--- title: OptinMonster Reviews meta_title: 'OptinMonster Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 108 reviews by the users' company size, role or industry to find out how OptinMonster works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 108 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OptinMonster Reviews **Vendor:** Retyp **Category:** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder) **Average Rating:** 4.3/5.0 **Total Reviews:** 108 ## About OptinMonster OptinMonster is lead generation software that helps you get more email subscribers, increase sales, and grow your business. Create popups, floating bars, slide-ins, fullscreens, inlines, coupon wheels and more without needing a coder or graphic designer! WHY YOU SHOULD CHOOSE OPTINMONSTER… \* Proof You Can Count On... \* Used by over 1.2 websites! \* Over 4 billion visitor sessions optimized every month! \* 500+ Five Star Reviews on WordPress.org (and Helpscout ranked our Support in the Top 15 of all their B2B SaaS companies)! \* Over 100 real-customer case studies you can copy and implement! \* No questions asked, 14-day money back guarantee on every purchase! HOW TO USE OPTINMONSTER TO GROW YOUR BUSINESS \* Rapidly grow your email list by converting abandoning visitors into subscribers. \* Reduce cart abandonment and boost sales conversions with intelligent targeting such as Exit-Intent, OnSite Retargeting, Geo-Location, and more. \* Easily A/B test to make data-driven decisions. \* Connect with 500+ marketing integrations including MailChimp, Klaviyo, Infusionsoft, Constant Contact, HubSpot, Active Campaign, AWeber, and more. And if we don’t natively support your integration, you can use our Webhooks, Zapier, or our API to connect for maximum flexibility. \* Reduce the cost of your email marketing platform with our patented TruLead™ filter and catch the spam and low-quality leads even your email platform misses. OptinMonster equips you with everything you need to make more money from your existing website traffic, and MAXIMIZE THE VALUE OF EVERY PAGE on your website. HOW DOES OPTINMONSTER WORK? OptinMonster’s easy to use campaign builder allows you to create beautiful popup campaigns, email subscription forms, sticky announcement bars like hello bar, gamified spin-a-wheel opt-in forms, and other types of interactive popups for your site in minutes, not hours! Your visitor’s experience is our #1 priority. OptinMonster’s campaigns won’t annoy your visitors like other popup software does. Our smart targeting and personalization features let you show the right message, to the right user, at the right time…no unwanted interruptions necessary. We also offer mobile popups and inline campaigns so your marketing messages will always look great on all devices (mobile, tablet, laptop, and desktop). And we understand the importance of speed when it comes to SEO, marketing, and conversion optimization. This is why we made sure that the OptinMonster popup builder is optimized for both web and server performance. It won’t slow down your site or bog down your analytics. Our API doesn’t even show up in Core Web Vitals reports! On top of offering the absolute best lead gen solution, our Customer Success team is here to ensure you WIN, and win MORE OFTEN. “Truly amazing. The number of options is great and allows you to make campaigns that have the right balance between efficiency and not being too annoying. OptinMonster is constantly evolving and adding useful features, really well integrated with a lot of tools (especially a lot of autoresponders and Google Analytics to measure conversions), and customer support is great. What more to ask ?” @giantjack, OptinMonster for WordPress customer DOES IT WORK WITH MY WEBSITE? OptinMonster integrates with any HTML website including every major CMS, Squarespace, Wix, BigCommerce, Woocommerce, Magento, and more. As long as you can add our embed code to your website, you can use OptinMonster! USING WORDPRESS? And if you're using WordPress, the OptinMonster for WordPress plugin extends the functionality of OptinMonster just for you! Install our WordPress popup plugin and connect your OptinMonster campaigns to other WordPress plugins like WooCommerce, WPForms, Easy Digital Downloads, MemberPress and many others. SELLING ON SHOPIFY? Grab the OptinMonster Shopify app and open a new world of targeting your customer's carts with laser-focused OptinMonster campaigns. Offer coupons, cross-sells and upsells, grow your email list and more... Your imagination is the only limit. OptinMonster is a powerful conversion optimization tool that allows you to grow your email list, generate leads, and increase revenue by showing personalized messages based on user's behavior to maximize engagement, conversions, and sales. All without any coding or development skills needed. HOW DO I GET STARTED? \* Start with one of our 500+ high-converting templates. You can choose from exit-intent popups, welcome mats, floating announcement bars, slide-in scroll boxes, inline campaigns or coupon wheels. Or, create your own using our Canvas templates for any campaign type. \* Not sure which template to use or what targeting to use? We've prepared over a dozen plug-n-play Playbooks that are entirely preconfigured to match your business goals. Just pick one and go! \* Show your campaigns at the right time to the right person with our powerful Display Rules. \* Easily create unlimited A/B split tests to see which campaign performs the best. \* Target your campaigns to all devices, or just mobile, tablet or desktop. \* See detailed conversions analytics to let you know which pages are converting the best. EASY LEAD GENERATION FROM OPTINMONSTER INCREASE CONVERSIONS \* \*Lightbox Popups\* \* Easily create popups to grow your email list, show coupons, make a cross-sell or upsell campaign, and more using our popup maker. \* \*Floating Bar Popups\* \* Create sticky header bars (also known as hello bar or floating footer bar) to show free shipping notices, website alerts, sale countdown timer, and more using our popup builder. \* \*Slide-ins\* \* Create scroll box popups that slide out from bottom of the screen to highlight related products, related posts, and coupon codes to reduce cart abandonment. \* \*Fullscreen Welcome Mats\* \* Create full screen popups (also known as interstitials or welcome mats) to get maximum conversions with our popup builder. Great for getting new subscribers and marketing new products. \* \*Gamified Spin a Wheel Popup\* \* Create coupon wheel optins to increase conversions with gamification. This adds an interactive element that’s proven to increase sales and lead generation. \* \*Inline Signup Forms\* \* Unlike a popup, inline newsletter signup forms can be embedded inside your blog posts / page content. You can also use it to add an email opt-in form or custom call-to-action button (CTA) after your blog posts. \* \*Sidebar Subscribe Forms\* \* Similar to Inline Signup Forms, sidebar opt-in forms lets you add an email newsletter signup form in your blog’s sidebar to get more subscribers. \* \*Content Lockers\* \* Content lockers turn any popular blog post into gated content, so you can get more email subscribers and boost marketing conversions. Turn any inline campaign into a content locker with our easy to use popup maker. \* \*Countdown Timers\* \* Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). You can even create evergreen countdown timers to increase sales conversion. \* \*Yes / No Popups\* \* Allows you to create multi-step campaigns and opt-in forms that result in better list segmentation and higher marketing conversions. \* \*Mobile Popups\* \* Unlike the other WordPress popup maker plugins, OptinMonster also lets you create mobile-specific popups that are only shown to users on smartphones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors. \* \*Canvas Custom Popup\* \* Our blank Canvas popup template allows you to create completely custom campaigns using our drag & drop popup builder for any use case. SMART PAGE TARGETING AND BEHAVIOR BASED PERSONALIZATION All OptinMonster pop ups come with advanced page targeting and behavior based personalization. This means you can show a custom popup for a specific page or section of your site, show a custom popup based on users’ geolocation, show a custom popup when users click a specific link, and more. You can even show unique popups based on the user's past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc. These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales. “Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin!” Cole Joseph, Owner of Cole’s Classroom, OptinMonster customer POWERFUL DISPLAY RULES \* \*Popup Page Level Targeting\* \* Allows you to customize popups based on specific pages, category sections, and URL query / anchor tags. \* \*Referrer Detection\* \* Show custom marketing popups based on where the user is coming from (google, facebook, twitter, etc). \* \*Geolocation Targeting\* \* Personalize and translate popups based on visitors’ physical location (geolocation). \* \*OnSite Retargeting®\* \* Show different marketing popups to new vs returning visitors. \* \*OnSite Follow Up Campaigns®\* \* Create popup drip campaigns based on visitors’ past interactions with other campaigns. \* \*Device Based Targeting\* \* Create custom popups for desktop, tablet, and mobile users. \* \*Popup Cookie Retargeting\* \* Customize popup experience based on browser cookies. \* \*AdBlock Detection\* \* Recover adblock revenue with targeted popups only shown to users with adblock enabled. \* \*Smart Tags\* \* Personalize your marketing popups with users’ location, name, email, and add other dynamic content with popup smart tags. Choose from our premade tags or create your own. \* \*Smart Success\* \* Our subscriber recognition lets you show new sales popup offer to those who have already opted-in. \* \*Behavior Automation\* \* Customize campaigns based on # of pages viewed by users, how they interacted with other marketing popups, and more with real-time popup behavior automation. \* \*HTML and JS Variable Targeting\* \* Get super personal and launch campaigns based on the HTML and JS variables present on the page your visitor is viewing. “Using OptinMonster we got a 300% improvement on our email conversion rates which translated into significant revenue. We have tried many similar lead generation plugins and nothing can compete with OptinMonster.” Ian Cleary, Founder RazorSocial, OptinMonster customer Popup Triggers and Behavior Detection: \* Exit-Intent® Popups – Shows popup only when the user is about to leave a page. \* Scroll Trigger – Shows popup only after the user has scrolled X% of the page. \* Click to Load– Shows popup when user clicks on a link or image. \* Website Inactivity Sensor – Shows popup only when the user has been inactive for X seconds. \* Time on Site – Shows popup only after the user has viewed your site or page for X seconds. \* Scheduled Campaigns – Shows popup only on certain date / time (great for holiday popups or promotion / sales popup). “Simply put, OptinMonster is my absolute favorite tool for digital marketers. Exit intent is genius and OptinMonster has helped us DOUBLE our clickthrough rates when we switched from their competitors (who were 5-10x more expensive!).” Justin Atlan, Co-Founder Clickbank, OptinMonster customer Other Powerful Popup Features: \* Animations – Add animation effects to capture users’ attention. \* Sound Effects – Add sound effects to grab users’ attention. \* Smart A/B Testing – A/B test popup ideas to increase conversions. \* Reliable Conversion Analytics – See how your OptinMonster campaigns are converting with reliable analytics. \* Advanced Google Analytics – Connect with Google Analytics 4 to see event tracking, enhanced eCommerce tracking, and more. \* Lead Sharing – Easily share leads with joint venture / co-marketing partners while using the same optin form. \* Email Newsletter Segmentation – Group email subscribers based on their interests and the unique optin form they subscribed through for improved marketing automation. \* Lead Backup / Storage – Always backup your subscribers with MonsterLeads. \* Share on Social Media – Create shareable campaign links for social media using MonsterLinks. \* Success Tracking Scripts – Setup advertising conversion and retargeting pixels based on popup interaction to improve your PPC results. Within 1 month of setting up OptinMonster, our conversion rate of visitors to email subscribers shot up from 2.1% to 6.5% – I just wish we had signed up sooner! Ben Philbaum, Founder Biddyco, OptinMonster customer It's hard to go wrong by choosing OptinMonster as your primary email list growth tool! Not convinced? Let us take all the risk. When you subscribe to OptinMonster, our Customer Success team will offer to build your first campaign for you, for FREE! We’ll listen to your business goals and the offer you have to make, then build and target your first campaign from scratch to help you get started on the right foot. What do you have to lose besides more customers? Get started today! ## OptinMonster Pros & Cons **What users like:** - Users value the **ease of use** with OptinMonster, appreciating its straightforward features and quick implementation. (5 reviews) - Users appreciate the **user-friendly interface and rich features** of OptinMonster, making it easy to implement campaigns efficiently. (3 reviews) - Users appreciate the **easy implementation** of OptinMonster, enjoying its user-friendly interface and excellent support. (2 reviews) - Users appreciate the **easy setup** of OptinMonster, allowing them to quickly create forms with a user-friendly interface. (2 reviews) - Users find OptinMonster to be an **effective tool** , ensuring continuous engagement with website visitors effortlessly. (2 reviews) - Implementation Ease (2 reviews) - Affordable (1 reviews) - Analytics Tools (1 reviews) - Users appreciate the **flexible campaign management** of OptinMonster, empowering them to create tailored pop-up solutions easily. (1 reviews) - Users value the **excellent customer support** from OptinMonster, appreciating quick replies and helpful guidance. (1 reviews) **What users dislike:** - Users find the **complexity** of OptinMonster's interface to be confusing, impacting its overall effectiveness and usability. (2 reviews) - Users find the **upgrade costs too high** for small businesses, despite the availability of a free version. (2 reviews) - Users find the **confusing interactions** in Campaign Management create uncertainty about live campaigns and user visibility. (1 reviews) - Users find the **complex features** of OptinMonster confusing, especially regarding campaign visibility and tabbed navigation. (1 reviews) - Users find the **complex navigation** confusing, especially regarding campaign status and user visibility during the setup process. (1 reviews) - Limitations (1 reviews) - Limited Features (1 reviews) - Slow Loading (1 reviews) - Technical Issues (1 reviews) ## OptinMonster Reviews ### 1. Best optin software **Rating:** 5.0/5.0 stars **Reviewed by:** Tiina W. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2017 **What do you like best about OptinMonster?** It's very easy to create optins and share between pages **What do you dislike about OptinMonster?** nothing, I like all the features and will test more soon **Recommendations to others considering OptinMonster:** try it! **What problems is OptinMonster solving and how is that benefiting you?** get a lot of leads ### 2. Easy To Keep Communication Lines Open With Slack **Rating:** 4.0/5.0 stars **Reviewed by:** Katie B. | Director Of Acquisition, Investment Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about OptinMonster?** Working Remotely, slack makes it super easy to communicate, stay connected and share ideas and documents with the rest of my team **What do you dislike about OptinMonster?** Honestly...nothing. It suits my needs just fine. **What problems is OptinMonster solving and how is that benefiting you?** Communication ### 3. Great Lead Generation Software **Rating:** 5.0/5.0 stars **Reviewed by:** Razvan R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2016 **What do you like best about OptinMonster?** This plugin will offer out of the box integration along with the most popular email marketing services that would make the setup process so simple. On the last version, they added a new feature where you can add the same subscriber to your existing subscriber list and also to a drip campaign. For me, it is very useful. Another good thing is that i can use the same account for all my websites. **What do you dislike about OptinMonster?** It could be more templates. Also, more editing options will be good for a next upgrade. I think sometimes that I can not create the pop-ups to match my website style. Maybe in the future optinmonster staff will add some in house analytics. Right now if you want to add optinmonster to a website you need to add google analytics first and after that you will see how many impressions do yo have and how many clicks do you get on your pop-ups. **Recommendations to others considering OptinMonster:** In terms of ease of use, it easily outshines any other tool that we have ever tried. It is incredibly easy to use and works with all the popular email services, CMS, and eCommerce platforms. **What problems is OptinMonster solving and how is that benefiting you?** If you value quality, innovative technology like exit intent, and a user experience that isn’t matched anywhere else on the market, then OptinMonster an investment worth making, especially considering building your email list is ultimately an investment in your business. ### 4. Very flexible and easy to setup **Rating:** 4.0/5.0 stars **Reviewed by:** Graham M. | Head of Marketing and Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2016 **What do you like best about OptinMonster?** Integrations with Marketing Automation are extensive. Optinmonster plugs the gap in lead capture on site that some marketing automation software doesn't handle well. Integrates with more than some of their competitors I've tried which was pleasing **What do you dislike about OptinMonster?** Triggers/Rules are not very flexible. Being able to use simple AND/OR/NOT logic would greatly enhance Optinmonster. The present "Display Rules" is not very clear about whether a rule is AND or OR or XOR. Better rules system with good Regex or Logic would be a massive improvement. **Recommendations to others considering OptinMonster:** Consider the integrations and how it will save you time other than hacking different tools together and continually importing/exporting csv files otherwise **What problems is OptinMonster solving and how is that benefiting you?** Softer and easier lead generation in areas that a full form would not suit. Timely pop ups for events. Very flexible on how we can use it. ### 5. Effective Visitor Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Kent S. | Digital Marketing Consultant, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2017 **What do you like best about OptinMonster?** Great flexibility to create different types of optin pop-ups. **What do you dislike about OptinMonster?** Monsterlinks can be a bit difficult to configure into a WordPress menu item. **What problems is OptinMonster solving and how is that benefiting you?** I use OptinMonster on client sites to engage site visitors. Often clients use Optins to sign visitors up to their newsletter or capture their name before they download an item. ### 6. Easy to Use, Good Lead Gen **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about OptinMonster?** The best thing about OIM is how easy it is to create split tests and see the results. There are a lot of options at a really good price and it's been driving a decent amount of leads for us. If only one person becomes a customer from this, it pays for itself. **What do you dislike about OptinMonster?** There is no way to export data from the interface. The only reporting is in their UI. **What problems is OptinMonster solving and how is that benefiting you?** There is a part of our website that has historically not resulted in any leads/customers. It's the largest traffic source for the site, however, so we're using OIM to leverage that traffic. ### 7. Super easy to use lead generation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2016 **What do you like best about OptinMonster?** I have no dev experience and setting it up is incredibly simple. **What do you dislike about OptinMonster?** I wish there was more customizable ways to edit form fields. There is an option to custom code in form fields however some more built in ones in the platform would be appreciated. **Recommendations to others considering OptinMonster:** If you are needing more information from lead magnets like company fields, website fields, ages, etc., it helps to have some coding experience or a dev on site who can help you. Same with designs for the optin images. **What problems is OptinMonster solving and how is that benefiting you?** This has helped us grow leads for several of our clients immensely. ### 8. Building Our Lists with OptinMonster **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2016 **What do you like best about OptinMonster?** Easy User Experience in building optins. **What do you dislike about OptinMonster?** Sometimes have a hard time getting them to display as I intend. **Recommendations to others considering OptinMonster:** Keep improving!! **What problems is OptinMonster solving and how is that benefiting you?** Building our lists. Grown over 20k in last 6 months. ## OptinMonster Discussions - [What is OptinMonster used for?](https://www.g2.com/discussions/optinmonster-what-is-optinmonster-used-for) - 1 comment - [Is OptinMonster free?](https://www.g2.com/discussions/is-optinmonster-free) - 1 comment - [How much does OptinMonster cost?](https://www.g2.com/discussions/how-much-does-optinmonster-cost) - 1 comment - [What is OptinMonster used for?](https://www.g2.com/discussions/what-is-optinmonster-used-for) - 1 comment - [View OptinMonster pricing details and edition comparison](https://www.g2.com/products/optinmonster/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A29%3A24+-0500&secure%5Bsession_id%5D=5aca870c-9a8f-41ca-949f-cff08af76702&secure%5Btoken%5D=7478026bed86ba212ac3a23d8704bdc6acdaf15a0f75d100f7ed9b19ced33d4d&format=llm_user) ## OptinMonster Features **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance ## Top OptinMonster Alternatives - [Poptin](https://www.g2.com/products/poptin/reviews) - 4.8/5.0 (90 reviews) - [Elementor](https://www.g2.com/products/elementor/reviews) - 4.4/5.0 (411 reviews) - [OptiMonk](https://www.g2.com/products/optimonk/reviews) - 4.8/5.0 (155 reviews)