Optimizely Web Experimentation Reviews & Product Details

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

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Optimizely Web Experimentation Community

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Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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Optimizely Web Experimentation Integrations

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Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting

- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.

Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal

- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...

Optimizely Web Experimentation Demo - Web Experimentation Visual Editor

- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.

Optimizely Web Experimentation Demo - AI Content Suggestions

- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.

Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor

- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.

Optimizely Web Experimentation Demo - Web Experimentation Results Page

- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.

They don’t call us the world’s fastest A/B testing platform for nothing. Let us help you uncover customer insights and create high-performing websites in the blink of an eye. Watch this video to see Optimizely Web Experimentation in action.

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Optimizely Web Experimentation Reviews (409)

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Amber H.

Sr. Manager of eCommerce

Business Supplies and Equipment

Small-Business (50 or fewer emp.)

6/11/2014

"Easy to use Testing tool"

4/5

What do you like best about Optimizely Web Experimentation?

Easy to use; doesn't require any assistance from a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would appreciate more guidance on testing best practices, and an tool to estimate how long it will take for a test to reach statistical significance. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Take advantage of their free trial to test it out. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely allows for simple management of multiple front end optimization tests, which allow us to incrementally increase conversion rates. Review collected by and hosted on G2.com.

Matt H.

Senior Marketing Manager

Mid-Market (51-1000 emp.)

4/23/2014

"Optimizely makes landing page testing easy."

3.5/5

What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely is the ability to drag and drop images easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

What I dislike about Optimizely is its lack of targeting by time of day. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

6/14/2014

"great"

4.5/5

What do you like best about Optimizely Web Experimentation?

the 50/50 testing capability and the test results are straight forward to read Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

nothing. Everything has been very easy to implement Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Similar to visual website optimizer. Should do thorough comparison between the 2 and go with whichever has favorable pricing. You will get good data either way Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

a/b testing. we have been able to find features that really make a difference Review collected by and hosted on G2.com.

Ben B.

Director of Marketing

Information Technology and Services

Mid-Market (51-1000 emp.)

7/26/2013

"Very useful and relatively easy"

4.5/5

What do you like best about Optimizely Web Experimentation?

Really awesome tool. Install the script on your site and test away. No altering the script on your site... same snippet of code is used on every page, so an include works excellently. The editor is slick (though it does struggle with arranging content at times, which is when we just open up the html and do it directly). All around a great tool that has helped us optimize our pages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We're on the $80/month plan, which has just enough credits that we can do testing of interior pages (that don't get much traffic). We ran a test on the homepage and it used our monthly quota in about a week. Sadly, they don't have a mid-tier package. Instead you go from $80/month up to $400/month if you want a quota to do a lot of testing. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/24/2014

"Useful & Cheap"

5/5

What do you like best about Optimizely Web Experimentation?

The ease of use for those that are not coders. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike that they do not have traditional decks to help sell to clients. Review collected by and hosted on G2.com.

Igor B.

Cofounder

Marketing and Advertising

Small-Business (50 or fewer emp.)

4/24/2014

"Optimizely is a badass A/B testing tool"

5/5

What do you like best about Optimizely Web Experimentation?

Great WYSIWIG editor and strong support team. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Because it's a technical product there are bugs. The solid support team is a big help when those issues arise. Review collected by and hosted on G2.com.

Or C.

Vice President Operations

Non-Profit Organization Management

Small-Business (50 or fewer emp.)

12/31/2013

"Best Multi-Variant Testing Tool Available"

5/5

What do you like best about Optimizely Web Experimentation?

The ability to test your market segments with proof of concepts and design ideas. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is nothing that I dislike about this product. Review collected by and hosted on G2.com.

Joshua K.

Growth Hacker

Small-Business (50 or fewer emp.)

2/28/2013

"A/B testing that's (somewhat) painless for marketers"

4.5/5

What do you like best about Optimizely Web Experimentation?

WYSIWYG interface pulls in web assets and lets you change them on the fly. Optimizely is perfect for quickly testing copy, colors, etc. It's relatively inexpensive to get started testing Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's not a full-fledged design tool. Once you start trying to redesign pages, formatting can get tricky. You'll need to live with a good deal of repetition and trial and error for more complex make-overs, BUT at least you won't need to wait on a designer and coder. Review collected by and hosted on G2.com.

Erich R.

Co-founder & CSO

Internet

Small-Business (50 or fewer emp.)

12/27/2012

"Exciting A/B Testing Startup"

4/5

What do you like best about Optimizely Web Experimentation?

This tool is an excellent way of doing very complicated testing scenarios to determine the best variation of a specific page. Ability to run A/B, multivariate testing, etc. Excellent JavaScript API. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not much, this tool is pretty great. Review collected by and hosted on G2.com.