--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Eloqua provides you with a wide range of integrations and capabilities in the business world **Rating:** 4.5/5.0 stars **Reviewed by:** Darrell L. | Bachelor's Degree, Marketing and Media Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Oracle Eloqua?** It should be noted that Eloqua is an incredible tool that allows me to establish an integration with other products that flows with other systems. On the other hand it gives me greater reporting capabilities where I can refrain from campaign performance. **What do you dislike about Oracle Eloqua?** I would like to see less technical problems when making deliveries by email, it is necessary to improve this aspect. **Recommendations to others considering Oracle Eloqua:** Eloqua is the best for organizations that need to undertake in the business world by providing them with the features and functions to carry out sales automation allowing them to grow their business. **What problems is Oracle Eloqua solving and how is that benefiting you?** We use Eloqua for the creation of campaigns, programs and sales processes that are sent through emails generating new opportunities to increase the number of customers. ### 2. Great marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Brenda G. | Marketing & Business Development Elf, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2020 **What do you like best about Oracle Eloqua?** A lot of features in one place. Works both for quick drag-and-drop designs but for HTML code. **What do you dislike about Oracle Eloqua?** Training and certification are expensive. **Recommendations to others considering Oracle Eloqua:** You might need some training **What problems is Oracle Eloqua solving and how is that benefiting you?** It allows to manage a huge database and to personalize features as the business grow. ### 3. My Career starts here - Eloqua **Rating:** 4.5/5.0 stars **Reviewed by:** samita a. | Application Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Oracle Eloqua?** Eloqua is one of the best digital marketing tool i have come across. All my career of 4 years I have used this tool, and used it so extensively that I can easily point out the pros and cons of using this tool. The UI is quite friendly, at first you might find difficulty while locating some of the options but once you use it for a week or you can easily navigate through. It has powerful feature of Email marketing, Campaign Marketing, and all other features one want. One of the most powerful feature of eloqua is its Insight feature. You cannot even imagine what all reports you can fetch through it's insight and what all dashboards one can prepare. **What do you dislike about Oracle Eloqua?** Sometimes, while accessing POD3 instances, Eloqua gives error for server issues or other internal error occurred kind of errors. One thing to improve is that some of the features in Eloqua is still at E9, i would highly recommend the Oracle team to move whole of the Eloqua to E10. **Recommendations to others considering Oracle Eloqua:** Surely, this is one of the powerful tool for Digital Marketing. I would highly recommend to use Eloqua if a company has enough funds to sponsor this application as well as has these many vast problems to tackle. **What problems is Oracle Eloqua solving and how is that benefiting you?** Being a part of Eloqua development team, I can say, this tool serves a sole medium of bread and butter for our team. Email marketing, lead scoring, lead nurturing, CRM integration, you name it and we use the feature for Eloqua. ### 4. When ease of use is the most important, Eloqua is the choice **Rating:** 4.0/5.0 stars **Reviewed by:** John B. | Marketing Technology Director - B2B Marketing Agency of the Year 2019, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Oracle Eloqua?** I love the flexibilty that Eloqua provides, to both technical and non-technical users. It seems to have the best mix of customisations of all platforms I've used. **What do you dislike about Oracle Eloqua?** It can be complex to understand when things don't work. With the level of flexibility trouble shooting is not always easy. **Recommendations to others considering Oracle Eloqua:** Eloqua would be one of the most flexible solutions on the market. As an advanced user of both Eloqua and Marketo, my daily preference is Eloqua but in part down to the way I use the system and the requirements I need. **What problems is Oracle Eloqua solving and how is that benefiting you?** We work with multiple clients on their Eloqua instance, and this solves numerous problems from autmated marketing, data capture, lead routing and data analysis (with integrations). ### 5. Very complete, but you have to learn it first **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Oracle Eloqua?** - New Email/Landing Page editor fully responsive - Drag & Drop Campaign Canvas - Very simple Automated Programs even for who doesn't have IT skills - Lead Scoring - Very complete and customizable reports and dashboards **What do you dislike about Oracle Eloqua?** - Full Integration: you have to hire a system integrator agency to do that or have a very skilled IT team. Could require several months. - Cross Channel Tracking: if users switch between Desktop Computers, Tablets and Smartphone (like they do a lot) Eloqua often fails to recognize all the touchpoints and the complete user behaviour - Website Analytics: while other Eloqua reports are very complete, the Website Analytics is basic. It's better to setup automatic link parameters inside the platform settings and use a professional website analytics tool. **Recommendations to others considering Oracle Eloqua:** Before getting started you have to follow Oracle training webinars or subscribe to an Oracle Eloqua Bootcamp. Read every guide you can find. Subscribe to Topliners (Oracle's community) and don't worry of asking questions there. Search for an Oracle Gold / Diamond Partner that can handle an Eloqua Training. The platform has a lot of solutions, features and options. If you start working on it without knowing anything could be very difficult to understand. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are a B2B business using Eloqua mostly for generating new clients. We generated new leads with very simple landing pages with forms then, thanks to the complete lead scoring system, we improved their conversion to prospects or to clients. Not just automation: our salesman can send personal emails to a single client with Oracle Engage, knowing their previous behaviours and their current lead score. ### 6. Good for landing pages in the marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick D. | Digital Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Oracle Eloqua?** Oracle Eloqua allows you to work with a central database, making very effective the analysis and reports that will come after it. This has represented a significance improvement in our work. But its biggest strength definitely is their support, as it's offered by the same community of Oracle Eloqua users. It’s almost sure you will find all the help you need in forums, with so many users that have so much experience with these tools. **What do you dislike about Oracle Eloqua?** Once you have built your page, there’s not an option that allows you to convert the page to HTML. In order to do this, it requires additional tools. **Recommendations to others considering Oracle Eloqua:** Oracle Eloqua is a great tool and I think it will be a great fit for experienced users. However, it tends to be frustrating for beginners (I have experienced this), and they will hardly get to use all the tools it offers. If you want to implement this tool in your company, make sure you can count with some experienced users that can train to the rest of the team. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua is used in the Marketing department on daily basis. It's especially useful when we're trying to create landing pages for the marketing campaigns in our website or through email with our customers. It provides enough information to ensure the data we’re receiving is clean. Besides, it shows an overview of the content that's delivered to our audience and the level of relevance it has reached. ### 7. Old age and needs revamping **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Oracle Eloqua?** Oracle Eloqua was a great platform to start my career with. The complexities of it actually paid off later down the road and made me understand email at a deeper level. I thought creating segments was very easy as well as creating triggered campaign series. The other thing I enjoyed about the platform was its user friendly interface. **What do you dislike about Oracle Eloqua?** However, with all the new technology out there I think Eloqua has alot of catching up to do. Most platforms now have predictive anlaytics, drag and drop email builders, and more. I feel Eloqua has alot of technology catchup to do. Also the platform always was slow with bigger data sets, as well as crashed much too often for our liking. Overall just experienced better platforms in my years of email. **Recommendations to others considering Oracle Eloqua:** This is a self service platform! If you are a smaller company or a startup I would not recommend this platform as their level of support was not great and we had alot of overall issues with the platform they could not solve for. **What problems is Oracle Eloqua solving and how is that benefiting you?** Execute campaigns for our clients, execute large trigger campaigns for our clients, easy to use internally to work efficiently and onboard new employees quickly ### 8. Oracle Eloqua is integrated with many business systems. **Rating:** 4.0/5.0 stars **Reviewed by:** yaneth f. | I am an excellent professional, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Oracle Eloqua?** Oracle Eloqua is a marketing automation solution for B2B marketers to track customers through all phases of the purchase cycle. Marketing professionals can create targeted campaigns across multiple channels, such as email, social networks, mobile, web and search. They can also track and analyze the results of their campaigns with integrated analytical tools. Marketing professionals can create dynamic shopping cycle paths using the drag-and-drop interface in the Campaign Canvas. They can also monitor the tasks related to different campaigns from the control panel. **What do you dislike about Oracle Eloqua?** Like other Oracle products, there may be a long implementation process, specifically when complex software customization can be involved. **Recommendations to others considering Oracle Eloqua:** I can recommend Oracle Eloqua as it integrates with many business systems, such as customer relationship management (CRM) and other third-party applications. This is due to the Oracle partner network of more than 500 suppliers, which allows companies to integrate any of the 700 applications. And since Oracle Eloqua is part of the Oracle Marketing Cloud framework, customers can integrate other applications within that framework, such as Oracle Social Cloud, Oracle Content Marketing, Oracle Content and Experience and Oracle Service Cloud. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua's sales enablement features currently allow my company and the sales and marketing teams to work together to obtain new customers and revenues. Sales representatives can access more detailed information about the potential customer (such as the web or social activity) and send targeted emails that are tracked to help close the deal faster. The Oracle Eloqua sales enablement features are available through a Microsoft Outlook add-on or through the CRM. Now there are additional extensibility options available to connect your LinkedIn, Mintigo, PathFactory and Demandbase accounts to Profiler for an even wider view of each contact ### 9. Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Oracle Eloqua?** Does the job well. Integration with key other products is nice. Better CRM organization than other products like it. Once you understand how to use it, it is SUPER EASY to use. You just have to get over that first learning curve and you're golden. **What do you dislike about Oracle Eloqua?** Getting insights could be a better UI for customer exp. There are too many separate windows, which does not make for a good UX. I don't like that each time you need to open a new window for ELQ, you have to log in. There is no memory feature, which can be annoying! **Recommendations to others considering Oracle Eloqua:** More comprehensive than Marketo **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing Segmentation Landing page creation ### 10. Great tool for campaigns and communications **Rating:** 3.5/5.0 stars **Reviewed by:** Brittney J. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Oracle Eloqua?** While getting trained on Eloqua I found it very easy to use, simple UI. Easy to create email campaigns and landing pages. **What do you dislike about Oracle Eloqua?** Pulling simple campaign stats can sometimes be difficult. Also, the lack of customization within the email templates. **What problems is Oracle Eloqua solving and how is that benefiting you?** I use Eloqua for customer communications. It's a great tool to reach out to a large email segment for newsletters, webinars, customer and field marketing events. I also use it to create forms for event registrations. ### 11. Eloqua for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Gopichand R. | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2020 **What do you like best about Oracle Eloqua?** Eloqua is the is best marketing automation tool for doing B2B campaigns and lead generation. **What do you dislike about Oracle Eloqua?** No dislike from my side, best Marketing automation tool. **Recommendations to others considering Oracle Eloqua:** Eloqua is easy to use, user friendly, less cost, easy to deploy and best for B2B marketing automation. **What problems is Oracle Eloqua solving and how is that benefiting you?** It solved our problem for doing B2B marketing campaigns. ### 12. Review **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah A. | Digital marketing manager , Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Oracle Eloqua?** Pushing Data onto eloqua. We used this at the business in order to send leads to another company. Once set up, it is quite easy to be used, and also the training was pretty nice by one of their team member **What do you dislike about Oracle Eloqua?** Setting it up was really hard, we have been talking with someone who was IT person, and it was hard to understand the language they were using. I would definitely suggest training on this because Marketing people need to be able to understand them **What problems is Oracle Eloqua solving and how is that benefiting you?** We having been using it as a bridge to push data onto another company's system ### 13. Best of the Bunch with Typical Issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Oracle Eloqua?** Hands down I love the Campaign and Program Canvas interface. I'm a visual person and with this feature I can see the logic of a campaign to ensure it's accuracy. Unmatched in the industry. **What do you dislike about Oracle Eloqua?** It's a typical mega corporation product. Not enough resources are spent on R&D so their teams are unable to handle the improvement and bug request demand. So things like robust Email and Landing page WYSYWG and complex Form creation are still not available in a product that's 2 decades old. **What problems is Oracle Eloqua solving and how is that benefiting you?** Just in time communication with prospects and customers. The correct information served up at the right time, through the optimal device when the customer wants to receive the message will naturally lead to increased revenue and customer satisfaction. ### 14. The cream of the crop for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Oracle Eloqua?** Setting up campaigns will not be more simplistic than in Eloqua. The feasibility to reach your prospects or leads through a variety of channels in a drag-and-drop canvas cannot be understated enough. The reporting is far superior to Marketo, or any other tools I have used. You can get as granular with the data as you want. It easily connects and integrates with other systems, so our developers have enjoyed using it in a more technical fashion. Landing pages and forms are very easy to set up as well. The tool continues to evolve and bring more advanced capabilities to any marketing team. **What do you dislike about Oracle Eloqua?** As B2B marketing becomes more account focused, I think Eloqua needs to evolve in the same way and provide more accessible account analytics and overview. This will help marketers and sales teams. **Recommendations to others considering Oracle Eloqua:** If you want to take personalized campaigns to the next level, and have resources from a funding and technical standpoint, Eloqua is the best option on the market and it's not close. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are now speaking to people about what they want to hear about, and when they want to hear from us using Oracle's STO feature. The reporting gives me tremendous insight into who our sales folks should be focusing on, along with B2C opportunities and content creation opportunities. The benefits are endless if the tool is used properly, but the ability to efficiently reach thousands of prospects and understand their digital behavior is the biggest benefit. ### 15. Eloqua Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2020 **What do you like best about Oracle Eloqua?** The Multi-step campaign functionality is robust and user-friendly if you have prior experience (I would hestitate to call it intuitive). **What do you dislike about Oracle Eloqua?** Reporting is missing some features and AB testing could be better executed (simple steps for AB testing in multi-step campaigns would be nice). **Recommendations to others considering Oracle Eloqua:** Read all the documentation, take your time to familiarize yourself with the various aspects of the platform, and don't hesitate to lean on the support staff to help with learning. **What problems is Oracle Eloqua solving and how is that benefiting you?** Timely targeted delivery of communications across a regionally diverse database. ### 16. Eloqua is a complicated configuration, but it helps me to do my job efficiently **Rating:** 4.0/5.0 stars **Reviewed by:** Jenifer R. | Marketing, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2019 **What do you like best about Oracle Eloqua?** Oracle eloqua I like it because it allows me to integrate and use the necessary email tools for a complete service to clients. The interesting thing about eloqua is that its forms have a high quality and shipping capacity. Because it is customizable, it allows me to adapt all the functions to each of my requirements. **What do you dislike about Oracle Eloqua?** It presents an old system, which makes it a bit cumbersome to get basic concepts, but it is something that with a constant struggle and with training can be improved. **Recommendations to others considering Oracle Eloqua:** I recommend it for marketing teams, because it allows you to take advantage of time and save money. Therefore, for companies that need high customization, Oracle eloqua presents the necessary resources and benefits. **What problems is Oracle Eloqua solving and how is that benefiting you?** It allows you to create and organize a list of emails to be effective sending to our team of employees. without presenting disadvantages since they are compatible with mobile devices. ### 17. It integrates with the Oracle database **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff L. | CEO and Founder, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2019 ### 18. All-around effective Marketing Automation Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Oracle Eloqua?** Eloqua is a fantastic and quite robust marketing automation tool. It has effectively integrated with our CRM System, Salesforce. You can pull reports, gather customer buying journey data, develop content for specific departments within the company, and assign users access to that content. Lead scoring and nurturing capabilities in Eloqua are a premium feature of this tool, in my opinion. The lead scoring options are vast, so you can ensure that your marketing qualified leads are indeed qualified. The largest benefit for my team is the ability to designate levels of accessibility for different groups. We have a marketing operations department that builds the templates, manages distribution lists, and develops automated programs. Marketing specialists do not have access to those features but can easily pull reports on their campaigns without having to go into the back-end of the system. Our salespeople can access Eloqua Engage right from our CRM, so they can use readily-available and approved templates at their convenience without having to request anything from marketing. The landing page customizability was an important feature for our team. We want our landing pages to look professional, and other systems we have used don't offer the level of quality we're looking for. Eloqua has templates you can choose from, but the level of customization is unparalleled. Our operations team can quickly design a landing page that is professional-grade. If we have run into any issues, we're able to contact support and quickly come up with a solution. The Eloqua support team is knowledgeable, responsive, and helpful. **What do you dislike about Oracle Eloqua?** To build templates, you should have a steady working knowledge of HTML coding. I do not, so I have to rely on others to create the templates I need. For my team, this is an extreme bottleneck. I have to wait on the one person who is capable of building templates in an HTML format. If you are not a fluent coder, this may not be the best tool for you. However, if you do have extensive HTML knowledge, you may enjoy this tool. Even my experienced coder has issues writing code within the tool- often they have to do so in a separate application and paste it into Eloqua's system. **Recommendations to others considering Oracle Eloqua:** If you are a medium or large organization with a need for a heavy-duty marketing tool, Eloqua is a great system to use. You will need someone with coding experience to optimize the use of this tool. Eloqua is expensive, so I recommend that you assure the cost doesn't outweigh the benefits. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our previous system did not natively integrate with our CRM, causing issues with syncing and data integrity. Eloqua seamlessly connects to Salesforce, so we are able to pull reports and gather metrics with a few clicks. The Eloqua Engage add-on allows our salespeople to access the templates we build without having to request them from us. We simply create and share the template to Engage, and the sales team has their own autonomy with 1-1 communication. ### 19. Review of Oracle Eloqua **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2019 **What do you like best about Oracle Eloqua?** This tool has simple UI and easy to use. Creating of assets is easy. The landing page and mail are very responsive and can be created very easily with minimum knowledge of html. The forms can be easily created and integrated. Multi-level campaigns are very user friendly with lots of filtering option to choose the segment, to monitor the engagement and to execute the campaigns. **What do you dislike about Oracle Eloqua?** Can have more functionality related to analytics, dashboard and reporting. There are no edit options in forms when integrated with the landing page. Its really difficult to change the alignment, change font size and others of the form in the landing page. Sometimes the application is also very slow. There should be community option to import the templates from topliners. This will make the task very easier. **Recommendations to others considering Oracle Eloqua:** Eloqua is good enterprise tool. **What problems is Oracle Eloqua solving and how is that benefiting you?** Running multi-level campaigns, end to end tracking of users for events. Used Eloqua to create microsite for account based marketing and running isales campaign. ### 20. Difficult for End Users **Rating:** 1.5/5.0 stars **Reviewed by:** Hannah G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2019 **What do you like best about Oracle Eloqua?** I did like all the integration abilities... we had the ability to connect to hundreds of other apps. It also has great segmentation tools. **What do you dislike about Oracle Eloqua?** Customizing newsletters and other email templates was extremely challenging for the end user. Without a background in HTML, it is really difficult to make emails visually appealing— which, unfortunately, is why we needed to switch programs. **Recommendations to others considering Oracle Eloqua:** Make sure you or someone on your team has a working knowledge of HTML **What problems is Oracle Eloqua solving and how is that benefiting you?** We used Eloqua for emails and marketing automation. We enjoyed the analytics it provided and how easy it is to segment our data. ### 21. Powerful but messy **Rating:** 3.0/5.0 stars **Reviewed by:** Julia B. | Front end developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Oracle Eloqua?** Really powerful tool, lots of options for automating campaigns and segmenting the public. **What do you dislike about Oracle Eloqua?** Hard to use, not enough documentations. Not so much out of the box, needs a lot of configuration and even some coding skills. **Recommendations to others considering Oracle Eloqua:** Get Eloqua university **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing and moving prospects down the funnel ### 22. Always evolving, adapting and **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan M. | Marketing Automation Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Oracle Eloqua?** Eloqua allows you to utilize their industry-forward email, landing page and segmentation building applications to create a full-service system to reach your customers. They have stylized, responsive and overall smart ways to build everything you need to start and complete a customer's journey including the ability to download additional apps into its ecosystem and even connect it external applications such as Litmus. **What do you dislike about Oracle Eloqua?** They tend to truncate asset names in the campaign builders which are very crucial to putting together/organizing my campaign canvas. You don't want to send the wrong version of an email to the wrong segment, which can very easily happen if you're not careful to check your asset names. It can also be a little slow in the general navigation but I feel it has only gotten better/speedier with every update. Also, the apps that are available for it leave me wanting a lot more, especially when it comes to responsiveness. Their responsive email editor is relatively new as well and while it's been a pleasure to work in, it leaves me wanting more as well and I find myself editing a lot of the modules with custom coding instead of the leave-it-to-us offerings that Eloqua has provided me to work with. I'm fairly advanced in my HTML+CSS and love the ability to skirt past the full-blown need to code but some of the "responsive modules" are not as responsive as they claim to be. **Recommendations to others considering Oracle Eloqua:** Organize your asset names and file/folder directory, assets can and will add up fast and you'll want an organized look. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua offers users the ability to take advantage of 'dynamic content' which allows me to create a multitude of email variations in just one email. By defining our contacts within a segment with standardized variables, we can create multiple personas which we then direct Eloqua to send specific portions of emails that display different content based on the user's persona. It doesn't allow clickthrough tracking in the dynamic content. ### 23. Semi old fashion **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Oracle Eloqua?** I like being able to pull various data sets very quickly **What do you dislike about Oracle Eloqua?** I hate the general layout of oracle and how old it feels. **What problems is Oracle Eloqua solving and how is that benefiting you?** The analytics are good and they do help me understand where we can do better in terms of maretking. ### 24. Strong usability with some weaknesses **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** The WYSIWYG canvases make non-technical usage easy. The ability to monitor the content of a segment population as you create it is great for quality control. **What do you dislike about Oracle Eloqua?** Eloqua assumes contacts are unique on a per-email basis and does not have a concept of a target customer having multiple simultaneous emails. There is no ability to merge contacts in a way that retains the history of all merged contacts. There are significant limitations in how complex a "join" between contacts and supplemental custom data objects can be. Email content that requires variable length lists (say a list of products purchased) is not strictly possible. **Recommendations to others considering Oracle Eloqua:** Figure out your data model plan ahead of time in light of oracles segment creation limitations. Make sure the notion of email/customer uniqueness is not a huge challenge for your business. **What problems is Oracle Eloqua solving and how is that benefiting you?** Avoiding using large amounts of human resources to send marketing. Implementation has been very challenging due to the problems above so benefits have been slim so far. We hope to resolve some of those challenges with the help of 3rd party developers. ### 25. Over View of Eloqua Usage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2019 **What do you like best about Oracle Eloqua?** Good application to store your personal data. It's quite simple to view data and store based on the Email address. We use it for CDO that's one of the best. It has many other facilities. **What do you dislike about Oracle Eloqua?** Sometimes it's a bit slow to operate in case of Custom Data Object. Especially when you are testing with CDO and need to remove custom Data Object. **Recommendations to others considering Oracle Eloqua:** Use it as when you are using for Custom Data or account storage. **What problems is Oracle Eloqua solving and how is that benefiting you?** Store huge list of Data in Accounts and CDO. It has a Mail facility that we use a lot to target specific audience. ### 26. Mostly positive with room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Barry J. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The ease of use and the clean UI. It makes the system easier for new users and for individuals who cannot code, and the regular rollout of new features is exciting. **What do you dislike about Oracle Eloqua?** The limitations of the WYSIWYG editor for emails. You can preview a live email to see how your end user would see it, but you cannot test any unique links or buttons in that message for testing purposes. Seems like a strange limitation, and since we're currently migrating our Demand Gen team over from Marketo we realized that they used to have that ability and will lose it with Eloqua. **What problems is Oracle Eloqua solving and how is that benefiting you?** We;re attempting to understand more about how our homeowners would like to be communicated with, and also determine whether our email marketing team should be focusing mostly on remarketing or instead focusing on creating the best homeowner experience. Ideally we would be doing both, but we want to be sure we're not cannibalizing our efforts by splitting that focus. ### 27. Great product, old interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Oracle Eloqua?** Eloqua is a very powerful product, totally customizable and comoletely flexible, with tons of integration (free or premium). **What do you dislike about Oracle Eloqua?** The complexity of his user interface and some disfunctional touchpoint (eg is impossible to upload a new image from the email editor but must reach the img gallery before. **Recommendations to others considering Oracle Eloqua:** Suggested for big companies that needs a strong partner name and policies brand behind, like Oracle **What problems is Oracle Eloqua solving and how is that benefiting you?** I'am able to create very complex automation workflows, also integrated with external systems ### 28. Migration from Marketo was the right choice **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah M. | Sr. Marketing Manager, Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Visual campaign designer is a vast improvement from our previous provider. We are a small team of creative people, not engineers. **What do you dislike about Oracle Eloqua?** We are still relatively new to Eloqua and haven't encountered much not to like. One roadblock for us, though, was figuring out how to embed forms in our existing B2B website in WordPress. We did have to have our development agency spend a few hours restyling our style sheets to handle eloqua forms. I also wish there were better, full-width designs for landing pages. **What problems is Oracle Eloqua solving and how is that benefiting you?** Again, still relatively new, but we in the publishing business are faced with a massive transformation in how we position ourselves to customers as more than just sellers of commoditized ads. We rely on Eloqua tools integrated with our website to engage more with our clients and prospects to guide them toward learning more about our capabilities as a marketing partner. ### 29. Intuitive for large enterprises **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Oracle Eloqua?** Their blog provides an exceptional place for business owners to learn about online marketing Educating their users **What do you dislike about Oracle Eloqua?** Need to purchase add-ons to get the most out of the software **Recommendations to others considering Oracle Eloqua:** Have a free trial version and free training courses **What problems is Oracle Eloqua solving and how is that benefiting you?** The platform is easy to use and there is lot to do in terms of automation and leads amagement ### 30. Always evolving and improving **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Oracle Eloqua?** Ease of use in building campaign assets. Its relatively easy to on-board new users and then increase their skills. The new responsive editors are easy to use and do not require the knowledge of HTML. The new apps that are launced enable users to really leaverage the platform for more advanced usage. **What do you dislike about Oracle Eloqua?** Some of the documentation and help guides on the more advances features are less than helpful at times. The information needs to go a bit further to truly help the user. Also having to wait for more advanced features when the new repsonive editors have rolled out have kept us from fully adopting the new editors. We are fairly advanced in what we produce and we're not able to make the switch to the new features immediately. **Recommendations to others considering Oracle Eloqua:** Consistent naming convention in all your assets is important. Also, think about security groups if you have different levels of users accessing the platform. This will help to prevent messages going out to the wrong audience. **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead generation and lead nurturing while staying compliant with regulations. Tracking campaign effectiveness and the ability to drive pipeline revenue. ### 31. The best marketing automation platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent N. | Marketing Staff, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Oracle Eloqua?** This system has a lot of good features and can handle complex workflows very well. **What do you dislike about Oracle Eloqua?** The system works best and their is nothing to dislike. **Recommendations to others considering Oracle Eloqua:** The best system with great campaign platform and allows custom workflow and I highly recommend it. **What problems is Oracle Eloqua solving and how is that benefiting you?** This system has helped marketing staffs to keep track of all the necessary campaign information. ### 32. Robust Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Oracle Eloqua?** We switched to Eloqua from Marketo, and the completeness of the platform is one of the best features of Eloqua. **What do you dislike about Oracle Eloqua?** Eloqua does have a sharp learning curve. It took our users about 2 months to really ramp up on the platform. **What problems is Oracle Eloqua solving and how is that benefiting you?** We chose Eloqua as a platform that could handle our account-based initiatives and feed data back to Microsoft Dynamics. Reporting capabilities are also excellent. ### 33. Effective tool, but requires technical skills to PMM's **Rating:** 3.5/5.0 stars **Reviewed by:** Lance Z. | Global Localization Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Eloqua?** Eloqua is a very complex and diverse tool that can be leveraged well for your organization. You can develop some complex campaigns with very unique rules for targeting your market and customers. **What do you dislike about Oracle Eloqua?** The greatest challenge comes from having to having to have greater than average technical skill sets for your product marketing staff. Not only do you have to have fairly solid HTML experience, you also need to ramp up on data management and query skills. The product isn't very user-friendly - no drag/drag options or rich UX experience is really available. **Recommendations to others considering Oracle Eloqua:** Make the user experience more rich. This will enable marketing personnel to not have to become coding experts to perform their tasks. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our organization uses Eloqua for lead generation and coordination of our global campaigns. ### 34. Eloqua - full features make campaign management a breeze **Rating:** 4.0/5.0 stars **Reviewed by:** John G. | Senior Digital Programs Marketing Manager – Audience Acquisition & Engagement , Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Oracle Eloqua?** We integrate scheduled email campaigns with specific landing pages (all handled easily through the Eloqua dashboard - we are able to utilize creative assets, specific quantities of our contact list, and which creative assets are to be seen with ease.) **What do you dislike about Oracle Eloqua?** The initial set up can be daunting at first as there is a pretty specific routine needed, but I think with proper training it is easily overcome once one gains a degree of familiarity. Also, the construction of the forms for data collection is confusing at first - but once again, gets easier with multiple uses. **Recommendations to others considering Oracle Eloqua:** Worth the learning curve **What problems is Oracle Eloqua solving and how is that benefiting you?** We are able to segment our mailing lists and offer unique value propositions, We are able to get the right offer and landing page combo to the right users, and data collection as a form of lead generation and capture is effortless. This data is uploaded into our SFDC platform for lead nurturing. ### 35. Strong database capabilities but poor design **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Oracle Eloqua?** Storage of contact information in database **What do you dislike about Oracle Eloqua?** Much more difficult to create mobile friendly designs **What problems is Oracle Eloqua solving and how is that benefiting you?** See above - we realize the benefits of the system's database in keeping track of our contacts but we really don't like the design of our emails. ### 36. Great Email Platform for B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2019 **What do you like best about Oracle Eloqua?** I love to use the product for webinar type of emails **What do you dislike about Oracle Eloqua?** In order to set up tests you need to create multiple variations which adds manual work in user's end **What problems is Oracle Eloqua solving and how is that benefiting you?** Benefits as mentioned above is the ability to send emails ### 37. good for email campaign, landing page campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Oracle Eloqua?** campaign format, multilayer campaign, re-usability of email campaign and resources **What do you dislike about Oracle Eloqua?** creating segmentation, dependency on HTML, should be little more user friendly, coding part really difficult, adding account is a painful process, saving contact with the right account is a complex, account view need more change and simple **Recommendations to others considering Oracle Eloqua:** very helpful for the marketing activities,, all campaigns, reaching to the customer is so easy, we can keep the track of all the acvities of our customer, send the next campaign based on previous **What problems is Oracle Eloqua solving and how is that benefiting you?** reach to the customers, reach to the right audience, report generation out of campaign, analysis of any marketing campaign ### 38. Nice to manage marketing campaigns with it **Rating:** 3.5/5.0 stars **Reviewed by:** Lucas B. | Account Representative -- Software, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Oracle Eloqua?** allows me to track my marketing communications to clients and see open rates on emails to drive digital sales **What do you dislike about Oracle Eloqua?** can be a difficult time setting up and learning but I am a new user who hasn't been trained much so that is most likely the reason why **Recommendations to others considering Oracle Eloqua:** Make sure to have a thick training guide ready for new users. **What problems is Oracle Eloqua solving and how is that benefiting you?** We use eloqua marketing to email our clients and manage campaigns to drive sales and evaluate whats working and what isnt ### 39. A powerful tool but to complicated to setup **Rating:** 3.5/5.0 stars **Reviewed by:** Felipe C. | Digital Marketing Analyst - Blackboard / Rosetta Stone, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2019 **What do you like best about Oracle Eloqua?** How flexible and customizable it is. If you have already used other Marketing Automation tools and know what they are capable of doing, you can go crazy with Eloqua with their powerful segmentations and automated campaigns that allows users to create flows with differente data points, conditionals and actions. If you have technical support there are things you can customize that work deep in the system. **What do you dislike about Oracle Eloqua?** Poor UX and UI. Terrible design. It looks like it never left the early 2000's type of software. Usually enterprise software looks terrible, with Eloqua is no different than that. **Recommendations to others considering Oracle Eloqua:** There are lots of tools nowadays. Some are way cheaper, easy to use and as powerful as Eloqua. But if you are a big company that needs lots of customization you might benefit from Eloqua. You also might need a robust tool like Eloqua if you work with a huge database of contacts. They handle massive contact lists and email sending really well. **What problems is Oracle Eloqua solving and how is that benefiting you?** I used Oracle Eloqua as our main Marketing Automation tool to sync marketing and sales efforts and data. We had Salesforce integrated with Eloqua so we could leverage data from both tools to create powerful campaigns. It helped me to automatically segment and nurture leads by combining their powerful segmentation and automations. ### 40. Oracle Eloqua - Email Personalization Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Eloqua?** Eloqua took me a year to fully learn but it is now easy to use. It allows me to highly segment customer lists and create dynamic content in order to make emails highly personalized and targeted. I like that there are Shared Lists and Shared Filters; it saves a lot of time. I like that I can build forms, and landing pages all within the same product. Support Help is very helpful and has solved all issues I have found so far. If I ever have a problem, they usually roll out an update that fixes it soon afterwards. I love that forms are now drag and drop. **What do you dislike about Oracle Eloqua?** I did not know how to code and I have to code to use it, and that took some time to learn. I had a coworker teach me, otherwise I don't know that I would love it. We don't have much customer support for learning besides if we have a specific issue that is happening. **What problems is Oracle Eloqua solving and how is that benefiting you?** Emailing several contacts at the same time in one go, with personalized content to each contact. For instance, our ticketing emails can be easily built to exclude people who already have the plan advertised, without having to pull a csv file from a different CRM system. ### 41. Review of Eloqua - Enterprise Marketing Automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2019 **What do you like best about Oracle Eloqua?** The tool is easy to use to create and execute multi level campaigns and its required assets like Mail, landing page, forms, etc. There are number of filtering options available which helps in more targeted campaigns and at different levels of sales funnel. **What do you dislike about Oracle Eloqua?** Overall sometimes there are issues in creating landing pages and emails without html. Rest all is ok. **Recommendations to others considering Oracle Eloqua:** This is good tool. You may go ahead. **What problems is Oracle Eloqua solving and how is that benefiting you?** Using this tool for demand generation, communicating with users based on their activities and interests and now also used for microsites for defined customers for ABM. ### 42. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsey W. | Marketing Liaison - Boston, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Oracle Eloqua?** I like how easy it is to view all templates and previously sent emails. I've used other tools that make it difficult to create/use templates. **What do you dislike about Oracle Eloqua?** I dislike how scattered all the steps to send an email are. I feel like you have to go over here to create your email, over here to make your recipient list and over there to send the email. **Recommendations to others considering Oracle Eloqua:** Take some time to figure out the system. It may seem confusing, but it is full of great information and definitely has made things easier by having all materials in one place. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua is helping to create one spot for all our email marketing related items. It helps send, store and track all email marketing for our company. It also helps all our different office locations keep track of what everyone else is doing. ### 43. Overall great experience using this to send out various sales campaigns/e-mail blasts **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew S. | Regional Sales Director , Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2019 **What do you like best about Oracle Eloqua?** I'm a sales executive so I like the ability to quickly send out an "customized" e-mail regarding a specific targeted market or solution set that I offer and it's integrated directly into Salesforce.com, my CRM tool. **What do you dislike about Oracle Eloqua?** Make sure you clear spell out your "assets" when setting up your campaigns or else you could have overlap or get things mixed up and not have any indication of it happening until it's "after the fact" and already went out to the prospect. **What problems is Oracle Eloqua solving and how is that benefiting you?** Trying to reach a large targeted prospect group and have the ability to customize the look and feel of the e-mails that go out. I also like that you can choose to send out multiple templates or variations to the same prospect based on their personas. ### 44. Eloqua is my favorite MAP! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Ease of use; very clearly defined actions when building out a campaign through the campaign canvas. The fact that you can visualize the flow of a marketing campaign is very helpful. Everything else is also easy to use until you get to the back-end. But as it with sophisticated system I understand there's a learning aspect, which I can appreciate. **What do you dislike about Oracle Eloqua?** I dislike custom data objects (data card sets). It seems a bit hard to navigate intuitively but like I said previously, you need to spend some time learning. It would be great if there were more free usability videos to get a faster understanding. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are using it to help determine and score our leads through behaviour of our prospects. Then able to build out email marketing campaigns based on their activity with our collateral. ### 45. Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha M. | Director, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2019 **What do you like best about Oracle Eloqua?** Marketing automation ease and set up. **What do you dislike about Oracle Eloqua?** Not a lot of design freedom unless you know HTML **What problems is Oracle Eloqua solving and how is that benefiting you?** Email deliver ability and segmenting ### 46. Easy to use tool **Rating:** 4.0/5.0 stars **Reviewed by:** Marni B. | Campaign Operations Specalist, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I like how it is easy to navigate and figure out how to compile a campaign canvas and configuring assets is easy. **What do you dislike about Oracle Eloqua?** I dislike the reporting aspect of Eloqua - specifically Insight. I find it difficult to use the filters/agents to pull reports. I find myself trying to navigate reports using external sources like our reps or online. **What problems is Oracle Eloqua solving and how is that benefiting you?** It shows what accounts and contacts are interacting with our communications and which arent't. We are implementing email governance so that should solve a lot of business problems and show us whats working and what is not working. ### 47. Gets the job done **Rating:** 4.0/5.0 stars **Reviewed by:** Madeline D. | Internal Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Oracle Eloqua?** The customization for email templates is good, it is easy to create new distribution lists to send to, and the sending process is simple. It has the ability to schedule emails, which is a great feature. It also hosts documents and photos, and has solid analytics. **What do you dislike about Oracle Eloqua?** While you can customize what you want your emails to look like, it's not very flexible. There are basic blocks you can use, but it is all fairly limited, so if you have a specific design you want for the look and feel of your email, you will have to make adjustments per what Eloqua is able to offer design-wise. **Recommendations to others considering Oracle Eloqua:** We are moving to Peridot soon, but Eloqua has served me well. It's easy to use, fully functional, and a huge step up from regular emails. **What problems is Oracle Eloqua solving and how is that benefiting you?** I work in Internal Communications, so it is nice to send our employees emails that look just as good as what our customers are receiving. These emails are mobile friendly and can use graphics and links, so they look a lot more professional than something coming directly from Outlook. ### 48. Full featured but clunky **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Digital Marketing Specialist, Computer Hardware, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Oracle Eloqua?** Huge amounts of adaptability with fragmenting and contacts, simple to make messages and greeting pages, visual designs of crusade work processes, a great deal of email measurement reports. **What do you dislike about Oracle Eloqua?** A couple of things appeared to be more unwieldy than they ought to be (like not having the capacity to make a picklist on the fly inside a frame, or expected to make a different header each time on the off chance that you needed to utilize it for see content). Now and again it appeared to glitch and I'd have to "Spare As" and attempt again to inspire it to work. Be that as it may, we've presently changed to Hubspot and I've needed to do a similar thing. **What problems is Oracle Eloqua solving and how is that benefiting you?** Their ability to understand our business needs and provide solutions that fit is impeccable ### 49. Eloqua review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2019 **What do you like best about Oracle Eloqua?** The connection to SalesForce. Alerts for web-site activities is helpful to stay on top of prospects while they are at their desk **What do you dislike about Oracle Eloqua?** Always have to sign in whenever I leave SalesForce and then come back. It slows down the integration and workflow associated with it. **What problems is Oracle Eloqua solving and how is that benefiting you?** I have only been using it for 6 months so I couldn't give a knowledgeable response to this. I'm more on the sale side of the product, not marketing ### 50. Marketing Operations 3 year perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** We use Eloqua with many custom APIs today with our in house built CRM. Eloqua is powerful for managing segments and cleaning leads to meet the standards we need to deliver to our sales team. **What do you dislike about Oracle Eloqua?** The reporting capabilities are limited for subscription based products, it's a big challenge to attribute credit back to a specific campaign. **Recommendations to others considering Oracle Eloqua:** Eloqua is a powerful marketing system that has allowed us to segment, clean the data and deliver high quality leads to our sales organization. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have created one of the largest "black box" washing machine for cleaning data on leads before it gets sent to our crm system, it takes just under 10 minutes to process a lead. We have lots of account data matching as well, all of this is working view well. ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+00%3A58%3A32+-0500&secure%5Bsession_id%5D=11972b6f-9a49-4597-8b96-639af7010c70&secure%5Btoken%5D=7cb1e8d84eaf35136f497498ade3a789b4117982739309a73c0f6cbff3863f07&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,213 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,189 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)