I love Omnisend's intuitive interface, which makes creating and managing campaigns quick and straightforward. The automation features are easy to set up and help save time by handling repetitive marketing tasks like welcome emails, abandoned cart reminders, and follow-up campaigns automatically, keeping customer communication consistent. I also appreciate the built-in audience segmentation and detailed analytics, which make it easier to deliver more targeted campaigns, understand campaign performance, and make data-driven improvements that lead to better engagement. The initial setup was straightforward, and the interface made it easy to find everything I needed. Review collected by and hosted on G2.com.

I think some of the advanced automation and template customization options could be more flexible. As my contact list grows, the pricing becomes a bit expensive compared to some alternatives. I would also like to see more detailed reporting and additional integrations with third-party tools to make the platform even more versatile. Review collected by and hosted on G2.com.

I love how Omnisend saves a lot of our time by allowing us to manage email and SMS campaigns from one place. It integrates smoothly with our client's e-commerce store, making it reliable for customer engagement. My favorite feature is the automation workflows; they make it easy to set up welcome emails, abandoned cart reminders, and follow-up messages that run automatically. These workflows are easy to build and let us automate customer journeys without constant manual effort, so we can automatically send various types of emails and campaigns. The initial setup of Omnisend is very easy, with super smooth onboarding journeys, which means new teams can start without any hassle. Review collected by and hosted on G2.com.

I think complex workflows can be harder to manage and troubleshoot. Better analytics, more flexible email customization, and improved workflow visualization would make the platform even better. Review collected by and hosted on G2.com.

I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. Review collected by and hosted on G2.com.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Review collected by and hosted on G2.com.

1. Automation for readymade workflows

2. Metrics for links opened, clicked, and revenue generated from campaigns.

3. Ready to use templates

4. Email Builder (Drag and Drop feature)

5. Support for personalized campaigns

6. Integration with shopify

7. Free plans to test it out

8. Automation is reliable and scalable

9. Onboarding is easy, since templates and guide is available Review collected by and hosted on G2.com.

1. Pricing, since they can reduce it for the growing volume.

2. Sometimes, large campaigns are very time consuming.

3. Reporting can be enhanced by adding a few more features in it. Review collected by and hosted on G2.com.

We switched to Omnisend after using another email marketing platform that had become too complicated for what we actually needed. What surprised me most was how quickly I felt comfortable using it. The interface is clean, building automations is very visual, and creating campaigns doesn't require much effort. After the first week, it had already become part of my daily routine. I also like that I can jump into the platform after a few days away and immediately remember where everything is. Review collected by and hosted on G2.com.

The only thing I'd really like to improve is the reporting. It covers the basics well, but sometimes I want to compare campaigns over a longer period or dig a little deeper into subscriber behaviour without exporting data elsewhere. Review collected by and hosted on G2.com.

I like that Omnisend is easy to set up for automation workflows and has an intuitive platform. It integrates reliably with e-commerce tools, requiring less maintenance. There's a good selection of built-in templates which I find helpful. Also, its initial setup is very easy and new teams can set it up smoothly. It's a wonderful tool for marketing agencies. Review collected by and hosted on G2.com.

I think one area that can be improved is analytics and reporting, which can feel a bit limited when you need deeper insights. Also, some advanced customization options in automation workflows have a learning curve. It would be helpful to have a more customizable dashboard and detailed reporting for campaign performance and customer behavior. More advanced filtering and export options would also be beneficial. Review collected by and hosted on G2.com.

I've tried several email marketing platforms over the years, and Omnisend has been one of the easiest to get comfortable with. The interface is clean, creating campaigns is straightforward, and the automation builder makes it simple to set up customer journeys without feeling overwhelmed. It's a tool that lets you focus on your marketing instead of spending time figuring out how the platform works. Review collected by and hosted on G2.com.

As your subscriber list grows, the pricing can become a bit expensive compared to when you're just starting out. I'd also like to see a little more flexibility in some of the reporting features, but overall it hasn't affected my day-to-day use. Review collected by and hosted on G2.com.

I love how simple and intuitive Omnisend is. I value that everything can be set up with just a few clicks and is ready to edit emails. I also appreciate its ability to resolve the replacement of the confirmation email in Shopify with a few clicks, as well as creating a discount pop-up, and complete automations like welcome, abandoned cart, and abandoned checkout, all in just 2 days. The simplicity and speed to achieve things using the least possible time are very important to me. Review collected by and hosted on G2.com.

At the moment, the only thing I would add is an extra email to replace the Shipping confirmation email in Shopify, in the same way that I have the option to edit the Thank You email and replace the Shopify order confirmation. This would be a great advantage for those of us who do not use Shopify Plus. Review collected by and hosted on G2.com.

I started using Omnisend because I wanted something that didn't require hours of setup, and it delivered exactly that. Creating campaigns feels natural, the automation builder is easy to understand, and I rarely have to search around to find what I need. It's one of those tools that lets you get things done instead of getting in your way. Review collected by and hosted on G2.com.

There are a few areas where I'd like a bit more flexibility, especially when customizing reports or creating more advanced automation rules. It's not a dealbreaker, but those additions would make the platform even better as your marketing becomes more sophisticated. Review collected by and hosted on G2.com.

One thing I really appreciate is that I rarely have to look up documentation or tutorials. The interface is intuitive, most features are exactly where you'd expect them to be, and the workflow builder is easy to understand even if you're creating automations for the first time. It feels like a platform designed to help you get things done quickly instead of slowing you down. Review collected by and hosted on G2.com.

I'd like to see a few more filtering and segmentation options when creating audiences, especially for more specific targeting. The current tools cover most of our needs, but having a little more flexibility would make campaign planning even easier. Review collected by and hosted on G2.com.