They approached our email lifecycle more like engineers than just marketers. The focus wasn’t simply on writing emails; it was on building solid flows, setting clear timing rules, improving segmentation, and running continuous tests. Everything felt structured, deliberate, and well thought out. As a result, our entire lifecycle program became far more organized and easier to scale. Review collected by and hosted on G2.com.
Things can slow down when approvals on our side take too long. Because they run structured testing and manage flow updates, delays from our internal teams can end up holding back overall progress. In my experience, it works best when feedback is clear and approvals are turned around quickly. Review collected by and hosted on G2.com.
