Optimizely Web Experimentation Reviews & Product Details

The top features are the customizable personalized UX with a strong marketing funnel approach (segmentation & targeting) that is extremely useful in producing what's asked for each customer. Also, the website performance focussed A/B testing keeps our organization more consistent with drastically changing the relative content for the better live as they come. Another aspect is the depth of analytics and insights dashboards/associated tools which keep us on track with KYU (know your user). Review collected by and hosted on G2.com.

The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes. When asking senior management for approval, we always find it hard to sell the uniqueness or features of the platform in comparison to prove the need for exceeding our budgets.

It is also not the most user friendly platform for new users to intutitively pick up when exposed. You need to have used such systems before to have knowledge to get familar at a resonable pace. The compatability with our internal software is also challenging causing a lot of time and effort to be expended. Review collected by and hosted on G2.com.

Onboarding consultant made standing up the product easy. Review collected by and hosted on G2.com.

Challenging to get a backlog pipeline for tests to implement quickly. Review collected by and hosted on G2.com.

Optimizely Web is very powerful, is easy to use has a great UX Review collected by and hosted on G2.com.

Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases Review collected by and hosted on G2.com.

The ability to build A/B tests across agnostic platforms. Review collected by and hosted on G2.com.

Difficult support to get in the platform Review collected by and hosted on G2.com.

With Optimizely Web Experimentation anything is on the table to test. The platform is the most powerful testing and test analysis platform I have worked with in my career. Features like Project JavaScript have allowed for full customization of my experiments and have allowed me to filter out users who shouldn't see our tests. The Optimizely solutions team has been great at creating custom solutions when I have been limited. Review collected by and hosted on G2.com.

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expected while some never do, even though third party significance calculators say otherwise. Review collected by and hosted on G2.com.

Optimizely We Edxperiment is very easy to implement quick A/B tests and preview the experiment for Q/A and approval process. Review collected by and hosted on G2.com.

Down side is quirkiness of connecting and intergrating systems. Review collected by and hosted on G2.com.

It was user friendly and real-time results were there Review collected by and hosted on G2.com.

Nothing as such just UX can be improved just abit Review collected by and hosted on G2.com.

The ease-of-use and the UI is fantastic. Review collected by and hosted on G2.com.

Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes. Review collected by and hosted on G2.com.

Handy tool and clear features to be used easily when managing the experiments Review collected by and hosted on G2.com.

Bit long period of time to load the dashboards Review collected by and hosted on G2.com.

The 'Extension' feature, where you can build a feature once and re-use across multiple experiences Review collected by and hosted on G2.com.

That we have two environments per domain and we still need to rebuild a test from scratch when we move from 'staging' project to 'production' environment. Review collected by and hosted on G2.com.