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Numerator Insights Reviews & Product Details - Page 2

Numerator Insights Overview

What is Numerator Insights?

Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 35 flexible reports to provide faster, deeper answers about consumer behavior in real-time, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most diverse consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 1 billion trips from over 105,000 static panelists, and 800+ demographic, psychographic & media consumption attributes. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip. About Numerator: Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,500 employees worldwide. The majority of Fortune 100 companies are Numerator clients.

Numerator Insights Details
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Product Description

Numerator Insights helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel.


Seller Details
Seller
Numerator
HQ Location
Chicago, Illinois
Twitter
@numerator
1 Twitter followers
LinkedIn® Page
www.linkedin.com
2,210 employees on LinkedIn®

EH
Overview Provided by:

Recent Numerator Insights Reviews

LS
Laura S.Enterprise (> 1000 emp.)
3.5 out of 5
"Limited insights but easy to use"
Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Numerator is amazing!"
Quick access to key panel KPIs and ability to get a granular view of demographics
Mary H.
MH
Mary H.Mid-Market (51-1000 emp.)
4.5 out of 5
"Numerator"
I like being able to track data over time. Easy to export
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Numerator Insights Media

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38 Numerator Insights Reviews

4.6 out of 5
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38 Numerator Insights Reviews
4.6 out of 5
38 Numerator Insights Reviews
4.6 out of 5

Numerator Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Numerator Insights?

The ease of use of the platform, the ability to customize Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Longer load times, unclear hierarchy at times Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Leakage, brand source of volume, - ability to sell in new innovation with insights Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Being able to get a broader understanding of my product's shopper. The best part is understanding leakage across retailers. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

When digging into the product level, especially at a retailer level, there is often too low of a sample size. This makes it difficult to see the results I'm looking for. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

They are closing the gaps on who the shopper is, and helping me bring better stories to the retailer. Review collected by and hosted on G2.com.

Mark G.
MG
Director - Category Strategy
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Easy query manipulation and ability to see non traditional geos Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

UPC level data was issue. Issues getting to insight ar lower level Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Market intel. Leakage across retailer. Indices by demos. Review collected by and hosted on G2.com.

EY
Director, Consumer & Market Intelligence
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Service team rocks. Quick pulses with consumer is great. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Sample coverage in tobacco/nicotine space is spotty. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Providing visibility to where our consumers are buying, why and why not. Review collected by and hosted on G2.com.

Meghan S.
MS
Member
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Love the access to the data and the richness of the panel base. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Tough to do trending over time. Requires multiple reports Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Ability to follow consumers and households Review collected by and hosted on G2.com.

Verified User in Accounting
EA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Numerator data has helped us gain consumer insights about our brands, the category and how they interact with our customers. It's been helpful in creating a sales story with retailers. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

For niche brands with focused/limited distribution, the sample size is not large enough to make conclusive insights and recommendations. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Gaining consumer insights to share with retailers Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Quick access to key panel KPIs and ability to get a granular view of demographics Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Nothing I dislike. Just always looking for enhancements like the dashboard and more custom views! Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Understanding consumer behaviors. We love using within Beauty and Wellbeing because we get a view of Beauty that we can't get in POS Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

The customer engagements and all of the presentations from many large cpg companies as well as finance and startup companies. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Would like to know more specific on future product offerings from Numerator Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Future demographics and how inflation is impacting various consumer categories.

I am more productive & aware of the competitive landscape Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Numerator Insights allows me to integrate consumer behavior into category heavy reviews with my retailers. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

When I filter to a specific retailer, the panel base is usually low. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Numerator Insights allows me to demonstrate our brand equity through the data explorer to reinforce beliefs in our innovation. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Sample size has been great for our categories! Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Having to run multiple reports to get year ago comparisons for many reports. Shopper metrics needs to have yago metrics for all measures! Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Understanding leakage for our categories and helping us convey our value to retailers. Review collected by and hosted on G2.com.