Helpful are the speed and the search over specific time periods, allowing for cross-platform analysis and extraction of posts and topics without having to monitor the time periods 24/7. Navigation is intuitive, although a keyword search could be provided better/more clearly. The tool offers a variety of platforms, and in my experience, it works best on X; I currently miss the depth on Instagram and TikTok. Nevertheless, it is very helpful, especially in combination with additional search and research techniques.
The general integration into the workflow has worked and supports you in the development and creation of reports, as the moods and news that are current at the time are listed organically and relevant developments are even highlighted via email. Review collected by and hosted on G2.com.
I would wish for a simpler search function or a better integration of a keyword search function. I miss the intuitive aspect like on the platforms themselves. In this context, a hashtag search would certainly be advantageous. Otherwise, I wish for greater depth in the search results on TikTok or Instagram. Here, fast-paced meta-discussions sometimes get lost because certain keywords are not explicitly mentioned in the title or text, but are thematically present in the video and/or discussed in the comments. Review collected by and hosted on G2.com.






