# Numerator Verified Voices Reviews **Vendor:** Numerator **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.5/5.0 **Total Reviews:** 83 ## About Numerator Verified Voices Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer. ## Numerator Verified Voices Pros & Cons **What users like:** - Users value the **smart reporting** of Numerator Verified Voices, providing reliable insights quickly and efficiently. (7 reviews) - Users commend the **ease of use** of Numerator Verified Voices, highlighting its intuitive design and quick survey management. (6 reviews) - Users value the **responsive customer support** of Numerator Verified Voices, enhancing their experience with prompt assistance and guidance. (4 reviews) - Users find Numerator Verified Voices to be highly **intuitive** , enhancing their overall survey experience and efficiency. (3 reviews) - Users find Numerator Verified Voices to provide **efficient insights** from verified shoppers, streamlining research and decision-making. (2 reviews) - Simple (2 reviews) - Ease of Creation (1 reviews) - Feedback Management (1 reviews) - Quick Setup (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users experience a lack of **flexibility in survey structuring** , limiting customization and impacting sample size feasibility. (3 reviews) - Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms despite its value. (2 reviews) - Users desire more **customization options** for the charts in reports to enhance visual appeal and presentation. (1 reviews) - Users note the **limited features** in Numerator Verified Voices compared to other survey platforms, affecting overall versatility. (1 reviews) - Users express frustration with the **limited options for question types** , hindering deeper analysis and logic implementation. (1 reviews) - Poor Customer Support (1 reviews) - Restrictions (1 reviews) ## Numerator Verified Voices Reviews ### 1. Credible Shopper Insights with an Intuitive Platform and Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie L. | Category Leadership: Headquarter and Grocery Accounts, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** Numerator Verified Voices is a valuable, easy-to-use platform that makes shopper research feel both reliable and efficient. The ability to survey verified shoppers builds confidence that the insights are grounded in real purchase behavior, not just stated intent. The platform is straightforward and intuitive, making it easy to build, launch, and analyze surveys quickly in support of fast-moving decisions. The support team is extremely responsive and knowledgeable, consistently helping to troubleshoot issues and, when possible, optimize studies. Overall, Verified Voices delivers credible insights, strong ease of use, and dependable support, which makes it a trusted tool for gaining actionable insights. **What do you dislike about Numerator Verified Voices?** Numerator continues to expand its sample size; however, in some of the categories I’m specifically interested in, the sample size can be smaller, which requires longer turnaround times to fulfill quotas. **What problems is Numerator Verified Voices solving and how is that benefiting you?** The Numerator Verified Voices platform has enabled us to conduct research that helps us build our selling stories and guide innovation at a lower cost, while also giving us confidence that the respondents meet our purchase-behavior needs. **Official Response from Brittany Appleby:** > Thank you for your review! We're thrilled to hear that you find Verified Voices valuable, easy-to-use, and reliable. We appreciate your feedback! ### 2. Loved Verified Voices, felt very supported by the Numerator team **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole M. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Numerator Verified Voices?** I love smart reporting. One of my least favorite things to do with data is to download it and put it into charts. It's nice to have the ability to uncover insights with a dashboard. I also trusted the data that came from these results more since I could trust there would be fewer quality issues from bots. **What do you dislike about Numerator Verified Voices?** Not a dislike, but our company recently transitioned to Yipit due to the sample size & the ease of looking into the Home Improvement market. For my job specifically, I do a lot with Home Depot and the 'pro'. This didn't have as helpful of a use case for that. **What problems is Numerator Verified Voices solving and how is that benefiting you?** It's making my job a lot easier and helping me notice trends in answers and data that I may have missed! **Official Response from Brittany Appleby:** > We're glad to hear that you find Verified Voices supportive and that you appreciated the smart reporting and trustworthy data. Thank you for your feedback! ### 3. Effortless Setup with Accurate Shopper Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Sean M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like using Numerator Verified Voices for its survey capabilities and general shopper insights, especially as we consider moving into new markets. It helps close the gap present in traditional surveys because people often forget what they purchased. With Numerator Verified Voices, we can effectively track with consumers on a day-to-day basis. I honestly like the ability to link it in people groups and then perform further analysis on verified purchasers and other items they've purchased, particularly in the CBD space. Additionally, the initial setup was very easy, and I have no complaints in that area. **What do you dislike about Numerator Verified Voices?** We have experiences where verified purchasers were tagged as buying products they didn't actually purchase. It's frustrating when someone is falsely marked as a buyer when they haven't bought the product, and it would be great to see work done to address this issue. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps close the gap in traditional surveys where people forget what they purchased, ensuring our questions are answered by real product users and allowing us to obtain survey capabilities and shopper insights for new markets. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're pleased to hear that the platform has been beneficial for your market research needs. ### 4. Empowers Teams with Speed and Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Steve H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I use Numerator Verified Voices for new product research and insights, like concept testing and claims verification. I really like its speed, agility, and the verified shopper sample that helps provide trusted insights. The democratization of running, analyzing, and reporting on custom research is fantastic, especially when paired with our panel data access. It's easy to use and can be done at a fast pace, and we can delve deeper with follow-on surveys. It allows anyone on the team to conduct their own surveys, avoiding bottlenecks and the delays that can come from working with outside agencies. The setup was super easy, with good support from the onboarding team and consultant. We use it alongside the Numerator panel data to align and support insights off quant and panel, which gives us better confidence in decision-making. Numerator Verified Voices is really allowing us to do more of what we've wanted to do. **What do you dislike about Numerator Verified Voices?** N/A **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices speeds up research, offers agility, and provides a verified shopper sample. It democratizes research, letting our team conduct surveys without outside bottlenecks, enhancing decision-making with panel data insights. **Official Response from Brittany Appleby:** > We're thrilled to hear that Verified Voices has been such a valuable tool for your new product research and insights. It's great to know that you appreciate the speed and agility of the platform. Thank you for your review! ### 5. Fast Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that Numerator Verified Voices is easy and quick to set up. It lets us create quick surveys that help the team understand consumer behavior fast. It's great that we can get results so quickly, making it faster to generate insights or have a follow-up with a client after a presentation. The speed at which we get answers to gather insights is the best feature for me. **What do you dislike about Numerator Verified Voices?** The initial setup could be more intuitive. The first time took a while since no one knew how to use it. Maybe an explanation of how to set things up to minimize errors and maximize performance would help. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to create quick surveys that reveal genuine consumer behavior and preferences, making it faster to generate insights and follow up with clients. The easy setup and rapid results facilitate effective presentations. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! ### 6. Empowers Business Decisions with Shopper Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Liliya B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the variety of question options that allow us to get a wide range of responses back. The free response feature helps us to understand shopper sentiment and emotions, while ranking questions help us gauge shopper behavior and preferences. Additionally, I found the initial setup of Numerator Verified Voices to be very easy. **What do you dislike about Numerator Verified Voices?** Guidance on how to best phrase a question to get the type of response I am looking for is lacking. I'm not quite sure about the type of verbiage to use and how to phrase things. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to hear from shoppers before making decisions. It helps us decide on pack claims and shopper sentiment for categories. The variety of question options provides a wide range of responses, enhancing understanding of shopper emotions, behavior, and preferences. **Official Response from Brittany Appleby:** > Thank you for leaving a review for Verified Voices! We're glad to hear that you find the variety of question options helpful and that the initial setup was easy for you. ### 7. Valuable Insights Tied to Purchases but Costly **Rating:** 5.0/5.0 stars **Reviewed by:** Anisa S. | Vice President, Brand Management, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that Numerator Verified Voices ties responses directly to purchases and retailers. This feature means I can create strategies around actual purchasing behavior. It's helpful because I can tie insights to specific groups like female shoppers or shoppers at Walmart. This information helps me inform tactics and media strategies targeted at those groups. **What do you dislike about Numerator Verified Voices?** My reservation is the sample size and cost associated. I just want to be able to have something that provides a large enough sample at a cost that is palatable especially for new innovation. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I look forward to understanding why people purchased the product. I like that responses are tied directly to purchases and retailers, which informs my strategies, such as targeting female shoppers or Walmart customers. **Official Response from Brittany Appleby:** > Thank you for your review! We appreciate your feedback on the valuable insights provided by Verified Voices. ### 8. Seamless Data Insights with Robust Features **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I use Numerator Verified Voices for generating market insights, customer behavioral patterns, market penetration, and performance, and I appreciate the seamless data ingesting, which is reliable and can be reiterated. I really like its 'seamlessness'. Moreover, I enjoy the syndicated voice conversational AI it offers. The stringent hold over data helps in understanding and qualifying data into usable buckets and does the majority of the task for me. **What do you dislike about Numerator Verified Voices?** I'm still learning and wouldn't know until I've used it more. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for generating market insights and understanding customer behavior. It provides seamless, reliable, and repeatable data ingestion, organizes data into usable formats, and automates tasks, which helps maintain a stringent data control. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience! We're thrilled to hear that you are finding Verified Voices helpful for generating market insights and understanding customer behavior. ### 9. Quick Insights with User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Chris and Jill R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I use Numerator Verified Voices because it's easy to use and usually provides results within a week. It allows me to kick off smaller research projects to help the team with specific customer meetings. The initial setup was extremely easy. **What do you dislike about Numerator Verified Voices?** I think they need to continue investing in the functionality, especially in the types of questions. Also, I'd like more ability to preview the survey the way the consumer will see it. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices lets me get quick answers for my team, directly supporting sales and execution. I can kick off smaller research projects, helping with specific customer meetings. It's easy to use and provides results usually within a week. **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices easy to use and that it provides quick results for your research projects. We appreciate your feedback on the functionality and survey preview, and we will take that into consideration for future improvements. ### 10. Fast, User-Friendly with Targeted Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Christine R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like Numerator Verified Voices for its speed and ease of use, which makes it a breeze to navigate. I appreciate the ability to focus segments of respondents, allowing us to drill down to the type of buyer we want data on. The initial setup was also easy, making it straightforward to get started. **What do you dislike about Numerator Verified Voices?** Our brand is young so samples are still small **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to identify areas to improve our product with innovation, pricing, and flavors. I like its speed and ease of use and the ability to focus on segments, allowing us to drill down to the type of buyer we want data on. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're pleased to hear that you find it easy to navigate and that the initial setup was straightforward for you. We understand the importance of having access to targeted insights and are continuously working to enhance our platform to better serve your needs. ### 11. Empowers Strategy with Consumer Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Claire Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I find Numerator Verified Voices easy to use and quick, with ready-to-view graphs that make it easy to quickly understand the data post-survey. This is especially helpful since surveys often require quick insights and action. I appreciate the support from Numerator to ensure we're asking the right questions. The initial setup was easy, and I love the dedicated support. **What do you dislike about Numerator Verified Voices?** I wish there was AI support to improve how questions are being asked and to validate questions based on the problem we want to solve. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to evaluate performance, understand trends, and consumer gaps. It takes guesswork out, keeping the consumer central to our strategy. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're pleased to hear that the platform has been helpful in providing quick insights and support in asking the right questions. We'll take your feedback on AI support into consideration for future improvements. ### 12. Accelerates Insights with Trustworthy Results **Rating:** 4.5/5.0 stars **Reviewed by:** Justin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I appreciate Numerator Verified Voices for the trust in the data, speed to results, and hyper targeting. What used to take weeks to field a panel of surveys now takes hours, and the strict guardrails ensure that panelists have actually purchased the products in focus, not just claimed to. The setup is also getting better all the time and is now very easy to set up. **What do you dislike about Numerator Verified Voices?** Our limited credits **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for quick insights on shopper behavior, helping us understand distinct buying patterns. It speeds up survey processing from weeks to hours, ensuring actual purchase verification and allowing us to confidently strategize product pitches. **Official Response from Brittany Appleby:** > Thank you for your positive feedback on Verified Voices! We're glad to hear that you find the data trustworthy, the results speedy, and the setup process easy. ### 13. Fast Results with Compelling Summaries **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the speed of results and the succinct summaries that Numerator Verified Voices provides. The pace enables us to respond to customer meetings, which don’t always happen with long lead times, in a compelling way with agility. Additionally, the vox pops are valuable because they bring to life the story we’re trying to convey. **What do you dislike about Numerator Verified Voices?** I haven’t used it extensively enough to answer **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps bring data to life for customer selling stories and supports with agility in client meetings. I value the speed of results and succinct summaries, which allow for compelling and timely responses. The vox pops effectively convey our story. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices. We're glad to hear that the speed of results and succinct summaries have been beneficial for you! ### 14. Effortless Consumer Insight Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Julie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the people group feature in Numerator Verified Voices. It's really convenient to create people groups directly in the platform based on work I've already done. Also, the platform is incredibly user-friendly, which made the initial setup very easy for me. **What do you dislike about Numerator Verified Voices?** I think it could be improved by allowing for a more concise sample size and better tailoring it to a specific cohort of people that I want to survey. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for audience segmentation and understanding data. It helps me compare consumer behavior across different cohorts, which is really useful for analyzing income levels, demographics, and buyer types. **Official Response from Brittany Appleby:** > We're glad to hear that you find the people group feature convenient and the platform user-friendly. Thank you for reviewing Verified Voices! ### 15. Effortless Audience Targeting with Modular Surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Adam G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the targeting ability and the modular surveys of Numerator Verified Voices. It's easy to use, making precise audience building fast, and I can survey hard-to-reach audiences and get answers quickly. I was able to figure it out on my own in minutes. **What do you dislike about Numerator Verified Voices?** Larger complex quant studies, but getting better with the addition of max diff and other methods **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for precise audience building based on verified behaviors. It's easy to use and fast, allowing me to reach hard-to-reach audiences and get answers quickly. The targeting ability and modular surveys stand out, helping us replace traditional surveys. **Official Response from Brittany Appleby:** > Thank you for your review! It's great to hear that Verified Voices is helping you reach hard-to-reach audiences quickly. We appreciate your support and are committed to providing valuable solutions for your survey needs. ### 16. Trustworthy and User-Friendly for Consumer Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I use Numerator Verified Voices for consumer surveys and research. What I like most about it is that it eliminates bots, giving me trust that the people I'm speaking with have actually engaged with the category or brands. It's easy to use and trustworthy, and I appreciate the ability to engage with the client service team if needed. The initial setup was very easy as well, making the overall experience smooth. **What do you dislike about Numerator Verified Voices?** I think video responses would be great. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps us by eliminating bots, ensuring we're speaking with genuine people engaged with the brands. It's easy to use and trustworthy. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're pleased to hear that you find the platform trustworthy and user-friendly. ### 17. AI-Powered Consumer Insights and Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Mariam A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I really like the ability Numerator Verified Voices gives me to talk to real consumers. It also helps by using AI to write my surveys, which assists in creating the right type of question. The initial setup was easy as well. **What do you dislike about Numerator Verified Voices?** I think there could be more options on what types of questions to ask when using the AI survey writing feature. Also, video responses could be improved. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to name new items and discover market strategies. The ability to talk to real consumers and AI-assisted survey writing helps create the right type of questions. **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We're glad to hear that you find our platform helpful for talking to real consumers and for AI-assisted survey writing. We appreciate your feedback on the types of questions and video responses, and we'll take that into consideration for future improvements. ### 18. Game-Changer for Shopper Insights and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Brittney V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I find Numerator Verified Voices to be awesome and a total game changer. It allows me to slice and further understand shopper groups effectively to market and sell products. I appreciate how I can observe shopper trends happening at my retailer and recognize any differences or patterns occurring regionally versus the total US. **What do you dislike about Numerator Verified Voices?** I experienced a learning curve during the initial setup. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for promotional strategies, shopper behavior insights, and trend analysis. It helps make recommendations, inform leadership on package design and marketing strategy, and enhances engagement by understanding shopper groups and regional patterns. **Official Response from Brittany Appleby:** > It's great to hear that Verified Voices has been beneficial for your promotional strategies, shopper behavior insights, and trend analysis. Thank you for sharing your positive experience! ### 19. Efficient Research with Quick Shopper Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Kiran S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the click to video function and the ability to quickly see patterns in the verified voices. It gives me the ability to zoom in and get context from the full interviews. I really like the speed of being able to create and get survey results from loyal vs new shoppers. The initial setup was very easy. **What do you dislike about Numerator Verified Voices?** I think Numerator Verified Voices could improve in its question-building ability. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to answer questions quickly from actual shoppers and identify patterns. The click to video function helps me by providing context from full interviews. **Official Response from Brittany Appleby:** > We're glad to hear that you find using Verified Voices helpful and easy! We appreciate your feedback on the question-building ability and will take it into consideration for future improvements. ### 20. Fast, Reliable Insights with Verified Market Data **Rating:** 4.5/5.0 stars **Reviewed by:** Shelby T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I really like the speed of Numerator Verified Voices, as it aligns perfectly with our fast-paced company environment by providing quick insights that we can trust. It's great knowing that I'm talking to verified shoppers, ensuring I'm getting accurate information. Plus, the initial setup was very easy and user-friendly, which is another big plus. **What do you dislike about Numerator Verified Voices?** I find analyzing open response questions still very manual. Better AI analysis would be helpful. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for concept testing and brand pulse surveys. It helps us decide on packaging and messaging by providing quick, trustworthy insights from verified shoppers. **Official Response from Brittany Appleby:** > Thank you for your review! We're thrilled to hear that Verified Voices aligns with your fast-paced company environment and provides quick, trustworthy insights. We appreciate your feedback about the manual analysis of open response questions, and we're continuously working to improve our AI analysis to better meet your needs. ### 21. User-Friendly Insights Tool with Room for Data Expansion **Rating:** 5.0/5.0 stars **Reviewed by:** Mikahla C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I love how easy to use Numerator Verified Voices is and how user-friendly it is. I'm always able to ask for help and can click one step deeper. **What do you dislike about Numerator Verified Voices?** I think expansion in the panelists and getting a more robust sample size would really help, especially in areas where we don't get a lot of data and for retailers that are not super data-rich. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to provide actionable insights for my retailer partners and internal stakeholders. It helps bring the consumer to the front, solves shopping frictions, and meets everyday shopping habits. **Official Response from Brittany Appleby:** > We're glad to hear that you find Verified Voices easy to use! Your feedback about expanding our panelists and sample size to provide more robust data, especially in areas with limited data availability and for retailers with less data, is valuable to us. Thank you for using Verified Voices! ### 22. Verified Respondents and an Easy-to-Use Survey Tool That Keeps Improving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** Because respondents say one thing and do another I liked having verified respondents who we know purchased something or went at a certain frequency. The Numerator survey tool was super easy to use and they are bringing on more tools and advanced methods. Customer support was super helpful in reviewing my questions and letting me know which ones I needed to revise prior to launch. **What do you dislike about Numerator Verified Voices?** They continue to build out the toolbox, adding more advanced methods and making it possible to program more complex DIY logic. **What problems is Numerator Verified Voices solving and how is that benefiting you?** The Say Do problem that is rampant in market research. Being able to survey verified buyers and survey them right after they purchase your product. **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We're glad to hear that you find our ability to reach people with verified purchase behaviors valuable. ### 23. Seamless Survey Creation with Reliable Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Lizi M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I love how Clara is a trusted partner with excellent ideas and great analysis skills. The platform makes writing surveys easy, and selecting audiences is seamless. Analyzing results with breakouts for different audience subsegments is intuitive. I switched to Numerator Verified Voices because it delivers reliable results, and I found the initial setup pretty easy. **What do you dislike about Numerator Verified Voices?** I’m excited to see more AI integrations and optimizations of survey analysis summaries. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to learn about target consumers, develop effective surveys, select audiences seamlessly, and analyze results intuitively with audience subsegment breakouts. **Official Response from Brittany Appleby:** > Thank you for your positive feedback! We're happy to hear that you find the platform easy to use and that it helps you develop effective surveys. ### 24. Fast Insights with Verified Respondents **Rating:** 4.5/5.0 stars **Reviewed by:** Lee S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that I can DIY the surveys with Numerator Verified Voices, which allows me to move fast, an important aspect for me. Additionally, I appreciate the speed and the ability to talk to actual verified buyers, not just claimed ones. The initial setup was very easy. **What do you dislike about Numerator Verified Voices?** It's not clear to me how or whether I can upload stimulus. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for surveys to actual, verified buyers quickly, enabling fast decisions. I can also DIY the surveys which lets me move fast, which is important for my work. **Official Response from Brittany Appleby:** > We're glad to hear that you find our platform easy to use and that Verified Voices has helped you make fast decisions! Regarding uploading stimulus, this is a capability we offer in-platform and would be happy to show you how. Please reach out to our Numerator support team for assistance! ### 25. Easy to Use, Fast Results, and Rich Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** the platform is easy to use, the richness of the insights is great, the results come in very fast, and it feels like a good value **What do you dislike about Numerator Verified Voices?** the only feedback I have is around not being able to get a test link until you are done crafting the survey. I would like to be able to see how my survey looks from a respondent view at any point - similar to google forms. **What problems is Numerator Verified Voices solving and how is that benefiting you?** we have been able to get very detailed shopper and consumer data back - not only in extremely faster speed but also in the ways we can slice and dice the data to see different segments. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're thrilled that you find the platform easy to use and that the insights are valuable to you. We appreciate your feedback about the survey preview feature and will keep that in mind for future enhancements. ### 26. Highly Customizable and Insightful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I find Numerator Verified Voices very useful for getting direct customer feelings on products. I appreciate how it helps in understanding the 'why' behind the numbers. I love how customizable it is and that I can get directly to a specific product group for more insight. I value the reach of shoppers we can access. The initial setup was easy, and overall, I've been pretty impressed with the tool. **What do you dislike about Numerator Verified Voices?** N/a **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to find out direct customer feelings on products and understand the 'why' behind the numbers. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're glad to hear that you appreciate the platform's customization and our ability to provide direct customer insights. ### 27. Accuracy and Ease with Numerator Verified Voices **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I really like the accuracy of Numerator Verified Voices because I can trust the answers I get. It feels like I'm getting responses from a real human and not a chat bot. The initial setup was very easy with no problems at all. **What do you dislike about Numerator Verified Voices?** I like it a lot **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for gathering data insights to answer business questions directly related to my company. The accuracy is excellent, and I trust the answers because they come from a real human, not a chatbot. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're glad to hear that you find the accuracy and ease of use beneficial for gathering data insights for your company. ### 28. User-Friendly but Limited by Survey Data **Rating:** 1.5/5.0 stars **Reviewed by:** Emma H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like how easy it is to use Numerator Verified Voices. It can get things done quickly and doesn’t have a bunch of granular levels. The initial setup was very easy, thanks to my helpful Numerator partner. **What do you dislike about Numerator Verified Voices?** I don’t love using survey data because people lie about their true thoughts sometimes. I think all surveys have flaws. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to understand why consumers choose different channels. It's easy to use, gets things done quickly, and doesn't have a bunch of granular levels. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with using Verified Voices! We noticed the star rating may not reflect your comments, so we wanted to kindly check in. If this was unintentional, you’re welcome to update it at any time but either way, we’re grateful for your feedback! ### 29. Insightful and User-Oriented Tool for Retail Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Javier E. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I appreciate how quick Numerator Verified Voices is and how well the Numerator partners help us and guide us through setting up questionnaires. **What do you dislike about Numerator Verified Voices?** In the past, it's been a little difficult, but this is more of an organizational issue that we have. We don't know how to use our credits all the time, so that's been a challenge. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to find insights for my retailer accounts, allowing me to reach rural consumers and provide actionable insights to my retailer partners. **Official Response from Brittany Appleby:** > We're glad to hear that you find Verified Voices quick and user-friendly! Our partners are dedicated to providing excellent support and guidance if you ever need assistance with credit usage. Thank you for your review! ### 30. Rapid Insights with Direct Consumer Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Gina S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I really like the quick turnaround with Numerator Verified Voices. It allows me to talk directly to the consumer, which is incredibly valuable. Additionally, the setup was very easy, making it hassle-free to get started. **What do you dislike about Numerator Verified Voices?** I think Numerator Verified Voices could use more respondents. I'd like to see a larger share of relevant consumers involved. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for consumer feedback, solving consumer preferences and misconceptions around brands and packaging. It provides quick turnaround and valuable insights by talking directly to consumers. **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We're glad to hear that you appreciate the quick turnaround and the direct access to consumers our platform provides. ### 31. Easy to Customize with Invaluable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Marie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I love that Numerator Verified Voices is easy to use and very easy to customize. The consultants help me understand the insights and turn them into actions, which is great for making better decisions for my business. **What do you dislike about Numerator Verified Voices?** nothing in particular **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to reach real consumers and improve my business decisions through data transformed into insights. The product is easy to use and customize, and the consultants help convert these insights into concrete actions. **Official Response from Brittany Appleby:** > We're thrilled to hear that you find Verified Voices easy to use and customize, and that our consultants have been invaluable in helping you turn insights into actions. Thank you for sharing your positive experience! ### 32. Trustworthy Data and Speed Meet Shopper Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sophia H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that I can trust the data from Numerator Verified Voices. It's fast and provides great data. The Shopper profile feature is especially valuable for my work because it helps me understand the consumer without having to do additional research. **What do you dislike about Numerator Verified Voices?** The AI summary could be better. It doesn’t really synthesize, it just gives me bullets. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices solves timing issues and provides fast, trustworthy data. I value the Shopper profile feature as it helps me understand consumers without additional research. **Official Response from Brittany Appleby:** > Thank you for taking the time to share what you like best about Verified Voices! We understand the importance of fast and reliable data, and we're pleased that our Advanced Shopper profiles are beneficial for your work. We'll take your feedback about the AI summary into account as we continue to enhance our platform. ### 33. Quick, Intuitive Insights with Solid Support **Rating:** 3.5/5.0 stars **Reviewed by:** David S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like how quick and intuitive Numerator Verified Voices is. It's slick and verified, which is great when targeting. The support is something I enjoy, and it pre-prompts and helps me find the shopper I need easily. **What do you dislike about Numerator Verified Voices?** Nothing. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to learn about the shopper, understanding the why behind their decisions. It's quick and intuitive, making it easy to find the right shopper with verified targeting, enhancing my efficiency and accuracy. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices. We're glad to hear that you find the platform quick, intuitive, and supported by solid targeting. We appreciate your feedback! ### 34. Speedy Survey Success with Verified Voices **Rating:** 5.0/5.0 stars **Reviewed by:** Todd T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the speed at which you can get to respondents with Numerator Verified Voices. This quick access leads to quicker responses, which allows for quicker actions. I find it easy to use, as the initial setup was very easy. The platform works well for me overall. **What do you dislike about Numerator Verified Voices?** No issues **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for quickly identifying users. The speed at which I can reach respondents means quicker responses, leading to quicker actions. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're glad to hear that you find Verified Voices easy to use. ### 35. Easily Connect with Verified Buyers **Rating:** 5.0/5.0 stars **Reviewed by:** Karen B. | Director of Category Insights and Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like connecting with verified buyers through Numerator Verified Voices. Being able to ask questions to these verified buyers is a valuable feature. The initial setup of Numerator Verified Voices was fairly easy. **What do you dislike about Numerator Verified Voices?** I find that open response analysis still takes time to analyze. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for understanding the 'why behind buy' by connecting with verified buyers and asking them questions, though open response analysis still takes time. **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find value in connecting with verified buyers through Verified Voices and that the initial setup was easy for you. ### 36. Great Tool for Connecting with Real Customers and Getting Actionable Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan M. | Director of Category Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Numerator Verified Voices?** This is a great tool to be able to talk to consumers you know have purchased your product and will hopefully give you actual feedback. **What do you dislike about Numerator Verified Voices?** There honestly wasn't much to dislike thankfully. Our budget was limited but the cost was reasonable. **What problems is Numerator Verified Voices solving and how is that benefiting you?** We are trying to figure out why consumers have stopped purchasing our products and this was a great way to find lapsed users and ask them direct questions so we know what shifts we need to make in our go to market strategy. **Official Response from Brittany Appleby:** > We're glad to hear that you find Verified Voices to be a great tool for connecting with real customers and getting actionable feedback. Thank you for your positive feedback! ### 37. Fast Consumer Insights, Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Brett O. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like how Numerator Verified Voices puts us together with real consumers. It's fast and I can see the responses when they come in. The initial setup was easy. **What do you dislike about Numerator Verified Voices?** I feel like the analysis of open response questions could be better. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps us talk directly to consumers and address questions about our brand. It connects us with real consumers quickly, and we can see their responses immediately. **Official Response from Brittany Appleby:** > We're glad to hear that Verified Voices is valuable for understanding shoppers. Thank you for sharing your positive experience! ### 38. Quick Insights with Verified Data **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley S. | Senior Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the speed of Numerator Verified Voices and the fact that it provides verified purchase insights. Setting it up was not challenging at all, which was nice. **What do you dislike about Numerator Verified Voices?** I wish there were more survey question types, particularly more ranking or scale question types. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for survey insights on consumer behavior and purchase behaviors. I like the speed and the fact that it is verified purchases. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We understand the importance of having a variety of survey question types and will take your feedback into account for future improvements. ### 39. User-Friendly Insights with Minor Cost Concerns **Rating:** 5.0/5.0 stars **Reviewed by:** Tom D. | Manager, Insights and Strategy, Pharmaceuticals, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like Numerator Verified Voices for its ease of use, which makes it comfortable to speak to my buyers and gather insights quickly. The initial setup was simple, adding to its user-friendliness. **What do you dislike about Numerator Verified Voices?** Cost is sometimes prohibitive **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to identify reasons for non-purchase, which I can then share with my teams. It's easy to use, and I'm comfortable speaking to my buyers. Also, it works quickly. **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices easy to use and that it helps you gather insights quickly. ### 40. Unlocks Rich Consumer Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Razvan Alexandru B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I use Numerator Verified Voices for academic research purposes, and it helps me identify the micro behavior of shoppers. What I like most is the breadth of available information about consumers. It provides insights into the full spectrum of consumer behavior, beyond just a few characteristics. **What do you dislike about Numerator Verified Voices?** Nothing comes to mind. **What problems is Numerator Verified Voices solving and how is that benefiting you?** It helps me identify micro behavior of shoppers and provides insights into the full spectrum of consumer behavior. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're glad to hear that Verified Voices is meeting your research needs and providing comprehensive consumer insights. ### 41. Bridges Quantitative and Qualitative Data Gaps **Rating:** 3.5/5.0 stars **Reviewed by:** Rocio P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that Numerator Verified Voices is comprehensive and provides an additional perspective. It helps me see things from different angles. I appreciate being able to take a look and have more personalized questions for folks to answer. **What do you dislike about Numerator Verified Voices?** Sometimes it’s hard to formulate the correct questions **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to get both quantitative and qualitative insights, bridging data gaps and providing a comprehensive understanding. **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices comprehensive and valuable for gaining different perspectives. ### 42. Easy to Use Platform with Deep Shopper Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Alex L. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I find Numerator Verified Voices easy to use and I’m enjoying the platform overall. The initial setup was very easy for me. I value the surveys feature a lot. **What do you dislike about Numerator Verified Voices?** It could be a little easier to take the insights and put them into slides or visuals. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for shopper insights in beverage alcohol, helping us identify gaps and make strategic decisions. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices. We appreciate your feedback! ### 43. Receipt-Verified Buyers - No Demographic Screening Questions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Numerator Verified Voices?** Receipt-verified buyers of products, don't have to ask demographic/psychographic screening questions. Ability to chat with support if you have questions and not have to wait for an email response. **What do you dislike about Numerator Verified Voices?** Not all of the bells and whistles that some other survey platforms have, but if you know what you're doing you can get 95% of what you need **What problems is Numerator Verified Voices solving and how is that benefiting you?** Don't have to ask demographic or behavioral screening questions - you already know that information and can get straight to your business questions. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We appreciate your review and are glad to hear that you value the ability to chat with support. Our team is always happy to answer any questions you may have! ### 44. Intuitive Insights into Shopper Behaviors **Rating:** 4.5/5.0 stars **Reviewed by:** AJ A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like Numerator Verified Voices because of its intuitive platform and how it connects back to the attributed panel. It's easy to set up too. **What do you dislike about Numerator Verified Voices?** I would like more representation with bevalc households, especially when trying to segment down to a specific subset. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to better understand the why behind shopper behaviors and uncover shifts in purchase patterns. **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices intuitive and easy to set up. We appreciate your feedback about wanting more representation with bevalc households and will take that into consideration for future improvements. ### 45. Highly Customizable, Perfect for Targeted Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jake I. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the customization of Numerator Verified Voices as it helps me target my customer better and get the insights I need. The initial setup was great, and overall, I really like it. **What do you dislike about Numerator Verified Voices?** None **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps me address leadership questions and solve customer issues effectively. Its customization allows me to better target customers and get the insights I need. **Official Response from Brittany Appleby:** > We're thrilled to hear that you find Verified Voices highly customizable and perfect for targeted insights! Thank you for sharing your positive experience with us. ### 46. Customizable Surveys Enhance Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the customizable questions in Numerator Verified Voices. They allow us to put our own spin on answering strategic questions we have. It's really helpful in adding color to the scan and panel data we use. **What do you dislike about Numerator Verified Voices?** Not applicable **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to add color to our scan and panel data and customize questions to answer our strategic needs. **Official Response from Brittany Appleby:** > Thank you for highlighting the value of customizable questions in Verified Voices for enhancing your data insights. We appreciate your feedback! ### 47. Perfect for Reaching Known Users and Understanding Their Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine L. | Senior Director of Marketing - Emerald Nuts brand, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Given the relatively small size of my brand, I love the ability to reach known users to better understand their needs. **What do you dislike about Numerator Verified Voices?** It’s too self service. I would love if i could just discuss my key issues and questions and it generate a proposed survey. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I’ve gotten a better understanding of what’s driving lapsed usage and key barriers to my brand **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that Verified Voices has been helpful in reaching known users and understanding their needs. ### 48. Verifiable Receipt Purchases and Responses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Numerator Verified Voices?** I like that you can target specific audiences and purchase behaviors in addition to filtering by retailer or channel. It’s easy to create yourself and launch, too. **What do you dislike about Numerator Verified Voices?** I don’t like how there are limited options for question types, so you can’t do as much logic or digging as you’d want to sometimes. **What problems is Numerator Verified Voices solving and how is that benefiting you?** It’s verifying receipt purchases of specific items or from particular stores, and it’s not claimed as it is with other surveys. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices. We appreciate your feedback! ### 49. Affordable and Easy-to-Use for Brand Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsay E. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I have used Numerator Verified Voices to help understand brand thoughts and appreciate how it helps me understand my brand and the shopper's perspective. I find it more affordable for companies to have, and I like its ease of use. **What do you dislike about Numerator Verified Voices?** Just having it available to me **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to understand my brand and the shoppers' perspective. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're glad to hear that Verified Voices is helping you understand brand insights and the shopper's perspective. ### 50. Intuitive, Confidence-Boosting Survey Design Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I appreciate the confidence that Numerator Verified Voices brings me and find its UI platform very easy to use. The initial setup was very easy and intuitive! **What do you dislike about Numerator Verified Voices?** not much **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for survey design and product reviews. It brings me confidence and the UI is very easy to use, making it a valuable tool. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're thrilled to hear that you find Verified Voices intuitive and confidence-boosting! - [View Numerator Verified Voices pricing details and edition comparison](https://www.g2.com/products/numerator-verified-voices/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+08%3A10%3A03+-0500&secure%5Bsession_id%5D=30123ced-3e87-456d-b5ff-7aa598afff40&secure%5Btoken%5D=943c19853a4125381bce25948b3274d3d99721d4a346026a77a66a3305f1bee1&format=llm_user) ## Numerator Verified Voices Features **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Numerator Verified Voices Alternatives - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) - 4.4/5.0 (2,911 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - 4.6/5.0 (5,284 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (732 reviews)