Oracle BlueKai Data Management Platform Reviews & Product Details

BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected. Review collected by and hosted on G2.com.

Unlike many of their competitors, BlueKai's interface looks and feels pretty dated. Review collected by and hosted on G2.com.

The audience segments are built out very well and at a large scale. Review collected by and hosted on G2.com.

Integration with DSPs needs to have better description into what segments are available. Review collected by and hosted on G2.com.

I liked how items in the menus were explained well, as a first time user, I found it helpful. Review collected by and hosted on G2.com.

At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful. Review collected by and hosted on G2.com.

We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site. With so many different data sources to choose from and segments that are perfect for retailers as well as reaching B2B audiences, BlueKai is a great fit for our advertisers. Review collected by and hosted on G2.com.

It is somewhat difficult to know the accuracy of the segments. Review collected by and hosted on G2.com.

having the ability to behavioral target outside of our capabilities. Review collected by and hosted on G2.com.

would be awesome if it was a little less expensive, but amazing product / service overall.

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The best thing about the Blue Kai DMP is that it provides the ability to target by behavior, gender, and demographics, so basically, that it works as a product. Review collected by and hosted on G2.com.

Blue Kai is challenging to integrate because of the the inventory testing that needs to be done. First off, you have to wait for newly populated segments to be populated. Secondly, you have to reduce the available inventory by a to-be-determined percentage based on your own testing. You can't take all available inventory or the campaigns will under-deliver. Review collected by and hosted on G2.com.

The interface allowed for easy access to my client's cookie pool data. It provide insights into audience levels and various subcategories that could be targeted to hit the specific goals of our executions.

The staff at BlueKai was very knowledgeable and able to answer any question that popped up when putting together an effective strategy for my client. Review collected by and hosted on G2.com.

Depending on your use of the tool (simply looking at segmented audience etc), the interface seemed pretty outdated and not up to some of the standard of their competitors like Acxiom. Review collected by and hosted on G2.com.

It is very easy to target the audience you want to with BlueKai. They have a huge amount of audience data and my experience with them has always been hassle-free. I think they are a great DMP and have a very easy way of integrating. Review collected by and hosted on G2.com.

As with any Data managing partner, there is always a risk of data inaccuracy. While, I haven't experienced that first hand with BlueKai, I think in general it can be something to be weary of with all audience data. Review collected by and hosted on G2.com.

The ease of working with the platform and the people behind it. Review collected by and hosted on G2.com.

BlueKai was a little slow getting back to me with the results from the planning desk to help me see how my data was performing. Review collected by and hosted on G2.com.