One thing I really appreciate is that I rarely have to look up documentation or tutorials. The interface is intuitive, most features are exactly where you'd expect them to be, and the workflow builder is easy to understand even if you're creating automations for the first time. It feels like a platform designed to help you get things done quickly instead of slowing you down. Review collected by and hosted on G2.com.

I'd like to see a few more filtering and segmentation options when creating audiences, especially for more specific targeting. The current tools cover most of our needs, but having a little more flexibility would make campaign planning even easier. Review collected by and hosted on G2.com.

I appreciate software that doesn't require hours of tutorials before you become productive, and Omnisend is one of those tools. The campaign editor is intuitive, automation workflows are easy to understand, and managing subscriber lists is much less stressful than it was with other platforms I've used. Even when I need to create something new, I usually figure it out just by exploring the interface. Review collected by and hosted on G2.com.

As our database has grown, pricing has naturally become more noticeable. I understand why, but I'd love a bit more flexibility for growing businesses that aren't quite ready for the next pricing tier. Review collected by and hosted on G2.com.

They have best easy to use interface and their UIUX gives really smooth and hassle free experience to manage all the marketing and setuping the campaign without an issues. They have best and AI integration tools that help a lot to manage the campaign with templates and all. Review collected by and hosted on G2.com.

I never feel any issue or hectic with Omnisend, all are working good for me and my organization. Review collected by and hosted on G2.com.

There isn't one single feature that stands out above everything else. Instead, it's the overall experience that I like. The platform is responsive, easy to navigate and doesn't get in the way of your work. Setting up automations was much easier than I expected, and creating campaigns has become something I can do quickly without second-guessing every step. Review collected by and hosted on G2.com.

Sometimes I wish the analytics dashboard included a few more advanced visualizations without needing additional exports. It's already useful, but I think there's room to make reporting even stronger. Review collected by and hosted on G2.com.

I like that Omnisend makes email marketing feel simple. Setting up automations is easy, the dashboard is clean, and I can quickly see what's working without spending hours figuring things out. Review collected by and hosted on G2.com.

The biggest downside is that some advanced features can feel limited unless you're on a higher-tier plan. I'd also like to see more flexibility in customizing certain templates and reports. Review collected by and hosted on G2.com.

Ability to use dark mode preview, also the template builder is well designed. Segmentation is straight forward and price of the email/sms plans are very competitive. Support always has a correct answer for me, even with AI support tool Review collected by and hosted on G2.com.

I do not like how entering a flow to check edits or such results in having to save and close, there is no disregard changes and close. Review collected by and hosted on G2.com.

The biggest compliment I can give Omnisend is that I rarely have to think about the platform itself. I log in, create what I need, and everything works the way I expect. Automations are easy to maintain, campaign creation is straightforward, and nothing feels unnecessarily complicated. That's exactly what I want from software that I depend on regularly. Review collected by and hosted on G2.com.

I'd appreciate a few extra segmentation filters for building more specific audiences. The current options are good, but having more flexibility would make targeting even better. Review collected by and hosted on G2.com.

What I like best about Omnisend is how intuitive the UX is. Within 10-20 minutes you get the hang of it - which matters when you're onboarding new clients and need to move fast. The platform covers the essentials well: email sends, pop-ups, and audience analytics, all in one place. It's also more budget-friendly than a lot of the alternatives, which makes it a realistic recommendation for a lot of brands who can't afford a very pricey ESP. The customer service is helpful, I think the AI chatbot works pretty well for basic questions, too. I'd give it an 8 out of 10 overall and a 10/10 for brands on a budget - it's definitely one of the best email marketing platforms to use. Review collected by and hosted on G2.com.

The audit permission level doesn't allow you to view flow designs, which isn't consistent with how other ESPs handle it - that's kind of irritatating when auditing potential client accounts. The two-step limit on pop-ups is restrictive, and adjusting image sizes within the pop-up builder is more difficult than it should be. Also having a deliverability 'score' section from 1-100 would be great. The analytics could be improved as well, but I have faith Omnisend will make these changes overtime. Review collected by and hosted on G2.com.

What I enjoy most is that Omnisend never feels overwhelming. There are plenty of features available, but they're presented in a way that doesn't confuse you. Creating customer journeys, segmenting audiences and scheduling campaigns all feel very natural. I've also found the platform to be stable and reliable, which is something I really value in software that we use every day. Review collected by and hosted on G2.com.

I'd enjoy having more flexibility inside the email editor for creating completely custom layouts. The existing templates work well, but occasionally I want a little more creative control. Review collected by and hosted on G2.com.

I use Omnisend for email marketing, SMS marketing, and push notifications on the website. I appreciate the good dashboard that allows me to find our analytics for both email campaigns and SMS campaigns, and compare them to website analytics to ensure everything is aligned properly. Omnisend has everything needed, including templates and dashboards, to create and manage our campaigns. I like that you can see all email campaigns, their performance, your boosters, SMS, and all campaigns you're sending in one screen. It also allows breaking down the details granularly to see placed orders, order contents, and product types, helping me assess if email campaigns are translating into sales or if adjustments are needed. It's great that you can actually see if the email campaign is making sales on the products, which is a real benefit. Review collected by and hosted on G2.com.

It would be nice if they could integrate reviews into it. It seems like the only feature that they really need to jump on to. Other than that, no issues. Review collected by and hosted on G2.com.