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What stands out most is its seamless integration with the entire Odoo ecosystem—especially CRM, Email Marketing, and Sales. This connectedness allows for highly targeted, automated workflows that respond to real-time customer data. The visual workflow editor is also a major plus—intuitive yet flexible, making it easy to design complex automation chains without needing coding expertise. Overall, it offers excellent value for businesses looking to centralize and automate their marketing efforts. Review collected by and hosted on G2.com.
While Odoo Marketing Automation offers solid functionality, it does have a learning curve—especially for users who are new to the Odoo ecosystem or marketing automation in general. Additionally, the reporting and analytics features could be more robust; deeper insights or visual dashboards would make campaign performance easier to analyze. Lastly, integration with third-party tools is limited out-of-the-box and often requires technical support or customization. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
