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NetLine Corporation Reviews & Product Details

KC
Marketing Consultant
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about NetLine Corporation?

NetLine is an amazing platform for content marketing. We use the self-service portal (you set up and define your own campaigns with minimal interaction with the NetLine team -- though they are available for help, feedback and are very willing and quick to assist). If you have high-quality content assets, lead volume is amazingly high -- one is left asking, "How do they do that!?" -- and quality is quite good. A wonderfully effective alternative to other content syndication services/platforms. It's cool that you can run content syndication campaigns based on filters (e.g., "only send me leads from these types of job roles, and these types of levels, from these geographies, fitting this type of company profile") or ABM (account-based marketing) type campaigns (e.g., "only send me leads from employees [of such-and-such a type] from this specific list of target organizations"). Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

There's little to dislike with NetLine. One nit is that self-service campaigns can seemingly only be set up with credit card billing. Because lead flow can be quite high, this can lead to large charges over a short time-frame. Can be an issue with larger campaign budgets. Review collected by and hosted on G2.com.

Recommendations to others considering NetLine Corporation:

Don't hesitate to try NetLine as part of (or *instead* of) your content marketing / content syndication efforts. I find it extremely effective in terms of lead quality, volume, and cost. For B2B marketers, cost-per-lead can be insanely high in other solutions. NetLine brings CPL down to a "no-brainer" level. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

We've used NetLine in both ABM and content syndication type modes. Both have yielded some very interesting and high quality leads from target companies. We feed these directly to our sales development representatives for follow-up. NetLine campaigns have resulted in good meetings with prospect organizations. Leads that are not ready for a meeting/demo/trial of our service can be put into nurture campaigns and help us build our contacts at prospective customer organizations.

And "rejected" leads (ones that do not match one's ABM account list or pass one's filters) still get access to the content, exposure to the organization's brand, etc. So it's like free exposure. Review collected by and hosted on G2.com.

NetLine Corporation Overview

What is NetLine Corporation?

Successful B2B Marketers Start Here. NetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities. Operating the only buyer-level intent platform, INTENTIVE, delivering real-time insights into "who" is actively expressing intent in an account, "what" actions that person is taking, "when" those actions took place, and uniquely "where" those actions occurred, including offline Event Intent data, NetLine fast tracks buyer transparency. In addition, NetLine also operates the largest B2B content-centric lead generation platform offering content syndication, lead generation, account-based marketing, lead management, and more. Founded in 1994, NetLine is a part of Informa Tech, a leading provider of market insight and market access to the global technology industry. Successful B2B Marketers Start with NetLine, visit www.netline.com. Access the tools every B2B marketer needs to: • Amplify Reach: Drive net new lead generation with the largest B2B lead generation network. • Capture Intent Leads: Identify and generate intent-based leads with AudienceTarget® Technology. • Increase ROI: Optimize your strategy with robust targeting capabilities, advanced reporting, and our team of experts. Create your free account and launch a new campaign in minutes, go to the NetLine Portal: http://portal.netline.com

NetLine Corporation Details
Languages Supported
English
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Product Description

NetLine Corporation connects B2B marketers with their future customers through dynamic targeting and content recommendations to an audience of more than 125 million monthly business professionals across 300+ distinct industry sectors allowing for both scalability and access to key business decision-makers.

How do you position yourself against your competitors?

The [largest] B2B content syndication network that drives the top [quality] leads for marketers by capturing active [intent] leads from targeted audiences researching business related topics.


Seller Details
Year Founded
1994
HQ Location
Campbell, CA
Twitter
@NetLine_Corp
1,768 Twitter followers
LinkedIn® Page
www.linkedin.com
147 employees on LinkedIn®
Description

NetLine empowers B
B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities. Operating the only buyer-level intent platform, INTENTIVE, delivering real-time insights into “who” is actively expressing intent in an account, “what” actions that person is taking, “when” those actions took place, and uniquely “where” those actions occurred, including offline Event Intent data, NetLine fast tracks buyer transparency. In addition, NetLine also operates the largest B
B content-centric lead generation platform offering content syndication, lead generation, account-based marketing, lead management, and more. As proven experts in B
B buyer intent data and demand generation, we help our clients accelerate sales dialogue and increase opportunities and pipeline by operating at the epicenter of B
B buyer behavior.


DF
Overview Provided by:
Chief Strategy Officer | Helping Today's B2B Marketer Solve Tomorrow's Marketing Challenges.

Recent NetLine Corporation Reviews

KA
Koertni A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great account + title targeting for content promotion"
The team at Netline is amazing to work with, and their portal captures great and easy-to-use intel on our audiences. I love their targeting abiliti...
GB
Gil B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Quality Service with Quality Leads"
The support from Netline is comprehensive, consultative, and designed to help you achieve your goals. From day one, the team made themselves availa...
KH
Kyle H.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great Content sharing partner."
Netline has provided us with many quality leads through their content syndication platform. They have provided us with several opportunities with c...
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NetLine Corporation Media

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144 out of 145 Total Reviews for NetLine Corporation

4.6 out of 5
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NetLine Corporation Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for NetLine CorporationQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
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KA
Director, Content Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

The team at Netline is amazing to work with, and their portal captures great and easy-to-use intel on our audiences. I love their targeting abilities and how focused we can get on our ideal buyers and brands. The team helps us optimize campaigns as we go, working with us to adjust our filtering criteria and keep improving results. I've worked with many content syndication vendors over the years, and Netline is top notch! Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

Nothing specific comes to mind - so far, the experience has truly been great. I've worked with Netline at a few different companies now, and they're always able to help me hone in on my core audience(s) and generate awesome brand awareness + leads. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

Netline helps me get my content in front of our ICP audience – which may sound simple, but it's a huge win. Brand awareness and (good) lead gen can be tough in a saturated, competitive market. Netline has been a great partner as we strive to get more of the right eyes on our brand and highlight how we're different. Review collected by and hosted on G2.com.

GB
Senior Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

The support from Netline is comprehensive, consultative, and designed to help you achieve your goals. From day one, the team made themselves available to ensure a smooth onboarding and campaign launch. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

I haven't experienced anything negative with Netline. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

We partnered with Netline to leverage their content syndication program for targeted lead acquisition as part of our integrated campaign strategy.

The leads generated become a part of our marketable database for direct lead follow-up by our sales team and for promotional opportunities with lead nurture. Review collected by and hosted on G2.com.

KH
Marketing Data Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

Netline has provided us with many quality leads through their content syndication platform. They have provided us with several opportunities with companies we have been trying to get to for years. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

Very few downsides - Their campaign team is very organized and delivered on the promises made during the interview process. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

Getting our whitepapers out to prospects has been traditionally handled through organic search and minimal ads. We have seen many new executives download our content that we were unable to engage before. Review collected by and hosted on G2.com.

JS
Senior Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

The Netline team is extremely responsive and collaborative. They always are a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

I have not had a negative experience with Netline. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

We leverage Netline for content syndication for our Customer Marketing Growth team. They deliver leads to us based on the assets we promote. Review collected by and hosted on G2.com.

HM
Paid Media Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

Netline provides many excellent targeting capabilities in the platform to reach the right audiences, including ABM. Additionally, their team is very responsive and helpful. I am looking forward to utilizing them as a key tactic in 2025. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

Nothing so far. I have enjoyed working with them! Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

NetLine was considered to take over the promotion of our webinars. They will be used to collect net new leads on our top-of-funnel content. Review collected by and hosted on G2.com.

AR
Marketing Operations Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

Fantastic business partnership. Our Account Exec is second to none. She is always happy to answer questions, and work with us to adjust and optimize our programs. We have consistently produced high volume, high quality leads from our Netline relationship. I am able to use a Marketo integration to seamlessly flow my customized data into my Marketo instance, and flow to my Salesforce campaigns with scored, enriched Leads for the Sales Team.

Netline has been the easiest, most productive, and positive vendor relationship I have. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

I do not have any dislikes in my Neline relationship. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

Clean, quality data, flowed directly into my system and programs. Review collected by and hosted on G2.com.

CM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

I like that Netline gives the host the ability to keep landing pages consitant while adding your own branding. Its user friendly and the ability to purchase leads when you are having a hard time reaching your goal is a godsend. I use it daily in my current position. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

Netline can we be a little slow on my computer so when I get multiple edits it can take a long time. The platform is a little confusing to our suince when it comes to connecting to other platforms like the one we use for webinar hosting and our audince sometimes gets stuck in a loop trying to gain access. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

Netline helps me and my team keep track of all the leads that come in from our various campaigns with ease. We have multiple proucts that use the site to host and collect leads and ability to send leads automatically to the clients take a lot off our manual process. Review collected by and hosted on G2.com.

AH
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

We had a situation with a client where long term lead gen tactics were not producing what they needed in the correct time frame. Their situation was changing and they needed leads quickly. Netline provided us a campaign structure that was able to deliver exactly what they needed. They told us the time frame up front and what to expect with the investment available to us. Then, they delivered exactly that. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

For their marketing segments, I wish we could get just a bit more granular with who and what we can approve and deny, but other than that, they did a phenomenal job getting us what we needed in our broader segments. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

We had a client who needed a large influx of leads quickly. NetLine was able to do this effectively and promptly. Review collected by and hosted on G2.com.

DW
Marketing Operations / Data Performance
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about NetLine Corporation?

I use Netline daily in my current role. Netline is easy to use and provides great insight into your campaigns/pages. Targeting, reporting, and purchasing leads are on the list of reasons to use Netline, and that list can go on and on. Implematnation, integration, and troubleshooting are all simplified thanks to the team at Netline. Our account manager is on top of every move which is a huge stress relief and a time-saver. Can't recommend it enough! Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

Nothing! The team at Netline is always willing to help and problem solve if any issue comes up. Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

The ability to purchase leads when your campaign is struggling is very helpful. Integration into various platforms is great as well. The team is very knowledgeable and can make suggestions on how to improve results on your campaigns. Review collected by and hosted on G2.com.

AA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about NetLine Corporation?

I appreciate that Netline allows us to configure and manage campaigns ourselves, providing more visibility and control compared to other vendors who manage programs without direct input from the Client. Netline also has an extensive library of targeting options. Review collected by and hosted on G2.com.

What do you dislike about NetLine Corporation?

Challenges with lead quality, incomplete data delivery, and unclear communication around salvaged leads Review collected by and hosted on G2.com.

What problems is NetLine Corporation solving and how is that benefiting you?

Efficient lead generation, Visibility into buyer interest, Engaging target accounts, Review collected by and hosted on G2.com.