Teemu H.
TH
Teemu H.
E-Commerce Manager
Small-Business (50 or fewer emp.)
"Efficient automation for e-commerce, but sometimes bit difficult to use"
3.5/5
What do you like best about Nosto?

Nosto has quite many built-in features that can be implemented on your website quickly enough. Once you've set up recommendations, automations and other features, you rarely have to touch them and simply make small tests and continuously optimize them. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Some of the features need quite a lot of technical know-how and some features such as small customizations to pop-ups will require you to pay extra, although the base fee is already quite expensive. Also, we run a multi-webshop platform and we can only utilize Nosto on one website, although the sites share the same technology and same products. Sometimes making simple adjustments (such as bolding a text on a popup copy) requires you to either make adjustments directly into the CSS editor or have the support do it for you. I wish some of such basic features were better implemented to the editors.

Having to sign a contract for a total year (with automatic renewal) is also not the best way for us, we would prefer shorter contracts and the possibility to re-evaluate at each renewal. Review collected by and hosted on G2.com.

Kaitlyn A.
KA
Kaitlyn A.
Marketing Manager
Small-Business (50 or fewer emp.)
"CX Optimization Package For The Win!"
5/5
What do you like best about Nosto?

We love all the features available with Nosto. We use recommendations, Content, Email Widgets, and more. The recommendations are great because you can optimize them once and then you rarely have to change them. We also love our CX Optimization package because it always keeps us evaluating and improving our customer experience. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

It does take some time to discover all the possibilities with Nosto and how to use certain things, but this gets easier with time. The pricing is on the higher end for our company, although the Director of CRO makes the price worth it for our situation. Review collected by and hosted on G2.com.

IA
Ida A.
Mid-Market (51-1000 emp.)
"Flexible e-commerce tool"
4.5/5
What do you like best about Nosto?

Lots of functionalities in one tool. Give us the opportunity to create personalized and localized content for our visitors in each market.

We appreciate the dashboard where we have useful metrics and guidance to improve.

Our contact person are great, very supportive, service minded and well updated on our company. The support team are fast and responsive. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The possibilities are many so sometimes it gets a bit complex and you need tech skills to solve some parts. We also have needed to do some specific workarounds to get things to work. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"The possibilities are endless with Nosto!"
4.5/5
What do you like best about Nosto?

Nosto offers a range of products that help your company deliver a personalised online experience to your customers! At first, you might feel overwhelmed by the number of things that need to be learned. However, the account managers are very helpful and guide you through the entire process. Special shoutout to Ashwin for helping us become familiar and at ease with the platform. The Nosto Online Academy is another great tool to keep learning about all you can do with Nosto, and it's a great place to start brainstorming ideas on what to implement on your site. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Without the proper support, Nosto can be a really difficult platform to use. It's important to evaluate the impact of each product constantly and ask questions if the data is unclear. Review collected by and hosted on G2.com.

MC
Marissa C.
Mid-Market (51-1000 emp.)
"Immediate results, interesting insights with minor drawbacks"
4/5
What do you like best about Nosto?

Very good additional sales since implementing Nosto. It's great to see the stats for each personalised recommendation broken down by CTR, conversion and total sales, and being able to see what recommendations your customers are engaging with the most. A/B testing has been an excellent tool, allowing us to provide the best recommendations for our customers. We have made good use of the bundle tool, which has generated some good additional sales. Nosto's development of segmentation has allowed us to provide a really personalised experience for each customer that visits our site. Support from Nosto has been great, with many helpful recommendations. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Setting up the recommendations can be quite confusing with all the options, but this can be walked through with the account manager. Some A/B testing we have had some issues with the layout many times which causes delays in testing as the Nosto team have to fix. The bundle section can glitch some days, not allowing you to save a bundle which can be frustrating. It is also a very expensive platform. Review collected by and hosted on G2.com.

Katharina S.
KS
Katharina S.
Small-Business (50 or fewer emp.)
"Once you figure it out, your ideas can be endless."
4/5
What do you like best about Nosto?

The support team is really good, shout out to Daniela Balanel. Email Widgets and the onsite personalisation wich we custom created are great. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Once you get the hang of things with placements and a little bit od coding experience you can do realy great things for your customers. But it is always a learning curve involved. Latest at the UGC for me. Review collected by and hosted on G2.com.

Abhinav J.
AJ
Abhinav J.
Content Writer
Small-Business (50 or fewer emp.)
"A must have tool for e-commerce"
4/5
What do you like best about Nosto?

It enhances the shopping expeirnce for the customers. Also, gives valuable data insights for the enterprise to craft their strategy for thee customer's journey on the website. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The tool can obviously be enhanced. But i have nothing to dislike about the tool for now. Review collected by and hosted on G2.com.

HD
Helen D.
Mid-Market (51-1000 emp.)
"Amazing Customer Support"
5/5
What do you like best about Nosto?

We appreciate that the Nosto team is always available for us- from bi-weekly status calls to any one-off questions that come up. Our team has always supported us! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Occasionally, there have been slight frustrations with Nosto, but our support team has always been there to answer any questions and come up with a solution or workaround! Review collected by and hosted on G2.com.

Maika N.
MN
Maika N.
E-Commerce Manager
Tobacco
Mid-Market (51-1000 emp.)
"Super easy to use and so insightful!"
3.5/5
What do you like best about Nosto?

We use Nosto to schedule our promotional content and measure our promotions. Nosto makes it super easy for us to execute these campaigns but also gives us insightful data on how well it performed! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Not much to dislike! Everything works as expected. Review collected by and hosted on G2.com.

IC
Isabel C.
Digital Trading Assistant Manager
Small-Business (50 or fewer emp.)
"An Intelligent Tool that Creates Intelligent Site Experiences"
4.5/5
What do you like best about Nosto?

The ease and speed of launching a new feature or bundle on-site. It has the flexibility and scope to create more exciting site experiences, which our CMS struggles to replicate. Also, you are always supported by your Customer Success Manager and the Nosto development team. The CSM is always there to answer questions and suggest new strategies and ideas for your website. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes dynamic bundles do not work as expected. However, the Nosto team has been working hard to troubleshoot the issue. Review collected by and hosted on G2.com.