--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Nosto Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise Nosto for its **easy installation** and **excellent support** , enhancing customer personalization and boosting sales. [(14 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180328&qs=pros-and-cons#reviews) Users rave about the **responsive customer support** from Nosto, ensuring quick resolutions and ongoing assistance. [(11 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180069&qs=pros-and-cons#reviews) Users value the **personalization capabilities** of Nosto, enhancing customer experiences and driving sales effortlessly. [(11 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180436&qs=pros-and-cons#reviews) Users appreciate the **automated product recommendations** from Nosto, significantly enhancing merchandising efficiency and increasing revenue. [(11 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181247&qs=pros-and-cons#reviews) Users value Nosto for its **automated product recommendations** , which enhance personalization and streamline manual tasks. [(10 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181347&qs=pros-and-cons#reviews) Users find Nosto's platform to have a **difficult learning curve** , requiring time and guidance to fully utilize its features. [(5 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180552&qs=pros-and-cons#reviews) Users find the **learning curve steep** without sufficient support, making initial understanding of features challenging. [(4 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180183&qs=pros-and-cons#reviews) Users note **missing features** like improved reporting tools and limited customization options hinder their experience with Nosto. [(4 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=2015858&qs=pros-and-cons#reviews) Users find Nosto to be **expensive** , particularly challenging for small businesses facing higher costs. [(3 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1940877&qs=pros-and-cons#reviews) Users report **feature limitations** in Nosto, including inadequate customization and ineffective customer support experiences. [(3 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1179834&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Nosto ##### 1. Features Users praise Nosto for its **easy installation** and **excellent support** , enhancing customer personalization and boosting sales. [ See 14 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180328&qs=pros-and-cons#reviews) See Related User Reviews ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.") HL Harriet L. Mid-Market (51-1000 emp.) 5.0/5 "Category merch, recommendations, AB testing, in depth analysis and great account management" What do you like about Nosto? Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/ KW Katie W. Mid-Market (51-1000 emp.) 4.5/5 "Fantastic system that can be built around your specific needs" What do you like about Nosto? After using Nosto for a while we've implmented more things, including utilising their pop ups, adding content blocks in to category pages, adding FOMO ##### 2. Customer Support Users rave about the **responsive customer support** from Nosto, ensuring quick resolutions and ongoing assistance. [ See 11 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180069&qs=pros-and-cons#reviews) See Related User Reviews ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Customer Service + Results!" What do you like about Nosto? We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.") HL Harriet L. Mid-Market (51-1000 emp.) 5.0/5 "Category merch, recommendations, AB testing, in depth analysis and great account management" What do you like about Nosto? Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/ ##### 3. Personalization Users value the **personalization capabilities** of Nosto, enhancing customer experiences and driving sales effortlessly. [ See 11 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180436&qs=pros-and-cons#reviews) See Related User Reviews ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Customer Service + Results!" What do you like about Nosto? We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.") HL Harriet L. Mid-Market (51-1000 emp.) 5.0/5 "Category merch, recommendations, AB testing, in depth analysis and great account management" What do you like about Nosto? Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/ ##### 4. Recommendation Systems Users appreciate the **automated product recommendations** from Nosto, significantly enhancing merchandising efficiency and increasing revenue. [ See 11 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181247&qs=pros-and-cons#reviews) See Related User Reviews ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Customer Service + Results!" What do you like about Nosto? We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.") HL Harriet L. Mid-Market (51-1000 emp.) 5.0/5 "Category merch, recommendations, AB testing, in depth analysis and great account management" What do you like about Nosto? Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/ ##### 5. Recommendations System Users value Nosto for its **automated product recommendations** , which enhance personalization and streamline manual tasks. [ See 10 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181347&qs=pros-and-cons#reviews) See Related User Reviews ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Customer Service + Results!" What do you like about Nosto? We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.") HL Harriet L. Mid-Market (51-1000 emp.) 5.0/5 "Category merch, recommendations, AB testing, in depth analysis and great account management" What do you like about Nosto? Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/ ### 5 Cons or Disadvantages of Nosto ##### 1. Difficult Learning Users find Nosto's platform to have a **difficult learning curve** , requiring time and guidance to fully utilize its features. [ See 5 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180552&qs=pros-and-cons#reviews) See Related User Reviews ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Customer Service + Results!" What do you dislike about Nosto? We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier t CM Craig M. Mid-Market (51-1000 emp.) 3.5/5 "Great system, very customisable and great support to learn how to use it" What do you dislike about Nosto? To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why ##### 2. Learning Curve Users find the **learning curve steep** without sufficient support, making initial understanding of features challenging. [ See 4 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180183&qs=pros-and-cons#reviews) See Related User Reviews ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.") ED Eryn D. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Customer Service + Results!" What do you dislike about Nosto? We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier t CM Craig M. Mid-Market (51-1000 emp.) 3.5/5 "Great system, very customisable and great support to learn how to use it" What do you dislike about Nosto? To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why ##### 3. Missing Features Users note **missing features** like improved reporting tools and limited customization options hinder their experience with Nosto. [ See 4 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=2015858&qs=pros-and-cons#reviews) See Related User Reviews KW Katie W. Mid-Market (51-1000 emp.) 4.5/5 "Fantastic system that can be built around your specific needs" What do you dislike about Nosto? Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useles ![Lucy W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy W.") LW Lucy W. Mid-Market (51-1000 emp.) 4.5/5 "Excellent product and excellent support" What do you dislike about Nosto? The reporting functionality could be improved with a comparison tool for date ranges. ##### 4. Expensive Users find Nosto to be **expensive** , particularly challenging for small businesses facing higher costs. [ See 3 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1940877&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great for personalised recommendations" What do you dislike about Nosto? It's on the more expensive side vs. other products MA Maria A. Mid-Market (51-1000 emp.) 5.0/5 "Very powered Personalization Tool for Online Retail Success" What do you dislike about Nosto? - Pricing can be expensive for small businesses. - Some advanced customization may require technical expertise. - Limited flexibility in certain des ##### 5. Feature Limitations Users report **feature limitations** in Nosto, including inadequate customization and ineffective customer support experiences. [ See 3 mentions ](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1179834&qs=pros-and-cons#reviews) See Related User Reviews KW Katie W. Mid-Market (51-1000 emp.) 4.5/5 "Fantastic system that can be built around your specific needs" What do you dislike about Nosto? Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useles ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great experience with Nosto" What do you dislike about Nosto? Having to copy over the current format when creating category merchandising AB tests can be a faff sometimes - it would be easier if there was a copy ## Top-Rated Alternatives [ ![Algolia](https://images.g2crowd.com/uploads/product/hd_favicon/879f5b5f5ad6000281c7c48f17d0e442/algolia.svg "Algolia") Algolia 4.5/5(453) ](https://www.g2.com/products/algolia/reviews) [ ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/nosto/competitors/alternatives) ![Stéphanie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stéphanie G.") SG Stéphanie G. Webmastrice Small-Business (50 or fewer emp.) 3/3/2025 "Complex but precise integration" 4/5 What do you like best about Nosto? Nosto allows for complex and very precise scenarios, which really enables us to do what we want. It's important to get a good grasp of it in order to exploit all the possibilities it offers. Review collected by and hosted on G2.com. What do you dislike about Nosto? The complexity has two aspects, also for the implementation which is quite heavy on Prestashop. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto allows displaying relevant cross-selling products and conducting A/B tests. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated MA Maria A. Head of Ecommerce Mid-Market (51-1000 emp.) 2/25/2025 "Very powered Personalization Tool for Online Retail Success" 5/5 What do you like best about Nosto? - Detailed analytics and easy A/B testing. - Easy-to-use interface with drag-and-drop customization. - Powered personalization improves conversions Review collected by and hosted on G2.com. What do you dislike about Nosto? - Pricing can be expensive for small businesses. - Some advanced customization may require technical expertise. - Limited flexibility in certain design elements. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto is a powerful personalization tool for us as online retailer who looking to enhance customer experience and boost sales. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 2/24/2025 "Great Experience with Nosto" 5/5 What do you like best about Nosto? Nosto has been a great tool for enhancing customer personalisation and creating seamless upsell opportunities. It helps us tailor experiences that drive engagement and boost sales. Review collected by and hosted on G2.com. What do you dislike about Nosto? It would be great if the category merchandising was more dynamic to Shopify collections. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Saving time by dynamically updating collections for us, meaning relevant and in-stock products are always highlighted for customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 2/27/2025 "Excellent account manager" 5/5 What do you like best about Nosto? Our account manager Ala is absolutely fantastic! She responds straight away to any issues or concerns and she always provides updates and help/support when needed. Review collected by and hosted on G2.com. What do you dislike about Nosto? I don't have any dislikes about Nosto, our account manager is brilliant. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Nosto have provided a bespoke recommendation bundle that we can offer our customers. This helps to increase our AOV. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Lucy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy M.") LM Lucy M. Chargée e-commerce Small-Business (50 or fewer emp.) 2/26/2025 "A revolutionary tool!" 4.5/5 What do you like best about Nosto? The Nosto platform is very practical and interesting for our online sales activity. It allows us to save a lot of time. It is also very useful for personalizing the proposals we make to our customers. We highly recommend Nosto! Review collected by and hosted on G2.com. What do you dislike about Nosto? The interface is still very intuitive. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Our search is very well optimized. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 2/28/2025 "Great tool with which I feel I have endless possibilities." 5/5 What do you like best about Nosto? I can quickly and easily manipulate content and set up A/B tests. It is easy to handle. The category merchandising also works wonderfully and has given our customers a better shopping experience. The customer support is excellent and my contact person is always reachable. I use Nosto almost daily and it is easy to implement things with it. Review collected by and hosted on G2.com. What do you dislike about Nosto? I can't name anything specific that I don't like. You have to understand and get to know the tool. Then you recognize all the possibilities. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Manipulation of content to display it product-specifically depending on status, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Rebecca F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca F.") RF Rebecca F. Founder Mid-Market (51-1000 emp.) 2/26/2025 "Nosto saves our team time by customizing our merchandising to exactly what our customers need to see" 4/5 What do you like best about Nosto? Being able to set parameters, but also being able to pin certain products that require high visibility Review collected by and hosted on G2.com. What do you dislike about Nosto? Sometimes can be buggy, merchandising takes a long time to update, and some of the UX (dragging product in the backend) isnt great Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Manual e-merch Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 2/19/2025 "Excellent Onsite Personalisation" 5/5 What do you like best about Nosto? The agility to offer personalised experiences across many segments and customer data sets. Review collected by and hosted on G2.com. What do you dislike about Nosto? slow roll out of releases, the api can be slow as well. Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Onsite personalisation, search and merch Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 2/27/2025 "Great for personalised recommendations" 4.5/5 What do you like best about Nosto? We're using Nosto's core product - product recommendations. The initial setup (admin configuration, front end implementation) is straight forward, and doesn't need much upkeep once in place. Quarterly reviews with our account manager makes it easy to understand performance and ROI, whilst monthly catchups are great for discussing new AB test ideas to optimise recommendations Review collected by and hosted on G2.com. What do you dislike about Nosto? It's on the more expensive side vs. other products Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Offering onsite product recommendations Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MO Marc O. Head of Ecommerce Mid-Market (51-1000 emp.) 8/30/2021 "Recommendation engine drives significant business value for us" 2.5/5 What do you like best about Nosto? The recommendation blocks work to drive sales Review collected by and hosted on G2.com. What do you dislike about Nosto? After our initial 24 month term our price almost doubled Review collected by and hosted on G2.com. What problems is Nosto solving and how is that benefiting you? Product rec blocks throughout our site. Content A/B testing Content personalisation Review collected by and hosted on G2.com. Show More 11/20/2024 Current UserValidated ReviewerSource: Organic ##### Categories on G2 [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools) [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Visual Studio worth it for C/C++ development?](https://www.g2.com/discussions/is-visual-studio-worth-it-for-c-c-development)[What's the most trusted unified workspace platform for keeping hybrid and remote teams connected without adding more tools to the stack?](https://www.g2.com/discussions/what-s-the-most-trusted-unified-workspace-platform-for-keeping-hybrid-and-remote-teams-connected-without-adding-more-tools-to-the-stack%20)[Is a dedicated publisher ad server worth it for a mid-size content site?](https://www.g2.com/discussions/is-a-dedicated-publisher-ad-server-worth-it-for-a-mid-size-content-site) [Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[Best tools for integrating big data into business decisions](https://www.g2.com/discussions/best-tools-for-integrating-big-data-into-business-decisions)[Pros and Cons Details](https://www.g2.com/products/nosto/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)