--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Scalable marketing automation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2018 **What do you like best about Oracle Eloqua?** Eloqua is a very robust and scalable marketing automation platform. While it may not be the most simple MAP, it does offer many of the features that enterprise-level marketing teams need. **What do you dislike about Oracle Eloqua?** In my opinion, Eloqua has many great capabilities but it would be great to see some more time invested into the platform to make it a little more intuitive, easier to use, and include some of the newer capabilities that other options offer. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua is allowing us to drive better customer relation and engagement ### 2. Powerful is an understatement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2018 **What do you like best about Oracle Eloqua?** Ability to report on virtually any metric; dynamic programming options for segment builds and lead scoring **What do you dislike about Oracle Eloqua?** There is nothing to dislike about eloqua; it takes time to get started, but once the team is trained, it is simple and the most effective system on the market **What problems is Oracle Eloqua solving and how is that benefiting you?** integrated marketing programs and more precise audience targeting ### 3. Very robust marketing automation platform / Must have for any serious marketing effort **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Oracle Eloqua?** Super intuitive platform with a simple to use interface. Easy to set up small campaigns or complex ones that use logic. Great for lead management and can identify prospects interacting within a campaign without gated lead capture components. Better integration with Salesforce than other marketing automation platforms - probably best in class in this area. **What do you dislike about Oracle Eloqua?** Difficult and expensive to get people certified. Hard to hire talent that is fully trained and certified on Eloqua. Eloqua can be overwhelming . Reporting in Eloqua can be challenging to set up **Recommendations to others considering Oracle Eloqua:** Make sure you have the right marketing automation team members in place before bringing this product into your organization. **What problems is Oracle Eloqua solving and how is that benefiting you?** B2B marketing attribution tracking - tying marketing efforts and ROI to closed/won business outcomes ### 4. Eloqua is so nice ma tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** I loved function is profiler. I always use many marketing tools. Profiler is effective to manage our customer. And I try lead nurturing every day **What do you dislike about Oracle Eloqua?** The User Interface of Eloqua needs more improvement. I always training to our team. This is too hard to training them. **What problems is Oracle Eloqua solving and how is that benefiting you?** Training ### 5. Eloqua M arketing Automation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** What I like the most is orchestrating a campaign, doing testing and cusomizations. **What do you dislike about Oracle Eloqua?** I hate it when an upgrage affects the functionality of the tool. **What problems is Oracle Eloqua solving and how is that benefiting you?** I could say that eventhough we are already using it for several years, we are always learning and expanding our capabilities. ### 6. Newest interface is stellar **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda B. | Sales Enablement Manager, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Oracle Eloqua?** We recently moved to a new instance of Eloqua, and the interface for creating emails is a huge improvement over the previous iteration. I actually enjoy designing emails now. **What do you dislike about Oracle Eloqua?** There are still more steps to create a campaign than I'd prefer, however I understand the need for customization. **Recommendations to others considering Oracle Eloqua:** Take your time organizing your content strategy before implementation. **What problems is Oracle Eloqua solving and how is that benefiting you?** We've found a way to use Eloqua internally to market to our staff. ### 7. Best Multi-Channel Marketing On The Market **Rating:** 5.0/5.0 stars **Reviewed by:** Adam B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Oracle Eloqua?** This platform is so easy to use and unlike a lot of the platforms out there is designed beautifully. I really like the validation feature to make sure your campaigns are set up correctly before you launch. It allows you to run through each touchpoint and make sure they are all functioning correctly before you make it live. **What do you dislike about Oracle Eloqua?** The only thing I dislike is that it doesn't have a print or variable pdf function. I work in the print industry and creating personalized direct mail pieces and variable PDFs for personalized coupons in your emails is a must in my opinion. There aren't many platforms that have this feature. **What problems is Oracle Eloqua solving and how is that benefiting you?** This platform allows me to have more dynamic marketing and it allows me to provide a unique marketing experience for my clients. ### 8. Built to scale! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Scalability of the platform Digital Body Language App Cloud Eco System **What do you dislike about Oracle Eloqua?** I don't have any specific issues at this time. **Recommendations to others considering Oracle Eloqua:** If you are looking to scale your marketing operations, this is the solution for you. **What problems is Oracle Eloqua solving and how is that benefiting you?** Running Marketing Campaigns Creating Segments and New Audiences Marketing Automation ### 9. Generally easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Oracle Eloqua?** I like that you are able to map out your campaign with straightforward components. **What do you dislike about Oracle Eloqua?** You have to create and save as the campaign and then leave it alone for twenty minutes so that it syncs up with Salesforce. It’s a pain when you forget. **What problems is Oracle Eloqua solving and how is that benefiting you?** We’re trying to nurture leads and push them over to sales when they meet our lead score criteria. ### 10. Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Alli K. | Marketing coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Oracle Eloqua?** Easy to use for many email campaigns and forms. **What do you dislike about Oracle Eloqua?** Doesn’t have the best user interface, could be improved. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email thousands of people at once ### 11. Eloqua **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Definitely the most powerful marketing automation program out there. **What do you dislike about Oracle Eloqua?** Too big for its own good. Way too many features with limited support. For a company that rakes in cash, they nickel and dime customers to death. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing Marketing automation ### 12. ELOQUA IS THE BEEZ KNEES **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Flexibility ans ease of use. Simplicity of design **What do you dislike about Oracle Eloqua?** can get complex easily, still in the process of learning all the capabilities **Recommendations to others considering Oracle Eloqua:** have your campaign processes and workflows defined prior to implementation **What problems is Oracle Eloqua solving and how is that benefiting you?** demand gen - reaching the right customer at the right time ### 13. Weak interface **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2019 **What do you like best about Oracle Eloqua?** You are able to upload lists of emails and personalization in a Csv file, which is simple and checks boxes Salesforce Emarketing integrations do not **What do you dislike about Oracle Eloqua?** The interface is not perfected, and gets convuluted with many users. It is also extremely expensive and does not often its liter version, Engage, without purchasing the full Eloqua license. **What problems is Oracle Eloqua solving and how is that benefiting you?** Responsiveness, drag and drop email building, easy to learn. ### 14. Best email tool there is **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Eloqua can do everything you can think of when it comes to email and report on all of it. **What do you dislike about Oracle Eloqua?** Have not come across anything yet, I am very happy with product. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation, the ease of use for trigger campaigns ### 15. Good product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** I'm using this product for past 5 years. Its a robust tool which help company for all marketing activities **What do you dislike about Oracle Eloqua?** Nothing as such, I have worked in Pardot Marketo, this is the best tool I have used **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing solutions around Eloqua ### 16. Eloqua Advanced User experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The multi-step visual canvas with the drag and drop features. **What do you dislike about Oracle Eloqua?** limitation of some filters while creating a segment. **Recommendations to others considering Oracle Eloqua:** The new email builder that is responsive is fantastic! **What problems is Oracle Eloqua solving and how is that benefiting you?** We are doing more automation and behavioral marketing through triggered email campaigns. ### 17. User Level Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Ability to tie video analytics into Eloqua and segment messaging based on their behavior. **What do you dislike about Oracle Eloqua?** There is not much I dislike about the platfrom. **What problems is Oracle Eloqua solving and how is that benefiting you?** Identifying purtchasing intent, where someone falls within the sales cycle, and how engaged prospects are. ### 18. As a Sales professional, Oracle Eloqua helps connect Sales with Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Our marketing team uses it and we get to reap the benefits **What do you dislike about Oracle Eloqua?** Nothing at this point, I'd like more visibility into what additional features may be available for Sales Reps **What problems is Oracle Eloqua solving and how is that benefiting you?** connecting Sales and Marketing in a intelligent way ### 19. Great for marketing! **Rating:** 3.5/5.0 stars **Reviewed by:** Annie O. | Doctor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2018 **What do you like best about Oracle Eloqua?** Eloqua sends marketing advertisements to mobile devices, email, video and search results pages and specifically targetcustomers and prospective clients. It tracks opened emails, customer activity and visitor behavior potential clients through the marketer's website **What do you dislike about Oracle Eloqua?** Nothing so far. I have been very happy with the quality of service **What problems is Oracle Eloqua solving and how is that benefiting you?** Information storage of clients and prospective clients ### 20. Eloqua Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2019 **What do you like best about Oracle Eloqua?** Oracle Eloqua is a user friendly.Easy to learn.Faster campaign design,Solve the complex logics,better feature like solves marketing business needs **What do you dislike about Oracle Eloqua?** Data model not easy since its a complex design, salesforce integration, limitation in API **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing ### 21. Good product to do email marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2019 **What do you like best about Oracle Eloqua?** the product is good for mass email marketing as there are many in built features to send the emails to targeted audience **What do you dislike about Oracle Eloqua?** it is expensive and not appropriate for companies having small marketing budget **Recommendations to others considering Oracle Eloqua:** NA **What problems is Oracle Eloqua solving and how is that benefiting you?** Reaching the target audience with our services. A good reach ### 22. Needing a new marketing platform? Look no further than Eloqua. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2018 **What do you like best about Oracle Eloqua?** Eloqua is an interface that anyone with basic knowledge of marking platforms can use. It is very simply structured, making it easy to creating digital campaigns, start email groups for events, and more. **What do you dislike about Oracle Eloqua?** There seems to be an issue with downtime in the system. I'm not sure if it is due to scheduled maintenance or user error, but I have noticed that some of my team has expressed frustration regarding the system going down. **Recommendations to others considering Oracle Eloqua:** If you are looking for a complex digital marketing interface, this isn't it. However, Eloqua is great for small teams that need automated marketing features & a simple system. **What problems is Oracle Eloqua solving and how is that benefiting you?** It allows our team to launch marketing campaigns on a simple platform that everyone can contribute towards, all while measuring our success within our marketing efforts in a way that is easy to interpret & learn from. ### 23. The old standard **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Oracle Eloqua?** Eloqua is commonly adopted and used by companies so it's one automation platform to have experience with that serves me well **What do you dislike about Oracle Eloqua?** It is clunky and not intuitive for users. Being one of the early automation platforms, it reminds me of MS and it's business applications. It feels like we're just stuck with the hard to use platform that can be buggy as hell. But, hey, it's what everyone uses so better stick with it. **Recommendations to others considering Oracle Eloqua:** Weigh the pros and cons of using the "original" marketing automation platform versus the newer ones (that may be more intuitive but have less use/acceptance) **What problems is Oracle Eloqua solving and how is that benefiting you?** Finally have lead scoring in place and that is huge for lead velocity. ### 24. The best in the business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2018 **What do you like best about Oracle Eloqua?** Right now, I feel like eloqua is the best you can get. I love the way they let you visually lay out automated campaigns and actions. **What do you dislike about Oracle Eloqua?** For most companies, eloqua has way more features than they’ll need. So many buy it and use no more features than constant contact—or certainly Pardot—would provide. It’s only worth the investment if you’ll use some of what makes it special. **What problems is Oracle Eloqua solving and how is that benefiting you?** Creating large scale traceable/measurable campaigns with automated triggers works best in this platform over others. ### 25. Eloqua as Source of Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Eloqua can be integrated to different apps and platforms **What do you dislike about Oracle Eloqua?** Need to expand the fields that can be reported **Recommendations to others considering Oracle Eloqua:** EAsy to Setup and configure. Integration is way easy as well. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing updates and process ### 26. Eloqua usage mainly for data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** data ingestion, data segmentation, data sync **What do you dislike about Oracle Eloqua?** reporting on Insight. it's not very intuitive. it's hard to save stuff. **What problems is Oracle Eloqua solving and how is that benefiting you?** Campaign automation. Getting data that you need to automate all your campaign communications. ### 27. Eloqua is Great **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The interface is intuitive and the campaign canvas is clean **What do you dislike about Oracle Eloqua?** Would like to be able to customize it more **What problems is Oracle Eloqua solving and how is that benefiting you?** Our mass communications and recruiting efforts would be impossible without Eloqua ### 28. Best Campaign Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2019 **What do you like best about Oracle Eloqua?** Very good tool in sending mass communication **What do you dislike about Oracle Eloqua?** Quering database level is not very easy. deletion of contacts is bit difficult. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing communication and campaign ### 29. Still learning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Eloqua?** Massive customer outreach which allowed us to find new customers with higher efficiency **What do you dislike about Oracle Eloqua?** Need more hands on training from Oracle sales team locally **What problems is Oracle Eloqua solving and how is that benefiting you?** Identifying new customers and creating personas ### 30. Eloqua is too slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The campaign canvas is very visual like a flow chart. **What do you dislike about Oracle Eloqua?** too many updates, downtime, list upload can take 5+hrs depending on the list size. **What problems is Oracle Eloqua solving and how is that benefiting you?** lead nurture, ad-hoc campaigns ### 31. All business are being met when using ELOQUA **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Dynamic Content, Segmentation, Integration **What do you dislike about Oracle Eloqua?** The instance sometimes show Error which takes time from creating assets instead **What problems is Oracle Eloqua solving and how is that benefiting you?** Targeting customers at the right time during their buyers journey ### 32. Eloqua capabiliities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Eloqua has a ton of capabilities. We have only scratched the surface! **What do you dislike about Oracle Eloqua?** Finding in-depth how-to's can be challenging. **What problems is Oracle Eloqua solving and how is that benefiting you?** Ability to create forms and capture engagement data. ### 33. It's a good tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** easy User Interface, easy to navigate easy to templatize **What do you dislike about Oracle Eloqua?** slow performance, it could use improvement for enterprise level company **What problems is Oracle Eloqua solving and how is that benefiting you?** campaign execution integration lead data flow ### 34. Great Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Eloqua?** I like how simple Eloqua is to use! Easy to pick up and go! **What do you dislike about Oracle Eloqua?** No API to activate auto synchronization. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing based on product reviews. ### 35. I simply LOVE Eloqua **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel A. | EMEA Marketing Automation Specialist, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2018 **What do you like best about Oracle Eloqua?** Eloqua is great for large organizations that can support the implementation of this tool and its integration with your CRM. I love the way it allows you to design advanced and highly-customized campaign nurtures. **What do you dislike about Oracle Eloqua?** Some parts of the product still contain old and not user-friendly interfaces (getting improved). Sometimes the product is slow to load assets and pages. **Recommendations to others considering Oracle Eloqua:** Eloqua is great for large organizations that can support the implementation of this tool and its integration with your CRM. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have been using the Eloqua platform to drive the buyer path to purchase, to maximise opportunities for my organization and to make our customers’ businesses simpler, faster and flexible, working on both inbound and outbound activities, anything from one-off initiatives through to automated/triggered always-on campaigns. ### 36. We use Eloqua as our marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I like Lead Scoring models the best - lots of nuance! **What do you dislike about Oracle Eloqua?** Sometimes integrations require a specialist **What problems is Oracle Eloqua solving and how is that benefiting you?** Demand Gen activities, engagement of current u sers ### 37. Marketing and analytics for a software development company **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Oracle Eloqua?** The user friendly interface makes it extremely easy to learn **What do you dislike about Oracle Eloqua?** There are some bugs in the program where it sometimes freezes or glitches **Recommendations to others considering Oracle Eloqua:** I would recommend starting with this program, it was easy to pick up on. **What problems is Oracle Eloqua solving and how is that benefiting you?** It makes my workflow way more efficient and keeps everything organized ### 38. Powerful Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Eloqua?** Eloqua has comprehensive features that allow customization that other marketing automation platforms do not. **What do you dislike about Oracle Eloqua?** The interface isn't the most appealing. **What problems is Oracle Eloqua solving and how is that benefiting you?** Automate email sends. ### 39. Eloqua operations experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The ability to integrate with multiple partners. **What do you dislike about Oracle Eloqua?** Lead scoring not flexible with "or" conditions **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead scoring without having to build multiple models ### 40. Great for marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Beckie T. | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Oracle Eloqua?** Eloqua provides a streamlined marketing automation journey **What do you dislike about Oracle Eloqua?** A/B testing on the campaign canvas is difficult to break down on a % basis if you have multiple A/B's down a single path. **What problems is Oracle Eloqua solving and how is that benefiting you?** Forms that we have posted on our website are integrated with Eloqua. This allows us to streamline to a single location to collect our customer data. ### 41. Eloqua - a 1990s User Experience **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2018 **What do you like best about Oracle Eloqua?** I like it that Oracle is *trying* to make updates to Eloqua, but the updates they do make do not bring it into this century. **What do you dislike about Oracle Eloqua?** The UI is antiquated and extremely frustrating to use. The user experience is absolutely the worst I've ever seen. Simple things like integrated single sign on, click to open contact records and the ability to directly download a report do not exist in Eloqua. The MOST frustrating thing is that the reports are not directly downloadable. Instead they are emailed to you. Then you have to sign into Eloqua, but the sign in boxes are not the same as they are when you ordinarily log in. Instead of 3 fields (one for company name, one for username, and one for password), the format is switched to 2 fields (one for company name/user name and then a second field for password). There are no clear directions on how to do this under the boxes. It is CRAZY and an awful, time consuming and frustrating experience. Oh, and if you close the browser window without logging off (like you do with every other Saas product out there), you will not be able to log back in - you get stuck in some weird purgatory state and need to shut down your computer, clear your cache and use an incognito window to get back in. Eloqua has wasted more of my time than I care to think about. It is awful. The email templates are C- - you need an HTML person to put together any good looking emails and there are no interactive (aka modern) landing page templates. We had to use a third-party landing page company to build out quizzes, calculators, etc. Bottom line: there are MUCH better options for automated marketing out there. I have used others in my career and they all run circles around Eloqua. **Recommendations to others considering Oracle Eloqua:** DO NOT USE ELOQUA if you have other options. The UI is antiquated and extremely frustrating to use. If you want to do anything "modern", like append data, create descent landing pages, etc., you will have to buy additional services from other vendors. The user experience is absolutely the worst I've ever seen. Simple things like integrated single sign on, click to open contact records and the ability to directly download a report do not exist in Eloqua. The MOST frustrating thing is that the reports are not directly downloadable. Instead they are emailed to you. Then you have to sign into Eloqua, but the sign in boxes are not the same as they are when you ordinarily log in. Instead of 3 fields (one for company name, one for username, and one for password), the format is switched to 2 fields (one for company name/user name and then a second field for password). There are no clear directions on how to do this under the boxes. It is CRAZY and an awful, time consuming and frustrating experience. Oh, and if you close the browser window without logging off (like you do with every other Saas product out there), you will not be able to log back in - you get stuck in some weird purgatory state and need to shut down your computer, clear your cache and use an incognito window to get back in. Eloqua has wasted more of my time than I care to think about. It is awful. The email templates are C- - you need an HTML person to put together any good looking emails and there are no interactive (aka modern) landing page templates. We had to use a third-party landing page company to build out quizzes, calculators, etc. Bottom line: there are MUCH better options for automated marketing out there. I have used others in my career and they all run circles around Eloqua. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation. It has created more problems then it has solved with its wonky reporting features and unstable UI. The LInkedIN widget for Chrome is extremely unstable and almost unusable. Engage is also a huge fail. ### 42. Great interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Love the visual campaign interface for building complex campaigns. **What do you dislike about Oracle Eloqua?** Email editor can be complex at times but overall great. **What problems is Oracle Eloqua solving and how is that benefiting you?** Personalized campaigns ### 43. Eloqua is the marketing automation's MacGyver **Rating:** 4.5/5.0 stars **Reviewed by:** Pasi . | Marketing Automation Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2018 **What do you like best about Oracle Eloqua?** I think there is not anything that Eloqua can't do. In a nutshell, Eloqua is a marketing automation system and can do what you would expect the marketing automation system to do. But if you want a bit more automation outside of 'just' the marketing then Eloqua shines with the capabilities it has. **What do you dislike about Oracle Eloqua?** The learning curve with Eloqua is a bit higher. The system is updating its interface for the better all the time but still, some things are not so shiny. **What problems is Oracle Eloqua solving and how is that benefiting you?** Automating the inbound marketing as well the current customer flows. We can now ensure that we do not forget a contact anywhere. Also with GDPR now kicking in the Eloqua system makes sure we are on the track on this also. ### 44. Oracle Eloqua **Rating:** 3.0/5.0 stars **Reviewed by:** David L. | Director, IT Systems, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Oracle Eloqua?** The concept of assisting with marketing efforts is intriguing. **What do you dislike about Oracle Eloqua?** Our implementation did not go as smoothly as we anticipated. But that was partially due to our implementation partner. In particular, our integration with Oracle Sales Cloud had some issues. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are using Eloqua to kick off various marketing campaigns to our customers. ### 45. Marketing Software at it's Finest! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Oracle Eloqua?** Oracle Eloqua is made of various marketing modules that are easy to use and manage without much technical background, meaning people in various position at our company were able to use it & contribute, which in turn, strengthened our collaborative skills as a company. **What do you dislike about Oracle Eloqua?** For those people that do have prior background with various types of marketing software, some of the modules within Eloqua seem a bit basic. Would love to have the ability to make some more detailed edits. **Recommendations to others considering Oracle Eloqua:** Eloqua is great for teams that want the basic functionality of a marketing program without all headache of learning a complicated software system. It allows a company to track their marketing growth in a format that most will understand & appreciate. **What problems is Oracle Eloqua solving and how is that benefiting you?** Allows teams of all sizes to work collaboratively on marketing campaigns, emails groups, etc. ### 46. Good product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Oracle Eloqua?** It's automated integration with our CRM. **What do you dislike about Oracle Eloqua?** It can be a bit complex to use - requires a lot of training **What problems is Oracle Eloqua solving and how is that benefiting you?** Campaign creation. ### 47. Easy to Use and the Go-to for Social Media **Rating:** 4.5/5.0 stars **Reviewed by:** Laura L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Oracle Eloqua?** I really enjoy the usability of this platform. We use this for social media marketing and to be able to quickly respond to and monitor public posts on our social media platforms. **What do you dislike about Oracle Eloqua?** Not a lot to dislike, sometimes the system can go down. But, this hasn't been commonplace. It's fairly easy to use, and not many copies offer this comprehensive of a program. **Recommendations to others considering Oracle Eloqua:** I recommend checking out this platform if for the SRM function **What problems is Oracle Eloqua solving and how is that benefiting you?** The real time alerts allow us to actively respond at any time. It's really a great social media monitoring platform. ### 48. Workhorse, but not UI friendly. **Rating:** 2.5/5.0 stars **Reviewed by:** Chee L. | Online Marketing & Recruitment Officer, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Oracle Eloqua?** Setting up email campaigns and landing pages are quick and easy. **What do you dislike about Oracle Eloqua?** There's a lot that eloqua can do, but not many resources you can find to really put eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. **Recommendations to others considering Oracle Eloqua:** Eloqua is an excellent marketing tool, but do your research and if you can find how-tos I would memorize them. **What problems is Oracle Eloqua solving and how is that benefiting you?** Running big and multi-step email campaigns with over 10000 contacts. ### 49. Eloqua Effectiveness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2019 **What do you like best about Oracle Eloqua?** Eloqua has a very user friendly way of creating the marketing work flow **What do you dislike about Oracle Eloqua?** As of now nothing in particular. This is working just great! **What problems is Oracle Eloqua solving and how is that benefiting you?** Email journey ### 50. Winning with Eloqua **Rating:** 5.0/5.0 stars **Reviewed by:** Rhianna A. | Business & Integration Technology Leader | Oracle CX South Market Unit Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Oracle Eloqua?** We use Eloqua to market to our prospects and current customers either independently or in conjunction with some of our partners as part of larger campaigns. Typically we are inviting them to a WebEx or live event or sharing case studies and blog posts about industry trends. Typically we are using our own list or a segment provided to us by a partner for the specific campaign criteria. Segmentation and campaign creation are solid. Eloqua is a true enterprise level tool. It gives you what you need to get the job done, it is easy to use and you have a lot of support through communities, tutorials, documentation and events **What do you dislike about Oracle Eloqua?** I think there are some weaknesses around changes to the UI but look and feel aside I think the automation capabilities are the best out there today. You won't find it in the competition. **What problems is Oracle Eloqua solving and how is that benefiting you?** We didn't have any marketing before so it has had a tremendous impact. Allowing our marketing team to gain valuable insight to share across all levels of our organization. We have started using some of the data to determine when to re-engage with previous clients. Return on Investment: Ability to track end to end interactions Increased analytics Leveraging Marketing automatio ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+07%3A44%3A41+-0500&secure%5Bsession_id%5D=367344d6-2950-423a-8cef-8daf96dbf155&secure%5Btoken%5D=5fe43e53b4daa9ad44fe8eac770a636f47662978913fdf707d5ff398f09596ab&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,229 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,210 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)