--- title: Nosto Reviews meta\_title: 'Nosto Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 235 reviews by the users' company size, role or industry to find out how Nosto works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 235 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

### Nosto Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise Nosto for its **easy installation** and **excellent support** , enhancing customer personalization and boosting sales. [(14 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180328&qs=pros-and-cons#reviews)

Users rave about the **responsive customer support** from Nosto, ensuring quick resolutions and ongoing assistance. [(11 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180069&qs=pros-and-cons#reviews)

Users value the **personalization capabilities** of Nosto, enhancing customer experiences and driving sales effortlessly. [(11 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180436&qs=pros-and-cons#reviews)

Users appreciate the **automated product recommendations** from Nosto, significantly enhancing merchandising efficiency and increasing revenue. [(11 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181247&qs=pros-and-cons#reviews)

Users value Nosto for its **automated product recommendations** , which enhance personalization and streamline manual tasks. [(10 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181347&qs=pros-and-cons#reviews)

Users find Nosto's platform to have a **difficult learning curve** , requiring time and guidance to fully utilize its features. [(5 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180552&qs=pros-and-cons#reviews)

Users find the **learning curve steep** without sufficient support, making initial understanding of features challenging. [(4 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180183&qs=pros-and-cons#reviews)

Users note **missing features** like improved reporting tools and limited customization options hinder their experience with Nosto. [(4 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=2015858&qs=pros-and-cons#reviews)

Users find Nosto to be **expensive** , particularly challenging for small businesses facing higher costs. [(3 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1940877&qs=pros-and-cons#reviews)

Users report **feature limitations** in Nosto, including inadequate customization and ineffective customer support experiences. [(3 mentions)](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1179834&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Nosto

##### 1. Features

Users praise Nosto for its **easy installation** and **excellent support** , enhancing customer personalization and boosting sales.
[
See 14 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180328&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.")
HL

Harriet L.

Mid-Market (51-1000 emp.)

5.0/5

"Category merch, recommendations, AB testing, in depth analysis and great account management"

What do you like about Nosto?

Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/

KW

Katie W.

Mid-Market (51-1000 emp.)

4.5/5

"Fantastic system that can be built around your specific needs"

What do you like about Nosto?

After using Nosto for a while we've implmented more things, including utilising their pop ups, adding content blocks in to category pages, adding FOMO

##### 2. Customer Support

Users rave about the **responsive customer support** from Nosto, ensuring quick resolutions and ongoing assistance.
[
See 11 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180069&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.")
ED

Eryn D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Customer Service + Results!"

What do you like about Nosto?

We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop

 ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.")
HL

Harriet L.

Mid-Market (51-1000 emp.)

5.0/5

"Category merch, recommendations, AB testing, in depth analysis and great account management"

What do you like about Nosto?

Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/

##### 3. Personalization

Users value the **personalization capabilities** of Nosto, enhancing customer experiences and driving sales effortlessly.
[
See 11 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180436&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.")
ED

Eryn D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Customer Service + Results!"

What do you like about Nosto?

We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop

 ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.")
HL

Harriet L.

Mid-Market (51-1000 emp.)

5.0/5

"Category merch, recommendations, AB testing, in depth analysis and great account management"

What do you like about Nosto?

Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/

##### 4. Recommendation Systems

Users appreciate the **automated product recommendations** from Nosto, significantly enhancing merchandising efficiency and increasing revenue.
[
See 11 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181247&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.")
ED

Eryn D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Customer Service + Results!"

What do you like about Nosto?

We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop

 ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.")
HL

Harriet L.

Mid-Market (51-1000 emp.)

5.0/5

"Category merch, recommendations, AB testing, in depth analysis and great account management"

What do you like about Nosto?

Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/

##### 5. Recommendations System

Users value Nosto for its **automated product recommendations** , which enhance personalization and streamline manual tasks.
[
See 10 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1181347&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.")
ED

Eryn D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Customer Service + Results!"

What do you like about Nosto?

We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop

 ![Harriet L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harriet L.")
HL

Harriet L.

Mid-Market (51-1000 emp.)

5.0/5

"Category merch, recommendations, AB testing, in depth analysis and great account management"

What do you like about Nosto?

Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/

### 5 Cons or Disadvantages of Nosto

##### 1. Difficult Learning

Users find Nosto's platform to have a **difficult learning curve** , requiring time and guidance to fully utilize its features.
[
See 5 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180552&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.")
ED

Eryn D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Customer Service + Results!"

What do you dislike about Nosto?

We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier t

CM

Craig M.

Mid-Market (51-1000 emp.)

3.5/5

"Great system, very customisable and great support to learn how to use it"

What do you dislike about Nosto?

To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why

##### 2. Learning Curve

Users find the **learning curve steep** without sufficient support, making initial understanding of features challenging.
[
See 4 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1180183&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Eryn D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eryn D.")
ED

Eryn D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Customer Service + Results!"

What do you dislike about Nosto?

We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier t

CM

Craig M.

Mid-Market (51-1000 emp.)

3.5/5

"Great system, very customisable and great support to learn how to use it"

What do you dislike about Nosto?

To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why

##### 3. Missing Features

Users note **missing features** like improved reporting tools and limited customization options hinder their experience with Nosto.
[
See 4 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=2015858&qs=pros-and-cons#reviews)

See Related User Reviews

KW

Katie W.

Mid-Market (51-1000 emp.)

4.5/5

"Fantastic system that can be built around your specific needs"

What do you dislike about Nosto?

Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useles

 ![Lucy W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy W.")
LW

Lucy W.

Mid-Market (51-1000 emp.)

4.5/5

"Excellent product and excellent support"

What do you dislike about Nosto?

The reporting functionality could be improved with a comparison tool for date ranges.

##### 4. Expensive

Users find Nosto to be **expensive** , particularly challenging for small businesses facing higher costs.
[
See 3 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1940877&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great for personalised recommendations"

What do you dislike about Nosto?

It's on the more expensive side vs. other products

MA

Maria A.

Mid-Market (51-1000 emp.)

5.0/5

"Very powered Personalization Tool for Online Retail Success"

What do you dislike about Nosto?

- Pricing can be expensive for small businesses. - Some advanced customization may require technical expertise. - Limited flexibility in certain des

##### 5. Feature Limitations

Users report **feature limitations** in Nosto, including inadequate customization and ineffective customer support experiences.
[
See 3 mentions
](https://www.g2.com/products/nosto/reviews?filters%5Bsentiment_snippet%5D=1179834&qs=pros-and-cons#reviews)

See Related User Reviews

KW

Katie W.

Mid-Market (51-1000 emp.)

4.5/5

"Fantastic system that can be built around your specific needs"

What do you dislike about Nosto?

Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useles

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great experience with Nosto"

What do you dislike about Nosto?

Having to copy over the current format when creating category merchandising AB tests can be a faff sometimes - it would be easier if there was a copy

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 ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion")
UA

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

2/6/2025

"Good merchandising management tool"

4/5

What do you like best about Nosto?

Easy-to-use tool for daily site merchandising management. The transfer tool is very practical for switching our modifications from one account to another. The Nosto team is very attentive and responsive to meet our requests as quickly as possible. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

What bothers me is that we do not have access to global data for all of our sites. We have an account per country/language and no possibility to obtain global data on all of our performances on the tool. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto helps us maintain relevant and high-quality e-merchandising across our entire site at the level of our category pages. The recommendation blocks help us add cross-selling on our product pages, list pages, and other landing pages. And the search allows us to offer our site's customers the most relevant results. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: OrganicAI Translated

 ![Lucy W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy W.")
LW

Lucy W.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

2/28/2025

"Excellent product and excellent support"

4.5/5

What do you like best about Nosto?

Have been using Nosto for around 8 years on Magento and later Shopify. It was really easy to install on both platforms. A really solid addition to the website that just works. I primarily use it for on-site product recommendations but am also installing the search function. The support is first class, both the live chat on the website and through my CSM and responses are always really quick.

I would like to mention my CSM, Ala, as she has been brilliant in our review meetings and is always full of ideas to test out to optimize our site. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The reporting functionality could be improved with a comparison tool for date ranges. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Targeting and personalising content for users without me having to think about it. Also its a great supporting tool to use during promotions to make sure these get extra coverage. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Catarina F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Catarina F.")
CF

Catarina F.

Ecommerce and Marketing Manager

Small-Business (50 or fewer emp.)

1/30/2025

"A great segmentation and personalisation system"

4.5/5

What do you like best about Nosto?

Nosto is a great tool especially once you learn how to use the system. The functionality available is extensive and the extent of personalisation and segmentation in the system allows us to make the shopping experience for our customers more personal. I also really appreciate the level of support offered by the Customer Success Manager, it really feels like they have an interest in our account and cares about the success of the tools used. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The new update to Nosto has made the back office a bit less intuitive to use. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Nosto allows us to target customers more effectively, this improves our conversion rate and our average order value. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Sandra B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra B.")
SB

Sandra B.

eCommerce Manager

Small-Business (50 or fewer emp.)

2/27/2025

"An asset to help personalize the customer experience and boost conversion"

4/5

What do you like best about Nosto?

An advanced eMerchandising with numerous attributes and the possibility to segment according to customer typology! The connection with other apps to help us leverage all the data: customer reviews ... Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The data section with the reports could be more comprehensive to help us even better adapt our strategies. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Our back office was limited and unstable for eMerchandising, using Nosto has been an advantage to save time and make our customers' experience more reliable. Additionally, personalization is an advantage that helps us boost the conversion rate. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: OrganicAI Translated

AS

Anna S.

Online Marketing Manager

Mid-Market (51-1000 emp.)

6/3/2020

"Nosto is a good tool for personalized on-page campaigns!"

4/5

What do you like best about Nosto?

Many tools of the tool can be used to build a great presence for the website. We use recommendation sliders and trigger-based emails, that works great too. The tool is definitely user-friendly. We use Nosto every day. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

The price depends on sales - but the negotiations are always fair! Review collected by and hosted on G2.com.

Recommendations to others considering Nosto:

It is definitely recommended to tailor your own website to the users - in other words, to present it more personalized and display products tailored to the user. The support is great and you get help very quickly. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

By sending trigger-based emails, we can address different customers again and encourage them to make a purchase. Review collected by and hosted on G2.com.

Show More

1/31/2025
Current UserValidated ReviewerSource: Seller inviteAI Translated

 ![Dylan F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan F.")
DF

Dylan F.

Director of E-Commerce Product

Small-Business (50 or fewer emp.)

7/2/2025

"Great Personalization Engine"

4/5

What do you like best about Nosto?

Ease of integration and the ability to run AB tests. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

ANALYTICS and REPORTING are terrible. We need more features here. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Allowing us to test personalized recommendations vs. company-influenced recommendations. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Md Musfiqur R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Md Musfiqur R.")
MR

Md Musfiqur R.

Frontend Developer

Mid-Market (51-1000 emp.)

2/2/2025

"Dynamic and Super User Friendly Product Recommendations"

4.5/5

What do you like best about Nosto?

The dynamic and user friendly admin panel to make dynamic and automated product recommendations on the online store smoothly. The support team is super helpful. The analytics, category merchandising and A/B test feature make it a super convenient tool for the merchants of Shopify. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Sometimes the default templates are not enough, or customization of styling are not that much and learning or coding effort neeeded to make really brand specific templates. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Solving the dynamic and easier recommendation criteria to showcase the best products to make a conversion. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics")
AC

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

9/22/2023

"Great experience"

4/5

What do you like best about Nosto?

Nosto is a real asset for the brand as it allows us to connect much more closely with our customers. Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Support is a bit complicated over time to be able to optimise the elements Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

It helps us to be closer to our customers Review collected by and hosted on G2.com.

Show More

6/3/2025
Current UserValidated ReviewerSource: Organic

CM

COSSIN M.

Webmerchandiser

Mid-Market (51-1000 emp.)

2/5/2025

"A complete e-commerce tool"

4.5/5

What do you like best about Nosto?

Intuitive platform and consideration of customer feedback in order to develop the tool! Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Some elements still need to be refined. Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

NC Review collected by and hosted on G2.com.

Show More

6/11/2025
Validated ReviewerSource: OrganicAI Translated

 ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment")
AB

Verified User in Business Supplies and Equipment

Mid-Market (51-1000 emp.)

2/16/2025

"Nosto is an integral tool we use daily"

5/5

What do you like best about Nosto?

We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always able to set up campaigns easily and track its performance Review collected by and hosted on G2.com.

What do you dislike about Nosto?

Nothing really, although it would be good to have a 2 way integration with DotDigital Review collected by and hosted on G2.com.

What problems is Nosto solving and how is that benefiting you?

Helps us segment and serve content tailored to different customer groups. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

##### Categories on G2

[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)

[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[E-Merchandising](https://www.g2.com/categories/e-merchandising)[E-Commerce Search](https://www.g2.com/categories/e-commerce-search)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms)

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