# Opticks Reviews **Vendor:** opticks **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.7/5.0 **Total Reviews:** 16 ## About Opticks Opticks is a digital marketing fraud detection and prevention platform trusted by CEOs, marketing leaders, growth teams, and agencies to protect ad budgets and ensure campaign performance. In an era where invalid traffic, click fraud, and bot activity can distort marketing metrics, Opticks provides accurate, actionable insights to help teams make data-driven decisions with confidence. The platform integrates with PPC campaigns, social media advertising, programmatic channels, and other digital marketing tools, giving users a unified view of traffic quality. With real-time monitoring, automated negative audience creation, and detailed analytics dashboards, Opticks makes it easy to identify and block fraudulent activity before it impacts results. By using Opticks, marketing teams can maximize ROAS, reduce wasted spend, and optimize campaigns based on reliable data. Agencies and networks benefit from the ability to demonstrate transparency and effectiveness to clients, strengthening trust and credibility. Beyond detection, Opticks supports strategic decision-making through traffic quality trends, benchmark analysis, and proactive recommendations. The platform is designed for high-growth teams that need to scale campaigns efficiently while maintaining clean, trustworthy data. Opticks empowers marketers to focus on growth, acquisition, and performance while confidently mitigating the risks associated with ad fraud and invalid traffic. With a commitment to innovation and reliability, Opticks continues to evolve its features and integrations to meet the demands of modern digital marketing. ## Opticks Pros & Cons **What users like:** - Users value the **effective ad fraud detection** of Opticks, enabling clear insights and trust in their partners. (2 reviews) - Users value the **responsive and helpful customer support** of Opticks, enhancing their ad fraud detection experience. (1 reviews) - Users commend the **data accuracy** of Opticks, enabling them to effectively assess advertising fraud and traffic quality. (1 reviews) - Users value the **detailed insights** from Opticks, enabling them to combat advertising fraud and optimize partner performance. (1 reviews) - Users benefit from **detailed insights** , enabling informed decisions and ensuring partnerships with the best traffic sources. (1 reviews) ## Opticks Reviews ### 1. The Best Tool for Fraud Detection **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Opticks?** Great tool to detect ad fraud in ppc campaigns with a great team behind it that is always there to help you with whatever you need. **What do you dislike about Opticks?** Failure to invalidate fraudulent Performance Max traffic **What problems is Opticks solving and how is that benefiting you?** It has helped us to detect and block invalid traffic. ### 2. Happy customer **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre A. | VP Business development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Opticks?** Opticks has helped us gain clear insights into the exact extent of advertising fraud present in our traffic. Thanks to their detailed insights, we have been able to understand the performance of each of our partners, therefore taking the necessary measures to partner only with the best traffic sources. We can guarantee our customers that they are only receiving the best traffic available and that we are a trusted ally in their growth goals. **What do you dislike about Opticks?** so far nothing. we have been using the software for almost a year. **What problems is Opticks solving and how is that benefiting you?** Blocking fraudulent clicks to our online ads. Saving us money. ### 3. A very helpful tool for managing PPC campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** José Antonio R. | Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2023 **What do you like best about Opticks?** It helps us prevent automated or fraudulent clicks, thereby improving the quality of traffic and making better use of the budget. **What do you dislike about Opticks?** In general, it is a quite comprehensive tool. The initial implementation was somewhat complex for us, but we had quality technical assistance and were able to implement it successfully. **What problems is Opticks solving and how is that benefiting you?** In digital campaigns, it is relatively common for some clicks not to be made by human users, since generally payment is made per click. Prevent this to optimize budgets; eventually, improving the quality of traffic results in improvements in remarketing campaigns and greater efficiency in those launched to broad audiences. ### 4. Powerful software that allows advanced data visualization and decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Jaume C. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Opticks?** Very detailed and visual data that really helps make decisions regarding marketing online. Useful and easy to use tool. **What do you dislike about Opticks?** It required a techie to help with the implementation. Luckily we had one and Opticks offered full support. **What problems is Opticks solving and how is that benefiting you?** Helps us improving our marketing online investment efficiency by providing key data about fraudulent clicks. ### 5. The only traffic monitoring and fraud detection software you will ever need! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Opticks?** The ease of implementation and the advanced tools and UI, combined with the excellent support, set Opticks apart! **What do you dislike about Opticks?** There are no specific things that we dislike. The only caveat I would mention is that as the cost is significant, analysis is needed beforehand to ensure the cost is worth the price for your use case. **What problems is Opticks solving and how is that benefiting you?** The most important benefit to have arisen since using Opticks is the time it saves the team when it comes to fraud analysis. ### 6. Great to decide on quality of traffic partners **Rating:** 4.5/5.0 stars **Reviewed by:** Liliana M. | Paid Performance/SEM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Opticks?** Opticks offers quite a lot of options in terms of the parameters to analyze, which allows us the break down the analysis for example by campaign, keyword, and other insightful details. Also, their teams are very supportive. **What do you dislike about Opticks?** Some discrepancies in terms of the data volume can be improved. **What problems is Opticks solving and how is that benefiting you?** Identification of problematic ID's, automatic exclusion of IP's by integration with main PPC platforms. ### 7. Opticks Review (Daily User) **Rating:** 5.0/5.0 stars **Reviewed by:** Danelia R. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Opticks?** Is pretty easier to use, I like a lot how I can cross campaigns by sources or sub sources and check how the fraud exposure is splitted. Makes the analysis way better. **What do you dislike about Opticks?** The last thing we asked was the crossing campaigns with source sub source, and they did it, so actually I am happy with the tools they currently have, if something comes up in the future, I'll let them know :) **What problems is Opticks solving and how is that benefiting you?** As a RTB platform we have to keep up with the quality in order to deliver the best traffic we can to our users, by using opticks we keep everything under control. ### 8. An effective, innovative multi-layered anti-fraud solution to minimize risk in digital business. **Rating:** 5.0/5.0 stars **Reviewed by:** Sara d. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Opticks?** I would remark the customized report section as the best tool since this helps us obtain precious data from the different traffic sources we wouldn't get on another way. **What do you dislike about Opticks?** If I have to point out an opportunity for improvement, I would say that I miss the possibility of categorizing different verticals within the "offers" and "campaigns" sections. **What problems is Opticks solving and how is that benefiting you?** Thanks to Opticks fraud prevention, we are currently saving a good percentage of our digital business investments. Thus, we can avoid paying for low-qualified traffic, making our collaborations with third parties even more profitable. ### 9. Opticks antifraud **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammad S. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2022 **What do you like best about Opticks?** Working with optics antifraud has been great experience – easy integration, scalable as per the need, and user friendly. The solution helped us to analyze our online traffic and media sources, as well as protected us from being trapped with fraud and illegal conversions. **What do you dislike about Opticks?** some minor discrepancies in the count of clicks **What problems is Opticks solving and how is that benefiting you?** many findings related to the online traffic sources, including fake clicks, and illegal conversion flows ### 10. Extremely good platform to do fearless business **Rating:** 5.0/5.0 stars **Reviewed by:** Alpana S. | Business Head, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Opticks?** Detailed platform, lower risk of fraud and very good suppotive people **What do you dislike about Opticks?** Misleading not getting blocked this is only thing is missing **Recommendations to others considering Opticks:** I always recommend other people in my connection or companies to use opticks. **What problems is Opticks solving and how is that benefiting you?** We are working with opticks from last two years since then we have very few complaints of any fraud ## Opticks Discussions - [What is opticks used for?](https://www.g2.com/discussions/what-is-opticks-used-for) - [View Opticks pricing details and edition comparison](https://www.g2.com/products/opticks/reviews/opticks-review-5318314?section=pricing&secure%5Bexpires_at%5D=2026-06-01+05%3A37%3A50+-0500&secure%5Bsession_id%5D=bc4bd29a-cd35-48d1-8072-caaa903b95bf&secure%5Btoken%5D=d34734b00421d20ff274eef4fcccce59d138c33a7f41622c3e5ab7952df57a8d&format=llm_user) ## Opticks Features **Trading** - Keyword Tracking - Integrations **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Opticks Alternatives - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (713 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (705 reviews)