---
title: Optimove (formely Kumulos) Reviews
meta_title: 'Optimove (formely Kumulos) Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 30 reviews by the users' company size, role or industry to
  find out how Optimove (formely Kumulos) works for a business like yours.
aggregate_rating:
  rating_value: 4.8
  review_count: 30
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Optimove (formely Kumulos) Reviews
**Vendor:** Optimove  
**Category:** [Push Notification Software](https://www.g2.com/categories/push-notification)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 30
## About Optimove (formely Kumulos)
With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.





## Optimove (formely Kumulos) Discussions
  - [What does Kumulos do?](https://www.g2.com/discussions/what-does-kumulos-do)
  - [What is the use of Kumulos?](https://www.g2.com/discussions/what-is-the-use-of-kumulos)
  - [How much does Kumulos cost?](https://www.g2.com/discussions/how-much-does-kumulos-cost)

- [View Optimove (formely Kumulos) pricing details and edition comparison](https://www.g2.com/products/optimove-formely-kumulos/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-04+12%3A34%3A55+-0500&secure%5Bsession_id%5D=4c508f84-6abe-4a3f-ab4d-b59d2af90f25&secure%5Btoken%5D=70a4e232fff12b3e6721fe6c24d433d28cbfd64970a259f737bc8f045c286ae8&format=llm_user)

## Optimove (formely Kumulos) Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Administration**
- Integration
- Geofencing
- Beacons
- IP Geolocation

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications

**Optimization**
- Screenshot Testing
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
- Conversion Rate Benchmarks

**Marketing Gamification**
- Templates
- Simultaneous Competitions
- Behaviors
- Rewards
- Customization
- Mobile App

**Agentic AI - Location-Based Marketing Features**
- Autonomous Task Execution
- Cross-system Integration

**Agentic AI - Gamification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Marketing**
- Geolocation
- Campaign Automation
- Analytics
- Security Compliance

**Analytics**
- Campaign Performance
- Audience Insights

**Reporting & Alerts**
- Reports and Dashboards
- Traffic Source Reporting
- Featured App Alerts
- Alert Delivery

**Integrations**
- CRM Integration
- Social Media Integration

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations

**Platform**
- Public Leaderboard
- Private Leaderboard
- Analytics

**Competition Monitoring**
- Timeline
- Financial Analysis
- Category Ranking

**Engagement**
- Coupons and Promotions

**Platform Additional Functionality**
- Integrations
- Organic Keyword Protection
- App Suggestions

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Agentic AI - App Store Optimization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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