Top 10 Nielsen DMP Alternatives & Competitors

Top 10 Alternatives to Nielsen DMP Recently Reviewed By G2 Community

#1

Lotame Spherical Platform
By Lotame
(116)4.4 out of 5
• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Lotame Spherical Platform is:
Easier to set up
Easier to admin
Better at meeting requirements
See all Lotame Spherical Platform reviews
#2

Oracle BlueKai Data Management Platform
By Oracle
(19)3.9 out of 5
Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Oracle BlueKai Data Management Platform is:
Better at meeting requirements
Easier to set up
Easier to admin
See all Oracle BlueKai Data Management Platform reviews
#3

Adobe Audience Manager
By Adobe
(31)4.1 out of 5
Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Adobe Audience Manager is:
Better at meeting requirements
Easier to set up
More expensive
See all Adobe Audience Manager reviews
#4

MediaMath by Infillion
By Infillion
(124)3.9 out of 5
MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Get a quote
Reviewers say compared to Nielsen DMP, MediaMath by Infillion is:
Easier to set up
Better at meeting requirements
Easier to admin
See all MediaMath by Infillion reviews
#5

Google Audience Center
By Google
(18)4.1 out of 5
Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Google Audience Center is:
Better at meeting requirements
More usable
See all Google Audience Center reviews
#6

Zeta Programmatic, Formerly Sizmek
By Zeta Global
(262)3.7 out of 5
Zeta Programmatic, Formerly Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Zeta Programmatic, Formerly Sizmek is:
Better at meeting requirements
Easier to set up
Easier to admin
See all Zeta Programmatic, Formerly Sizmek reviews
#7

Roku OneView (formerly Dataxu)
By Roku
(86)3.8 out of 5
dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Roku OneView (formerly Dataxu) is:
Better at meeting requirements
Easier to admin
Easier to set up
See all Roku OneView (formerly Dataxu) reviews
#8

Simpli.fi
By Simpli.fi
(134)4.5 out of 5
Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Get a quote
Reviewers say compared to Nielsen DMP, Simpli.fi is:
Easier to set up
Easier to admin
Better at meeting requirements
See all Simpli.fi reviews
#9

Permutive
By Permutive
(82)4.5 out of 5
Permutive allows publishers to own the data on their entire audience. Real-time proprietary data gives publishers the ability to understand their audience. With unique insights, you can drive more revenue and personalize user experiences.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Get a quote
Reviewers say compared to Nielsen DMP, Permutive is:
Easier to admin
Better at meeting requirements
Easier to set up
See all Permutive reviews
#10

Signal
By TransUnion
(16)4.2 out of 5
Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.
Categories in common with Nielsen DMP:
• Data Management Platform (DMP)
Reviewers say compared to Nielsen DMP, Signal is:
Better at meeting requirements
Easier to admin
Easier to set up
See all Signal reviews