--- title: Opal Reviews meta_title: 'Opal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Opal works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 235 scale: '5' date_modified: '2026-06-29' parent_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Opal Reviews **Vendor:** Opal **Category:** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration) **Average Rating:** 4.1/5.0 **Total Reviews:** 235 ## About Opal Opal is the planning platform that enables marketers to strategize visually, collaborate together, and experience their brand through the eyes of a customer. With a visual calendar, dynamic workflows, and a flexible content system, it’s easy for teams to collaborate from anywhere. Sharing assets, collecting feedback and securing approvals is simple—you can even export a detailed presentation with a few clicks. Manage your marketing campaigns across every channel: social media, retail in-store, web, email, paid, even SMS. Teams can understand at-a-glance how their work fits into the bigger picture, and executives get peace of mind from watching strategy come to life in real time. Learn how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Wendy’s and Microsoft at workwithopal.com. Opal, a privately held software company, was founded in 2011 and is headquartered in Portland, Oregon. ## Opal Pros & Cons **What users like:** - Users praise the **ease of use** in Opal, finding it effortless to manage and visualize campaigns effectively. (18 reviews) - Users value the **effective team collaboration** in Opal, enhancing communication and reducing clutter in marketing operations. (12 reviews) - Users value the **clear visibility** Opal provides for marketing collaboration, streamlining planning and asset sharing across teams. (10 reviews) - Users value the **clear organization** of Opal, enhancing collaboration and transparency in marketing planning and execution. (8 reviews) - Users love Opal for its **intuitive visual organization** of marketing plans and seamless collaboration across teams. (7 reviews) - Sharing Ease (7 reviews) - Efficiency (6 reviews) - Project Tracking (6 reviews) - Task Management (6 reviews) - Intuitive (5 reviews) **What users dislike:** - Users find the **learning curve steep** with Opal, requiring support for smooth onboarding and navigation. (7 reviews) - Users often find the **overwhelming experience** of Opal challenging due to its complexity and rigid workflows. (5 reviews) - Users desire **missing features** like export options and clearer edit tracking to enhance their Opal experience. (4 reviews) - Users find the **complexity of the publishing and approval process** in Opal confusing, hindering usability and workflow efficiency. (3 reviews) - Users find the Opal interface **not intuitive** , struggling with search functionality and onboarding complexities. (3 reviews) - Poor Onboarding (3 reviews) - Users experience **slow loading** times with Opal, impacting initial navigation and overall efficiency during onboarding. (3 reviews) - Users report **bug issues** in Opal, experiencing functionality problems and inefficient features that hinder effective usage. (2 reviews) - Difficult Navigation (2 reviews) - Duplication Issues (2 reviews) ## Opal Reviews ### 1. Opal for Social **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Opal?** I like that I can upload content to Opal and schedule it then not have to think about it again. **What do you dislike about Opal?** I don't think that the user interface/experience is the best. It's a very cluttered workspace with a lot of options for multiple social platforms that really tend to get in the way. **What problems is Opal solving and how is that benefiting you?** For my company, Opal is very helpful for our account personnel. Opal allows us to see months worth of social posts at a time so we can get a more detailed look at the landscape of our accounts. **Official Response from Katie Pocklington:** > Fantastic to hear that Opal takes the headaches out of scheduling social media content. Seeing a full picture of your content is definitely one of the most popular benefits of the platform. Thank you very much for leaving us a review – and for being a customer! Katie Pocklington Director of Growth ### 2. Social Strategist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Opal?** I like being able to use Opal as a source of truth and provide feedback and approvals in Opal, along with any additional details beyond copy + content. **What do you dislike about Opal?** It can be really buggy and can sometimes take a long time to just upload simple assets. **What problems is Opal solving and how is that benefiting you?** content storage, review, approvals, source of truth **Official Response from Katie Pocklington:** > Opal was built to be a source of truth for marketers, so it’s great to know you’re using it that way. Sorry to hear that Opal has been buggy for you and has taken too long to upload assets – please consider reaching out to our support team! Thank you for taking the time to write a review, and thank you for being a customer! Katie Pocklington Director of Growth ### 3. Seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Chris H. | Social Impact Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Opal?** The design is great and it is also very easy to share files **What do you dislike about Opal?** I wish there was a master asset library where i can pull content no matter the story it is attached to. **What problems is Opal solving and how is that benefiting you?** Content organization **Official Response from Katie Pocklington:** > Thank you for taking the time to write a review! Our team dedicates a lot of thought and time into the look of Opal, so hearing you appreciate the design is fantastic. Great feedback on the master asset library – I will keep a note of that suggestion. Katie Pocklington Director of Growth ### 4. Easy to use, moderate layout. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Opal?** Simplicity to upload, easy text entry, solid uploading process. **What do you dislike about Opal?** Too long to upload creative, buggy interface sometimes. **What problems is Opal solving and how is that benefiting you?** Holding place for all Social, easy collaboration between agency and client. **Official Response from Katie Pocklington:** > Thank you for taking the time to write a review of Opal, and thank you for being a customer! Glad to hear that the platform is providing a solution for storing your social media content. Also, thank you mentioning that Opal is enabling better communication with your agency – improving communication is a benefit many customers experience. Please consider reaching out to our support team to discuss the bugs in the interface that you’re seeing. Katie Pocklington Director of Growth ### 5. Efficient for planning out content, but is slightly confusing to navigate. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Opal?** I like that I can see clearly how photos will look next to each other in the Instagram feed, as the weekly view in Opal has a similar layout. **What do you dislike about Opal?** I dislike that there are multiple comment sections and note sections. I believe it should be streamlined into one per moment. **What problems is Opal solving and how is that benefiting you?** Creating an organized way to plan out content, with a clear-cut approval process. **Official Response from Katie Pocklington:** > It's great to hear Opal is helping you visualize your weekly content calendar! We appreciate you taking the time to provide feedback and would like to connect directly with you to discuss best practices when it comes to commenting and chatting in Opal. Please reach out to your customer success manager to set up time! Katie Pocklington Director of Growth ### 6. Great platform for wholistic view of social content **Rating:** 4.5/5.0 stars **Reviewed by:** Emily D. | Social Media Manager, SAE, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Opal?** At-a-glance view for months and weeks alike **What do you dislike about Opal?** The review process could be improved upon **What problems is Opal solving and how is that benefiting you?** Opal is making it easier than ever for me to plot and plan upcoming social content. I also love the tagging/stories features that allow for me to easily find related content, especially when it comes to campaigns and events that we are sharing on social. **Official Response from Katie Pocklington:** > It’s wonderful to hear that you’re planning and creating your social content in Opal. It sounds like you are getting the most out of the tagging and stories features. Thank you for leaving a review and thank you for being a customer! Katie Pocklington Director of Growth ### 7. User friendly, easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Opal?** Organised - especially seeing everything in one calendar. **What do you dislike about Opal?** Manual pushes are required - especially for poll tweets etc. **What problems is Opal solving and how is that benefiting you?** It makes it alot easier when I use it to schedule and plan tweets/ paid content ahead of time and I am able to have full visibility of all social content we schedule **Official Response from Katie Pocklington:** > We appreciate you taking time to write a review – this helps our organization continue to improve the Opal platform. Being able to see everything in a central calendar is one of our core benefits, and we’re so glad you’ve been seeing the advantage of it when scheduling content. I’ll be sure to pass your feedback about manually publishing social content to our product team. Katie Pocklington Director of Growth ### 8. Social Media Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Opal?** Ability to easily edit posts in the platform and move things around. **What do you dislike about Opal?** Sometimes it lags and I have to refresh to see my updates reflected. **What problems is Opal solving and how is that benefiting you?** Helps our team manage our content and see when we need to plan for more. Also helps us separate content by channel keeping us more organized. **Official Response from Katie Pocklington:** > It’s great hearing that Opal is helping to keep your marketing more organized. I will absolutely be passing this along to the team – they really appreciate feedback like this. Thank you for leaving a review and for being a customer! Katie Pocklington Director of Growth ### 9. Convenient but Asset Management is a Pain **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Opal?** Automatic Creation of Presentations for clients **What do you dislike about Opal?** Swapping in/out new Assets is tedious. You can't re-find assets once they are added to a platform. So if you import the same photo for Facebook and Instagram you have to reupload it a 2nd time before the system recognizes it's the samw file. **What problems is Opal solving and how is that benefiting you?** Client Presentations **Official Response from Katie Pocklington:** > We appreciate you taking the time to review Opal! It’s great to hear that presentations has provided real value for you. Thank you for the feedback about difficulties with the asset library – we will pass this feedback along to the product team. Katie Pocklington Director of Growth ### 10. Opal Review by Opal Admin **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Opal?** I like that Opal connects to Sprinklr to best utilize tagging conventions. **What do you dislike about Opal?** I dislike that Opal isn't as customizable as other platforms. **What problems is Opal solving and how is that benefiting you?** Opal is helping us with strategy and accessibility. **Official Response from Katie Pocklington:** > Thank you for taking time to write a review! Opal integrations are a crucial part of our platform, and we’re really glad to hear the Sprinklr one was beneficial. While Opal does come pre-formatted, there is still significant potential for custom solutions. Please reach out to your customer success manager to discuss strategies for custom solutions you may need. Katie Pocklington Director of Growth ### 11. Simple, easy, perfect tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Opal?** Intergrates easily with social platforms **What do you dislike about Opal?** mobile app lacks an abundance of features and isnt easy to use **What problems is Opal solving and how is that benefiting you?** Social integration with agencies becomes so easy and is perfect for our brand **Official Response from Katie Pocklington:** > We’re glad to hear your team is finding Opal valuable for engaging with your agencies! Building a consistent brand on social is one of the specialties of the Opal platform. We will convey your critique of the mobile app to our product team. Thank you for trusting Opal with your brand – and thank you for taking time to leave a review! Katie Pocklington Director of Growth ### 12. Feels like you're posting directly from the platforms. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Opal?** The ease of use between different platforms **What do you dislike about Opal?** There is a lot going on, it can be overwhelming at first **What problems is Opal solving and how is that benefiting you?** Scheduling and posting social content across channels **Official Response from Katie Pocklington:** > Thank you very much for your review! Planning, scheduling, and posting social media content is one of the most popular uses for Opal. Have you and your team had a chance to explore our free help center? It can provide resources to make learning about everything our platform offers even easier! Katie Pocklington Director of Growth ### 13. Opal is helpful for planning **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Opal?** It has an easy uploading process and a manageable calendar for planning. **What do you dislike about Opal?** The library can be confusing to use at times. **What problems is Opal solving and how is that benefiting you?** The approval phase allows for us to publish content that is always client approved. **Official Response from Katie Pocklington:** > Thank you for writing a review and for being a customer! I’m really glad to hear how much value you’re getting from the approval phase. Managing marketing and approvals is one of the key components of Opal. Katie Pocklington Director of Growth ### 14. Super Easy Mocks & Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Tara M. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** My favorite things are the mocks it makes for social media platforms. It's super easy to review, display, and upload content across multiple social media platforms. You can even choose thumbnails for Instagram content to show what it would look like in-feed. You can also change the mocks to be reflective of what you want to share: Video content, static images, Instagram stories versus Instagram posts and more. Lastly I love how they incorporated training videos. When I'm onboarding new team members, I have them watch the videos to get onboarded, in addition to training them myself. **What do you dislike about Opal?** It isn't the most user-friendly. You have to click multiple buttons to find certain gadgets. It took me a few months to figure out how to use Opal properly. Luckily, they have training videos you can watch to help get the most up-to-date training and information. Another thing that I dislike is the inability to exceed the Twitter character count for mocks. With a verified Twitter account, I am usually able to write more than the typical one-hundred and eighty characters. However, it limits me to be an average user of Twitter within Opal. I also believe it won't let users upload GIFs and gives an error message. **Recommendations to others considering Opal:** Make sure you use the pre-recorded trainings. There are a wide variety of classes that you can watch on your own to make sure you get the most out of Opal! Always ask a friend or colleague for help if you ever need them too. They also have a support team who is great at answering questions in a live chat. My favorite thing was that when they weren't able to help, they still were able to relay the feedback up to their leadership team for me and take my thoughts into consideration. **What problems is Opal solving and how is that benefiting you?** I am actively trying to display multiple options for social media posts to send to senior leadership for review. This way they are able to look at multiple pieces of content at once, and see it how it will exactly display on social media. I am also able to help streamline collaboration among my team. We can leave comments for specific pieces of content, tag each other, and add in approval phases with timelines. This makes it really easy to figure out if content is approved, or needs edits. **Official Response from Erynn Baird:** > Thanks for leaving us 5 stars, Tara! I’m glad that visualizing social posts before going live has been so helpful for your team. I can definitely understand how that would be a game changer. And as the head of our Customer Education team, I want to thank you for complimenting our product training videos! I spoke with Technical Support about the couple issues you mentioned encountering, and I have good news! The character count flag for Twitter is only a warning, not a prevention. Opal lets you know when you’ve exceeded 180 characters, but you should be able to continue typing past that. As for the error you’re seeing when uploading a gif, that’s surprising to hear! Gifs are supported file types in Opal, and we’d love the opportunity to troubleshoot that unexpected error with you: support@workwithopal.com Thank you again for sharing such thoughtful feedback for us, Tara! We appreciate it. Erynn Baird Director of Customer Education ### 15. Enterprise Support for Social **Rating:** 4.5/5.0 stars **Reviewed by:** Kelley M. | Director, Social Media at Microsoft, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2021 **What do you like best about Opal?** Opal allows my teams to manage the workflow for several social media brands at Microsoft. It allows us to plan our marketing efforts out, manage workflows and approvals, and does so in a clean, easy to understand UI. **What do you dislike about Opal?** Opal works really well for us, but we would like to see more advanced workflow capabilities that allow us to include non-social approvers as well as better presentation skills from calendar views. My other challenge is I would like to see my team use Opal more - integrated marketing and access to Adobe DAM. **What problems is Opal solving and how is that benefiting you?** My team manages all consumer social at Microsoft - we use Opal to solve the complexity around different lines of business, different social platforms and different editorial calendars. The ability for me to see into all of that is awesome. I've seen the benefits to my teams, my agency partners, and my leadership. **Official Response from Donna Schultz:** > Kelley, we appreciate your feedback! It’s very exciting to read about how Opal helps Microsoft manage all consumer social marketing efforts. And on behalf of the product team, let me extend a special thank you for your compliments to our UI. I’ve asked your CSM to reach out directly to discuss what kind of advanced workflow capabilities you’d find helpful. We always appreciate an opportunity to improve for our customers, so please don’t hesitate to share your ideas with my team. Thank you for being a customer! Donna Schultz Sr. Director Customer Success ### 16. Opal has been the key to effective collaboration and fast-tracking projects! **Rating:** 5.0/5.0 stars **Reviewed by:** Angelic C. | Creative & Brand Marketing | Project Management , Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about Opal?** Opal is flexible. You can customize your Opal workspace to mirror your external workstream process. It's not a rigid system where you must keep generic workflows and labels, which is important for consistency. The platform layout is also very esthetically organized and the information is digestible. I also love the "chat and activity" feature which gives visibility to the progress of a project in real-time. **What do you dislike about Opal?** I can't think of anything I don't like about the platform. **What problems is Opal solving and how is that benefiting you?** It was a challenge to manage incoming information and execute requests across various channels. Opal provided one source of truth for briefs, data, copy, final images, product links, timelines, and due dates. Having all this information available in one location increased the speed and accuracy of delivering our content. The task flows, workflows, and chat and activity functions keep all projects on track. We rarely (if ever) miss deadlines or miss approvals. Even when we pivot due to business needs, it's not a heavy lift; it's seamless in the platform. It also solved a considerable problem we had with visibility. Now cross-functional team members can reference previous projects or preview upcoming content in the queue. **Official Response from Donna Schultz:** > Angie, on behalf of the whole team, thank you for leaving us a 5-star review. It’s wonderful to see how Opal has helped your team align and collaborate so effectively! Thanks for being an Opal champion! Donna Schultz Sr. Director Customer Success ### 17. The Project Planner You Need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Opal?** Opal is an incredible tool that allows multiple teams to draft, plan, and showcase what they're planning to publish on social. Highly collaborative and most importantly - worry free. Opal has irons away all the worries Social Media Managers have when it comes to openly drafting and sharing their content with other teams. Such as the worry of drafting content and accidentally publishing it. Opal ONLY serves to draft and plan posts, so there's no fear of accidentally pressing "save as draft" VS "publish." Another worry-free feature is every edit is tracked and can be compared to new edits. This feature provides accountability and transparency to see who last handled the content and when. This removes any mystery that might encourage a social team to keep their plans "secret until the last minute" because they're afraid of it being wrongfully touched with no answers. **What do you dislike about Opal?** The only downside, that I must emphasize is a social team preference, is that Opal can not link and publish to social channels. This would make Opal a stronger tool - however, there is a safe feeling knowing that content can thrown around without any risk of accidentally pushing it live. A solve for both sides could be if Opal were to become a publishing tool it would be nice to include somewhere in the personal settings to unlock/lock publishing access. Just to safe-proof certain users from every publishing. **What problems is Opal solving and how is that benefiting you?** Opal solves the siloed projects. When it comes to project planning social content it allows multiple teams to see what's coming up and plan accordingly to avoid crossfire. **Official Response from Donna Schultz:** > Thanks so much for this 5-star review! You left a lot of really great insight to help us get a deeper understanding of how Opal solves for the social media marketing use case. We appreciate the detail! I’ll relay your feedback around publishing to the Product team. As you said, Opal is intended to be a planning platform rather than a publishing tool, but we do have integrations that can make the whole process seamless! Reach out to your CSM or support@workwithopal.com any time to learn more. Thank you again! Donna Schultz Sr. Director Customer Success ### 18. Powerful platform for content, social and marketing planning. **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron A. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Opal?** The Opal platform satisfies the need for detailed campaign planning across channels while offering high-level views for senior leaders. I liked the feeling that by performing a task in Opal—whether it was expanding a concept for a seasonal launch or planning specific dates and times of publication—your efforts never felt wasted. • The Opal team is highly supportive. **What do you dislike about Opal?** Opal's cost can be a hurdle and requires buy-in and commitment from multiple teams and departments. **What problems is Opal solving and how is that benefiting you?** Team Alignment Easier campaign planning Easier campaign execution **Official Response from Donna Schultz:** > Thanks so much for sharing your feedback, Aaron! And as the head of Customer Success, let me say a personal thank you for the compliment to our support team. I know I speak for everyone at Opal when I say how much we appreciate hearing that our product made it easier for your team to align in planning and executing campaigns. Thank you again for leaving us a review! Donna Schultz Sr. Director Customer Success ### 19. Opal is not very user friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2021 **What do you like best about Opal?** the calendar feature is useful and visual. **What do you dislike about Opal?** It is not user friendly, the options to leave feedback could be better by being able to annotate regions of the post. Approve with comments is not enough to signal that major changes are required without rejecting the post. it does not show different social media formats and we have to work around it. **Recommendations to others considering Opal:** Not at the moment, sorry **What problems is Opal solving and how is that benefiting you?** I can check the material McCann is forwarding me to review but I don't feel satisfied with the experience. Time and again I've tried to get the Opal notifications to know when to go in and check my pending work and this is not happening, going on like this for almost two years. I like that I can see the comments from other people from the business, but I'll say it again, it should be easier and clearer the level of adjustment the post needs. **Official Response from Erynn Baird:** > Thank you so much for sharing your experience with Opal. It sounds like we missed the mark with product training. I’d love to set up a short 1:1 to show you how to annotate content and visualize posts for all your channels—please reach out to schedule whenever you have a moment: education@workwithopal.com Additionally, any feedback you have for onboarding new users or ongoing training is greatly appreciated! We always strive to improve the customer experience with Opal. Erynn Baird Director of Customer Education ### 20. Opal puts it all together **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** Opal puts everything at my fingertips while sharing with the entire team, streamlining alts and approvals. **What do you dislike about Opal?** Not the most handsome interface, and a bit of a learning curve. **What problems is Opal solving and how is that benefiting you?** Opal is helping to speedily share projects among disparate groups in various locations. **Official Response from Donna Schultz:** > Thank you for leaving a review of Opal! I know having that kind of visibility across teams and locations can be a real game-changer—wonderful to hear! If you can think of any specific sticking points as you were learning the platform, I’d love to get that in the hands of our Customer Education team: education@workwithopal.com. We appreciate every opportunity to improve the user experience. Thanks for being a customer! Donna Schultz Sr. Director Customer Success ### 21. It's a fantastic planning tool, may need improvement working with Social Studio. **Rating:** 4.0/5.0 stars **Reviewed by:** Karen P. | Membership Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Opal?** The upsides to using Opal are getting a big picture view of our different teams' social media strategies. It also makes collaboration easy. **What do you dislike about Opal?** I wouldn't say I like the tech issues that arise when transferring social posts from Opal to Salesforce Social Studio. Link previews always seem to cause problems. **What problems is Opal solving and how is that benefiting you?** Opal is helping my association's collaboration efforts. We have multiple teams working on their social strategies, and Opal helps us support each other and cross-promote efforts. **Official Response from Donna Schultz:** > Karen, thank you so much for reviewing Opal! It’s great to hear you’re better able to collaborate and align across teams using our planning platform. I spoke with your CSM about post previews in Social Studio, and it sounds like he’s actively working with support to resolve this--I’ll ask him to reach out and discuss with you. Thanks for being a customer! Donna Schultz Sr. Director Customer Success ### 22. Opal is a great content visualization + collaboration resource. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** The visualization capabilities are unlike any other tool I've encountered. The UI is excellent - overall, the platform is very well-designed. Our team finds it to be relatively intuitive. Our approvers love the approvals workflow. **What do you dislike about Opal?** We've encountered some bugs when slating our content, but our reps are super quick to address the bugs when we surface them. I also wish we could publish directly from the platform. **What problems is Opal solving and how is that benefiting you?** The main problem we're solving is visualizing content before publishing and getting it approved. I used to use a very manual GoogleDoc to visualize our content, and it took a lot of time - Opal saves us time. **Official Response from Donna Schultz:** > On behalf of everyone at Opal, thank you for sharing your thoughts! We love hearing that our platform is delivering visibility and enabling better alignment for your team. And as the head of Customer Success, let me call out a special thank you for your compliment to my team’s responsiveness. Opal offers integrations with certain publishing tools, and we always appreciate feedback about which partners we should pursue in the future. Feel free to pass your suggestions along to your CSM. Thanks again for taking the time to leave us a review! Donna Schultz Sr. Director Customer Success ### 23. Powerful editorial calendar for any content-focused team. **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren S. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Opal?** I love that Opal provides visibility into the content planning process across teams. It's a helpful way to stay organized and keep teammates informed. **What do you dislike about Opal?** Opal can occasionally operate very slowly, sometimes requiring multiple page refreshes, which inhibits the planning process. **What problems is Opal solving and how is that benefiting you?** Opal helps us keep all of our content planning in one place and provides visibility across our team and stakeholders. **Official Response from Donna Schultz:** > Thanks for leaving us a 5-star review, Lauren! It’s a pleasure to hear your team is better aligned using Opal as a single source of truth for content marketing. I know our tech support team would love to troubleshoot the slow load times you’re experiencing, so I’ll have our Technical Support Specialist reach out asap. And please know you’re always welcome to contact your CSM or support@workwithopal.com if the platform isn’t running as expected. We love opportunities to improve our customers’ experience in Opal! Thank you again for your feedback! Donna Schultz Sr. Director Customer Success ### 24. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Opal?** It's easy to use and great for viewing your marketing as a whole for the fiscal year. **What do you dislike about Opal?** I have a hard time with how images uploaded are instantly put into categories so it can make it difficult to find them. **What problems is Opal solving and how is that benefiting you?** I am able to present our paid media marketing strategies as a whole for the fiscal year to our teams with ease with the ability to take the year as a presentation from opal. **Official Response from Erynn Baird:** > Thanks for taking the time to share your experience with Opal! Our dynamic presentations are absolutely a powerful tool for sharing marketing efforts with other stakeholders, and the holistic view of your team’s plans across time and channels can be a game changer. I’m so glad you’re enjoying Opal! If I’m reading your feedback about assets correctly (uploading a creative asset via the content automatically tags the asset with the Story that content belongs to) then I have a quick fix for you! Next time you open the Asset Library via a piece of content to insert an image, clear the filters. Opal defaults to display only creative assets that are tagged with the content’s Story as a means to reduce searching hundreds or thousands of assets across the entire workspace. Clearing that filter, however, will make the entire Asset Library accessible for any content within any Story. If I’m missing the mark here, please reach out to support@workwithopal.com so we can help. Thank you for being a customer! Erynn Baird Director of Customer Education ### 25. Seamless and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** The calendar feature where you can drag content anywhere within the week + have visibility across all social channels **What do you dislike about Opal?** Nothing much in particular - perhaps less troubleshooting when it comes to syncing with providers (ie Sprinklr). **Recommendations to others considering Opal:** Do go on a 101 crash course before using it - pretty efficient and user friendly after :) **What problems is Opal solving and how is that benefiting you?** Provides visibility of social content across all internal stakeholders **Official Response from Donna Schultz:** > Thank you for leaving us a review! I’m glad to hear Opal has enabled visibility and efficiency for you and your team. Please be sure to loop in your CSM or our Tech Support team next time there’s a sync issue between Opal and Sprinklr. I’d love to see if it’s something we can resolve on our side for you: support@workwithopal.com Thanks for being a customer! Donna Schultz Sr. Director, Customer Success ### 26. Easier to use and more intuitive than other social project management platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** Creating and editing the review process is the most intuitive I've seen. **What do you dislike about Opal?** Load time is very lagg-y when I make edits; not sure if that is because of my browser or the platform. **What problems is Opal solving and how is that benefiting you?** We're able to see exactly how a post will appear and our clients "get it" right away versus having to make a mockup every time. **Official Response from Donna Schultz:** > Thank you for this feedback—It’s wonderful to hear about your experience on the agency side! I can only imagine how much easier approvals are when you can visualize social posts and other content for your clients. I checked with the Product team, and there aren’t any known speed issues in the platform currently. Please reach out to Tech Support to see if we can help identify the cause: support@workwithopal.com Thanks again for sharing your experience! Donna Schultz Sr. Director Customer Success ### 27. Overly Complicated **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Opal?** I like the ability to see who contributes content and who alters that content. **What do you dislike about Opal?** The content categories are confusing. The month calendar view is difficult to view and inconvenient. **Recommendations to others considering Opal:** Attend the training sessions. **What problems is Opal solving and how is that benefiting you?** Opal is helping our organization with cross-function coordination. It has become a resource that everyone can use to coordinate timing for marketing beats. **Official Response from Donna Schultz:** > On behalf of the Opal team, thank you for sharing your experience. We certainly never want a user to have this kind of experience with us, but we appreciate the opportunity to learn where we missed the mark--and improve! It sounds like the content categories are the labels set by your workspace admin, and--if that’s the case--they’re easy to update. I’d really like to have someone from the customer service team reach out to help with this, and more thoroughly understand the hurdles you’re encountering in Opal. Please drop us an email at education@workwithopal.com so we can coordinate a time to learn from you. Thank you again for leaving your feedback. Donna Schultz Sr. Director Customer Success ### 28. it is very detailed, but there sometimes feels like too many steps **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Opal?** how structured submissions are, and ability to build out stories **What do you dislike about Opal?** Downside is the level of detail required for submissions at times **Recommendations to others considering Opal:** no specific recommendations, though i do think it is a helpful platform for coordinating between teams **What problems is Opal solving and how is that benefiting you?** benefit of easy client reviews, especially with approvers pre-populated **Official Response from Donna Schultz:** > Thanks for sharing your experience with Opal, especially on the agency side. I’m glad to hear our templated workflows/approvals make client reviews so much easier on your team! It sounds like you’re referring to the intake form created by our shared customer for submissions. The good news is they have control over what that looks like, so there’s definitely opportunity to adjust it if it’s not fitting your collective needs! You’re more than welcome to reach out to our support team if we can help here: support@workwithopal.com Thank you so much for your review! Donna Schultz Sr. Director Customer Success ### 29. Excellent tool for social media updates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Opal?** The ease of using the tool & the headings & subheads that categorize the campaigns **What do you dislike about Opal?** Nothing that is there to dislike. Okay with the features. **What problems is Opal solving and how is that benefiting you?** Streamlining social media posts have never been easier **Official Response from Donna Schultz:** > Thanks so much for reviewing Opal! I love reading that your team streamlined your social media marketing efforts with our platform. Thank you for being a customer! Donna Schultz Sr. Director Customer Success ### 30. Single Source of Truth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** Asset organization & Stickers for briefs **What do you dislike about Opal?** Not being able to scroll through assets. **Recommendations to others considering Opal:** The best tool I have seen for organizing marketing assets and planning integration communications. **What problems is Opal solving and how is that benefiting you?** Planning. Brief intake form with stickers. **Official Response from Donna Schultz:** > Thanks for leaving your feedback about Opal! It’s wonderful to hear we have the best marketing planning tool on the market! I’d love to get some clarification, though, on your comment about scrolling through assets, because that’s a capability within the Asset Library. If the platform isn’t working as expected, please let us know: support@workwithopal.com Thank you for being a customer! Donna Schultz Sr. Director Customer Success ### 31. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Opal?** I'm a copywriter, so I really like how I can see exactly what the post is going to look like in Opal before writing my caption for the social team to review. **What do you dislike about Opal?** I haven't experienced any downsides while using the platform. **What problems is Opal solving and how is that benefiting you?** Opal helps the social team map out the month ahead, and allows the copywriters and designers to collaborate on what the post/instagram story will look like ahead of reviews. **Official Response from Donna Schultz:** > Thanks so much for this 5-star review! It’s great to hear that your experience as a creative using Opal is so positive. I’ll be sure to pass along your compliments about the helpfulness of previewing social posts prior to publishing, too. I know the product team will appreciate your feedback. Thanks for being a customer! Donna Schultz Sr. Director Customer Success ### 32. Outstanding - All at one place **Rating:** 5.0/5.0 stars **Reviewed by:** ravi k. | Media Operations **Reviewed Date:** May 28, 2021 **What do you like best about Opal?** moments across social media platforms in one page **What do you dislike about Opal?** some times the approve button will be disappeared for an approver, this is not a big deal, just keeping in the place **What problems is Opal solving and how is that benefiting you?** scalability and accuracy **Official Response from Donna Schultz:** > Thanks so much for leaving us this 5-star review, Ravi! I’m very pleased to read that Opal makes your marketing scalable and accurate. And feel free to send a screenshot to your CSM the next time the approve button doesn’t show—Happy to show that to the product team. Thank you for being a customer! Donna Schultz Sr. Director Customer Success ### 33. Organized Calendar **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2019 **What do you like best about Opal?** Easy to use for calendar organization, and it’s great to be able to easily sync the information to any other calendar app that one may use on their phone or laptop. Opal is very easy to use as an employer and student. **What do you dislike about Opal?** I dislike that there is no better view of the calendar, you have to expand the view in order to see everything better or use another app. **Recommendations to others considering Opal:** It’s easy to navigate! **What problems is Opal solving and how is that benefiting you?** I am primarily using Opal to keep my schedule in check as a medical student. Making sure I know when I have class or have to be at the hospital. ### 34. Opal Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Opal?** I like that it is such a collaborative system. In any company of scale, it is hard to track people down and get a bigger team in a meeting that results in productive work. This helps things move more seamlessly and everyone is on the same page. **What do you dislike about Opal?** The only thing I dislike is It is hard to get creatives to learn something new or to participate on something like this. It is definitely a project management or account based tool. **Recommendations to others considering Opal:** -- **What problems is Opal solving and how is that benefiting you?** We were solving communication issues by putting information together in a visually pleasing and easy to understand manner. ### 35. Life changing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Opal?** Helps coordinate our global teams, streamline our planning and align everyone **What do you dislike about Opal?** Sometimes it can be buggy especially when new products roll out. **Recommendations to others considering Opal:** If you're an enterprise brand and have a ton of people to collaborate on content, than I highly suggest Opal! **What problems is Opal solving and how is that benefiting you?** Content collaboration and streamlining approvals. ## Opal Discussions - [How do you use Opal?](https://www.g2.com/discussions/how-do-you-use-opal) - [What is Opal in computer?](https://www.g2.com/discussions/what-is-opal-in-computer) - [What is Opal software used for?](https://www.g2.com/discussions/opal-what-is-opal-software-used-for) - [View Opal pricing details and edition comparison](https://www.g2.com/products/opal/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-06-30+02%3A02%3A00+-0500&secure%5Bsession_id%5D=a7e8157d-95bf-414d-9342-1666074d440c&secure%5Btoken%5D=802dcceae5bd719f5262b186c8c31433139ead96be431ee3b50bc2e761786a1f&format=llm_user) ## Opal Integrations - [Airtable](https://www.g2.com/products/airtable/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) - [GetSocial](https://www.g2.com/products/getsocial/reviews) - [MSIGHTS](https://www.g2.com/products/msights/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) ## Opal Features **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Communication** - Chat - Discussions **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Content & Documents** - File Sharing - Notes - Search - Versioning **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Project Management** - Task Management - Planning - Visibility - Integration **Marketing Campaign Performance** - Activity Tracking **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Marketing Calendar** - Multi-step Planning **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Project Collaboration** - Multi-step Planning **Other Features** - Integrations - Reporting ## Top Opal Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,173 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (15,100 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - 4.4/5.0 (22,043 reviews)