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Omnia Retail Reviews & Product Details

ME
Business Analist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omnia Retail?

What i find most helpful about Omnia Retail is that you have a dedicated account manager which is always available to schedule a call, send an email to and is just always available for questions. To have a dedicated account manager you can connect with and someone who comes by the office sometimes is in my opinion way more helpful than sending an email to general customer support. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

What i would consider least helpfull about Omnia Retail is that the offerings and capabilities within the platform is pretty set which makes it difficult for them to be able to fulfill requests. Sometimes when we have a request of a new feature, it is not possible for them to develop it unless a lot of users are needing this same feature. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

In the retail market there are so many competitors to consider when looking at pricing. The greatest difficulty is keeping track of what prices other competitors are asking for their products. By using Omnia, this problem is completely solved.

By just letting them know what competitors you want to follow, they offer a great feed and platform that give the right insights to sharpen up your own pricing position within the market. The exports with pricing data also make it really easy to implement their data into your own dashboards and reports. Review collected by and hosted on G2.com.

Omnia Retail Overview

What is Omnia Retail?

Seamlessly automate pricing strategies with Omnia, blending business rules and advanced Machine Learning and AI algorithms with ease. Our new Pricing Strategy Tree™ feature offers total flexibility and transparency, allowing you to adjust or replicate existing approaches and providing full visibility across your pricing landscape. Omnia’s enterprise platform is scalable, enabling you to manage millions of product assortments across multiple markets and channels globally while localising pricing strategies. Whether your assortment includes hundreds or millions of products, Omnia offers a robust dynamic pricing tool and a dedicated team to execute your pricing strategy. Our pricing software is also designed for brands selling through retail partners and those managing their own direct-to-consumer (D2C) channels. Omnia empowers you to maintain a competitive edge by keeping track of your product's prices and understanding market dynamics. Curious? Click Request a Demo to get started. PriceTracer is a subsidiary product of Omnia Retail

Omnia Retail Details
Product Website
Languages Supported
German, English, Dutch
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Product Description

Omnia's Dynamic Pricing is pricing optimization software based on price elasticity of products through an intelligent core algorithm. This algorithm incorporates data from your internal systems (e.g. product and sales data) with other data sources (e.g. Google Analytics), to generate new, optimal prices for you, without you having to lift a finger.

How do you position yourself against your competitors?

Unlike our competitors, Omnia offers a comprehensive, scalable pricing solution that blends business rules with advanced AI and Machine Learning. Here’s how we stand out:

Flexibility and Transparency: Our unique Pricing Strategy Tree™ provides total flexibility and transparency, allowing easy adjustments and replications, ensuring full visibility across your pricing landscape.

Scalability: Our platform manages millions of product assortments across multiple markets and channels globally, crucial for businesses looking to scale and localize pricing strategies.

Data-Driven Insights: We collect and analyze data from multiple sources, enabling informed decisions and a competitive edge. Our software handles large data volumes, offering insights into market trends and competitor actions.

Expert Support: Omnia’s dedicated team offers tailored solutions and continuous support for implementing pricing strategies.

Adaptive Pricing Rules: Set or change pricing rules based on real-time competitor actions or market performance, keeping your business competitive and responsive to market changes.


Seller Details
Company Website
Year Founded
2012
HQ Location
Amsterdam , Noord-Holland
Twitter
@OmniaRetail
81 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
Description

Omnia Retail empowers retailers and brands to make informed and impactful pricing decisions. By seamlessly automating pricing strategies and providing round-the-clock support, we free you to focus on what matters most - ensuring your prices are always optimised in real-time.Our pricing platform integrates your internal data with highly accurate competitive insights from comparison shopping engines, marketplaces and competitor domains. It combines machine learning with business rules to provide complete pricing transparency, while ensuring security and compliance. And: Software without support isn't a partnership: every Omnia customer receives dedicated support from our Customer Success team to help you effectively implement your price comparison strategy. We are committed to teaching and sharing unique and curated pricing strategies across multiple verticals, from electronics to sportswear.We're not just a software provider - we're a partner on your journey to price maturity.www.omniaretail.com / info@omniaretail.com


Martijn C.
MC
Overview Provided by:

Recent Omnia Retail Reviews

LB
Lize B.Mid-Market (51-1000 emp.)
5.0 out of 5
"An indispensable pricing tool with a great and engaged support team"
Omnia gives us the opportunity to build and easily customize our pricing strategy, which we managed manually before using Omnia. It gives great ins...
Carol H.
CH
Carol H.Mid-Market (51-1000 emp.)
3.5 out of 5
"Exceptional Customer Support with Room for Improvement in Crawlingr"
I am very happy with the Customer Success Manager. Ours (Milena) is fast in replying and reacting to things. Whenever we need something she support...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great in contact and less work for us."
We don't have to check the prices by hand. It's something we use everyday so I am very happy to have it. The prices comes in a perfect list. It's c...
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Omnia Retail Media

Omnia Retail Demo - Market and Shop Overview Dashboard
Actionable insights on market and shop level to inform you on competitor behaviour and inform your pricing strategy.
Omnia Retail Demo - Product and Categorie Overview Dashboard
Actionable insights on product and category level to inform you on price ratio versus your market average.
Omnia Retail Demo - Pricing Strategy Tree™ Settings
Our new Pricing Strategy Tree™ feature offers total flexibility and transparency, allowing you to adjust or replicate existing approaches and providing full visibility across your pricing landscape.
Omnia Retail Demo - Price Recommendations Overview
The Price Recommendation Dashboard is a comprehensive overview designed to provide insights into executed pricing strategies and the calculated new prices for each product. From this dashboard, you can also access detailed product pages for further information.

Official Downloads

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81 out of 82 Total Reviews for Omnia Retail

4.4 out of 5
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81 out of 82 Total Reviews for Omnia Retail
4.4 out of 5
81 out of 82 Total Reviews for Omnia Retail
4.4 out of 5

Omnia Retail Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Omnia RetailQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Khanh N.
KN
Ecommerce Trading Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnia Retail?

There are handful of points that I would like to review:

1. Interface: The platform is easy to navigate and understand. I find it super straigtforward whenever I need to investigate prices on ad-hoc level. The set up is easy due to its practical design. Its user-friendly interface and robust features make it something we utilize frequently to stay competitive in our pricing strategies

2. Dynamic pricing: Pricing is a dynamic subject, it is important that we are able to analyze, adjust and optimize our pricing strategy to be competitive in the market. This can be totally achieved with Omnia. There are several features within Omnia that can be used to cater to our needs.

3. Integration: So far the integration between Omnia and our internal system have been running smoothly with minimal disription.

4. Support: Omnia is responsive, knowledgable and always ready to support. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

So far it has been smooth so no comment here Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

Frequent price update in order to stay competitive in the market.

Using to reduce manual workload within our internal team with tailor-to-need dynamic pricing. Review collected by and hosted on G2.com.

LB
Digital Performance Marketing specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Omnia Retail?

Omnia gives us the opportunity to build and easily customize our pricing strategy, which we managed manually before using Omnia. It gives great insights in our competiton and it's helping us stay price competitive. Our Omnia team is always very helpful. They support is quick and friendly each time. In the beginning of our coorporation some features were not available in Omnia 2.0. The support team was always open for feedback and tried to help us find a different (custom) solution or included our wishes on the Omnia backlog. Looking forward to continue our partnership and to see the Omnia 2.0 tool being further optimized. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

So far not really anything to dislike about Omnia. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

We use Omnia for price monitoring and dynamic pricing for our online shop, marketplaces, experience center and store. We are competitively priced, keeping our wholesale dealers in mind. Managing our pricing strategy via Omnia is also more time efficient and it creates consistency across our channels. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnia Retail?

We don't have to check the prices by hand. It's something we use everyday so I am very happy to have it. The prices comes in a perfect list. It's clear why the price is like this and it is always possible to change a rule when needed. I think we could do more with it but for now the basics are good! Also the support of Rara is very good. If we need something we just have to send an email. She always makes time for us as fast as possible by mail or calling. Great work! Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

The least helpfull is that it is not possible (yet) to see if a product is a promotion price for a week at the concuration website or a normal price. Sometimes we wouldn't like to go with a promotion price from the other website.

It's a little complicated to make something new in the trea by ourself but with teh help of Rara everything it works very good. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

We have a good price recommendation of the same day. Before we had it just a day earlier. Now we can make changes directly and with the correct information.

We don't have to check a lot by hand and it gives us more time. Review collected by and hosted on G2.com.

Carol H.
CH
Technical Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Omnia Retail?

I am very happy with the Customer Success Manager. Ours (Milena) is fast in replying and reacting to things. Whenever we need something she supports us and let us know what is possible and what it´s not. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

I see improvement when crawling Google, Patagona misses things like : competitors on different buckets as us or competitors displaying prices without VAT. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

We use Omnia Retail to get competitor's prices from the internet. Review collected by and hosted on G2.com.

DJ
Pricing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Omnia Retail?

Omnia helps us to roll out and adjust our pricing strategy. They help to map out the market prices and that way we can quickly respond to changes in the market. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

What Omnia can do even better is personalizing accounts. For example, it is important to be able to offer different options in the pricing strategy for each customer. At the moment, the options for personalization are still somewhat limited. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

Omnia provides a clear picture of the online market and helps to respond to changes in the market. Review collected by and hosted on G2.com.

Piotr H.
PH
Ecommerce Product Manager TV, Audio & Monitors (Benelux)
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Omnia Retail?

The support that Omnia team provides: pro tips on how to get most out of the system and speed of their reaction. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

I can't really complain. Omnia is very agail is solvign any issues that might pop up along the way. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

We use Omnia for price crawling - monitoring competition and generating our own pricing policies. Review collected by and hosted on G2.com.

Verified User in Medical Devices
AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnia Retail?

It provides us a lot of insides about the retail market where are products are sold. We learn who are price leaders and followers in our market and this helpes us to get better knowlegde about the dynamics. Next to this we can better advice our customers to position our products into the market. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

We offer a lot of products in the same range with a different EAN. This makes is for us a little more diffecult to track the prices. This is an branch issue, but it would we great if Omnia provide a solution were you could combine EAN's to one price point if they are the same for the samen product range. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

Sometimes we got a lot of complains for customer that our products are sold for cheap prices online be spefic retailers. We found out that in most cases this is old sentiment and not the case for our newer products. We showing the customers that our prices are stable and can serve a fair and equal margin for everybody Omnia helps us to gain trust into the market. Review collected by and hosted on G2.com.

Catlin L.
CL
Senior Pricing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Omnia Retail?

Building customized strategies for each brand to keep up with the competition and optimize our profits. The Omnia team helped us understand the tool and its functionalities step by step. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

The reports of each website are separate; one account for all the websites should be easier to work with. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

More insights into our competitor's position on brand or higher level. Per SKU, we are aware of our competitors but want more data high over. Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Omnia Retail?

Customer support is the top experience for me using Patagona, Milena Berdelsmann have been a great support and counter part during the past 6 month. The tool itself is also very easy to use and has the basic features that we are usually relying on for price crawling. Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

The fact that there are things like slow loading time, coverage issues with google shopping or idealo. Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

Price scrapping from google shopping and idealo. Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Omnia Retail?

They give a good overview of the prices in the market, with many KPI's und business relevant details Review collected by and hosted on G2.com.

What do you dislike about Omnia Retail?

The handling might be a bit easier and more intuitive Review collected by and hosted on G2.com.

What problems is Omnia Retail solving and how is that benefiting you?

We see exactly what our position is in the market and can react on changes inside our segment. Review collected by and hosted on G2.com.