Optimove
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4.6 out of 5 stars
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Optimove Reviews & Product Details - Page 22

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Optimove Overview

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What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Optimove Details
Product Website
Discussions
Optimove Community
Languages Supported
English
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Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,557 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

AH
Overview Provided by:
Adi Hagag

Recent Optimove Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and offers a lot of features"
I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Asurewin Optimove Review"
What i like about Optimove is the segmentation of customers.
Read more
Avi N.
AN
Avi N.Mid-Market (51-1000 emp.)
4.5 out of 5
"very professional product and customer oriented service"
the super fast and profeesional service Number of Features and Ease of Use
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Optimove Pricing

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Optimove Media

Optimove Demo - Discover Customer Insights
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferenc...
Optimove Demo - Unify your Customer Data
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response his...
Optimove Demo - Optimize Real-Time Marketing Campaigns
Transform your digital platforms into personalized experiences with individualized content recommendations from the first visit. Increase your marketing campaigns’ engagement and effectiveness with personalized and timely messaging. Stay ahead of your audience’s evolving interests by discovering...
Optimove Demo - Personalized Multichannel Campaigns
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.
Optimove Demo - Powerful AI insights
Optibot, the world’s first relationship marketing bot, surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within your customer base, Optibot makes it possible to leverage data for ongoing performance ...
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217 Optimove Reviews

4.6 out of 5
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217 Optimove Reviews
4.6 out of 5
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Optimove Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OptimoveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Accounting
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimove?

Optimove is a privately held company that develops and markets a software as a service software product, also called Optimove, for the automation of personalized customer retention marketing. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences and Google Ads.

Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers, and systematic campaign optimization using scientific control methodologies. The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns. Campaigns are analyzed as measurable marketing experiments so that users can determine the financial uplift that each marketing campaign generated. Review collected by and hosted on G2.com.

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Kristjan A.
KA
CRM Specialist
Gambling & Casinos
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Optimove?

Mixing different segments, attributes and activities to make perfect little micro-segments Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Since the world of Optimove and the wast wastelands of date take up so much server power, it's hard to operate live what would be perfect. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

Go for it - it's worth it. It's a powerful tool you'll use daily on your offers and campaigns. You'll target your customers with ease. Optimove CS is there to help. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Segmenting, targeting, personalising the offers, making micro-segments. Sending our offers and promotions to the right target groups for the maximum ROI. Review collected by and hosted on G2.com.

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Response from Christopher Jacks of Optimove
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Thank you for your feedback. We take our users' feedback seriously and are always looking to improve Optimove to help you achieve your goals.

One important thing to note is that Optimove offers real time, live data collection and campaign execution via our Track and Trigger module, or via our API. You can collect various web and mobile app activity events, as well as trigger real time campaigns (pop-ups, email, etc.) using this data. 

Cheers,

Optimove Product Team

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Robert J. B.
RB
(Microsoft: Xbox) -Technical Support/Customer Service
Music
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimove?

The ease of use when targeting potential customers. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Exporting data could be simplified for easier use. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

Utilize activity triggers as often as possible! Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

We need to target and generate leads more precisely. Optimove does exactly this and allows you to pinpoint exactly what you need. Review collected by and hosted on G2.com.

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Christine R.
CR
I am CEO of a family-run operation.
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimove?

Predicting of customer preferences and needs. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I feel like at times the software was a little buggy. As in, sometimes it would not model the correct customer Behavior patterns Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Calendar based planning as well as real time predictive triggers Review collected by and hosted on G2.com.

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Verified User in Accounting
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimove?

The customer model allows you to plan and structure the correct path for them in detail. I find the future value attribute one of the more useful tools to project estimates and cut losses. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

It was a bit hard to navigate around since there are so many metrics to explore in the beginning. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

It helps with the issue of clients that dont return. Setting up a campaign eliminates time used to reach out to nonactive clients or those that have left. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Optimove?

The ability to seamlessly integrate audience segments into Facebook Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Would have liked a bit more training, just so that I also understand what I'm NOT currently using Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

we have really broadened our ability to target audiences and generate lookalikes. This has lead to more successful campaigns. Review collected by and hosted on G2.com.

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Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimove?

Integration with essentially any system. Easy to use interface. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Long installation time, but this is made up by its effectiveness as a tool Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Email and web personalization. Consumer metric activities and reporting. Pretty much modernized our approach when talking to consumers Review collected by and hosted on G2.com.

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Response from Christopher Jacks of Optimove
Editedit

Thank you for your feedback. We take our users' feedback seriously and are always looking to improve Optimove to help you achieve your goals.

Accelerating time-to-value is one of our main objectives, and we've made significant progress recently in shortening the installation time for new customers.

Cheers,

Optimove Product Team

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