--- title: Opal Reviews meta_title: 'Opal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Opal works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 235 scale: '5' date_modified: '2026-07-13' parent_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Opal Reviews **Vendor:** Opal **Category:** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration) **Average Rating:** 4.1/5.0 **Total Reviews:** 235 ## About Opal Opal is the visual home for marketing plans, campaigns, and content. Built for enterprise marketing organizations, Opal helps teams connect strategy to execution, collaborate across channels, and see how every asset fits into the bigger picture. Opal is truly built for how marketers work today. With visual plans, dynamic workflows, true-to-life content previews, approvals, presentations, and Gem AI, Opal gives marketers one place to see what’s happening. In Opal, marketing organizations can plan strategy, connect it to cross-channel execution, and manage team workflows in one place instead of relying on a fragmented tech stack. Opal replaces random files and disconnected point solutions, with one shared source of truth. Teams can manage workflows, gather feedback, approve content, and create presentations without losing context. The result is faster alignment and greater visibility across the entire marketing organization. Leading brands like Starbucks, Target, Wendy’s, Microsoft, SAP, and more use Opal to bring marketing together across teams, channels, and regions. Learn more at workwithopal.com. Opal is a privately held software company founded in 2011 and headquartered in Portland, Oregon. ## Opal Pros & Cons **What users like:** - Users find Opal's **ease of use** remarkable, facilitating efficient campaign management and content tracking. (18 reviews) - Users value the **effective team collaboration** features of Opal, enhancing communication and streamlining social media planning. (12 reviews) - Users appreciate the **exceptional visibility** Opal provides across teams, enhancing collaboration and streamlining social media planning. (10 reviews) - Users value the **organization and clarity** of Opal, which simplifies multi-channel marketing planning and collaboration. (8 reviews) - Users love the **intuitive visual organization** Opal provides, simplifying marketing planning and enhancing team collaboration. (7 reviews) - Sharing Ease (7 reviews) - Efficiency (6 reviews) - Project Tracking (6 reviews) - Task Management (6 reviews) - Intuitive (5 reviews) **What users dislike:** - Users find the **learning curve challenging** , requiring time and guidance to effectively navigate the platform's features. (7 reviews) - Users find the **overwhelming experience** of Opal challenging due to its learning curve and rigid focus sessions. (5 reviews) - Users desire **missing features** like edit tracking and export options, impacting the overall utility of Opal. (4 reviews) - Users face **complexity in the publishing and approval process** of Opal, making it challenging to use effectively. (3 reviews) - Users find Opal's interface **not intuitive** , struggling with search functionality and requiring extensive onboarding efforts. (3 reviews) - Poor Onboarding (3 reviews) - Users often face **slow loading times** with Opal, which affects navigation and initial user experience. (3 reviews) - Users find Opal has several **bug issues** that hinder usability, including unresponsive links and unsaved changes. (2 reviews) - Difficult Navigation (2 reviews) - Duplication Issues (2 reviews) ## Opal Discussions - [How do you use Opal?](https://www.g2.com/discussions/how-do-you-use-opal) - [What is Opal in computer?](https://www.g2.com/discussions/what-is-opal-in-computer) - [What is Opal software used for?](https://www.g2.com/discussions/opal-what-is-opal-software-used-for) - [View Opal pricing details and edition comparison](https://www.g2.com/products/opal/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+23%3A50%3A20+-0500&secure%5Bsession_id%5D=e5f556b0-a3c0-41e5-a121-47984f05f0f0&secure%5Btoken%5D=7ecbdf2efe0f86620c5e7d5dae1cac7592c652624b9565014502850fb0f5767f&format=llm_user) ## Opal Integrations - [Airtable](https://www.g2.com/products/airtable/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) - [GetSocial](https://www.g2.com/products/getsocial/reviews) - [MSIGHTS](https://www.g2.com/products/msights/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) ## Opal Features **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Communication** - Chat - Discussions **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Content & Documents** - File Sharing - Notes - Search - Versioning **Controls** - Custom Views - Followers - User Management - Calendars - Public Sharing **Project Management** - Task Management - Planning - Visibility - Integration **Marketing Campaign Performance** - Activity Tracking **Remote Collaboration** - Alignment - Accountability - Connectivity **Agentic AI - Marketing Calendar** - Multi-step Planning **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Project Collaboration** - Multi-step Planning **Other Features** - Integrations - Reporting ## Top Opal Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,222 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (16,467 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - 4.4/5.0 (22,158 reviews)