After testing quite a few marketing platforms over the years at Notion, what really stood out to me with Omnisend was how quickly we could get things running without needing a dedicated specialist on the team. We were able to set up our welcome flows and abandoned cart sequences in literally a couple hours, which compared to some other tools we looked at saved us days of work. The drag and drop email builder is genuinely intuitive, and I appreciate that they don't try to overwhelm you with unnecessary features right from the start. Review collected by and hosted on G2.com.

The reporting dashboard could use some work, I found myself having to export data to really understand our performance metrics in the way I needed for board presentations. Sometimes the load times when pulling up larger segments felt slower than I would expect, especially when we were analyzing data for our quarterly marketing. Review collected by and hosted on G2.com.

The ease of use is what stands out most for me. I am not a marketing expert by any means, but I was able to get campaigns up and running within hours of signing up. The integration with our ecommerce platform was seamless and required no developer help. I really appreciate the no-code automation editor because it allows me to build complex workflows without having to learn any programming. The AI tools for generating subject lines and product recommendations have been surprisingly useful, they actually save me time and usually come up with better ideas than I would on my own. The forms for collecting subscribers are also great, especially the exit intent popups which have noticeably grown our email list. Their customer support deserves credit too, they are available 24/7 and have always resolved my issues quickly. Review collected by and hosted on G2.com.

The SMS functionality works well but the reporting on SMS campaigns feels a bit barebones compared to the email reporting. I would like more detailed analytics on delivery rates and click performance specifically for SMS. Review collected by and hosted on G2.com.

What I like best about Omnisend is the level of control it gives us over customer communications. We switched to Omnisend because we needed more flexibility to create branded email and SMS campaigns, along with automated customer journeys. We now use it to build customised booking confirmation, reminder, and cancellation flows that are tailored to our client's needs. The drag-and-drop builder is easy to use, automation setup is straightforward, and having email and SMS managed within one platform has made customer communication much more efficient and consistent. Review collected by and hosted on G2.com.

Omnisend is very easy to use once everything is set up, but some of the more advanced automation workflows can take a little time to configure and test properly, especially when multiple email and SMS touchpoints are involved. There is a learning curve when building more complex customer journeys, but once they're in place, they work reliably and save a significant amount of time. Overall, the advantages far outweigh the initial setup effort. Review collected by and hosted on G2.com.

I use Omnisend daily for email marketing and automation. I like how easy it is to create campaigns, set up automation workflows, and segment customers. The drag and drop email builder is simple to use, and the analytics dashboard gives me a clear view of campaign performance and revenue, making it easy to optimize future campaigns. It helps me automate repetitive marketing tasks like welcome emails, abandoned cart reminders, and follow-up campaigns, which saves a lot of time. It also makes it easier to reach the right customers through segmentation and provides clear insights into campaign performance. The integration with Shopify is smooth, automatically syncing customer, order, and product data, allowing me to create targeted campaigns and workflows. The initial setup was very easy, and connecting Shopify, importing customer data, and setting up our first automation workflow took just a few minutes. Review collected by and hosted on G2.com.

Overall, my experience has been very positive. If I had to suggest one improvement, it would be more customization options in some automation workflows and more advanced reporting filters. Apart from that, the platform has been reliable and easy to use for my day-to-day marketing activities. Review collected by and hosted on G2.com.

What I like best about Omnisend is its intuitive interface and how it combines email, SMS, automation, and analytics in one platform. The drag-and-drop builder, flexible segmentation, and Shopify integration make campaigns easy to manage, while AI features and automation save time. Setup was quick, performance has been reliable, and the platform delivers good value by helping improve campaign results without needing multiple tools. Review collected by and hosted on G2.com.

The pricing can become expensive as my contact list grows, and I'd like to see more advanced reporting and customization options for automation workflows. Some integrations could also be easier to configure. I'd like more customizable dashboards, deeper campaign comparison reports, and more flexibility to add custom conditions and branching within automation workflows. These improvements would make it easier to optimize campaigns and track performance. Review collected by and hosted on G2.com.

I like how easy it is to build automated email and SMS campaigns in Omnisend without needing technical skills. The prebuilt workflows for welcome messages, abandoned carts, and post-purchase follow-ups save a lot of time. Also, the initial setup was fairly easy with the guided onboarding and Shopify integration, which made connecting the store, syncing contacts and products, and creating the first campaign straightforward. Review collected by and hosted on G2.com.

The main area that could be improved is the reporting and analytics. The standard reports are useful, but I would like more flexibility when creating custom dashboards and comparing performance across different campaigns, segments, and time periods. I would like Omnisend to offer a more flexible drag and drop dashboard builder where users can choose their own metrics, charts, date ranges, and comparison periods. It would also be helpful to create and save different views for email, SMS, automation, revenue, and customer segments. Review collected by and hosted on G2.com.

I love Omnisend's email builder because it makes creating and automating email campaigns really easy, even without much technical know-how. The drag-and-drop feature in the email builder is simple to use. Omnisend AI also helps in generating email content if there's any trouble while building emails. Another feature I really like is the availability of ready-made email templates, which save a lot of time when creating and managing campaigns. Using Omnisend with our WordPress website was easy to set up, and it automatically syncs customer and subscriber data. Review collected by and hosted on G2.com.

My overall experience with Omnisend has been positive. One thing that could be improved is giving users more flexibility to customize the pre-built email templates without needing extra adjustment. I would also like to see more customization options in the reporting dashboard, so it becomes easier to compare campaign performance over different time periods. Review collected by and hosted on G2.com.

The platform is pretty intuitive and makes it easy to quickly create campaigns.

The pre-built templates are helpful (and time-saving) but can be easily personalised.

In terms of transitioning to the platform, it was really straightforward to import data but a little trial and error to correctly attribute marketing permissions.

Sales attribution seems a little out of sync with what we were used to seeing on Klaviyo but this could be a period of adjustment.

Delighted with the new pricing plans, significantly reducing the cost of SMS makes it much more accessible.

I haven't yet tried the AI integration but this feels like an exciting step forward.

Support has been prompt and helpful which is massively appreciated! Review collected by and hosted on G2.com.

Some of the UI is a little clunky. For example, the base font constantly reverts back to Arial (very annoying!), you can't overwrite copy and keep the formatting, and I'd like to see more elements available (i.e. spacers)

In terms of reporting, it's a little more basic/limited than I'm used to. Hopefully the AI integration will help with this - for example I can't easily see how many users are active on site each day, Review collected by and hosted on G2.com.

I really appreciate how easy it is to set up automation workflows in Omnisend, and the pre-built templates for things like welcome series and abandoned cart recovery got us up and running in a day. The drag-and-drop editor is simple to customize without needing a developer. The customer support is really helpful with quick response times through chat, which isn’t always the case with marketing tools. I also like that the platform keeps adding new features and improvements regularly, making the product better over time. Having both email and SMS in one platform is a huge plus, as it allows us to manage everything from one dashboard instead of juggling separate tools. Overall, Omnisend has become an important part of how we drive repeat purchases and keep customers engaged. Review collected by and hosted on G2.com.

I find the pricing gets expensive as our subscriber list grows, and more flexible options would help as we scale. The reporting covers the basics but feels limited when I want to do deeper analysis, so I'm sometimes exporting data to look at it more closely. The email builder is easy to use but a bit restrictive for the more advanced or custom designs. Review collected by and hosted on G2.com.

I appreciate how Omnisend allows me to quickly launch campaigns without feeling overwhelmed, thanks to its pre-built automation workflows and email templates that save a lot of time. The segmentation options make sending relevant content to different customer groups easy. This platform has struck a good balance between ease of use and providing useful functionality. I also find that its pre-built automation workflows have significantly reduced the manual work involved in running campaigns, as these workflows continue to engage customers automatically based on their actions. Additionally, getting started with Omnisend was easier than I expected, with a clear onboarding process that required little technical assistance. Review collected by and hosted on G2.com.

I would like to see more flexibility when customizing templates and automation logic for more advanced use cases. Some reporting metrics could also provide deeper insights without needing to export data. More detailed reporting, especially around customer journeys and automation performance, would make it easier to optimize campaigns without relying on external analytics tools. Review collected by and hosted on G2.com.