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Emory C. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Ortto?** The intuitive way that you can create paths (journeys) on Autopilot is allowing us to make a stronger impact on our customer base. We can qualify leads in a way that we never could before. **What do you dislike about Ortto?** Autopilot needs to work a little on the design aspect of their email. They can create simple nice emails, but more complex emails are all but impossible to make in Autopilot. **Recommendations to others considering Ortto:** This is a terrific platform. **What problems is Ortto solving and how is that benefiting you?** We are now able to distinguish potential customers and current customers in our email blasts. This makes for smarter marketing. **Official Response from Anne Fleshman:** > Hi Emory, Thanks so much for your review and support of Autopilot. Your feedback helps us improve! We're pleased to share we've made some updates to our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. ### 36. Powerful platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Ortto?** Ability to send custom emails and powerful "journeys" **What do you dislike about Ortto?** Extremely difficult set up and the customer support isn't the best **Recommendations to others considering Ortto:** Powerful tool that can meet your email automation needs **What problems is Ortto solving and how is that benefiting you?** Email automation ### 37. Amazing deliverability; Essential for Salesforce users; Steep price for basic email campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** John K. | Co-Founder, President & COO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** The breadth of integrations and capabilities of Autopilot is pretty amazing. It sparks the imagination and can manage a very wide array of campaigns. Specifically for Salesforce users, it's one of the best tools I've used, and I was a very early adopter of Pardot, Marketing Cloud, and many other suites. Their deliverability is very strong as well, for those who are doing high volumes. **What do you dislike about Ortto?** It's expensive IF you just care about email campaigns. Autopilot is a marketing automation product, and a novel one at that. If you are just trying to send an email to lists, you are killing a fly with a bazooka. I would have rated a 10, but I docked 1 point for price. The other point is for a very clunky email design interface. Best practice in Autopilot is, unfortunately, to use outside template builders, and import your HTML. If the other functionality wasn't so strong, I might have gone 2 points off for this one. **What problems is Ortto solving and how is that benefiting you?** We are heavy Autopilot users. As a B2B2C company, we use a (fairly) sophisticated drip strategy for customer awareness and mid-stage pipe nurture. We also leverage Autopilot to campaign on behalf of client-sites to onboard end-users (250,000+ email sends monthly). **Official Response from Anne Fleshman:** > Hi John, We really appreciate your support of Autopilot and your feedback for improvements. We're pleased to share we've made some improvements to our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. ### 38. It's an awesome tool and great for email marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Bryce Y. | Writer, Speaker, and Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** The single best feature is the visual journey editor (like a flow chart) - nowadays, I'd never use an email marketing tool that doesn't have this feature. It's great to be able to map out the whole flow of a journey in very much the same way I do on a whiteboard or in a notebook. There's also loads of options for the journey whether it be emails, slack notifications, API triggers, any kind of decision point you could want (incl which pages they've visited on your website), scoring (both lead and anything else you want), field checking and editing... it's great. **What do you dislike about Ortto?** Managing emails isn't the easiest thing in the world and there's no ability for dynamic content insertion behind traditional short merge fields (unlike Drop.co) but otherwise, it's pretty powerful. It's quite a pain to send a one-time email but I think that's okay because it nudges you towards planning everything in advance. Not the best native solutions for UTM tracking, definitely something worth thinking about at the time of setup (you'll want to build out a custom journey that captures and stores the data for you). **Recommendations to others considering Ortto:** It's a great tool. The journey analytics/goals are a killer feature - it saved me from jumping ship. I'd consider evaluating Drip as well (it wasn't as fully featured as it is now when I switched to Autopilot). **What problems is Ortto solving and how is that benefiting you?** All our marketing emails are handled by Autopilot, everything from lead magnet delivery to product launches, to lead nurturing, to onboarding for our SaaS product. ### 39. Great simplified marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick S. | Business Analyst, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** I like how easy the automation builder is to use. Their guides and presets are an excellent way to get into marketing automation as well. I think and organize sales processes visually. If you're able to work in flow charts or like sketching out customer journeys, then this will be a great product for you. I was able to jump right in to creating automation campaigns. **What do you dislike about Ortto?** Not as robust as some of the other more specialized tools such as Pardot. My partner who is a digital marketing expert is not a big fan of Autopilot because it is too simplified for her tastes. **Recommendations to others considering Ortto:** If you're interested in getting marketing automation for your company for the first time, then you should strongly consider Autopilot for your needs. It's an excellent, simple tool that will help you break into the concepts of automation in a sleek package. Definitely user friendly, Autopilot is useful for power users and the less technically inclined. **What problems is Ortto solving and how is that benefiting you?** We are creating transactional emails and follow up drip campaigns. The greatest benefit that I have seen is how the system allows pretty much anyone to pick it up quickly and use it. We don't have to wait for a specialist to spend time to navigate the system - the rest of the team can use it. ### 40. Autopilot's High Flying Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** I can't say enough great things about the visual interface. Personally I am a visual learner and this program immediately caught my eye. The different trigger colors and shapes help the user to mentally organize what can definitely become a complicated build. I also am a big fan of the tracking feature. A lead can be tracked as they navigate the company's website and landing page exit points which provides great behavioral data. **What do you dislike about Ortto?** When I had previously implemented the Proactive Headsup popup on our website I was using it along side another chat feature on the right hand side of the page. Autopilot's Proactive Headsup feature also showed up on the right side and I inquired if there was a way to move it to the left side so I could capitalize on both chat/questionnaire features. It seemed like a pretty simple ask and build but unfortunately couldn't be performed for me so I had to choose not to use the Proactive Headsup feature. **What problems is Ortto solving and how is that benefiting you?** Creating awareness for our brand and products. We provide service for a product that many people aren't sure exists (pull out shelving) and can help organize their kitchen space while increasing space and accessibility. We use Autopilots' email automation to nurture leads captured through our ebook landing pages into a sale. We've realized the benefits of data collected around these 'awareness' users and have had some results with people searching for general product terminology eventually becoming design appointments and sales. ### 41. Useful product... helps us with our marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan S. | Growth & Marketing Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Ortto?** I like the ease of creating marketing flows **What do you dislike about Ortto?** Incorrect data that gets passed over at times **What problems is Ortto solving and how is that benefiting you?** Helping new sign-ups get onboarded and convert into paying customers... it has helped us improve our activation rate by 200% ### 42. Great tool to Automate your Marketing processes **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanni P. | Senior Growth and Acquisition Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Ortto?** The Visibility of the journeys is great. The ease of pushing leads from one list to another depending on conditions. **What do you dislike about Ortto?** Smart Segments once created are not editable **Recommendations to others considering Ortto:** Try it, it's a great tool that might solve a lot of your Marketing Automation problems **What problems is Ortto solving and how is that benefiting you?** Increasing returning visitors and actions on site. It's great for simple follow up emails but also for longer more complicated journeys that include onsite messages, emails, sms and much more. ### 43. Best Marketing Platform around **Rating:** 5.0/5.0 stars **Reviewed by:** Eric L. | Co-Founder and Chief Media Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2014 **What do you like best about Ortto?** I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns. **What do you dislike about Ortto?** I actually can't think of anything I dislike. **Recommendations to others considering Ortto:** Step away from big and clunky, try a product that you can hit the ground running with. **What problems is Ortto solving and how is that benefiting you?** I'm solving a lack of marketing play in our space. The benefits have been outstanding, we have tripled our market value and we are now eye to eye with the big players in our space. Our targets recognize us from our campaigns that we set out. I love being able to tweet as part of the marketing process. Closing over 350k worth of business in directly from one campaign is awesome. ### 44. Remarkable **Rating:** 4.5/5.0 stars **Reviewed by:** Misha A. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** Gorgeous UI, powerful and perfectly priced, great for startups that need marketing automation but can't afford annual contracts and implementation fees. **What do you dislike about Ortto?** Missing some basic variable operators and campaign triggers. Support can be less than great if you have technical issues. **Recommendations to others considering Ortto:** If you need more than what Mailchimp offers, get Autopilot. If you want HubSpot but can't afford it, get Autopilot. Thank me later ;) **What problems is Ortto solving and how is that benefiting you?** Form capture, email marketing, lead scoring and nurturing, lead funnel management, basic marketing performance analytics, 1-1 Salesforce integration. Getting all of the above for a fraction of the cost of Autopilot's closest competitors is remarkable. ### 45. Great product, does exactly what is needed and then some **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Ortto?** I like the amount of space that Autopilot gives to build out email campaigns. The drag and move feature is very easy to use and helps you setup triggers with ease and understandability. **What do you dislike about Ortto?** The reporting could be better, I feel like it's very slow and doesn't show you the full story of what the other side did. Apart from showing if they opened it, there needs to be a lot more features. **What problems is Ortto solving and how is that benefiting you?** We use autopilot for our automated emails and sending out newsletters, it's a great tool to get started with. Didn't have any experience creating automated campaigns when a trigger hit but autopilot had the necessary documents needed to improve upon this. ### 46. Powerful Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kate R. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2017 **What do you like best about Ortto?** We've only just started using Autopilot, but we're thrilled with how easy it is to set up the journeys and how complex and detailed you can make them. The support has also been phenomenal. From group webinars to one-on-one conversations with the support team, they've gone above and beyond to meet our needs. **What do you dislike about Ortto?** Some key integrations are still missing, most notably Mailchimp. We had many beautiful Mailchimp templates that we were unable to migrate over, despite the bet efforts of the support team. We ended up building new emails in the Autopilot builder, but they are not as visually rich as the ones we had in Mailchimp. Ultimately, however, the other features Autopilot provides persuaded us to make the switch. **Recommendations to others considering Ortto:** Attend the pre-sale webinar - it's well worth your while. Your onboarding rep is also a valuable source of information, and the support team will also help you considerably even if you're only on a free trial. **What problems is Ortto solving and how is that benefiting you?** Automating our marketing funnels and making them even more personalized and segmented. Autopilot makes this easy. ### 47. My Favorite Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan M. | Product Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Ortto?** Allows us to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database. **What do you dislike about Ortto?** While there are some organization features like folders, I feel that journeys can get a little crowded quickly. **Recommendations to others considering Ortto:** Easier to use and more powerful than alternative marketing providers **What problems is Ortto solving and how is that benefiting you?** Autopilot allows us to schedule complex marketing automation sequences with ease. **Official Response from Anne Fleshman:** > Thanks for your review Bryan. We are glad you have been finding the form capture useful! Your feedback is important to helping us determine what can be improved so we can keep building a great product. We encourage you to submit and vote on new features on our Product Feedback Forum: https://autopilothq.uservoice.com/ ### 48. 8 is the magic number **Rating:** 5.0/5.0 stars **Reviewed by:** Gonzalo Martín C. | Emprendedor, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2017 **What do you like best about Ortto?** I have trued 8 differents autoresponders and this is the one for sure, i came back coz is awesome The best for me is the easy way you can set up the journeys. Its just amazing how easy it is and for me im not a tech guy is extremely fast. **What do you dislike about Ortto?** Well if i have to say what i dislike is the pricing for more than 1000 users. i believe it need to be 20usd between 0 an 3000 users that could be great **What problems is Ortto solving and how is that benefiting you?** Well autopilot is the heart of my email campaign where i sell online courses ### 49. Good service, easy platform, excited to continue use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2017 **What do you like best about Ortto?** Easy to use and find answers on things that you are unsure of. The journeys are self explainable, and the chance to test them creates a great relief because you know what you'll be sending out. It's a great way to monitor, track, and rate the contacts and leads that you put into the software. **What do you dislike about Ortto?** Can easily become unorganized making it difficult to find things - only one newsletter template. Unless you know HTML/CSS, it can be very difficult to create the templates that you want or need. If you know HTML/CSS, it's very easy to go in and create the content that you are looking for, which is something that I like about it. **Recommendations to others considering Ortto:** Autopilot is a great use of resources. We were able to easily onboard, transition, and begin implementing Autopilot. Personally, one thing that should be considered prior to utilizing Autopilot is whether or not you have organized your list of contacts. Once imported, it takes some time organizing the content within the software. **What problems is Ortto solving and how is that benefiting you?** Email tracking, organization, and lead transition. It has been easy to transition and these problems have definitely been solved. **Official Response from Anne Fleshman:** > Hi there, Thank you for your review of Autopilot. We wanted to let you know that we've made some improvements to our email editor that will allow you to create custom templates without needing to upload an HTML. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. ### 50. My new best friend Autopilot. **Rating:** 5.0/5.0 stars **Reviewed by:** Mercedes O. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2017 **What do you like best about Ortto?** The entire experience is easy to use. The drag and drop feature makes it easy to build new journey's (sequences) quickly. My work is not only easy to create but it is also very easy to edit and collect data. Also, tracking attribution across our email campaigns and other channels has proven that autopilot is a key tool beyond email automation. **What do you dislike about Ortto?** I have a few issues with some of the features in the main dashboard for reports: I would prefer to set custom dates as default. When navigating through the funnel reports- it would be great if i could easily see a visual report of how emails are performing compared to the others. Find this information is do able, however i wish i could see the "high level" view before running a report per campaign. **Recommendations to others considering Ortto:** You have to try it to believe it. The support staff has been amazing! **What problems is Ortto solving and how is that benefiting you?** Attribution! Attribution! Attribution! My team ditched another a couple other apps when we discovered how effective Autopilot was at tracking actions on our site. Custom segmentation feature is really easy for creating custom scoring and building detail insights. ## Ortto Discussions - [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) - 1 comment, 1 upvote - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [View Ortto pricing details and edition comparison](https://www.g2.com/products/ortto/reviews?page=60§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+07%3A28%3A04+-0500&secure%5Bsession_id%5D=1a48c52c-184f-41d7-82b9-a39767e7fa83&secure%5Btoken%5D=d94642a4ebe5ffcf1b89f3943f4001c298fe4fac782603138ea03da954076a58&format=llm_user) ## Ortto Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) ## Ortto Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Lead Monitoring** - Features - Performance - Identification **Development ** - Pre-built Connectors - Custom Connectors **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Edit** - Pre-Made - Build **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Management ** - Reporting and Analytics - Data Mapping **Additional Functionality** - Embedded Forms - Notifications - Payments **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Analytics** - Export/Import - Reporting **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Data Synchronization - Analysis **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Ortto Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 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