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Omnitail Reviews & Provider Details

HH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

Omnitail is on top of the game at all times. The are experienced, persistent and thorough in all their work. It is wise to pay attention to their advice. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

We have dealt with Omnitail for many years and have found nothing to complain about. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

Once you start working with Omnitail, there will be no need to look elsewhere. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

Omnitail installed G4 on a new platform we activated. The platform had issues and Omnitail stayed the course throughout the process. They were patient and helpful. Omnitail knows what we need and recommends fixes for issues before they become a problem. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Heather - Thanks so much for leaving us a review and for your business for many years now. Let us know if there is anything else we can do for you.

Omnitail Overview

What is Omnitail?

Omnitail is a digital marketing agency focused on developing eCommerce brands through profit-driven managed advertising services (Paid Search & Display, Paid Social, Creative Services, Google Shopping, Amazon Ads, and Programmatic & CTV). Our number one goal at Omnitail is to provide greater accountability and performance to our customers. We believe that return on ad spend (ROAS) isn’t the only metric eCommerce brands should pay attention to. That’s why Omnitail strives to be the omni-channel digital marketing agency partner eComm businesses turn to for continuous growth. We’re dedicated to guiding our customers to measure success through metrics other than ROAS that better represent the health of the business. We analyze, adapt, and act in their best interest using our proprietary software, unique integrations, and talented team of marketing professionals to optimize the health of their business and solve real business problems.

Omnitail Details
Languages Supported
English
Services Offered
Digital Marketing, Paid Social Media, PPC & SEM, Programmatic & CTV Ads, Amazon Ads
Locations Serviced
Canada, United Kingdom, United States
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Provider Description

Omnitail, LLC is an online marketing agency dedicated to providing retail businesses with the highest quality of search engine marketing (SEM), online advertising, data feed optimization (DFO) and multi-channel analytics services available in the marketplace by measuring and optimizing all marketing efforts around powerful KPIs which are indicative of true business impact.

How do you position yourself against your competitors?

Omnitail offers a premium managed advertising service that emphasizes strong financial outcomes for our customers. We integrate COGS, variable overhead (VOH), returns and cancellations, new customer rates, LTV, and more into our process for working with each customer, allowing us to focus on optimizing for the metrics that matter most.


Seller Details
Year Founded
2014
HQ Location
Chantilly, VA (USA)
Twitter
@Omnitail_LLC
32 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Description

Omnitail is an online advertising agency focused on growing e-commerce businesses through profit-driven performance and growth marketing. SEM/PPC • Google/Amazon Shopping • Paid Social • CRO


Kelly C.
KC
Overview Provided by:

Recent Omnitail Reviews

Verified User
P
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great team to work with"
The people are incredible! Their communication is top notch.
Verified User
P
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Omnitail has been a wonderful A/B test partner to us for years"
The level of expertise and guidance, on A/B tests & beyond.
Verified User
G
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Profit-Focused and Process-Driven Marketing"
The entire team's quality, responsiveness, and thoroughness are outstanding.

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19 out of 20 Total Reviews for Omnitail

5.0 out of 5
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19 out of 20 Total Reviews for Omnitail
5.0 out of 5
19 out of 20 Total Reviews for Omnitail
5.0 out of 5

Omnitail Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OmnitailQuestion

Communication
0 (Worst)
10 (Best)
Responsiveness
0 (Worst)
10 (Best)
Execution Ability
0 (Worst)
10 (Best)
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AH
Creative Director
Retail
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Omnitail?

Matt & their customer service is always top-notch and insightful! Our weekly touch bases are very informative and insightful. We get some great talking points that we use to explain metrics to our leadership team. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

There is nothing to dislike about Omnitail at this point in our journey. Matt is always willing to support the thoughts and things we throw his way, and often leads to a better solution overall. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

Their ease of use, implementation is a breeze, and the day to day is great! At any point we're able to check in on ongoing tests and adjust on the fly as needed. Many times this just provokes more thought and valuable metrics. Helps us in our overall new site builds to go along with our current 8 sites and growing. Helps us a ton with within our current master theme structure for all sites/brands. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

Onmitail provides optimized testing & analytics to help us with site enhancements and boost our overall conversion metrics. Their various in-depth analytics assists our internal team to make informed site decisions using data and not opinions. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Allen - Matt B has developed an incredible process and toolset for CRO. Thank you for sharing your feedback and your continued partnership!

Russell M.
RM
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

We liked Omnitail's agency team. They were approachable and resposive to our questions. Omnitail provided excellent reports and took the time to answer our questions. We felt like Omnital staff were part of our company. Great people. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

Our leadership decided to bring marketing "In-House." For us, it was more of a budget crunch. Omnitail is a solid agency that should be an asset to any company. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

We urgently needed a Marketing Agency that could address our various verticals and thousands of products offered on multiple Shopify Stores. We selected Omnitail after an extensive search for a marketing agency that understood our Ecommerce business. We like Omnitails Profit Driven approach, and we benefited from Omnitail's reporting and well informed staff. We learned quite a bit about the Ecommerce business from Omnitail. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Russ - thank you for your very kind review. We've enjoyed working with you and wish you well in the future. If there is anything we can do to support your team in the future please feel welcome to ask.

Thanks,

Matt

LN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

They are very easy to work with, and the implementation was easy. They schedule bi-monthly calls with great reporting, and also have plenty of time to help with any additional troubleshooting, updates, reporting inquiries and campaign adjustments as needed. My rep is great to work with too. I felt confirdend with them and didn't feel the need to micromanage the budgeting because I knew they were making great decisions and always adhering to our targets and guidelines. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

I wish there were possibly additional channels they could manage, but at the same time being more focused probably makes them better at what they do. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

For best bang for the buck, this agency has delivered increadibly results at far less cost than many others. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

Omnitail helped manage the largest channels of our paid digital marketing, growing the acccount on an annual basis, and providing feed manamement and optimization solutions for us. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Lior, Thank you so much for leaving us such a positive review! Let us know if we can be of assistance in any other way for you.

Thank you,

Matt

Jesse M.
JM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

Omnitail has allowed us to build and execute tests easily and consistently throughout the year. I appreciate that Matt is available to speak to us on a weekly basis, and offer advice and recommendations given his expertise in the space and experience with other similar clients. It's a great way to scale our team and get these tests off the ground. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

We have been longtime clients and sometimes the pressure builds internally to issue more tests within specific periods of time. Sometimes there is limitation to the velocity or rate at which we can build and go live with tests. There is also heavy reliance on internal QA by the client. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

Omnitail seems like very knowledgeable digital partners that understand in order to scale their support and partnership with clients they have to develop a wholistic view of how clients build their digital practices. We were introduce to them through the acquisition of their Conversion Rate Optimization practice and continue to be a great way for us to have this practice with arm's reach without having to manage it in-house. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

As an ecommerce retailer that is full of ideas (and opinions), we like to prove or disprove any updates or feature enhancements to our site through data. Often becuase of seasonality and promotions, doing this without an A/B testing platform can be difficult. We also don't have the headcount internally to be able to build and execute on our own. We have been working with Matt Beishel at Omnitail for several years and appreciate his commitment to our business and the way he has allowed us to build a testing practice here at Title Nine. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Jesse - thanks for leaving us such a kind review, and for the feedback regarding the CRO QA process. We greatly appreciate it. Please let us know if there is anything else we can do for you or your team.

Thanks,

Matt

MR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

I really love how transparent, knowledgeable, and friendly the team is. Everyone is really invested in our success and they always a finger on the pulse of the marketing engine so that they can adapt their strategy to match the sitaution and get the results we want. The level of adaptability and open communication we have with them gives me a sense of confidence in them that I didn't think I'd get with an agency. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

I'd say they only downside is that they don't offer more services so that we can outsource all of our marketing to them. Organic social specifically would be amazing if they had a variety of services to support that. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

If you're considering working with Omnitail be very clear about what your goals are because they will build a strategy around how to get there. When we first started talking with them we didn't realize how vague our goals actually were but they were very patient with us and helped us come to a place where the strategy matches our overall goals for the company. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

We had previously worked with 2 different agencies and lost 10's of thousands of dollars in paid search marketing with very little growth or performance. So we brought all of our paid marketing efforts in house and after some very slow and painful progress we started to see results, but quickly realized that we didn't have any idea how to scale our efforts. After some searching we came across Matt and his team at Omnitail. Naturally we were skeptical and very hesitant to work with another agency but Matt and his team were incredibly patient and willing to answer all of our questions very thoroughly and willing to work with us so that we were comfortable with the agreement. I'm so glad we decided to take the leap! Not only has the team been able to hit their targets they've been very open and transparent about their process and advice for how to move forward. We've hit our best month ever working with them and we're on track to beat those numbers again this month. After the success we had with the search team we also decided to see if they could help us with paid social ads and even though it's only been a couple weeks they've already outperformed our previous agencies by 10x! We're very very happy with Matt and his team and highly recommend them! Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Michael,

I can't express enough gratitude for leaving us such a kind review - thank you. I believe helping our customers focus their goals on the financials allows us to ensure we drive a healthy relationship with them. We greatly appreciate your business and look forward to continued performance improvements as our capabilities improve even further!

MICHAEL B.
MB
Vice President eCommerce | Marketplaces
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omnitail?

People - professional and always 100% commited to the business in making success happen. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

Not a thing. - they have zero faults. Any issue has been rectified (and there really has not been any) Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

Don't consider anyone else. None can perform at the highest level that Omnitail does. Hands down the best in the business. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

Omnitail is the best in market for providing Paid Ads and Marketing. Having worked with dozens in the past, they havve proven that they are the most profitable solution for a company to have as a partner time and time again. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Michael - I'm thrilled to hear about your experience with Aaron and the rest of our team. We've enjoyed our nearly 9 year relationship with your company and look forward to many more years to come!

Amy H.
AH
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

Their high levels of expertise with SEM and product feed management along with a willingness to assist in other business areas whenever possible. In addition, exemplary transparency and communications. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

Nothing. Although I do wish that Omnitail wasn’t on the other side of the country. In our seven years of working together, I have never met anyone on the team in person. However, that never detrimentally impacted our ability to communicate, strategize or run successful campaigns together. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

Omnitail is a highly competent, honest and professional partner for SEM. They wholly acknowledged that our business was unique and provided tailored solutions that perfectly fit our needs. They continuously monitored and adjusted our SEM campaigns and product feeds (which averaged 140k unique products with our many variants), to maximize ROI ensuring that our budget was utilized effectively and optimally.

They have maintained open lines of communication and promptly addressed any strategic change requests, questions or concerns we had, sometimes including after-hours and weekend calls and emails.

If you love data, you’ll love their detailed KPI reports that include comprehensive analytics and campaign performance metrics. These allowed us to track our progress at a granular level and make informed decisions and strategic changes. In addition, they provided expertise and insights outside the scope of their SEM responsibilities, including recommendations for web-based and offline activities.

Their extensive levels of expertise and SEM optimization strategies undoubtedly make a positive impact on our business. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

Management and optimization of a highly complex search, display and paid social portfolio across multiple channels and mediums resulting in increased off-line inquiries, quality new leads, optimal web traffic, and revenue. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Hi Amy - It's been a pleasure to work with you these past seven years across nearly every line of service we offer. Thank you again for your great partnership and for the kind review.

Verified User in Retail
PR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omnitail?

The level of expertise and guidance, on A/B tests & beyond. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

The lead time in getting tests initiated. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

They will really care & get excited about your business. Make sure you have the bandwidth to project manage. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

We partner with Omnitail to ideate, strategize, execute, and report on A/B tests on our website. These include a wide range of tests, whether to implement a new website feature, try out big or small changes, or to track the impacts of an update we plan to implement. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Thank you for your kind review and feedback! I will look into the lead time for test deployment for you.

Verified User in Retail
ER
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omnitail?

What I like best about Omnitail includes their expertise, proactive team, hands-on leadership, data-driven strategies, and ability to anticipate and precisely address issues. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

There were no downsides to working with Omnitail. They were exceptional in all aspects. Review collected by and hosted on G2.com.

Recommendations to others considering Omnitail:

Trust their process. When we first transitioned, my team was used to delving into the nitty-gritty details, such as negative keyword management, and it was more of a distraction than a help. Trust Omnitail's expertise to lead the way. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

Last year, Omnitail completely changed our paid search business's trajectory, reversing a downward trend and leading us to growth and increased profitability. Their understanding of paid search and data-driven approach was more sophisticated than any other agency I have worked with. I especially like that when we encounter issues, they spot the problems before we do, and their recommendations are spot-on. Now in our second year with them, they continue to perform well, maintaining the positive momentum. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Thank you very much for your kind review! We're looking forward to continued success with you!

Verified User in Apparel & Fashion
PA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omnitail?

The people are incredible! Their communication is top notch. Review collected by and hosted on G2.com.

What do you dislike about Omnitail?

Nothing. Omnitail has been great to work with. Review collected by and hosted on G2.com.

What problems is Omnitail solving and how is that benefiting you?

We were able to offload a bunch of work to Omnitail and let them handle our shopping ads. Review collected by and hosted on G2.com.

Response from Matt Stover of Omnitail

Thanks for the kind review! Please let us know if there is anything else we can do to help you. --Matt