Chris D.
CD
Chris D.
Director
Small-Business (50 or fewer emp.)
"Effortless Campaigns and Intuitive Design—A Game-Changer!"
5/5
What do you like best about Omnisend?

I've been using Klaviyo like forever, we switched to Ominsend due to pricing, but wow, what a far superior experience. What used to take me 4 to 5 hours, I can now do in an hour. Making campaigns is so intuitive, I could not be happier. I used to sweat email promotions, now it's a pleasure. Customer support is superb. If the bot can't help, a person will, in quick time, too. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The templates are too busy. I'd like some straightforward ones. Maybe they're somewhere, but I find myself deleting most of the sections. My mailshots are simple; the templates are not. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thank you for the detailed feedback. We’re thrilled to hear Omnisend helps you build campaigns more efficiently than your previous experience with Klaviyo, and that our support team is there when you need them. We appreciate your note about template simplicity — we’re actively expanding our template options to provide cleaner, more minimal starting points so you can create high-converting campaigns without extra steps.

RE
Rossana E.
Marketing Manager
Small-Business (50 or fewer emp.)
"Robust Marketing Automation Tool to Effectively Manage Email Campaigns and Social Media Posts"
5/5
What do you like best about Omnisend?

It has greatly simplified our lead generation, email campaign management and analytics in one platform and I particularly like the lead scoring feature which helps us focus on the best prospects. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I don’t have any critiques for this robust marketing automation platform it has greatly improved our marketing efforts. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thanks for sharing your experience! Having lead generation, email campaigns, and analytics all in one place makes a real difference, and it's great to hear lead scoring is helping you focus on the right prospects. Streamlining multichannel campaigns that way is exactly how you get more out of every marketing effort. Glad it's working for your business!

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Omnisend: the best option for a solid mailing strategy in Shopify"
5/5
What do you like best about Omnisend?

After trying several tools, Omnisend is definitely the best for having a solid mailing strategy, especially if you have your store on Shopify.

You have the ability to create automated flows with a very broad layer of customization, and even the ability to create unique discount codes for each user, something that few platforms offer.

On the other hand, the ability to create customizable landing pages easily and quickly is something that greatly eases the workload and increases the size of the database. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

A big step would be to integrate WhatsApp, very useful for Latin markets. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thanks for the strong vote of confidence! It's great to hear that the customization depth in automations, unique codes, and landing pages are making a real difference in building your database and perfecting your marketing strategy. We've noted your WhatsApp suggestion for Latin markets. Excited to support your continued success!

Marion M.
MM
Marion M.
Ecommerce store owner
Small-Business (50 or fewer emp.)
"One of the smoothest ESP migrations we've had"
4.5/5
What do you like best about Omnisend?

We love how smooth the migration from Klaviyo was. the whole process is clearly weel thought out, you can tell the team out real effort into removing friction. Everything eas easy to follow, and whenerver we had a question, support was there, replying within few minutes. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There are a lot of customization options, which is good, but ic can slow you down a bit when you're in a hurry to migrate and start sending. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thank you for sharing your experience. We’re glad the migration from Klaviyo felt smooth and well-structured, and that our team could help remove friction along the way. Helping teams transition efficiently so they can start driving results sooner is a key part of how we support growth.

Jess C.
JC
Jess C.
Marketing Specialist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy to Implement and Customize, but Expensive"
4/5
What do you like best about Omnisend?

I like the ease of implementing Omnisend, it is really simple to understand its functions and start using it, even without prior experience. Additionally, the email templates have made my work much easier. There is a wide variety of templates and they are organized by sales objectives, theme, or seasonality, which makes it very easy to find the ideal one. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Plans can become somewhat expensive. To customize the product that each customer sees in an abandoned cart recovery email, they charge you $37 more to add those features. I am on the standard plan paying approximately $200 a month. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Really appreciate you highlighting how quickly you got up and running! It's great to hear the template library is helping you move faster across promotions, cart recovery, and reviews. We hear you on pricing for advanced features like dynamic product content, we're always working to deliver strong ROI as your business scales. Thanks for the detailed feedback. We're here to support that continued success.

ND
Nishan D.
Small-Business (50 or fewer emp.)
"Seamless Ecommerce Solutions with Omnisend"
4.5/5
What do you like best about Omnisend?

I really like how simple Omnisend is, especially with its dashboard and user interface, which are easy to use. It's comprehensive enough for us to set up any kind of segmentation or automation, particularly for ecommerce, which isn't available in most popular ecommerce marketing software. This capability, along with an easy initial setup, makes it valuable for us. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Nothing so far. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thank you for your detailed feedback and for sharing your experience transitioning from Mailchimp and Klaviyo. We’re happy to hear that Omnisend’s ease of setup and ecommerce-focused tools have enhanced your marketing efficiency. Your comments on automation learning and Google Lead Ads integration are valuable, and we’ll continue refining the platform to better support your goals and growth.

Drug W.
DW
Drug W.
Store owner
Small-Business (50 or fewer emp.)
"From Yotpo to Omnisend"
4.5/5
What do you like best about Omnisend?

Easy to understand from the day one. Coming from Yotpo, Omnisend was quick to understand, even tho initially their team handled the transition for me, we still had full clarity and could jump right in.They moved templates and flows on our behalf, saving us time and nerves. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Pricing could be a bit more flexible. It would be great to have more flexibility for businesses that send more during the peak seasons. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thanks for sharing this! We're glad the transition from Yotpo felt smooth and that our team could handle the heavy lifting with templates and workflows. You're up and running with email, SMS, automations, and segmentation all in one place, exactly what should be driving efficient results for your store. We take your feedback on seasonal pricing seriously. Excited to keep supporting your store's performance!

Alexandar I.
AI
Alexandar I.
Owner
Small-Business (50 or fewer emp.)
"Simple Yet Powerful Marketing Automation for Small Ecommerce Brands"
4.5/5
What do you like best about Omnisend?

What I like most about Omnisend is how easy it is to use right from the start. Setting up email and SMS automation took almost no time, and everything works smoothly with my online store.

The workflow builder is very intuitive, and I love how simple it is to create welcome messages, cart reminders, and post-purchase emails without having to touch any code.

Customer support has also been great, quick to respond, friendly, and always helpful. It really feels like a platform made for small businesses that want professional-level marketing tools without the complexity. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The only things I’d like to see improved are the reporting options and email design flexibility.

The analytics are clear but could go a bit deeper for tracking campaign comparisons or custom KPIs.

Also, while the email templates look good, it would be nice to have a few more creative layout options.

Lastly, SMS pricing can add up if you’re sending high volumes, so it’s something to watch. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thank you for such a thoughtful and encouraging review! We’re thrilled to hear that Omnisend is helping you deliver professional, consistent marketing without the need for a big team or complex setup — that’s exactly what we aim for. It’s great to know the automation tools, intuitive builder, and support team are hitting the mark for your store.

We also really appreciate your insights on reporting depth, design flexibility, and SMS costs. These are all areas we’re actively reviewing, and hearing your perspective helps us prioritize what matters most to small ecommerce brands. If you’re open to it, we’d love for you to share more about the KPIs and design features you’d find most useful — our support team is always ready to listen and pass feedback to the right folks.

Thanks again for growing with us — we’re lucky to be part of your journey!

Dušan T.
DT
Dušan T.
Project Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Effortless Campaigns with Smart AI, But Needs Better Template and Layout Editing"
4/5
What do you like best about Omnisend?

I appreciate how easy it is to use the booster campaign feature. The straightforward application of AI for generating subject lines and preview text is particularly helpful. I also enjoy the simplicity of scheduling campaigns, which makes the whole process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

For me, the biggest drawback is the absence of a desktop and mobile layout feature. If you apply any margins, the layout cannot be displayed in full width on mobile devices, which is quite limiting. Another significant frustration is the lack of a dedicated template editor. To access and edit any saved custom template, you have to begin creating a campaign or flow email, which is inconvenient. Additionally, I find it disappointing that there is no dedicated desktop or mobile view within the editor itself—this feature is only available in the preview tool, not during actual editing. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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Thank you for your detailed feedback — it’s incredibly helpful. We’re so glad the AI tools and new reporting features are supporting your work as a Project Manager. Your input on the template editor and layout responsiveness is well taken, improving design flexibility is an ongoing focus. We’re committed to evolving Omnisend to better serve your needs and make campaign creation even more seamless.

kay l.
KL
kay l.
Ecommerce
Small-Business (50 or fewer emp.)
"Great Graphics and Efficient Design, but Navigation Can Be Time-Consuming"
5/5
What do you like best about Omnisend?

The graphics and the way coding and building your Campaigns, Forms, Automations, and more are set up have made my work much more efficient. Personally, I find that putting everything together is easier thanks to this design. The process of typing, inserting elements, and clicking buttons in Omnisend is simple and intuitive, which is especially helpful for someone like me who is still learning and aiming to create effective email marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Overall, I have found it useful, but sometimes I feel that I spend too much time navigating through the platform, especially when working with Automations and Forms. Starting new sets from scratch can be time-consuming, and I think having the ability to duplicate forms would be very helpful. It would also be great if I could easily edit new sets, especially when I find a style that works better than others. Additionally, I have struggled a bit with choosing colors, as that part has not been easy for me. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend
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We appreciate your detailed feedback and are glad Omnisend has supported your learning and efficiency. Your suggestions on navigation, form duplication, and guidance are extremely helpful. We’re committed to improving the user experience and making your journey even more seamless as your marketing efforts grow.

Since you mentioned some challenges with forms, especially duplicating them — we’d love to help! Please don’t hesitate to get in touch with our support team via in-app chat or at support@omnisend.com. Duplicating forms is possible in just a few clicks, and we’re here to guide you through it.