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The unity it can bring within the Marketing team, and gets the IT peeps bought in. It has helped strengthen our insights and depth of data. We were able to tighten the customer journey through the data and better understand our triggers. We were able to see our campaign goals and in utilizing the insights it made it simple for our marketing team to engage in the trending conversations. Review collected by and hosted on G2.com.
Cost, the licensing can get quite expensive. Plus if you are using multiple computers, each will need a license. Review collected by and hosted on G2.com.
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